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Dinasti International Journal of Digital Business Management

DIJDBM
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Published by Dinasti Publisher

ISSN : 2715419X EISSN : 27154203 DOI : 10.31933

Core Subject : Science,

Decision Sciences, Operations Research & Management

Dinasti International Journal of Digital Business Management (DIJDBM) provides widespread coverage of high quality research in a broad range of topics such as digital business management science and technology advancements, and establishing new collaborations in these areas. Original research papers, state-of-the-art reviews are invited for publication in all areas of digital business management science and technology. It is therefore a multidisciplinary journal inspired by diversity and open to methodological plurality. Our main concern is that articles have strong theoretical foundations, meet the highest analytical standards, and provide new insights that contribute to the better understanding of managerial phenomena.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 728 Documents

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Measuring the Level of Customer Satisfaction at Soekarno Hatta Airport Departure Terminal 3 on the Availability of Customer Favorite Brands Boy Fajar Prasetiyo; Mohammad Alif Widodo; Juliater Simarmata
Dinasti International Journal of Digital Business Management Vol. 5 No. 5 (2024): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i5.2477

Articles related to measuring the level of customer satisfaction at Soekarno Hatta Airport Departure Terminal 3 on the availability of customer favorite brands are in the domain of marketing management science. The aim of this research is to formulate a hypothesis regarding the interrelationship of various aspects, which will then be used as a basis for further research in the field of human resource management. This research uses a qualitative descriptive research methodology. The data used in this research comes from previous research which is still relevant to this research. Information is collected from leading scientific online platforms, such as Publish or Perish, Google Scholar, digital reference books, and the journal Sprott. The results obtained from this research are presented as follows: 1) Brand availability plays a role in measuring the level of customer satisfaction at Soekarno Hatta departure terminal 3; 2) Terminal infrastructure plays a role in measuring the level of customer satisfaction at Soekarno Hatta departure terminal 3; and 3) Product service plays a role in measuring the level of customer satisfaction at Soekarno Hatta Departure Terminal 3.

Determinants of Passenger Satisfaction and Passenger Loyalty at Terminal 3 of Soekarno Hatta Airport Cin Asmoro; Sarwono Hadi Saputro; Juliater Simarmata
Dinasti International Journal of Digital Business Management Vol. 5 No. 5 (2024): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i5.2483

The article on the determinants of passenger satisfaction and passenger loyalty at Terminal 3 of Soekarno Hatta Airport is a scientific literature review article within the scope of marketing management science. The purpose of this writing is to build a hypothesis of the influence between variables which can later be used for further research within the scope of marketing management. The research method used is descriptive qualitative. Data was obtained from previous research that is relevant to this research and sourced from academic online media such as Publish or Perish, Google Scholar, digital reference books and Sinta journals. The results of this article are: 1) Service quality influences passenger satisfaction at Terminal 3 of Soekarno Hatta Airport; 2) The quality of information influences passenger satisfaction at Terminal 3 of Soekarno Hatta Airport; 3) Accessibility influences passenger satisfaction at Terminal 3 of Soekarno Hatta Airport; 4) Service quality influences passenger loyalty at Terminal 3 of Soekarno Hatta Airport; 5) The quality of information influences passenger loyalty at Terminal 3 of Soekarno Hatta Airport; 6) Accessibility influences passenger loyalty at Terminal 3 of Soekarno Hatta Airport; and 7) Passenger satisfaction influences passenger loyalty at Terminal 3 of Soekarno Hatta Airport.

The Influence of On-Time Performance, Flight Routes, and Competitive Prices on Load Factor on Citilink Airlines R.Iskandar Ali; Taufik Taufik; Juliater Simarmata
Dinasti International Journal of Digital Business Management Vol. 5 No. 5 (2024): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i5.2487

The article on the influence of on-time performance, flight routes and competitive prices on load factors on Citilink airlines is a scientific literature review article within the scope of marketing management science. This article aims to create a hypothesis regarding the relationship between factors, which can then be used for further research in the field of marketing management. Descriptive qualitative research methodology was used in this research. The data used in this research comes from previous research which is still relevant to the current investigation. Data was collected from leading academic online platforms, including Publish or Perish, Google Scholar, digital reference books, and Sprott journals. The findings of this research are as follows: 1) On time performance influences the load factor of Citilink airline; 2) Flight routes influence the load factor of Citilink airlines; and 3) Competitive prices influence the load factor of Citilink airlines.

