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Dinasti International Journal of Digital Business Management

DIJDBM
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Published by Dinasti Publisher

ISSN : 2715419X EISSN : 27154203 DOI : 10.31933

Core Subject : Science,

Decision Sciences, Operations Research & Management

Dinasti International Journal of Digital Business Management (DIJDBM) provides widespread coverage of high quality research in a broad range of topics such as digital business management science and technology advancements, and establishing new collaborations in these areas. Original research papers, state-of-the-art reviews are invited for publication in all areas of digital business management science and technology. It is therefore a multidisciplinary journal inspired by diversity and open to methodological plurality. Our main concern is that articles have strong theoretical foundations, meet the highest analytical standards, and provide new insights that contribute to the better understanding of managerial phenomena.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 728 Documents

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Employee Learning Orientation, Job Security, and Job Engagement: The Mediating Role of Employee Loyalty Among Non-Permanent Employees In The Hospitality Sector Nanda Wulandari; Ayu, Ade; Meidiani, Indah; Muhammad Siddiq, Dedi
Dinasti International Journal of Digital Business Management Vol. 5 No. 4 (2024): Dinasti International Journal of Digital Business Management (June - July 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i4.2724

Work engagement plays a crucial role as it involves sentiments beyond job satisfaction, such as genuine dedication, pride, dignity, and fostering loyalty among employees. Employee work engagement can result in a workforce oriented towards employee learning and maintaining employee job security, which is beneficial for the organization. This study aims to examine the extent to which employee loyalty intervenes among non- permanent employees in mediating the relationship between employee learning orientation and job security towards employee work engagement. The respondents in this study are non- permanent employees in the hospitality sector, with data obtained from a survey of both population and sample of non- permanent employees, totaling 200 respondents from 9 hotels. The study utilizes multiple correlation analysis, validity tests, reliability tests, and determination analysis test by comparing them to the table. The data analysis results indicate that using the methods of multiple correlation analysis, validity tests, reliability tests, and determination analysis test this study found that the perception of employee loyalty support in mediating the relationship between employee learning ability and non- permanent employee job security in the hospitality sector both have a positive and significant relationship with work engagement.

The Effect of Digital Marketing and Product Quality on Repurchase Interest In The Originote Skincare Nabilah, Nanda; Nurhapipah, Nurhapipah; Hernidatiatin, Lis Tatin
Dinasti International Journal of Digital Business Management Vol. 5 No. 4 (2024): Dinasti International Journal of Digital Business Management (June - July 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i4.2739

Marketing on purchases of The Originote has a huge influence on repurchase interest because in the current era technology such as e-commerce is used, technological advances have had a very significant impact on various aspects of business, including marketing. Support from product quality strengthens consumers' interest in repurchasing The Originote products. This research used a sample of 120 people using the Cochran formula. The results obtained were a sample size of 96 people, and this population was taken from people who used The Originote products. The results of this research show that digital marketing and product quality have a positive and significant influence on interest in repurchasing The Originote products. This research uses validity testing, reliability testing, classical assumption testing, regression analysis, and hypothesis testing.

The Influence of Service Quality, Customer Trust and Customer Satisfaction on the Customer Loyalty in Cetarip Health Center Patients Fitriani, Epi; Sudaryo, Yoyo; Mubarok , Dadan Abdul
Dinasti International Journal of Digital Business Management Vol. 5 No. 4 (2024): Dinasti International Journal of Digital Business Management (June - July 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i4.2740

The purpose of this study was to determine the influence of Service Quality, Customer Trust, and Customer Satisfaction on the Customer Loyalty in Cetarip Health Center Patients both partially and simultaneously. The population in this study were patients at Cetarip Health Center, totaling 100 samples. The sampling technique used in this study was non probability sampling technique. The method used in this research is Quantitative Method with data collection techniques used are interviews and distributing questionnaires to respondents. The data analysis technique used is multiple linear regression with the SPSS program. The results of the study concluded that: (1) service quality have a positive and significant influence on customer loyalty. (2) customer trust has a positive and significant influence on customer loyalty. (3) customer satisfaction has a has a positive and significant influence on customer loyalty. (4) In simultaneous testing, service quality, customer trust, and customer satisfaction have a positive and significant influence on customer loyalty in Cetarip Health Center Patients. The magnitude of the influence of Service Quality, Customer Trust, and Customer Satisfaction is indicated by the Adjusted R Square value of 71,9%% and the remaining 28,1% is influenced by other variables not examined in this study.

