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FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS FLORES, JLN. SAM RATULANGI, ENDE - FLORES - NTT
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ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING
Published by Universitas Flores
ISSN : 19075189     EISSN : 27226328     DOI : https://doi.org/10.37478/als.vxxix
Core Subject : Economy,
Economics, Econometrics & Finance
SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS AND ACCOUNTING with the registered number print ISSN 1907-5189; online ISSN 2722-6328, is an open access, peer-reviewed journal whose goal is to publish original research papers on current issues in general economics, management, accounting, business, and entrepreneurship. The journal accepts demanding empirical research papers with any methods or approaches that are relevant to the Indonesian economy and business context or content, as long as the research fits one of three key disciplines: economics, business, or accounting. ANALISIS has ranked 5 in National Scientifc Journal Accreditation, and is indexed in Google Scholar and GARUDA. FOCUS AND SCOPE Business and Economics, Accounting, Entrepreneurship, Management, Management Organization, Marketing Strategy, Theory and Applications, Business Finance and Investment, Capital Markets, Business Communication, Corporate Finance, General Business Research, Insurance, Investment, Monetary Banking, Organizational Behavior and Theory, Personnel and Industrial Relations, Production/Operations Management, Project Management and Strategy, and Public Policy, Statistics and Econometrics, Stock Exchange.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 149 Documents
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STRATEGI PEMASARAN PADA USAHA KOPI KITA DALAM MEMPERTAHANKAN PENJUALAN DI TENGAH PANDEMI COVID-19 Bei, Florentina; Jamu, Maria Endang
ANALISIS Vol. 12 No. 2 (2022): ANALISIS VOL. 12 NO. 02 SEPTEMBER 2022
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v12i2.2081

Abstract

This researcher aims to analyze the sales strategy applied to our coffee company, in the midst of a weakening Indonesian economy due to the Covid-19 pandemic. The method in this research was carried out without a qualitative approach to analyze the marketing strategy applied by the company, KOPI KITA with primary data sources obtained from data collection techniques through interviews, observations, researchers, and a number of related facts. The results are often applied by the company, our coffee during the covid-19 pandemic, the seller experienced the impact of the teacher at the beginning of the outbreak, the covid-19 pandemic due to the lack of people outside the house, but with the benefit of technology and business strategy for people to get better sellers. By reviewing the literature that has been carried out, in order to improve marketing strategies, our KOPI company can apply the SWOT analysis method in increasing sales amidst the COVID-19 pandemic. Key words: marketing strategy, SWOT analysis, KOPI KITA
PERSEPSI MASYARAKAT KECAMATAN DETUKELI TERHADAP KONSEP PELESTARIAN HUTAN WISATA AMPUPU KEBESANI BERBASIS KEARIFAN LOKAL Sagajoka, Estherlina; Nona, Reyna Virginia; Valentin, Marselina
ANALISIS Vol. 12 No. 2 (2022): ANALISIS VOL. 12 NO. 02 SEPTEMBER 2022
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v12i2.2089

Abstract

The purpose of this study was to determine the perception of the people of Detukeli District about the Preservation and Development of the Ampupu Tourism Forest in Kebesani Village. Based on local wisdom, using a qualitative descriptive method. The population in this study is the people of Detukeli District, with a sample of 160 respondents consisting of: traditional leaders (mosalaki), religious leaders, marginalized communities (anakalo fai walu,) policy makers, politicians, and academics who come from the Detukeli District. The results showed that 47.2% of respondents agreed with the concept of conservation and development of tourism forest based on local wisdom, but it has not been applied properly and correctly among the community, 26.1% of respondents agreed and had applied it, and respondents who agreed to this statement were dominated by academics, 20.0% of respondents disagree and do not understand, Then 6.7% of respondents have understood the concept of forest tourism preservation but do not agree with the concept offered because they do not understand, so the concept of forest conservation and development based on local wisdom needs to be socialized properly , true and sustainable to all citizens. The recommendations given are: 1) Socialization must be provided by competent parties on the preservation and development of sustainable forests based on local wisdom, 2). Socialization must accommodate/cooperate with traditional stakeholders, religious leaders, policy makers at both the sub-district and village levels. Politicians and academics, 3) The development of forest conservation into a tourist destination based on local wisdom needs to be paid special attention to the myths and culture of the indigenous people of Kebesani Village, where the development of the Ampupu Forest as a new tourist destination is maintained and preserved according to the "Pire-Bhisagia" culture and is expected to provide added value for economic activities for the village community of Kebesani and its surroundings in accordance with sustainable development.
DETERMINANT OF INVESTMENT DECISIONS: EVIDENCE FROM GEN Z IN INDONESIA Saputra, Upayana Wiguna Eka; Elfarosa, Ketut Vini
ANALISIS Vol. 13 No. 2 (2023): ANALISIS VOL. 13 NO. 2 TAHUN 2023
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v13i2.2512

