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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,619 Documents
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The Influence Of Experience, Satisfaction And Service Quality On Word Of Mouth Intentions And Customer Loyalty Sutriani, Sutriani; Muslim, Muslim; Ramli, Abdul Haeba
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2605

Abstract

Customer satisfaction is very important for business because high customer satisfaction will increase company profits. The aim of this research is to examine service quality, where positive service quality has major implications for customer assessment, has an impact on customer satisfaction and customer satisfaction itself has an influence on customer loyalty and word of mouth intentions. This research used a purposive sampling method involving 150 non-local fashion brand customers from Tangerang and Jakarta. Data analysis uses Structural Equation Modeling (SEM). This research produces findings including that customer experience has a negative effect on customer loyalty, service quality has a positive effect on customer satisfaction which ultimately has a positive effect on customer loyalty and word of mouth intentions. There are several limitations to this research, including only using one industry as the research object, an online questionnaire distribution system and the need to add other variables to expand the findings so that it is hoped that future researchers can fill these gaps. Keywords: Customer Satisfaction, Customer Experience, Service Quality, Customer loyalty, Word Of Mouth (WOM)
The Role of Change Management in Improving Organizational Performance Mukhlis, Muhammad; Tyas, Ari Anggarani Winadi Prasetyoning
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i3.2606

Abstract

An organization's achievement of operational efficiency goals and objectives. The ability of an organization to meet its targets effectively and efficiently is organizational performance. Communication and management technology innovations have revolutionized the way we do almost everything. As the pace of change accelerates, the demand for professionals who can help organizations implement and manage these changes and realize organizational benefits also increases. This research aims to determine the concept of the role of change management in improving organizational performance. This research uses a literature review method with data obtained through searching for books, articles, journals, and previous research results on similar topics. This research concluded that change management plays an important role in facilitating a smooth transition from current conditions to desired future conditions. By using structured methodologies and tools, organizations can analyze the impact of change, identify potential risks and challenges, and develop comprehensive plans to mitigate them. A well-executed change management approach will minimize disruption, reduce downtime, and ensure that employees and stakeholders are adequately prepared for change.
The Effect of Financial Literacy and Investment Motivation on Investment Interest Gultom, Parapat; Wulandari, Annisa; Rahmadhina, Namira Mudrikah
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i3.2607

Abstract

One of the challenges of the millennial generation in investing is the lack of knowledge about investment, because most of the millennial generation currently invest because of Fear of Missing Out (FOMO) not because they have their own motivation to invest. The aim of this research is to determine the influence of financial literacy and investment motivation on investment interest based on generational groups. The population in this paper is the Panca Budi Foundation academic community. This research uses a quantitative approach, with a sampling technique using a probability sampling method with a simple random sampling type. The number of samples in this research is 50. The type of data in this research is primary data obtained through questionnaires and secondary data obtained from journals and the official website of the Financial Services Authority and the Indonesian Stock Exchange. Based on data analysis and discussion, it can be concluded that financial literacy has a significant influence on investment interest, investment motivation does not have a significant influence on investment interest, generational groups do not moderate financial literacy but generational groups moderate investment motivation.
Enterprise Resource Planning Implementation Towards Improving Company Performance Suryanto, Suryanto; Tyas, Ari Anggrani Winadi Prasetyoning
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i3.2608

Abstract

In this digital era, companies are required to adapt to rapid technological developments. One way that can be done is by implementing Enterprise Resource Planning (ERP). ERP is an integrated system that combines various business processes in one platform. Implementing ERP can help companies improve the efficiency and effectiveness of business processes, improve product and service quality, increase customer satisfaction, and increase company profits. This research aims to analyze digital transformation through the implementation of ERP at PT. Kobexindo Equipment. This research uses a descriptive method with a case study approach. Data collection techniques were carried out through in-depth interviews, participant observation, and documentation. The research results show that the implementation of ERP at PT. Kobexindo Equipment has brought about significant digital transformation. This transformation can be seen from several things, including: increasing use of information technology in business processes, increasing data integration between departments, increasing automation of business processes, increasing access to information for employees. This digital transformation has had a positive impact on company performance. This can be seen from several indicators, including: increasing efficiency and effectiveness of business processes, increasing product and service quality. Increased customer satisfaction. Increased company profits. The findings of this research indicate that implementing ERP can be an effective way to carry out digital transformation and improve company performance.
Exploring Organizational Health to Achieve Organizational Agility Kismono, Gugup; Danarilia, Vania Olivine; Ardianto, Heni
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2609

