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INDONESIA
Enrichment : Journal of Management
Published by Institute of Computer Science
ISSN : 20876327     EISSN : 27217787     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers to share mutual understandings across the full range of businesses and skills in which management and science is used; covers all areas of management science from systems to practical facets; links concept with training by publishing case studies and covering the latest important issues.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 1,382 Documents
 122   123   124   125   126 
The influence of social media usage, destination personality, destination image and self congruity on behavioural intention to Visit Labuan Bajo Atmaja, Ivan Surya; Bernarto, Innocentius
Enrichment : Journal of Management Vol. 14 No. 2 (2024): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i2.1895

Abstract

The tourism sector in Indonesia still has a low contribution to gross domestic income compared to other countries in ASEAN; therefore, the tourism sector in Indonesia has the potential to continue to be developed and, of course, can contribute more to the economy. This research analyses the influence of social media use, destination personality, destination image and self-congruity on behavioural intention to visit Labuan Bajo. This research was conducted on 173 respondents who had visited tourist attractions in Labuan Bajo. The method used is quantitative with the SEM-PLS analysis technique. The research results show that the use of social media, destination personality and self-congruity can influence behavioural intention to visit Labuan Bajo significantly and positively. However, destination image cannot significantly influence behavioural intention to visit.
House construction of time scheduling using criticalpath method (CPM) in selili district Surahman, Surahman; Saputri, Yuni; F. Athoya, Muhammad; H. Rabbani, Ihwan; Rahmayanti, Nor I.; Hidayati, Dwi
Enrichment : Journal of Management Vol. 14 No. 2 (2024): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i2.1897

Abstract

Project time management is the process of planning, compiling, and monitoring the project activity schedule. This is an approach to meeting needs in construction projects that involves managing the planning, design and project implementation processes in an integrated manner. The aim of this research is to determine the effect of accelerating work duration using the CPM (Critical Path Method) method on the Selili sub-district project. The acceleration alternative used is by cutting work time and combining several jobs that can be done at one time by looking for advanced calculations and backward and critical path calculations use the critical path which is then accelerated in the form of shortening the time of activities on the critical path. Then a float diagram is created to determine the work that has been cut. The results obtained from the work using the CPM method are a summary of work days of 15 days from the initial plan which was planned to be completed within 163 days, after going through the critical path using the critical path and knowing the results of the forward and backward calculations then depicted in a float diagram that the work can be completed within 148 days
Construction management analysis of time management in residential house construction of samarinda Zunaidah, Umi; Kawuryan, Renita; Prasetyo, Dimas Rabbani; Aditya, Rangga; Cindy, Cindy; Aisyah, Ridha; Salsabila, Shafa Nadiah
Enrichment : Journal of Management Vol. 14 No. 2 (2024): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i2.1899

Abstract

The construction services industry in Indonesia is expanding rapidly, necessitating efficient project management to maintain competitiveness. This study analyzes time management in residential construction in Samarinda, using the Critical Path Method (CPM) and Microsoft Project software. The research aims to identify deficiencies in current practices to enhance project efficiency. A quantitative approach was adopted, involving literature review, data collection through field surveys and interviews, and data analysis. Findings reveal that the total construction period is 93 days, with a project duration of 4,900 hours. Weather conditions were a significant factor causing incomplete tasks. Cost analysis indicates total expenses of Rp201,290,412, emphasizing the importance of precise cost management alongside time management. The study concludes that effective use of CPM and Microsoft Project can optimize scheduling, resource allocation, and overall project management. Recommendations include regular critical path reviews and enhanced team communication to mitigate delays and ensure timely project completion
Factors influencing purchase intention: empirical study on brand Implora Chandra, Yanto; Berlianto, Margaretha Pink
Enrichment : Journal of Management Vol. 14 No. 2 (2024): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i2.1900

