ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING
SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS AND ACCOUNTING with the registered number print ISSN 1907-5189; online ISSN 2722-6328, is an open access, peer-reviewed journal whose goal is to publish original research papers on current issues in general economics, management, accounting, business, and entrepreneurship. The journal accepts demanding empirical research papers with any methods or approaches that are relevant to the Indonesian economy and business context or content, as long as the research fits one of three key disciplines: economics, business, or accounting. ANALISIS has ranked 5 in National Scientifc Journal Accreditation, and is indexed in Google Scholar and GARUDA. FOCUS AND SCOPE Business and Economics, Accounting, Entrepreneurship, Management, Management Organization, Marketing Strategy, Theory and Applications, Business Finance and Investment, Capital Markets, Business Communication, Corporate Finance, General Business Research, Insurance, Investment, Monetary Banking, Organizational Behavior and Theory, Personnel and Industrial Relations, Production/Operations Management, Project Management and Strategy, and Public Policy, Statistics and Econometrics, Stock Exchange.
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<![CDATA[PENGARUH IMPLEMENTASI TARIF INTEGRASI, STRATEGI PEMASARAN DAN PENGETAHUAN PENGGUNA TARIF INTEGRASI TERHADAP LOYALITAS PELANGGAN PENGGUNA ANGKUTAN UMUM DI DKI JAKARTA ]]>
<![CDATA[Kusumawardani, Ratih]]>;
<![CDATA[Yenita, Yenita]]>
<![CDATA[ ANALISIS Vol. 13 No. 1 (2023): ANALISIS VOL. 13 NO. 1 MARET 2023 ]]>
Publisher : <![CDATA[FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY ]]>
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DOI: 10.37478/als.v13i1.2508
<![CDATA[Comprehensive integration services, on mass public transportation services operated by the DKI Jakarta Provincial Government carried out by PT. Jaklingko. The quality of service for the integration of fares and tickets in the integration of the transportation systemhas not been in line with user expectations. This study aims to examine the role of integrated tariffs, marketing strategies and knowledge of public transportation users in relation to the loyalty of public transportation use. Data obtained using the survey method conducted online to users of public transportation services in DKI Jakarta which wasdeveloped as a hierarchical component using a reflective-reflective measurement model and assessed using PLS-SEM, the results showed that the variables were found to have a positive and significant correlation. Research also proves that with the integras i tariff policy on public transportation , a good marketing strategy and knowledge of public transportation users can affect the loyalty of public transportation users in DKI Jakarta.]]>
<![CDATA[POTENSI KOMODITAS PANGAN DALAM MENDUKUNG KETAHANAN PANGAN DI KECAMATAN WEWARIA KABUPATEN ENDE ]]>
<![CDATA[Nona, Reyna Virginia]]>;
<![CDATA[Leha, Ernesta]]>
<![CDATA[ ANALISIS Vol. 13 No. 1 (2023): ANALISIS VOL. 13 NO. 1 MARET 2023 ]]>
Publisher : <![CDATA[FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY ]]>
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DOI: 10.37478/als.v13i1.2519
<![CDATA[Abstract It is necessary to know the description of the availability of food commodities in a region in order to support the realization of food security. This study aims to determine: 1) Basic food commodities in Wewaria District, 2) Growth dominant food commodities that have the potential to be developed in Wewaria District. The research used the library study method. Data analysis techniques are adapted to the research objectives, namely the Location Quotient (LQ) formula to determine basic food commodities, and Growth Ratio Model (MRP) analysis to determine potential economic activity based on growth criteria. This study shows that the basic commodity is paddy rice, and the results of the MRP analysis show that corn and shorgum are the dominant growth food commodities. This research is useful for the Government of Ende Regency in formulating policies related to food potential and efforts to meet food needs for the community both in Wewaria District and at the Ende Regency level. Keywords: security, food, commodity, base, growth ]]>
