cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Ardik Praharjo
Contact Email
jurnal_mb@umm.ac.id
Phone
+6285646512123
Journal Mail Official
jurnal_mb@umm.ac.id
Editorial Address
https://ejournal.umm.ac.id/index.php/jmb/index
Location
Kota malang,
Jawa timur
INDONESIA
Jurnal Manajemen Bisnis
Published by Universitas Muhammadiyah Malang
ISSN : 26552523     EISSN : 20890176     DOI : https://doi.org/10.22219/jmb.v10i1.13949
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The Universitas Muhammadiyah Malang published Manajemen Bisnis (MB) journal in 2011. Start in December 2018, the MB journal has online ISSN 2655-2523 for articles that publish started from Volume 9 No. 1, April 2019. Then, start from Volume 9 No. 2. MB journal has been accredited for SINTA 4. MB journal is a peer-reviewed and open-access journal published twice a year (April and October). This journal published articles in Bahasa but in 2019 MB journal published all articles in English. This journal only accepts articles from original research results. MB journal welcomes all articles related to management and business fields. Subjects suitable for publication include financial management, marketing management, human resource management, operation management, strategic management, entrepreneurship, business ethics, and international business. Manajemen Bisnis journal has been indexed in Google Scholar and DOAJ. MB journal keeps an attempt to be indexed in other journal directories.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 387 Documents
 35   36   37   38   39 
Click, Trust, and Eat: Understanding How Value Shapes Purchase Intentions in Food Delivery Apps Fithratul Islamy, Yans; Arifa, Nurdhina
Manajemen Bisnis Vol. 15 No. 2 (2025): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v15i2.42044

Abstract

The rapid development of food delivery applications has altered consumer purchasing decisions, highlighting the significance of informational and economic indicators in influencing user behavior. This study examines the impact of online reviews and product pricing on perceived value and, in turn, purchase intention, with trust analyzed as a moderating variable. Data were gathered from 150 users of a prominent food delivery company in Indonesia and analyzed utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that online reviews and product pricing substantially elevate perceived value, thereby influencing purchase intention positively. The purchase value mediates the relationship between both antecedents and buy intention, highlighting its crucial role in customer decision-making. Nonetheless, trust did not substantially reduce the impact of perceived value on purchase intention, indicating that in markets with already elevated baseline trust, value-oriented methods may exert greater influence than trust-enhancing initiatives. These findings enhance digital consumer behavior research by affirming perceived value as a pivotal mechanism and provide actionable insights for platform operators to emphasize transparent review systems and competitive pricing.
Challenges and Coping Mechanisms: Women Entrepreneurs in Indonesia Amidst COVID-19 Ahmi Husein, Muhammad; Nur Arumsari, Devinta
Manajemen Bisnis Vol. 15 No. 2 (2025): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v15i2.42046

Abstract

This study explores how women entrepreneurs in Indonesia coped with the challenges of the COVID-19 pandemic using a qualitative thematic analysis. Interviews were conducted with 5 women entrepreneurs across various sectors and regions, including rural and urban areas. The analysis revealed three key coping strategies: reliance on informal financial networks, digital adaptation, and emotional resilience. Women in rural areas leaned heavily on informal financial mechanisms like community savings groups to sustain their businesses, while urban entrepreneurs successfully adopted digital platforms to reach new markets despite the physical restrictions. Emotional resilience, often supported by family networks, was crucial in helping entrepreneurs balance business challenges and increased domestic responsibilities during the pandemic. The study highlights the gendered nature of these coping mechanisms and the structural barriers faced by women entrepreneurs, such as limited access to formal financial institutions and the digital divide between rural and urban areas. Recommendations include expanding access to formal financial services, improving digital infrastructure, and providing support systems that recognize the dual roles women play as business owners and caregivers. This research emphasizes the need for more inclusive policies to support women entrepreneurs in crisis situations.
Identification of Impulsive Buying Behavior Through Positive Emotions as an Mediating Variable in Generation Z Using SEM PLS Analysis Sulasih, Sulasih; Nisa Aulia , Risma; Puspitarini Wahyuningtyas , Ida; Maamor , Selamah
Manajemen Bisnis Vol. 15 No. 01 (2025): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v15i01.42066