Abstract

his study aims to investigate the factors that influence purchase intention for Implora brand products. Employing a quantitative approach, data were collected from a sample of consumers through structured questionnaires distributed online. The research model was constructed based on relevant literature, combines the factors of brand awareness, brand image, brand interactivity, content quality, online advertising, perceived value, trust, and purchase intention. Statistical analyses, including regression analysis and correlation coefficients, were employed to analyze the data. The results explored the influence of perceived value, and brand image on trust. This research also shows the positive and significant impact of content quality and brand interactivity on brand awareness. Online advertising influences brand image positively and significantly. The findings indicate that brand awareness, brand image, and trust have a significant impact on purchase intention for Implora brand products. The study provides valuable insights for marketers and managers to develop effective marketing strategies that can improve customer purchase intention
Specialist doctor's professionalism on doctor's performance with job satisfaction as an intervening variable Wilantara, Shabrina Salsabila Putri; Wanasida, Albert Surya
Enrichment : Journal of Management Vol. 14 No. 3 (2024): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i3.1902

Abstract

This research was conducted to determine the influence of professionalism of specialist doctors on doctor performance with job satisfaction as an intervening variable. This research was conducted at XYZ Palembang Hospital involving 36 specialist doctors. Data collection was carried out by distributing a questionnaire containing 59 questions with a Likert Scale of 1–5 based on the purposive sampling method. Data were analyzed using the PLS-based SEM method. The results of this research state that time management has a positive and significant effect on job satisfaction, job satisfaction has a negative effect and can mediate the effect of time management and training on the performance of specialist doctors. Motivation and training have a positive and insignificant effect on job satisfaction. Time management and motivation have a positive and insignificant effect on the performance of specialist doctors. Training and job satisfaction have a negative and insignificant effect on the performance of specialist doctors. Job satisfaction has a negative effect and is unable to mediate the influence of motivation on the performance of specialist doctors at xyz hospital in Palembang City
Explaining local brand skincare purchase intention in Indonesia Fitriana, Ana; Afifah, Nur; Mustaruddin, Mustaruddin
Enrichment : Journal of Management Vol. 14 No. 2 (2024): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i2.1903

Abstract

This study investigates how perceived brand globalness and localness influence consumer-brand identification and purchase intention for local skincare brands in Indonesia. A quantitative approach was employed, collecting data from 218 Indonesian respondents through an online survey. Structural equation modeling was used to analyze the conceptual model and test hypotheses by using AMOS 22 software. The results reveal that perceived brand localness positively affects consumer brand identification and purchase intention for local skincare brands, while perceived brand globalness has no significant impact. Furthermore, consumer brand identification mediates the influence of perceived brand localness on purchase intention. These findings suggest Indonesian consumers value the localness of skincare products more than their global presence, possibly due to the personal nature of skincare and desire for locally-tailored offerings. As the Indonesian skincare market continues growing, leveraging perceived brand localness emerges as a key strategy for local brands to foster consumer identification and drive purchase intent
The influence of facilities and prices on consumer purchase intentions in the denai lama tourism village: a regression study Siagian, Larasati Br; Lubis, Adelina; Pratama, Ikbar
Enrichment : Journal of Management Vol. 14 No. 2 (2024): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i2.1906

Abstract

This research aims to analyze the influence of facilities and prices on consumer buying interest in the Denai Lama Tourism Village. Adequate facilities and affordable prices are two important factors that can increase the attractiveness of a tourist destination. The method used in this research is a regression study to identify the relationship between the independent variables (facilities and prices) and the dependent variable (consumer buying interest). The population in this study were tourists who visited the Denai Lama Tourism Village. The sample was taken using a purposive sampling technique, with a total of 98 respondents. Data was collected through a questionnaire that had been tested for validity and reliability. Data analysis was carried out using multiple linear regression. The research results show that facilities and price have a significant influence on consumer buying interest. Meanwhile, price also has a positive effect, indicating that more affordable prices can increase consumer buying interest. The conclusion of this research is that improving the quality of facilities and setting competitive prices is an effective strategy to increase consumer buying interest in the Denai Lama Tourism Village. These findings provide practical implications for tourist destination managers in planning and developing appropriate facilities and pricing strategies to attract more visitors
Indonesian financial companies' preparedness for the covid-19 pandemic Tunggal Sari, Cahyani; Suharti, Mamik
Enrichment : Journal of Management Vol. 14 No. 2 (2024): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i2.1907