Negative Marketing in The Softdrink Industry: The Effect of Greenwashing Perceptions on Purchase Intention Through Brand Image on Sprite Chandra, Eric; Novita, Novita
Dinasti International Journal of Digital Business Management Vol. 5 No. 4 (2024): Dinasti International Journal of Digital Business Management (June - July 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i5.2824

This study examines the impact of greenwashing perceptions on consumer purchase intention for eco-friendly soft drinks in Jakarta, with brand image as a moderating variable. Although the public is increasingly aware of the importance of eco-friendly products, corporate marketing practices have not supported this trend. Using descriptive and quantitative methods, with 73 respondents selected through purposive sampling and analyzed using SmartPLS 3.2.9, the results show that greenwashing perceptions affects brand image but does not influence purchase intention. Brand image also does not affect purchase intention or mediate the relationship between greenwashing and purchase intention. In conclusion, transparency and sustainability are crucial to avoiding greenwashing and enhancing brand image and consumer purchase intention.

Business Development Strategy in the Jiwel Asli Mirasa Traditional Food Business Field Using SWOT Analysis and Business Model Canvas Darmawan, Gugun; Muttaqin, Ridlwan; Herlinawati, Erna
Dinasti International Journal of Digital Business Management Vol. 5 No. 4 (2024): Dinasti International Journal of Digital Business Management (June - July 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i4.2825

This research aims to identify and analyze business development strategies that can be applied to the culinary food business “Jiwel Asli Mirasa”. The analysis method used in this research is SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) and Business Model Canvas. Data were collected through interviews with business owners, direct observation, and case studies related to the culinary food industry. The results of the SWOT analysis identified internal strengths, such as the authenticity of product flavors and strategic location, as well as weaknesses, such as limitations in marketing and business development. On the other hand, external opportunities such as growing market demand for local culinary food and threats such as competition from established competitors were identified. Next, the Business Model Canvas was used to describe the current business model of “Jiwel Asli Mirasa” and evaluate key elements such as customer segments, value proposition, distribution channels, and key resources. Based on the results of the SWOT analysis and Business Model Canvas, several business development strategies are recommended, including product diversification, increasing marketing efforts through social media and cooperation with partners, and increasing product innovation. The implementation of these strategies is expected to help “Jiwel Asli Mirasa” to strengthen its market position and achieve sustainable growth in the culinary food industry.

Grounded Theory Analysis of High School Students' Content Needs and Wants on the Bakrie University Management Study Program Instagram @manajemen.bakrie Zahwa Nursyahda; Jerry Heikal
Dinasti International Journal of Digital Business Management Vol. 5 No. 4 (2024): Dinasti International Journal of Digital Business Management (June - July 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i4.2937

Instagram is a social media that aims to help its users share photos with other users. Many universities already have Instagram accounts. The Bakrie University Management Study Program has an Instagram account, namely @manajemen.bakrie, which is used to build interaction with prospective students who are high school students. To build this interaction, you first need to know what kind of content high school students need and want. This research uses qualitative methods with a Grounded Theory Analysis approach. Based on the analysis carried out in this research, there are 3 themes and 9 content categories that high school students need and want. The themes obtained from the results of the coding analysis are Quality, Cost, and Delivery. The categories obtained from the results of the coding analysis are Motivation, Education, Campus, Price, Scholarship, Competition, Activity, Entertainment, and entrance. This analysis found that the highest frequency of themes was in the Quality themes, and the highest category frequency was in the Quality themes in the Campus category.

The Impact of Diversity, Equity, and Inclusion (DEI) Initiatives on Employee Performance Rita Mulyanti; Tussoleha Rony, Zahara; Ali, Hapzi
Dinasti International Journal of Digital Business Management Vol. 5 No. 4 (2024): Dinasti International Journal of Digital Business Management (June - July 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i4.2986

This study aims to understand the impact of Diversity, Equity, and Inclusion (DEI) initiatives on employee performance within organizations qualitatively using Systematic Literature. Diversity, Equity, and Inclusion within organizations have been proven through existing research with a correlation between variables and employee performance. This scientific article uses a structured literature review as its research approach. The literature review process involved the selection, identification, and analysis of relevant research publications. The PICO framework (Population/Problem, Intervention, Comparison, Outcome) was utilized to determine the study's scope by assigning scores to define research boundaries. During the literature review, pertinent scientific publications were chosen, located, and examined. Scores were used to identify the study scope using the PICO framework. The study scope boundaries are listed in Table 1 along with reviews of the literature from other journals. Metrics from scientific journals are used in Table 2, which will be explained and provided with the results in this article. The results show that DEI initiatives positively impact employee performance, with diversity enhancing creativity and innovation, and equity and inclusion improving employee morale and commitment.