Abstract

This study aims to analyze the influence of Hedonic Shopping Motivation and Price Discount on Impulsive Buying, with Positive Emotion as a mediating variable among Generation Z in Purwokerto . The phenomenon of social commerce through TikTok's live streaming feature has driven changes in shopping behavior, especially among Generation Z, who are prone to impulsive purchases due to the influence of enjoyable shopping experiences, price promotions, and emotional impulses. This study also fills a gap in the literature, where several studies have examined the relationships between these variables in a comprehensive manner in the context of shopping through TikTok Live Streaming. This study uses a quantitative approach with a purposive sampling method. Data were obtained through an online questionnaire distributed to 385 TikTok users who had made purchases through the live streaming feature. Data analysis was conducted using the Structural Equation Modeling method based on Partial Least Squares. This study refers to the Theory of Planned Behavior as a theoretical foundation, which explains that behavior is influenced by attitudes, subjective norms, and perceived control over an action. The results show that Hedonic Shopping Motivation and Price Discount have a positive and significant effect on Positive Emotion. Both variables also have a direct and indirect effect on Impulsive Buying through Positive Emotion as a mediating variable. These findings have practical implications for businesses to develop effective emotion-based marketing strategies on TikTok live streaming and open up opportunities for further research on other psychological factors in digital consumption behavior.
The Influence of Leadership Style on Organizational Commitment with Job Satisfaction as a Mediating Variable at PT XYZ Aprodite Afianto, Fransiska; Robbie, R. Iqbal; Irawati, Sandra
Manajemen Bisnis Vol. 15 No. 2 (2025): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v15i2.42067

Abstract

The purpose of this study is to determine the effect of leadership style on organizational commitment with job satisfaction as a mediating variable. This research was conducted on employees of PT XYZ using the proportional random sampling method, with a total sample of 96 respondents. This study employs a quantitative approach with path analysis using the Structural Equation Modeling (SEM) method based on Partial Least Square (PLS) through the SmartPLS version 4.1.1.2 application. The results of this study indicate that leadership style does not have a significant effect on organizational commitment, job satisfaction does not have a significant effect on organizational commitment, there is a significant relationship between leadership style and job satisfaction, and job satisfaction does not successfully mediate the relationship between leadership style and organizational commitment. Further research is needed to identify other factors that influence organizational commitment in the company.
The Influence of Brand Trust and Service Quality on Customer Satisfaction at The Shalimar Boutique Hotel Malang Ana Mawardah, Allisa; Rachmi, Asminah; Zaini, Achmad
Manajemen Bisnis Vol. 15 No. 01 (2025): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v15i01.42084

Abstract

This study analyzes the effect of brand trust and service quality on customer satisfaction at The Shalimar Boutique Hotel Malang. The hotel industry faces intense competition, requiring management to consistently maintain customer satisfaction. This quantitative research involved 100 respondents who had stayed at the hotel at least twice, selected through purposive sampling. Data were collected using questionnaires and analyzed with multiple linear regression, supported by validity, reliability, and classical assumption tests. The results show that brand trust has a significant positive effect on customer satisfaction. Service quality also has a significant positive influence on customer satisfaction. Simultaneously, brand trust and service quality together significantly affect customer satisfaction. These findings confirm that both variables are crucial determinants of guest satisfaction. The implication is that The Shalimar Boutique Hotel needs to strengthen brand trust through reliability, honesty, and security while maintaining high-quality services through tangibles, reliability, responsiveness, assurance, and empathy. Enhancing these aspects not only increases satisfaction but also strengthens customer loyalty and the hotel’s competitive advantage.
Making a Website Company Profile as a Promotional Media Using CMS Wordpress at MAB Screen Printing in Jember City Daniar Nur Prastyo, Mario; Rochman, Fatkhur; Dwi Pribadi, Joni
Manajemen Bisnis Vol. 15 No. 01 (2025): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v15i01.42085

