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Dinasti International Journal of Digital Business Management

DIJDBM
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Published by Dinasti Publisher

ISSN : 2715419X EISSN : 27154203 DOI : 10.31933

Core Subject : Science,

Decision Sciences, Operations Research & Management

Dinasti International Journal of Digital Business Management (DIJDBM) provides widespread coverage of high quality research in a broad range of topics such as digital business management science and technology advancements, and establishing new collaborations in these areas. Original research papers, state-of-the-art reviews are invited for publication in all areas of digital business management science and technology. It is therefore a multidisciplinary journal inspired by diversity and open to methodological plurality. Our main concern is that articles have strong theoretical foundations, meet the highest analytical standards, and provide new insights that contribute to the better understanding of managerial phenomena.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 679 Documents

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The Innovation of the Queue Numbers Zoning Program at the Population and Civil Registration Office of Blitar Regency Naibaho, Kanro Johannes; Kurniawan Subagja, Iwan; Hakim, Azis
Dinasti International Journal of Digital Business Management Vol. 6 No. 3 (2025): Dinasti International Journal of Digital Business Management (April - Mei 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i3.4548

The Queue Numbers Zoning Program is an innovation of the administrative registration service of civil registry developed by the Population and Civil Registration Office of Blitar Regency to manage and regulate the people’s queue on the adminstrative registration process of the civil registry. The aims of this study are to describe and analyze the innovation of the Queue Numbers Zoning Program, the supporting and inhibiting factors that affects this program. The result of this research showed that the innovation of the Queue Numbers Zoning Program was created in order to overcome and eliminated the problems existed on the queuing process in the adminstrative registration process of the civil registry and provides the publics with an easier access to filed their registration at the administration service of the civil registry by dividing the queue into three zones. The procedure of administering this program begin with the people who needs the administration service from the Population and Civil Registration Office of Blitar Regency, have to come to their village office or sub-district office and filed for a registration to the admistration officers.

K-Means Clustering Segmentation Based on Consumer Interest Using SPSS Program at XYZ Indonesia Customers Utomo, Pontjo; Tampi, Mia; Claudia, Diny; Haikal, Jerry
Dinasti International Journal of Digital Business Management Vol. 6 No. 3 (2025): Dinasti International Journal of Digital Business Management (April - Mei 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i3.4563

This study aims to understand the preferences and behavior of PT XYZ Indonesia's customers through K-Means Clustering segmentation analysis using the SPSS program. PT XYZ Indonesia, a restaurant that combines Japanese and Indonesian cuisine, has adopted various digital marketing strategies to enhance their online brand presence and strengthen customer relationships. In this study, data was collected through questionnaires filled out by 102 respondents who are customers of PT XYZ Indonesia. The data includes demographic variables such as gender, age, marital status, occupation, monthly income, as well as consumer behavior variables such as ordering platforms, information sources, visit frequency, restaurant location distance, and menu preferences. Through K-Means Clustering analysis, customers were grouped into six different clusters based on their interests and behavior. One prominent cluster is Cluster 3, which consists of young customers who are active on social media and frequently order food through online platforms such as Shopee Food. This cluster has key characteristics such as being male, 27 years old, single, working as private employees with a monthly income between 5 to 10 million rupiah, and having a specific preference for the Enog Berger Mayo menu. This study provides significant business implications for PT XYZ Indonesia, including increasing promotional activities on social media, offering exclusive discounts through online platforms, optimizing restaurant locations, developing menus that are favored by customers, and improving delivery services. By implementing the right strategies based on these segmentation results, PT XYZ Indonesia can enhance customer satisfaction, strengthen loyalty, and improve their market position. This study also emphasizes the importance of using segmentation techniques to understand consumer preferences and behavior in directing more effective and efficient marketing strategies.

The Influence of Compilation and Evaluation of Key Performance Indicators (IKU) on the Quality of Performance Planning and Its Implications for the Value of Government Agency Performance Accountability (AKIP) Handaningrum, Oktiva
Dinasti International Journal of Digital Business Management Vol. 6 No. 3 (2025): Dinasti International Journal of Digital Business Management (April - Mei 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i3.4576

This study aims to analyze the influence of the compilation and evaluation of Key Performance Indicators (KPI) on the quality of performance planning and its implications for the value of Government Agency Performance Accountability (AKIP). KPIs are strategic tools used to measure the achievement of organizational objectives in a structured and measurable way. In practice, poorly designed KPIs that fail to meet SMART principles often result in inaccurate performance measurements and misalignment between institutional and individual indicators. This study adopts a literature review approach by analyzing relevant theories and empirical findings from various credible sources. The results indicate that relevant and periodically evaluated KPIs significantly improve performance planning quality and positively affect AKIP scores. Data-driven, participatory, and results-oriented planning directly contributes to government agencies’ performance accountability and transparency.