Analysis of Factors Affecting Satisfaction and Repurchase Intent at Coffee Shops in Bogor Regency Krisyanti, Yosi; Indrajaya, Sonny
Dinasti International Journal of Digital Business Management Vol. 5 No. 4 (2024): Dinasti International Journal of Digital Business Management (June - July 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i4.2749

This research aims to determine the factors that influence coffee shop consumers in Bogor Regency. This research was conducted using quantitative methods. The population is coffee shop consumers in Bogor Regency whose exact number is unknown. The sample in this study was 225 consumers of medicinal coffee shops. The questionnaire presents statements that resp ondents must choose from strongly agree to strongly disagree on a scale of 1-5 points. Hypothesis testing uses Structural Equation Model Wrap PLS. The results of hypothesis testing show that the relationship between variables is related and significant, both directly and through mediation.

The Influence of Product Innovation and Price Perception on Coffee Purchasing Decisions on the Aerocoffeenery Soreang Online Platform Application Ismara, Hernandi; Jaya , Rama Chandra
Dinasti International Journal of Digital Business Management Vol. 5 No. 4 (2024): Dinasti International Journal of Digital Business Management (June - July 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i4.2770

The purpose of this study was to determine the effect of Product Innovation and Price Perception on consumer purchasing decisions on the Coffee Online Platform Application Aerocoffeenery Soreang both partially and simultaneously. The population in this study were consumers and customers at Coffee Online Platform Application Aerocoffeenery Soreang, with a total of 100 samples. The sampling technique used in this study was a non-probability sampling technique. The method used in this research is Quantitative Method with the data collection technique used is interviews and distributing questionnaires to respondents. The data analysis technique used is multiple linear regression with the SPSS program. The results of the study concluded that: (1) Product Innovation has a positive and significant influence on Purchasing Decisions. (2) Price Perception has a positive and significant influence on Purchasing Decisions. (3) In simultaneous testing, Product Innovation and Price Perception have a positive and significant influence on purchasing decisions for consumers and customers of the Coffee Online Platform Application Aerocoffeenery Soreang. The magnitude of the influence of Product Innovation and Price Perception is indicated by the Adjusted R Field value of 74.8% and the remaining 26.2% is influenced by other variables not examined in this study.

Analysis Of The Influence Of Artificial Intelligence On Business Innovation (Literature Review Study) Setiawan, Jodi; Hendayana, Yayan
Dinasti International Journal of Digital Business Management Vol. 5 No. 4 (2024): Dinasti International Journal of Digital Business Management (June - July 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i4.2801

Technology plays a very important role in a business, one of which is Artificial Intelligence (AI). This research was conducted to determine the impact of AI on business innovation and the challenges faced in its implementation. This research is carried out using the Literature Review method. Data in this research is collected through various electronic media. The findings in this study are AI can automate routine tasks, increase accuracy and efficiency, and provide in-depth data analysis. Although AI replaces many human analytical skills, the need for intuitive and empathetic abilities is increasing. This shows the importance of a new approach in human-machine interaction, where AI and human skills work synergistically to provide optimal service. But in its implementation, AI has obstacles such as costs, privacy, quality of human resources, and legal regulations. Overall it can be underlined that Artificial Intelligence (AI) affects the business of business.

Strategic Planning and Human Capital Plan In PT Recycled Paper Hub Novie Nurliadi Pratiwi; Rhian Indradewa; Tantri Yanuar Syah; Unggul Kustiawan
Dinasti International Journal of Digital Business Management Vol. 5 No. 4 (2024): Dinasti International Journal of Digital Business Management (June - July 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i4.2818

Recycled Paper Hub is a business unit mainly focus in processing recycled paper sorted from local collector who also act as supplier such as waste paper collected from traditional market, ex-packaging collected from home industry and household waste, etc. Recycled Paper Hub primary goal is to participate in the sustainable business by contributing to the economy of the surrounding community along with a commitment to maintaining a green environment. In order to achieve this goals, Recycled Paper Hub conduct business development strategy which include financial planning and projection. This study uses quantitative research methotds. Data collection technique used literature studies, interviews, and observations. Strategic planning was carried out until the long-term stage, according to the business strategy and lean business canvas model. Human capital planning was carried out with the stages of goals and objectives, corporate culture and values, organizational structure, human capital planning, and human capital cost projections.

