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INDONESIA
Jurnal EK dan BI
Published by Politeknik Bisnis Indonesia
ISSN : 26207443     EISSN : 26214695     DOI : 10.37600
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal EK&BI merupakan jurnal yang dimaksudkan sebagai media terbitan kajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis mengenai isu Ilmu - ilmu ekonomi dan bisnis dan lain-lain yang terkait. Artikel ilmiah dimaksud berupa kajian teori (theoritical review) dan kajian empiris dari ilmu terkait, yang dapat dipertanggungjawabkan serta disebarluaskan secara nasional maupun internasional.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 371 Documents
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PERAN UMKM DALAM MENDUKUNG PERTUMBUHAN LOKAL DI WILAYAH KOTA MEDAN Sari, Tria Manda; Ismail Lubis, Rahmad; Hanafi Nasution, Mifta; Darmawan, Aldy Fauzan; Wulandari, Sari
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 2 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i2.1867

Abstract

In the Medan City region as well as elsewhere, micro, small, and medium-sized enterprises (MS Mes) play a critical role in foresting local economic growth. In addition to creating jobs, MSMEs, a sector that employs a lot of people, boost regional economic competitivenes by foresting innovation, producing locally, and offering goods and services that cater to local needs. With and emphasis on their effects on raising peoples incomes, lowering unemployment rates, and foresting the growth of associated industries like commerce and the creative sector, this study attempts to examine how MSMEs contribute to Medan Citys economic development. In addition, this study examines the difficulties Medan Citys MSMEs encounter in obtainingfunding, marketing, and technology. Using a qualitative approach, the researchs methodology involves gathering data trought a literature review and document analysispertaining to MSMEs and the local economy. It is intended that the findings of a study will help the government and other interestedparties create policies that promote the growth and sustainability of MSMEs in the area.
BUDAYA BERBAGI PENGETAHUAN TERHADAP KINERJA : MENGUJI EFEK MEDIASI KETERLIBATAN KARYAWAN DI BAWASLU KABUPATEN JEPARA Ismanto, Ngari; Mahfudh, Ainul; Roosdhani, Mohamad Rifqy; Arifin, Samsul
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 2 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i2.1694

Abstract

This study was conducted to examine the culture of knowledge sharing in Bawaslu Jepara on performance mediated by employee involvement. Bawaslu employees in Jepara district as many as 316 people became the population of the study, consisting of 20 Jepara Bawaslu employees, 156 Panwascam and staff and 185 Village / kelurahan Election Supervisory Committees. The sample in this study amounted to 163 people as a result of the Slovin Formula calculation. Structural Equation Modeling-Partial Least Square (SEM-PLS) was used for data analysis, namely testing the connectivity between independent-dependent variables in the study. the research conducted an analysis to test the validity and reliability of the questionnaire used and multiple linear analysis for hypothesis testing. The results of the study prove that knowledge sharing culture has an influence on employee performance, but the effect is not significant. Other evidence reveals if knowledge sharing culture has a positive effect on employee involvement in the process of running the organization, employee involvement affects performance and a significant influence is obtained between knowledge sharing culture on employee performance with employee involvement as an intervening variable. Keywords: Employee trust, Knowledge Sharing Culture, Employee Performance
ANALISIS STRATEGI PEMASARAN DALAM MENINGKATAN PENJUALAN PISANG PASIR MANDHELING DI APLIKASI GO-FOOD Safinka, Anggraini; Ritonga, Muhammad Hanafi; Lubis, Putri Safa Aulia; Rahmah, Raisa Aulia; Wulandari, Sari
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 2 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i2.1893

Abstract

Go-food merupakan layanan pesan-antar makanan layaknya pesan-antar di sebuah tempat kuliner. Go-Food dapat menjadi solusi bagi para pebisnis yang memiliki keterbatasan budget saat memulai usahanya. Penelitian ini bertujuan untuk menganalisis strategi yang tepat untuk meningkatkan penjualan Pisang Pasir Mandheling, sehingga dapat menjadi acuan bagi para pelaku usaha dalam memaksimalkan potensi penjualan di aplikasi pesan-antar makanan. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Berdasarkan hasil penelitian dapat disimpulkan bahwa strategi pemasaran yang dilakukan oleh pisang Pasir Mandheling di aplikasi Go-Food memberikan dampak terhadap tingkat penjualan produknya. Strategi pemasaran yang mereka lakukan yaitu dengan melakukan strategi promosi, melakukan promosi melalui media sosial, dan memberikan diskon di aplikasi Go-Food.
PENGARUH LINGKUNGAN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PT. MULTAZAM SUKSES BERJAMA’AH Priniansyah, Nabilah Tirta; Murniyati, Murniyati
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 2 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i2.1682