Satria Mandala Museum as a Historical Heritage of the Nation's Struggle to Increase the Sense of Nationalism of the Younger Generation Kusumah, Yudha
Dinasti International Journal of Digital Business Management Vol. 6 No. 3 (2025): Dinasti International Journal of Digital Business Management (April - Mei 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i3.4577

The concept of museums according to new museology is to be relevant and useful for education and involve community participation. The problem of this research is how museum management efforts are based on the new museum concept. The purpose of this research is that the Satria Mandala Museum can be in line with the novelty or in accordance with the current conditions to serve and meet the needs of the community according to the new museum concept, hopefully. The research method used in this research is qualitative by using the concept of a new museum and applying the concept of mutation theme. Data collection is done by using primary data and secondary data. From the results of the research, it can be seen that the Satria Mandala Museum currently needs to make management efforts based on the New Museum concept, which is oriented towards education and the role of the community.

The Influence of Leadership and Discipline on the Performance of Military Personnel at Satlinlamil Surabaya Ariwibowo, Agung
Dinasti International Journal of Digital Business Management Vol. 6 No. 3 (2025): Dinasti International Journal of Digital Business Management (April - Mei 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i3.4592

This study investigates the impact of leadership and discipline on the performance of military personnel at Satlinlamil Surabaya. Frequent rotations of department heads with differing leadership styles create transitional challenges that affect personnel performance. Additionally, a decline in discipline is observed among personnel nearing retirement and those living near their workplace, further affecting overall effectiveness. Using a mixed-methods approach that integrates quantitative surveys and qualitative interviews, the study examines how these factors influence operational outcomes. Key findings highlight the critical role of consistent leadership in fostering trust and productivity, as well as the importance of maintaining discipline to ensure organizational cohesion. Recommendations include structured leadership development programs, mentoring systems, and the integration of advanced performance monitoring tools to address these challenges. These findings contribute to a broader understanding of leadership and discipline dynamics in hierarchical organizations and offer practical solutions for enhancing military performance.

Domestic Tax Planning: Tax Avoidance and Tax Evasion Sharla Martiza, Berlika; Santoso, Rizki Agung; Fuadah, Luk Luk
Dinasti International Journal of Digital Business Management Vol. 6 No. 3 (2025): Dinasti International Journal of Digital Business Management (April - Mei 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i3.4594

Domestic tax planning has become a central topic in global tax discussions, particularly in the context of tax avoidance and tax evasion. Tax avoidance refers to legally but aggressively reducing tax obligations, whereas tax evasion involves illegal actions aimed at evading taxes. This study aims to systematically review recent research on domestic tax planning using the Systematic Literature Review (SLR) method. Data were collected from 100 reputable journals published between 2019 and 2024 and analyzed using a thematic approach. The findings indicate that executive characteristics, tax morale, and corporate social responsibility (CSR) play significant roles in tax planning strategies. Moreover, complex tax regulations in developed countries tend to drive more sophisticated tax planning schemes, while in developing countries, a lack of transparency and oversight increases the likelihood of tax evasion. This study emphasizes that tax planning can provide economic benefits for companies but also poses reputational risks. Regulators need to strengthen tax policies to limit tax evasion without hindering legitimate tax planning. Future research is expected to explore the impact of technology on tax strategies and the effectiveness of more transparent and accountable tax policies.

AI-Based Digital Marketing Strategy to Increase Consumer Loyalty in the Industry 5.0 Era Wardana, Wikrama
Dinasti International Journal of Digital Business Management Vol. 6 No. 3 (2025): Dinasti International Journal of Digital Business Management (April - Mei 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i3.4633

The development of technology in the industrial era 5.0 has encouraged companies to adopt digital marketing strategies based on artificial intelligence (AI) in building consumer loyalty. This study aims to analyze the effect of AI-based digital marketing strategies on consumer loyalty with consumer trust in personal data management as a moderator variable. The research method used is a quantitative approach with a purposive sampling technique on 310 active users of e-commerce platforms in Indonesia. Data analysis was carried out using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the help of SmartPLS 4.0. The results of the study indicate that AI-based digital marketing strategies have a positive and significant effect on consumer loyalty. In addition, consumer trust in personal data management has been shown to strengthen the relationship between AI-based strategies and consumer loyalty. This study emphasizes the importance of implementing ethical and consumer-focused technology in building long-term loyalty. The practical implication of this study is the need for companies to not only develop marketing technology innovations, but also build consumer trust through transparency and personal data protection.