Abstract

This study is aimed to determine the effect of stock influencers and consumer trust on investment decisions through perceived risk as moderating. The research in this study was a quantitative research used a non-probability sampling technique, by applying the quota sampling method to take a sample of 100 respondents. The data analysis technique in this study used Partial Least Square (PLS). PLS is a Structural Equation Model (SEM) equation model using an approach based on variance or component-based structural equation modeling. The results of this study are: (1) Stock influencers have a positive and significant effect on consumer trust. (2) Consumer trust has a positive and significant effect on investment decisions. (3) Consumer trust has a positive and significant effect on investment decisions. (4) Consumer trust has a positive and significant effect on investment decisions by moderating perceived risk. This shows that perceived risk can moderate the effect that the better or the worse a person's consumer trust will be, will affect one's investment decisions with perceived risk as moderating. Based on this description, further researchers can use qualitative approaches such as interviews to provide a stronger understanding of the factors that can influence investment decisions. Likewise for students, it is hoped that they can increase literacy regarding perceived risk so that they make decisions to invest more accurately.
PENGARUH PEMASARAN DIGITAL TERHADAP OMZET USAHA PADA MASA PANDEMI COVID 19 (STUDI PADA UMK DI KOTA SALATIGA) Fevriera, Sotya; Saraswati, Birgitta Dian; Adhitya, Dhian; Siwi, Virgiana Nugransih; Wahyudi, Yustinus
ANALISIS Vol. 13 No. 2 (2023): ANALISIS VOL. 13 NO. 2 TAHUN 2023
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v13i2.2592

Abstract

This study aims to identify the effect of using digital marketing on MSME business turnover in Salatiga City before and during the Covid-19 pandemic. The research sample is 134 businesses representing all small and medium enterprises in Salatiga City. The research uses data on the use of digital marketing by business actors in Salatiga City. The analysis technique uses descriptive statistics, qualitative analysis and regression models. The results show that the use of digital marketing has proven to have an effect on the turnover of SMEs during the Covid-19 pandemic. SMEs who did not use digital marketing during the Covid-19 pandemic had a lower turnover than SMEs who used digital marketing during the Covid-19 pandemic.
PENGARUH SUSTAINABILITY REPORTING TERHADAP HARGA SAHAM DAN NILAI PERUSAHAAN PADA PERUSAHAAN LQ45 TAHUN 2017 – 2021 DENGAN INTERNAL CONTROL DISCLOSURE SEBAGAI MODERASI Tiffany, Tiffany; Sjarief, Julianti
ANALISIS Vol. 13 No. 2 (2023): ANALISIS VOL. 13 NO. 2 TAHUN 2023
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v13i2.2595

Abstract

This study aims to analyze the effect of sustainability reporting on stock prices and firm value with internal control disclosure as moderation. This study uses secondary data from annual reports and sustainability reporting. The population is a company included in LQ45 from 2017 to 2021. The sample selection used the purposive sampling method in which 22 companies were obtained with a period of 4 years so that 88 data were obtained but there were 15 outlier data so that the observation data only amounted to 73 observation data. Methods of data analysis using path analysis with Process. The program used to process data is SPSS version 25. The results of the study show that sustainability reporting has a positive effect on stock prices and firm value. Internal control disclosure moderates the relationship of sustainability reporting to stock prices and company value. The implication of the research results is that companies need to do  and report sustainability reporting and internal control disclosure properly.
DAMPAK SELF EFFICACY, PERCEIVED ORGANIZATIONAL SUPPORT DAN LINGKUNGAN KERJA TERHADAP EMPLOYEE ENGAGEMENT KARYAWAN CV. PAKUAJI KABUPATEN TEGAL Wahyudi, Catur; Subroto, Setyowati
ANALISIS Vol. 13 No. 2 (2023): ANALISIS VOL. 13 NO. 2 TAHUN 2023
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v13i2.2861

Abstract

This research is a classical associative research with a quantitative approach. The sampling method used is the saturated sampling method with 42 respondents. Statistical analysis used in this study is Multiple Linear Regression analysis with the help of SPSS. The results of this study explain that self-efficacy has no effect on employee engagement. Perceived organizational support has an effect on employee engagement. The work environment has an effect on employee engagement. Together, self-efficacy, perceived organizational support and work environment have an influence on employee engagement. The implications of research that can be applied to companies are employees need to get more attention, such as providing training and giving employees the opportunity to try so that employees feel more confident at work, pay attention to the work environment for employees, especially on supporting indicators such as places of worship, canteens, room where equipment is neat and work space is clean.
PENGARUH INDEKS PEMBANGUNAN MANUSIA, TINGKAT UPAH MINIMUM, DAN TINGKAT PENGANGGURAN TERHADAP PERTUMBUHAN EKONOMI INDONESIA TAHUN 2022 Mukaromah, Laila; Hanifatuzzahra, Zakia; Nasrullah, Ade; Latifah, Tiara Mukti; Purwaningsih, Vitriyani Tri; Suparta, I Wayan
ANALISIS Vol. 13 No. 2 (2023): ANALISIS VOL. 13 NO. 2 TAHUN 2023
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v13i2.2874