Abstract

Organizational health is crucial for influencing effectiveness, ethics, culture, and decision-making. Initially focused on employee treatment, organizational health now emphasizes a balance of stability and flexibility in structure, governance, and processes. The Organizational Health Index (OHI) evaluates organizational health across nine dimensions, highlighting leadership, continuous improvement, talent development, and market creation. Analysis shows that the Office of Kampus Merdeka (Pelaksana Pusat Kampus Merdeka/PPKM) is in the top quartile for agility and adaptability, confirming that a healthy organization is innovative and responsive. Institutional theory supports that organizational health fosters a productive and adaptive work environment. Integrating organizational health principles in institutions like PPKM through programs like Merdeka Belajar Kampus Merdeka (MBKM) is vital for academic and industrial growth, demonstrating the link between organizational health and employee well-being.
Financial Distress Analysis in the Consumer Goods Industry Post Covid-19 Pandemic Loupatty, Linda Grace; Atarwaman, Rita J.D.; Usmany, Alfrin E. M.
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to empirically test whether Net Working Capital to Total Assets, Retained Earnings to Total Assets, EBIT to Total Assets, and Book Value of Equity to Book Value of Total Debt have an effect on Financial Distress in companies in the Consumer Goods Industry sector listed on the Indonesia Stock Exchange after the Covid-19 pandemic using the Altman Z-Score method. The sample used consisted of 52 companies obtained through a saturated sampling technique (Census Technique). The data analysis method employed was the Modified Altman Z-Score III Model and Logistic Regression Test. The independent variables (X) in this study are net working capital to total assets, retained earnings to total assets, EBIT to total assets, and book value of equity to book value of total debt, while the dependent variable (Y) is financial distress. The data used in this study are secondary data, namely annual reports. The results of the study show that, partially, Net Working Capital to Total Assets, Retained Earnings to Total Assets, EBIT to Total Assets, and Book Value of Equity to Book Value of Total Debt do not have a significant effect on the occurrence of financial distress.
The Influence Of Customer Reviews And Customer Ratings On Purchasing Decisions For Beauty Products Garnier Micellar Water In Tiktok Shop Fitriyani, Nunik Ina; Susanto, Heri; Rumna, Rumna
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2611

Abstract

The purpose of the study was to determine Customer Review and Customer Rating simultaneously on purchasing decisions for garnier micellar water beauty products at tik tok shop. This study uses a type of causal associative research with a quantitative approach. The population in this study were all consumers who had purchased Garnier Micellar Water products at Tik Tok Shop and the total sample used was 100 respondents with sampling techniques using Non Probability Sampling with a purposive sampling approach. Data collection was carried out by distributing questionnaires with data analysis used validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, multiple linear regression analysis, determination test, t test and f test. Based on the T test results, it is found that each of the independent variables Customer Review and Customer Rating has an effect on purchasing decisions. In the Coefficient of Determination (R2) test, it can be seen that the Adjusted R Square value obtained is 0.538 (53.8%). This shows that the independent variables (Customer Review and Customer Rating) have a strong ability to explain the dependent variable (Purchase Decision) in this study. The remaining 46.2% will be influenced by other factors that cannot be explained in this study. Keywords: Customer Review, Customer Rating, Purchase Decision
The Impact of Marketing Through Instagram Social Media on Jiniso Product Purchasing Decision Dian, Dian Rahayu; Harsoyo, Titik Desi
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i3.2612

Abstract

This study aims to analyze the influence of advertising appeal, influencer marketing, and online customer reviews on purchasing decisions of Jiniso.id products on Instagram. The sample in this study consists of 100 respondents who have purchased Jiniso.id products online. The data collection technique used is a survey, with the research instrument being a questionnaire. The instrument test results indicate that the data in this study is proven to be valid and reliable. The classical assumption test states that the data in this study is normally distributed and produces a regression model free from multicollinearity and heteroscedasticity. The results of this study prove that advertising appeal has a positive and significant effect on purchasing decisions of Jiniso.id products on Instagram. Influencer marketing also has a positive and significant effect on purchasing decisions of Jiniso.id products on Instagram. However, online customer reviews do not have a positive and significant effect on purchasing decisions of Jiniso.id products on Instagram. These findings imply that further research should delve deeper into online customer reviews as an independent variable to achieve significant influence. The implications of this study for companies are to maintain and manage good online customer reviews to enhance consumer purchasing decisions.
The Effect of New Normal Enforcement On The Tourism Industry Sector : Case Study at Pramuka Island Hadi, Cecilia Valentina Sri; Imanuel, I Gusti Bagus
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2613

Abstract

This research was conducted to determine the effect of implementing new habits on the marine tourism industry on Pramuka Island. Qualitative descriptive methods were used in this research. Primary data acquisition techniques were carried out through observation and interviews with stakeholders organizing tourism activities on Pramuka Island, Seribu Islands. Respondents were selected based on fulfilling aspects of attractions, amenities and accessibility that are important in developing a tourist location. The research results show that the implementation of new habits has had a positive impact on the sustainability of the tourism industry on Pramuka Island in the new normal era. Keywords: Covid 19 pandemic, marine tourism, new habits
The Mediating Role of Multidimensional Customer Brand Engagement on Brand Loyalty Faradila, Ade Putri; Siagian, Yolanda Masnita
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i3.2614

Abstract

This study aims to analyze the influence of social media marketing efforts on brand loyalty, mediated by the multidimensional customer brand engagement in airlines in Indonesia. The object of this research is national airlines, with the population comprising respondents who follow or have interacted (such as liking, commenting, and sharing) with the social media accounts of national airlines at least once in the last 30 days. The sample used consists of 220 respondents. The analysis employed is SEM with the help of SPSS and AMOS version 23 software. The results of this study indicate that social media marketing efforts have a positive influence on cognitive engagement, social media marketing efforts have a positive influence on emotional engagement, social media marketing efforts do not have a positive influence on brand loyalty, cognitive engagement has a positive influence on brand loyalty, emotional engagement has a positive influence on brand loyalty, social media marketing efforts have a positive influence on brand loyalty mediated by cognitive engagement, and social media marketing efforts have a positive influence on brand loyalty mediated by emotional engagement.

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