The Influence of Customer Experience on Intention to Reuse QRIS with Perceived Ease of Use and Perceived Usefulness as Intervening Variables Dhewi Ratnasari; Adijati Utaminingsih; DC. Kuswardani
Dinasti International Journal of Digital Business Management Vol. 5 No. 4 (2024): Dinasti International Journal of Digital Business Management (June - July 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i4.2920

This research aims to analyze the influence of customer experience on the intention to reuse QRIS, with perceived ease of use and perceived usefulness serving as intervening variables. The study sample consists of 96 respondents, selected using the saturated sampling method or census research method. Data was collected through questionnaires and analyzed using SmartPLS software. The results indicate that customer experience does not have a positive and significant effect on perceived usefulness. However, customer experience, when mediated by perceived ease of use and perceived usefulness, significantly influences the intention to reuse QRIS among Trans Semarang service users.

Human Resource Competence with Capacity Development: The Perspective of E-Assessment and E-Learning Cut Aviyanti; Zahara Tussoleha Rony; Hapzi Ali
Dinasti International Journal of Digital Business Management Vol. 5 No. 4 (2024): Dinasti International Journal of Digital Business Management (June - July 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i4.2946

This research aims to provide an overview of the systematic findings of dozens of pieces of literature compiled to strengthen the variables in this research. The research method applied in this scientific article is a structured literature review. Relevant scientific articles were selected, identified, and evaluated during the literature review process. Determination of study scope was carried out using the PICO (population/problem, intervention, comparison) framework, which provides a score to determine study boundaries. Providing research results that are far from perfect as an illustration of the research results and also a reference for continuing this research with various types of the same variables with different objects. Keywords: Information Technology, HR Competence, Institutional, Capacity Development, E-Learning, E-Assessment

Investigating the Influence of Perceived Behavioral Control and Personal Innovativeness on the Adoption of Online Fashion Shopping among Generation X: A TAM Approach”: Rafki, Rafnelly; Ramadhani, Annisa Suci; Ali, Hapzi; Ratnasari, Sri Langgeng
Dinasti International Journal of Digital Business Management Vol. 5 No. 4 (2024): Dinasti International Journal of Digital Business Management (June - July 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i4.2949

Online shopping has experienced rapid growth in the digital age, and understanding the factors influencing the adoption of online shopping by Generation X is becoming important for businesses such as e-commerce, marketers, and researchers. The purpose of the study was to understand the interaction between Perceived Behavioral Control and Personal Innovativeness in influencing the intention of online fashion shopping adoption in Generation X. This research is quantitative and qualitative, using the TAM approach. A sample of 50 Generation X men and women born between 1965 and the 1980s were users of online fashion shopping applications. Varibel X, there are 2 namely Perceived Behavioral Control and Personal Innovativeness. Variable Y, is the Intention to Use Online Fashion Shopping Apps. Data analysis uses simple correlation tests, and descriptive statistics such as mean, median, and standard deviation. Analyzed using SPSS statistical software. Data analysis includes validity and reliability tests. Instrument, descriptive analysis, and linear regression test to test the effect of the independent variable on the dependent variable. Personal Innovativeness positively influences the Intention to Use Online Fashion Shopping. It was found that Perceived Ease of Use had a significant influence on Intention to Use Online Fashion Shopping. Perceived Usefulness also positively affects the Intention to Use Online Fashion Shopping. Research shows that the factors of the TAM approach, namely Perceived Ease of Use, Perceived Usefulness, Perceived Behavioral Control, and Personal Innovativeness, have an important role in influencing Generation X's intention to adopt Online Fashion Shopping. The research can also provide valuable insights for e-commerce companies and fashion industry players in developing and improving online shopping applications that are more attractive and easy to use for Generation X.

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Editorial Address Case Amira Prive Jl. H. Risin No. 64D Pondok Jagung Timur, Serpong Utara, Tangerang Selatan, Indonesia

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Contact Name
Ebit Bimas Saputra

Contact Email
dinasti.info@gmail.com

Phone
+6282287504359

Journal Mail Official
dinasti.info@gmail.com

Editorial Address
Case Amira Prive Jl. H. Risin No. 64D Pondok Jagung Timur, Serpong Utara, Tangerang Selatan, Indonesia

Location
Kota tangerang selatan,

Banten

INDONESIA