Abstract

In the digital era, business competition had become increasingly intense, pushing companies to adopt more effective and innovative promotional strategies. Many small and medium enterprises, including MAB Screen Printing in Jember, still relied on conventional promotional methods that often failed to reach a broader audience. To adapt to the evolving digital landscape, the use of technology particularly a website was seen as a vital step in expanding market visibility. In response to this need, a company profile website was developed for MAB Screen Printing using the WordPress content management system. This effort aimed not only to modernize the company's promotional approach but also to test how effective the website would be as a digital marketing tool amidst current challenges. To ensure that the analysis of the website delivered both function and impact, input was gathered from web development professionals, marketing experts, and a group of customers. Their feedback helped evaluate key aspects such as user experience, content clarity, and service interaction offered through the website. The final evaluation of this study showed that the website had met high standards of quality and effectiveness. It was positively received by both experts and users, confirming its strength as a promotional medium. Recommendations were made for the company to continue developing the website and make the most of its features to support future digital growth.
The Role of Green Marketing and Brand Image in Building Consumer Loyalty in Environmentally Friendly Culinary MSMEs in Malang City: Sustainable Marketing Strategy for Business Continuity sanita; muslim , shohib; Akbarina, Farida; Suwarni, Evi; hidayatinnisa, nurul
Manajemen Bisnis Vol. 15 No. 2 (2025): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v15i2.42112

Abstract

This study aims to analyze the role of green marketing and brand image in building consumer loyalty in environmentally friendly culinary Micro, Small, and Medium Enterprises (MSMEs) in Malang City. The emergence of sustainable consumerism has driven MSMEs to adopt eco-friendly practices such as the use of organic raw materials, biodegradable packaging, and sustainable production processes. Green marketing and a strong brand image are considered strategic levers to enhance consumer trust and loyalty. A quantitative explanatory approach was employed with a sample of 123 respondents, exceeding the targeted 100, selected through purposive sampling of consumers familiar with eco-friendly culinary products. Data were collected through structured questionnaires and analyzed using multiple regression in SPSS. Results indicate that both green marketing and brand image have significant positive effects on consumer loyalty, both partially and simultaneously. The coefficient of determination (R² = 0.751) demonstrates that 75.1% of consumer loyalty can be explained by green marketing and brand image, with brand image showing a stronger influence (β = 0.624) compared to green marketing (β = 0.289). The findings emphasize the importance of authentic sustainability practices and strong brand positioning for MSMEs to compete effectively in the growing eco-conscious market. Theoretically, the research contributes to sustainable marketing literature by confirming the relevance of green value and image in loyalty formation. Practically, it provides recommendations for MSMEs to enhance competitive advantage through green innovation and consistent branding.

Page 39 of 39 | Total Record : 387

 35   36   37   38   39 

Filter by Year

2011 2025


Reset
Filter By Issues
All Issue Vol. 15 No. 01 (2025): April Vol. 15 No. 2 (2025): October Vol. 14 No. 02 (2024): October Vol. 14 No. 01 (2024): April Vol. 13 No. 02 (2023): October Vol. 13 No. 01 (2023): April Vol. 12 No. 02 (2022): October Vol. 12 No. 01 (2022): April Vol. 11 No. 2 (2021): October Vol. 11 No. 1 (2021): April Vol. 10 No. 2 (2020): October Vol 10, No 1 (2020): April (In Press) Vol. 10 No. 1 (2020): April Vol. 9 No. 2 (2019): October Vol 9, No 2 (2019): October Vol 9, No 1 (2019): April Vol. 9 No. 1 (2019): April Vol 8, No 2 (2018): October Vol. 8 No. 2 (2018): October Vol 8, No 1 (2018): April Vol. 8 No. 1 (2018): April Vol. 7 No. 2 (2017): October Vol 7, No 2 (2017): October Vol 7, No 1 (2017): April Vol. 7 No. 1 (2017): April Vol 6, No 2 (2016): October Vol. 6 No. 2 (2016): October Vol 6, No 1 (2016): April Vol. 6 No. 1 (2016): April Vol. 5 No. 2 (2015): October Vol 5, No 2 (2015): October Vol. 5 No. 1 (2015): April Vol 5, No 1 (2015): April Vol. 4 No. 2 (2014): October Vol 4, No 2 (2014): October Vol 4, No 1 (2014): April Vol. 4 No. 1 (2014): April Vol. 3 No. 1 (2013): April Vol 3, No 1 (2013): April Vol. 2 No. 2 (2012): October Vol 2, No 2 (2012): October Vol 2, No 1 (2012): April Vol. 2 No. 1 (2012): April Vol. 1 No. 2 (2011): October Vol 1, No 2 (2011): October Vol 1, No 1 (2011): April Vol. 1 No. 1 (2011): April More Issue