Abstract

PT. Multazam Sukses Berjama’ah Sukabumi is a company engaged in the textile industry. The company provides finished fabric materials with various offered patterns that can then be sold on the market and further processed into clothing. The length of the fabric sold can be adjusted according to the buyer’s request. This thesis research aims to analyze and determine whether there is an influence of the work environment and work motivation on employee performance at PT. Multazam Sukses Berjama’ah Sukabumi, both partially and simultaneously. The type of research used is quantitative research. The data collection methods used in this thesis are questionnaires, interviews, observation, and literature study. The data obtained through the questionnaires used a Likert scale measurement. The research sample consisted of 45 employees using the saturated sampling technique. The analysis used includes T-test and F-test hypotheses testing with the assistance of SPSS 25 software. Based on the results obtained, the work environment and work motivation significantly influence employee performance both partially and simultaneously.
PENGARUH INFLASI, BI RATE, KURS USD, DAN HARGA EMAS TERHADAP IHSG: SEBELUM DAN PASCA WABAH COVID-19 DI INDONESIA Abdi, Muhammad; Apriyansyah Siregar, Fahmi; Sihombing, Runggu; Nasra Sinulingga, Sam Deva; Fitrawaty, Fitrawaty
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 2 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i2.1652

Abstract

IHSG covers all stock prices listed on the stock exchange. IHSG is calculated from the stock prices of all issuers listed on the IDX and serves as a reference for investors to observe the condition of the Indonesian capital market and make the right investment decisions. Several factors that are considered to have an influence on the movement of IHSG include inflation, interest rates (BI Rate), exchange rates (exchange rates), and commodity prices such as gold.The aim of this research to determine the influence of inflation, BI Rate, USD exchange rate, and gold price on the Jakarta Composite Index (JCI) before and after the COVID-19 pandemic in Indonesia. This study employs a quantitative approach and gathers data through literature review methods. The data, sourced from institutions like Bank Indonesia (BI) and the Central Statistics Agency (BPS), spans from 2018 to 2022 and consists of time series data. To analyze the data, the researchers use multiple linear regression methods, incorporating tests such as the coefficient of determination, the F-test, and the t-test to validate the research hypothesis. The findings suggest that inflation had no significant effect on the JCI prior to the pandemic but had a positive and significant effect after the outbreak. Interest rates (BI Rate) were found to have a positive and significant impact before the pandemic but a negative and significant impact post-pandemic. The USD exchange rate had a negative and significant effect both before and after the outbreak, while the gold price had a negative and significant effect before the pandemic but showed no significant impact after the pandemic. Collectively, these four variables were found to simultaneously affect the JCI both before and after the COVID-19 outbreak
PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP NILAI PERUSAHAAN Saragi, Dame Ria Rananta; Sianipar, Lasma Lenida Rosinta; Junaidi, Junaidi
Jurnal Ekonomi dan Bisnis (EK&BI) Vol 7 No 2 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i2.1937

Abstract

Today's business world is very competitive and growing very quickly. When a business grows, its activities towards various resources automatically increase to generate profits. This can affect the environment and create social disparities for parties directly related to the company, society, and the surrounding environment. Therefore, every business action is expected to help the economic growth of stakeholders, including the government, the business world, and society, so that they can benefit each other, contribute to each other, and have a harmonious relationship. As a result, there is an awareness to increase Corporate Social Responsibility (CSR) to reduce negative responses to the company.The aim of this research is to test and analyze the influence of corporate social responsibility on company value. The sample and population used in this research are food and beverage companies in the sub-sector of manufacturing companies listed on the Indonesia Stock Exchange for the 2020-2023 period. The samples were taken using a purposive sampling technique. The data analysis method in this research uses multiple linear regression analysis which is processed using SPSS 21 software. The results of this research prove that CSR has a positive effect on financial value.
EVALUASI EFEKTIVITAS BRAND AWARENESS, CONTENT MARKETING, VALUE, DAN PRICING TERHADAP KEPUTUSAN PEMBELIAN PRODUK B2C SKINTIFIC PADA PLATFORM TIKTOK (STUDI KASUS PADA MAHASISWA UNIVERSITAS MURNI TEGUH) Winata, Angellyna Surya; Sirait, Sarida; Simarmata, Hengki M. P. Simarmata; Nathania, Beatrice; Berlien, Richard
Jurnal Ekonomi dan Bisnis (EK&BI) Vol 7 No 2 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i2.1940

Abstract

This research aims to determine the significance of the effectiveness of Brand Awareness, Content Marketing, Value, and Pricing on the Purchase Decision of B2C Skintific products on the TikTok platform. This research shows that the decline in Skintific product sales is caused by the high and uneconomical product price, particularly for students at Universitas Murni Teguh. This is an associative research with a quantitative approach. The variables studied include Brand Awareness, Content Marketing, Value, Pricing, and Purchase Decision. The sampling technique used in this research is non-probability sampling with purposive sampling method, measured using the Slovin formula, with a sample size of 270 respondents. The data used is primary data collected through questionnaires. The data analysis technique includes several stages. First, instrument testing is conducted to measure validity and reliability. Next, classical assumption testing is performed, including normality test, multicollinearity test, and heteroscedasticity test. Finally, analysis is continued with multiple linear regression and hypothesis testing, including t-test, F-test, and coefficient of determination test. The results show that Brand Awareness, Content Marketing, Value, and Pricing have a positive and significant effect on the Purchase Decision of B2C Skintific products on TikTok. Partially, the tvalues for Brand Awareness (4,746), Content Marketing (4,974), Value (9,757), and Pricing (5,721) are each greater than the ttable (1,969) with a significance level < 0,05. Additionally, simultaneous analysis shows that the Fvalue (103,955) is greater than the Ftable (2,41), indicating that all four variables together have a positive and significant effect on Purchase Decisions. Based on the coefficient of determination test, the Adjusted R Square value is 0,605, meaning that the variables Brand Awareness, Content Marketing, Value, and Pricing account for 60,5% of the effect on Purchase Decision, while the remaining 39,5% is influenced by other variables not discussed in this research.
MENGINTERPRETASIKAN KEBIJAKAN PEMERINTAH DALAM MENGHADAPI KENAIKAN HARGA BERAS Marizka, Jihan; Aghniya, Hasyabila Kayla; Semandhing, Luna Dian; Mujahidah, Halimah
Jurnal Ekonomi dan Bisnis (EK&BI) Vol 7 No 2 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ek&bi.v7i2.1688