The Influence Of Workload And Compensation On Employee Performance At PT. Honda Autobest Service Department Yayang Oki Prasetio; Gumilar, Dedi
Dinasti International Journal of Digital Business Management Vol. 5 No. 5 (2024): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i5.3024

The purpose of this study was to determine the effect of workload and compensation on employee performance at PT Honda Autobest Service Department, both partially and simultaneously. The population in this study were all employees at PT Honda Autobest service department. which amounted to 30 employees. The sampling technique used in this research is the saturated sampling technique. The method used in this research is a quantitative method with data collection techniques used are interviews and distribution of questionnaires to respondents. The data analysis technique used is multiple linear regression using the SPSS program. The findings of the study concluded that: (1) Workload has a significant effect on employee performance. (2) Compensation has a significant effect on employee performance. In the simultaneous test, workload, and compensation have a positive and significant effect on employee performance at PT Honda Autobest Service Department. The magnitude of the influence of workload and compensation is indicated by the value. Adjusted R Square of 28.2%. and the remaining 71.8% is influenced by other variables not examined in this study.

Productivity Employee: Analysis of Employee Behavior, Competence, Task Performance, and Work Motivation Susanto, Primadi Candra; Supardi Supardi; Agus Suhendra; Adi Soeprapto; Tubagus Hedi Saepudin
Dinasti International Journal of Digital Business Management Vol. 5 No. 5 (2024): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i5.3027

This article is expected to provide added value for readers who are interested in human resource management, organizational leadership, or overall organizational development. This article uses qualitative by collecting article literature related to the variables in this article. Articles come from existing international journals such as Elsevier, Emerald, Springer, Willey and other international indices. Dozens of these articles will be described from the results of the research and taken from the perspective of the researcher. The results show that the integration of these findings in managerial strategies can help organizations achieve better operational efficiency and achieve their long-term business goals more consistently. By paying attention to and managing these factors well, the organization. By integrating these findings into a holistic and sustainable human resource management strategy, organizations can build a solid foundation for achieving long-term competitive advantage. In today's dynamic context of business, focusing on employee development as a key asset can be key to long-term success.

Eco-Friendly Product Purchase Behavior Model: Application of Theory of Planned Behavior in Generation Z Consumers Octavia, Ade; Sriayudha, Yayuk; Musnaini, Musnaini
Dinasti International Journal of Digital Business Management Vol. 5 No. 5 (2024): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i5.3035

The use of environmentally friendly (eco-friendly) products is the best solution for maintaining environmental sustainability. The consumption behavior of Generation Z can be a starting point that has an important role if these young buyers actively contribute to promoting sustainable economic development and purchasing eco-friendly products. This study aimed to analyze (1) the relationship between consumer attitudes, subjective norms, and perceived controls with the purchase intention of eco-friendly products in generation Z consumers, and (2) the relationship between the purchase intention of eco-friendly products and eco-friendly product purchase behavior in generation Z consumers. The approach used was explanatory research with a quantitative analysis research method. The study population was Generation Z consumers in Jambi with a sample of 200 respondents. Non-probability sampling technique was used to select research samples. The instrument used was a research questionnaire. The data were analyzed using the Structural Equation Model (SEM/PLS) with the smartPLS analysis tool. The results showed that consumer attitudes have a significant effect on the purchase intention of eco-friendly products in Generation Z consumers. Whereas, subjective norms have no effect on the purchase intention of eco-friendly products in Generation Z consumers. Furthermore, there is a positive effect between behavioral controls and the purchase intention of eco-friendly products in Generation Z consumers. The purchase intention of Generation Z consumers has an effect on eco-friendly product purchase behavior. The results of this study are expected to be implemented in order to maintain environmental sustainability and a green economy as well as to contribute and become reference literature for academics, universities, local governments, consumers, and business actors.

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Editorial Address Case Amira Prive Jl. H. Risin No. 64D Pondok Jagung Timur, Serpong Utara, Tangerang Selatan, Indonesia

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Contact Name
Ebit Bimas Saputra

Contact Email
dinasti.info@gmail.com

Phone
+6282287504359

Journal Mail Official
dinasti.info@gmail.com

Editorial Address
Case Amira Prive Jl. H. Risin No. 64D Pondok Jagung Timur, Serpong Utara, Tangerang Selatan, Indonesia

Location
Kota tangerang selatan,

Banten

INDONESIA