<![CDATA[EFEKTIFITAS PROGRAM WEBINAR KEWIRAUSAHAAN BAGI MAHASISWA STIE GANESHA ]]>
<![CDATA[Saefullah, Aep]]>;
<![CDATA[Agustina, Ika]]>
<![CDATA[ ANALISIS Vol. 13 No. 1 (2023): ANALISIS VOL. 13 NO. 1 MARET 2023 ]]>
Publisher : <![CDATA[FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY ]]>
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DOI: 10.37478/als.v13i1.2520
<![CDATA[Penelitian ini bertujuan untuk mengetahui efektifitas pelaksanaan program webinar kewirausahaan di lingkungan STIE Ganesha. Metode yang digunakan dengan pendekatan kualitatif deskriptif. Data diolah dan dikumpulkan menggunakan interview wawancara, observasi lapangan dan literatur Pustaka. Objek penelitian terdiri dari 100 responden peserta webinar. Hasil penelitian menunjukan bahwa webinar kewirausahaan sangat efektif bagi para peserta untuk mengembangkan usaha. Manfaat webinar kewirausahaan yaitu : a) Menambah wawasan dan pengetahuan literasi kewirausahaan. b) Mengembangkan potensi diri (c) topik materi menarik inspiratif (d) Untuk mendapatkan sertifikat (e) Mendapatkan insight baru di dunia entrepreneur. (f) Meningkatkan keilmuan dan skill kewirausahaan (g) Stimulus memulai bisnis baru. (h) Menjadi motivasi kehidupan mahasiswa di masa depan (i) Ajang silaturahmi dan sharing pendapat tentang ide bisinis (j) Motivasi hidup dan lebih sigap menghadapi era VUCA. Kendala yang dialami peserta webinar antara lain (a) Sinyal atau jaringan tidak stabil (b) Kegiatan sering bentrok di hari kerja (c) Kurang materi ice breaking saat jeda pergantian materi (d) Tampilan slide lebih menarik dan kurangnya interaksi dengan peserta (e) perangkat zoom dan speaker yang kurang keras (f) absensi susah untuk login masuk (g) Waktu ttidak sesuai jadwal (h) petugas host kurang lancar dalam memandu acara.]]>
<![CDATA[FAKTOR-FAKTOR YANG MEMPENGARUHI BRAND LOYALTY PADA PRODUK FASHION: PERAN FASHION INNOVATIVENESS, PERCEIVED QUALITY, DAN BRAND LOVE ]]>
<![CDATA[Fathoni, Rinaldy Achmad Roberth]]>
<![CDATA[ ANALISIS Vol. 13 No. 1 (2023): ANALISIS VOL. 13 NO. 1 MARET 2023 ]]>
Publisher : <![CDATA[FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY ]]>
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DOI: 10.37478/als.v13i1.2521
<![CDATA[Brand loyalty merupakan salah satu indikator penting dalam industri fashion. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi brand loyalty dalam industri fashion, serta mengevaluasi peran fashion innovativeness, perceived quality, dan brand love sebagai mediasi. Metodologi penelitian ini menggunakan pendekatan kuantitatif dan dilakukan melalui survei online pada responden yang memiliki pengalaman dalam membeli produk fashion. Data tersebut kemudian dianalisis dengan menggunakan analisis PLS. Hasil penelitian menunjukkan bahwa fashion innovativeness, perceived quality, dan brand love memiliki pengaruh yang signifikan terhadap brand loyalty. Selain itu, hasil juga menunjukkan bahwa brand love memiliki peran sebagai mediasi antara fashion innovativeness dan perceived quality dengan brand loyalty. Temuan ini memberikan implikasi penting bagi industri fashion dan memberikan informasi yang berguna bagi pemasar untuk meningkatkan strategi pemasaran dan membangun brand loyalty yang kuat pada konsumen.]]>
<![CDATA[PENTINGNYA PELATIHAN DAN PENGEMBANGAN DALAM MENCIPTAKAN KINERJA KARYAWAN DI ERA DIGITAL ]]>
<![CDATA[Wijaya, Shierli]]>
<![CDATA[ ANALISIS Vol. 13 No. 1 (2023): ANALISIS VOL. 13 NO. 1 MARET 2023 ]]>
Publisher : <![CDATA[FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY ]]>
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DOI: 10.37478/als.v13i1.2523