Abstract

Permasalahan ekonomi yang sering dihadapi oleh masyarakat Indonesia adalah kenaikan harga beras yang terus menerus. Akan tetapi, pemahaman masyarakat terhadap persentase kenaikan harga beras dan faktor-faktor yang mempengaruhi kenaikan harga beras masih sangat minim. Penelitian ini bertujuan untuk menginterpretasikan kebijakan pemerintah dalam menanggapi kenaikan harga beras. Metode yang digunakan adalah analisis kualitatif deskriptif dengan pengumpulan data melalui studi pustaka. Data bersumber dari laporan Badan Pangan Nasional (Bapanas), Badan Urusan Logistik Nasional (BULOG), dan Badan Pusat Statistik (BPS). Penelitian ini menyimpulkan bahwa kebijakan pemerintah memiliki dampak yang signifikan terhadap harga beras. Hal ini dipicu oleh kenaikan harga beras akibat El Nino yang menyebabkan kekeringan dan gagal panen, yang pada akhirnya menyebabkan penurunan produksi dan kenaikan harga beras. Banyak pihak yang dirugikan akibat kenaikan harga beras, terutama masyarakat berpenghasilan rendah serta pedagang dan distributor beras. Berdasarkan penelitian ini, salah satu kebijakan pemerintah adalah bantuan beras untuk keluarga penerima manfaat (KPM). Penulis menemukan bahwa kebijakan pemerintah dapat lebih holistik dalam mengatasi kenaikan harga beras dengan mempertimbangkan faktor-faktor lain seperti produktivitas petani dan lahan pertanian.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA MUSYRIF PADA PONDOK PESANTREN NAHRUL HAYAH YOGYAKARTA Nugroho, Jalu
Jurnal Ekonomi dan Bisnis (EK&BI) Vol 8 No 1 (2025)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ek&bi.v8i1.1956

Abstract

Islamic boarding schools are Islamic educational institutions that are familiar to the Muslim population in Indonesia. Islamic boarding schools are an alternative place where we can study with continuity of activities in one dormitory condition. Musyrif is a term for administrators at the Nahrul Hayah Yogyakarta Islamic Boarding School, where the musyrif's job is to guide the students. This research is to analyze the factors that influence the performance of musyrif at the Nahrul Hayah Yogyakarta Islamic Boarding School. This type of research is included in qualitative research using analytical descriptive methods, namely describing the situation of the events being studied. So the data obtained from this researcher is in the form of observations, interviews, field notes and photo shoots. From the research conducted by the author of this study, it is clear that ability, motivation, knowledge, discipline, trust, environment, workload, communication, experience and responsibility are factors in the low performance of musyrif at the Nahrul Hayah Yogyakarta Islamic Boarding School. the need to prepare, select and evaluate musyrif at the Nahrul Hayah Yogyakarta Islamic Boarding School.
STRATEGI GREEN HUMAN RESOURCE PADA PERUSAHAAN MANUFAKTUR Fitry, Emli; Nurhakim, Warsudi; Aziz, Apud Abdul
Jurnal Ekonomi dan Bisnis (EK&BI) Vol 8 No 1 (2025)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ek&bi.v8i1.1963

Abstract

The manufacturing industry plays a vital role in the global economy but also significantly contributes to the depletion of natural resources and environmental pollution. Therefore, implementing Green Human Resource Management (GHRM) is a crucial strategy to ensure sustainable operations while preserving the environment. This study aims to identify key strategies for implementing GHRM in the manufacturing industry, including eco-friendly recruitment, environmentally focused training and development, green performance evaluation, and employee involvement in sustainable innovation. Through this approach, companies can integrate sustainability principles into their human resource management systems, enhancing energy efficiency, reducing waste, and complying with environmental standards such as ISO 14001. The findings indicate that adopting GHRM in the manufacturing industry positively impacts the environment and provides business advantages, including improved operational efficiency, competitive advantage, and regulatory compliance. Additionally, employee engagement in green innovation is proven to be a key factor in fostering a sustainability-oriented workplace culture. Therefore, GHRM should serve as a primary reference in formulating human resource policies in the manufacturing sector to create a more environmentally friendly, innovative, and sustainable production system

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