Underpricing Level at Initial Public Offering and Its Factors Yustisia, Natali; Hilmi, Ahmad
Dinasti International Journal of Digital Business Management Vol. 6 No. 3 (2025): Dinasti International Journal of Digital Business Management (April - Mei 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i3.4646

This study aims to determine the factors that can affect the level of underpricing of a company's shares when conducting an initial public offering in the period 2018 to 2022. The sample in this study was 161 companies obtained through purposive sampling and the method used was multiple regression analysis using SPSS 26 software. The results found were that underwriter reputation, company size and company age did not affect the level of underpricing of shares. Different results were shown by auditor reputation and return on equity which had a significant negative effect on the level of underpricing of shares. While the debt to equity ratio had a significant positive effect on the level of underpricing of shares. The adjusted R square value of 0.131 indicated that 13.1 percent of the underpricing level was influenced by underwriter reputation, auditor reputation, company size, company age, return on equity and debt to equity ratio.

Analysis of the Implementation of Hospital Management Information Systems (SIMRS) to Improve the Quality of Pharmaceutical Services: Literature Review Astuti, Rina; Theresia
Dinasti International Journal of Digital Business Management Vol. 6 No. 3 (2025): Dinasti International Journal of Digital Business Management (April - Mei 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i3.4670

Hospital Management Information System (SIMRS) is a communication information technology that integrates and processes the entire flow of hospital service processes. SIMRS currently has a very important role in hospital management because it can help manage hospital operations both in data processing and patient service activities. This research is intended to analyze the implementation of the Hospital Management Information System (SIMRS) in order to improve the quality of services in hospitals, especially pharmaceutical services. The research uses a qualitative method with a literature review approach that analyzes various literature sources relevant to the topic of implementing the Hospital Management Information System (SIMRS) which has an important role in improving the quality of pharmaceutical services in hospitals. The results of the analysis show that the implementation of SIMRS can improve the efficiency of drug management, prescription accuracy and patient therapy monitoring. The success of SIMRS implementation is influenced by careful planning, user training, and system maintenance. This research contributes to the development of SIMRS implementation strategies to improve the quality of pharmaceutical services.

Efforts to Improve Road Safety on Teuku Umar Bekasi Wisudawanto, Feri; Hutabarat, Torang; Cahyani, Penni
Dinasti International Journal of Digital Business Management Vol. 6 No. 4 (2025): Dinasti International Journal of Digital Business Management (June - July 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i4.4744

Road safety is a crucial issue in developing Indonesia's transportation infrastructure. Jalan Teuku Umar in Tambun, Bekasi, is one of the primary routes connecting Bekasi with neighboring areas, yet it experiences a high rate of traffic accidents. Accidents on this road, driven by user behavior, inadequate road conditions, and frequent traffic violations, lead to significant material losses and, in some cases, severe injuries or fatalities (Salvapour et al., 2020). This study aims to analyze factors contributing to the high accident rate on Jalan Teuku Umar and proposes measures to enhance traffic safety. Previous research highlights driver behavior as a primary cause of accidents, with frequent violations such as red light running, speeding, and lack of attention to pedestrians (Moshki et al., 2019; Sullman et al., 2012). Additionally, infrastructure issues, including inadequate pedestrian facilities and irregular traffic flow, further compromise road safety (Demiroz et al., 2015). This research focuses on identifying risk factors specific to Jalan Teuku Umar and recommends solutions to mitigate accidents and improve safety. The study employs a quantitative, descriptive approach, incorporating field observations, surveys, and accident data analysis. A survey was conducted with 200 respondents, including drivers and pedestrians, to assess traffic behavior and safety awareness. Secondary data from police reports over three years provided insight into accident patterns and dominant causes (Sullman et al., 2012). Descriptive analysis of the collected data highlights the correlation between safety awareness, road conditions, and accident frequency. Key findings indicate that traffic violations, limited geometry road capacity, the dominance of motorcycles, inadequate road use, and the impact of land use all significantly contribute to the high accident rate. Traffic violations, helmet particularly non-use, unlit headlights, and seatbelt neglect, account for most accidents, aligning with similar findings in other areas (Kurniastuti et al., 2021). Motorcycles dominate the traffic flow, increasing fatal accident risks due to low helmet use. High-density commercial activities also create complex traffic interactions. Recommendations include stricter law enforcement on violations, infrastructure improvements, road capacity expansion, and educational campaigns on traffic safety. Regular road geometry maintenance, improved signage, and better land use management are essential to reduce accidents on Jalan Teuku Umar. This study contributes to policy development for enhancing road safety in Bekasi and similar urban areas by providing a comprehensive analysis of risk factors and proposing targeted interventions.

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Editorial Address Case Amira Prive Jl. H. Risin No. 64D Pondok Jagung Timur, Serpong Utara, Tangerang Selatan, Indonesia

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Contact Name
Ebit Bimas Saputra

Contact Email
dinasti.info@gmail.com

Phone
+6282287504359

Journal Mail Official
dinasti.info@gmail.com

Editorial Address
Case Amira Prive Jl. H. Risin No. 64D Pondok Jagung Timur, Serpong Utara, Tangerang Selatan, Indonesia

Location
Kota tangerang selatan,

Banten

INDONESIA