<![CDATA[In order to create the achievement of short-term and long-term goals in a company, a qualified workforce or employees is needed. With employees who have competence in their fields, it is expected that the company's ability to achieve its goals will also be better. One of the ways that companies do to maintain the quality of the performance of their employees is by holding training and development activities, especially in the digital era as it is today. Along with technological developments, companies need to adjust training and development methods that are suitable for employees. The development of digital technology is also a major requirement in the process of improving company management. For example, through webinar activities, training videos, to online training can be an option in implementing digital system learning. With digital employee training and development steps, the company can also indirectly save operational costs and this step is a practical way. The role of Human Resources as a workforce that will achieve company goals is expected to improve competitive strategies with more sophisticated technology so that employee performance can continue to increase. Keywords: Training, Development, Employee Performance]]>
<![CDATA[PERAN INFLUENCER DAN MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN PROMOSI PADA SUATU BRAND ]]>
<![CDATA[Susilawati, Agnes Dwita]]>;
<![CDATA[Solehatun, Fifit]]>
<![CDATA[ ANALISIS Vol. 13 No. 1 (2023): ANALISIS VOL. 13 NO. 1 MARET 2023 ]]>
Publisher : <![CDATA[FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY ]]>
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DOI: 10.37478/als.v13i1.2524
<![CDATA[Marketing is one of the strategies to increase the activities of a company in terms of promoting the products it sells. In the era of the industrial revolution 4.0 now, promotional strategies must be able to take advantage of existing opportunities, must be able to use social media as marketing tools. This is because people's habits today are that they prefer to shop online. As we already know that social media is an inseparable part of today's society. By taking advantage of existing opportunities, social media can be used to promote. The current phenomenon is that the company has also collaborated with Influencers in carrying out their promotions. Influencers are usually artists or it can be from a celebrity who becomes an idol or their followers or followers from social media. Influencers themselves are partnered with a company in order to convey the purpose of the product to be promoted to certain target consumers. The research approach is a literature review approach and a qualitative descriptive method and the flow used in this study uses the AISAS (Attention, Interest, Search, Action and Share) approach.]]>
<![CDATA[PEMASARAN KEWIRAUSAHAAN DAN KINERJA PEMASARAN UKM MAKANAN DAN MINUMAN DI JAWA BARAT ]]>
<![CDATA[Mubarok, Dadan Abdul Aziz]]>;
<![CDATA[Rahmi, Palupi Permata]]>;
<![CDATA[Sarah, Siti]]>
<![CDATA[ ANALISIS Vol. 13 No. 1 (2023): ANALISIS VOL. 13 NO. 1 MARET 2023 ]]>
Publisher : <![CDATA[FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY ]]>
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DOI: 10.37478/als.v13i1.2530
<![CDATA[This study aims to determine and analyse the effect of entrepreneurial marketing on the marketing performance of small and medium enterprises (SMEs) in the food and beverage sector in West Java Province. The background of the research is that marketing activities as a core of SME activity have not yet optimally contributed to the achievement of marketing performance. The research method by means of explorative research. Entrepreneurial marketing is measured by customer focus, value creation through the network, and closeness to market. Marketing performance is measured by profitability, sales growth and market share. Research variables were measured using a scale of 1- 7. The study population was small and medium enterprises food and beverage sector located in West Java. The research sample of 102 SMEs. Research instruments using a questionnaire. Data analysis using PLS SEM. The results showed that the food and beverage sector SMEs have not been able to apply entrepreneurial marketing so that marketing performance as a benchmark for the success of the marketing strategies and programs implemented has not been able to be achieved by the food and beverage sector SMEs. Data analysis with PLS SEM shows that entrepreneurial marketing influences the achievement of marketing performance in SMEs. The implication of the results of the study explains that entrepreneurial marketing is expected to be a guideline for SMEs marketing strategies and programs to be more focused and value creation through network able to support marketing activities that are carried out closer to the target market and its customers.]]>