Abstract

In order to better understand how debt is used to finance investments and assets in banks and financial institutions' operations prior to, during, and following the Covid-19 pandemic, this research will examine this relationship.All businesses that are registered with the BEI make up the research population. The study's sample consists of 57 financial organizations that are listed on the Indonesia Stock Exchange (IDX) and have complete financial data for the years 2019 through 2021. Purposive sampling was used as the sampling strategy in this study, and the requirements were a financial company's registration on IDX and possession of all 2019–2021 financial data. Using SPSS 26 software, Multiple Linear Regression was used for data analysis. Companies should look into other capital sources, such as utilizing retained earnings, building up depreciation, controlling inventories, controlling cash flow, and other options, in order to boost profitability. Information can be utilized as a decision-making tool for investors. Financial ratio variables and other predictor variables, including management team and majority share ownership, might be added for additional investigation.
The influence of transformational leadership, talent management, and organizational culture on change management in the international non-profit organization Mailangkay, Merry Mersia Gristie; Ardi, Ardi; Sunarjo, Richard Andre
Enrichment : Journal of Management Vol. 14 No. 2 (2024): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i2.1912

Abstract

Transformational leadership suggests that inspiring and motivating leaders are more likely to facilitate successful organizational change. Talent management emphasizes the importance of attracting, developing, and retaining skilled individuals during change. Organizational culture, representing shared values and practices, also plays a crucial role in shaping employee attitudes towards change. The Objective of this study to analyse the influence of transformational leadership, talent management, and organizational culture on change management in international non-profit organizations XYZ in Indonesia. This research methodology employs a quantitative approach by using a questionnaire distributed to 36 respondents consisting of managers and employees in the international nonprofit organization XYZ in Indonesia. The collected data will be analysed using the PLS-SEM method to test the relationship between the independent variables (transformational leadership, talent management, and organizational culture) and the dependent variable (change management). The findings of this study highlight the importance of talent management and organizational culture in driving change management within international non-profit organizations in Indonesia, while also indicating that transformational leadership does not significantly impact change management. This research provides valuable insights for practitioners and managers on the importance of inspirational and motivational leaders who involve employees in decision-making and leverage their skills, while also building a flexible and adaptive organizational culture to effectively manage complex changes
Customer profiling with k-means clustering and product recommendation with market basket analysis for strategy marketing MSMEs Al Ayubi, Ahmad; Achmadi, Hendra
Enrichment : Journal of Management Vol. 14 No. 2 (2024): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i2.1914

Abstract

This research aims to develop a data-driven marketing strategy to increase consumer purchase interest in XYZ Hijab. This small and medium-sized Muslim fashion enterprise experienced a sales decline of 65.2% in 2022 and 2023. Utilizing the Cross-Industry Standard Process for Data Mining (CRISP-DM) methodology and employing Python programming language with Google Colab, this study combines RFM-D analysis and K-means clustering for customer segmentation, as well as Market Basket Analysis (MBA) for product bundling strategies. The study uses sales transaction data from December 9, 2023, to January 8, 2024. The analysis results indicate that the optimal RFM-D model uses four customer clusters: Superstar Customers (50.37%), Golden Customers (31.92%), Typical Customers (17.65%), and Dormant Customers (0.06%). The MBA identifies 11 product association rules that can be utilized for bundling strategies. The recommended marketing strategies include exclusive loyalty programs for top customers and tailored promotions for potential and dormant customers. Implementing these strategies will increase customer retention and revenue for XYZ Hijab.

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