<![CDATA[IMPROVING SALES RATE THROUGH SOCIAL MEDIA MARKETING STRATEGY FOR SMALL BUSINESS ]]>
<![CDATA[Novianti, Dian]]>;
<![CDATA[Alamsyah, Alamsyah]]>
<![CDATA[ ANALISIS Vol. 13 No. 1 (2023): ANALISIS VOL. 13 NO. 1 MARET 2023 ]]>
Publisher : <![CDATA[FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY ]]>
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DOI: 10.37478/als.v13i1.2531
<![CDATA[Social media emerged to be one of the business platforms nowadays, at first social media was introduced to connect people from around the world, the rising of technology and knowledge made people discover many methods and ways to conduct business, social media become one of the platforms to conduct business. The efficient of social media as business platform can be identify by many users, the minimum requirement of capital expense, the minimum effort of direct shipping, and social media business doesn’t require the shop owner to own a physical store, this advantage has made possibilities for countless people to conduct business even for those who have little to no capital resources. Nowadays the competition of business has become more and more by the day, one of many ways to survive the chance of bankrupt is to adapt. Small business especially MSMEs is often found in the village also in the city, therefore its is important to harness the potential of this aisle-based business for chance of improving household financial condition. The purpose of this study is to introduce and train locals to use social media as marketing platform and adapt to the business competition nowadays and ensure economic productivity.]]>
<![CDATA[DETERMINAN STRUKTUR MODAL DAN DAMPAKNYA TERHADAP NILAI PERUSAHAAN ]]>
<![CDATA[Handayani, Maria Eki]]>;
<![CDATA[Ichwanudin, Wawan]]>;
<![CDATA[Khaerunnisa, Enis]]>
<![CDATA[ ANALISIS Vol. 13 No. 1 (2023): ANALISIS VOL. 13 NO. 1 MARET 2023 ]]>
Publisher : <![CDATA[FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY ]]>
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DOI: 10.37478/als.v13i1.2540
<![CDATA[This study tested the determinants of capital structure and its impact on the value of the company. The determinant variables of Capital Structure used are Profitability, Liquidity and Asset Structure. This study uses data from the IDX using a sample of companies that are members of the IDX30 index that have complete data in 2016-2020.. Variables that affect the capital structure used are profitability, liquidity, and asset structure. In this study, there were 12 populations. The data analysis technique in this study used and two-stage regression. The results find that Profitability, Liquidity and Assets Structure are the determinant of Capital Structure. Capital structure obtained from the first stage of regression has a negative and significant effect on Firm Value. ]]>
<![CDATA[PENGARUH EKSPOR TERHADAP CADANGAN DEVISA INDONESIA TAHUN 2001-2020 ]]>
<![CDATA[Guampe, Feliks Arfid]]>;
<![CDATA[Lamintu, Femi Krisdiyanti]]>;
<![CDATA[Kayupa, Olvit Olniwati]]>
<![CDATA[ ANALISIS Vol. 13 No. 1 (2023): ANALISIS VOL. 13 NO. 1 MARET 2023 ]]>
Publisher : <![CDATA[FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY ]]>
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DOI: 10.37478/als.v13i1.2546
<![CDATA[This study aims to analyze the effect of exports on Indonesia's foreign exchange reserves in 2001-2020. This research is included in quantitative research using secondary data. Data analysis using a simple linear regression method using SPSS 26. The results showed that exports had a positive and significant effect on the level of Indonesia's foreign exchange reserves in 2001-2020. The level of determination shows that exports can explain foreign exchange reserves of 28.6% while the remaining 71.4% is explained by other variables outside this study.]]>