Abstract

Indonesia according to data from the minister of economy that in the fourth quarter of 2022 economic growth has grown by 5.01% (yoy). In the full year, Indonesia's economic growth throughout 2022 was recorded to have experienced impressive growth of 5.31%. This figure exceeded the target set by the Government of Indonesia, which was 5.2%, and again reached the level of 5% as before the COVID-19 pandemic. Based on these problems, it is necessary to know what factors affect the economic growth of each province in Indonesia in 2022. The purpose of this study is to find out what factors affect the economic growth rate in Indonesia in 2022. A regression analysis of the effect of HDI, UMP and unemployment rate on the growth rate of GDP at constant prices in each province in Indonesia was carried out in 2022. This study used a quantitative approach and Cross Section data type with secondary data obtained from the BPS Website. The method used is Ordinary Least Squared. The conclusion obtained is that HDI, minimum wage and unemployment rate do not have a significant effect on economic growth, but the minimum wage can have a positive effect on the economic growth of each province in Indonesia in 2022. With Test F showing that in 2022, HDI, UMP and unemployment rate simultaneously (together) have no significant effect on economic growth. The variation of HDI, UMP, and unemployment rate, according to the coefficient of determination (R-Square), is only able to contribute 4.31% to Indonesia's economic growth in 2022
DAMPAK PENGGUNAN BRAND AMBASSADOR NCT DREAM TERHADAP MINAT BELI PRODUK MIE INSTAN LEMONILO Yahya, Maulana Muhammad; Rahman, Yoga Nur; Andayani, Cahyaning; Saputri, Mutiara Audi Malica Ayu; Purwaningsih, Vitriyani Tri; Taher, Arivina Ratih Yulihar
ANALISIS Vol. 13 No. 2 (2023): ANALISIS VOL. 13 NO. 2 TAHUN 2023
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v13i2.2876

Abstract

Abstract Generation Z and millennials are more interested in leading healthy lives. According to Central Agency on Statistics; Statistics Indonesia, 29.94% of Indonesia's population is said to face health issues in 2022. They cannot be distinguished from instant food at the same time. Many healthy food supply companies use this to create appealing products for the general public. One is PT Lemonilo Indonesia Sehat, which releases Mie Lemonilo and advertises it as healthy noodles without the 3Ps (preservatives, artificial colors, and flavors). Along with providing nutritious food items, Lemonilo has partnered with South Korean boyband NCT Dream, whose appealing image is seen to fit with the brand's reputation. This study aims to determine whether NCT Dream's role as a brand ambassador can boost consumers' interest in purchasing Lemonilo goods. Popularity and awards in the form of photo cards were investigated as indicators in this study, while purchase intention was the independent variable. The quantitative method is used in this associative form of research. This study used a simple random sample of 183 respondents from the Twitter base of @nct_menfess between the ages of 15 and 30. The research results show that NCT Dream as a brand ambassador can influence buying interest in the community by 25.23%. At the same time, the rest are other factors outside of research.  Keywords: Popularity, Prizes, NCT Dream, Purchase Intention
ANALISIS PENGARUH TINGKAT INVESTASI DAN TENAGA KERJA TERHADAP PDRB PROVINSI LAMPUNG PERIODE 2012-2021 Julian, Nabila Arnelis; Melati, Puput; Utami, Endang Mega; Rahmaillah, Windy; Purwaningsih, Vitriyani Tri; Aida, Neli
ANALISIS Vol. 13 No. 2 (2023): ANALISIS VOL. 13 NO. 2 TAHUN 2023
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v13i2.2878

Abstract

GDRP is a measure of a region's economic progress. Changes in the level of GDRP can be used to measure the level of economic development of each region. Two factors that can affect GDP are labor and investment levels. This research was conducted to determine how the impact of employment and investment on GRDP in Lampung Province from 2012 to 2021. Utilize data processing tools or STATA version 14 programs. This study used multiple linear regression models, conventional assumption tests, t and f tests to verify the validity of hypotheses. This approach involves quantitative research with secondary data. Cross sectional data was the form of data used in the study. The data used in this study came from the Badan Pusat Statistik (BPS). According to research findings, investment in Lampung Province from 2012 to 2021 had a positive but not significant influence on GDRP. In Lampung Province in the same year, labor had a positive and significant influence on GDRP.
PENGARUH ADOPSI E-COMMERCE DAN SOCIAL MEDIA MARKETING TERHADAP KINERJA UMKM DI MEDIASI OLEH ENTREPRENEUR ORIENTATION Bunadi, Andreanto; Nurlinda, RA
ANALISIS Vol. 13 No. 2 (2023): ANALISIS VOL. 13 NO. 2 TAHUN 2023
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v13i2.2908

Abstract

The study's goals are to, ascertain the direct impact of e-commerce adoption and SMM on entrepreneur orientation; assess the direct impact of entrepreneur orientation and SMM on MSME performance; and examine the indirect impact of e-commerce adoption and SMM on MSME performance by way of entrepreneur orientation. A questionnaire survey was used to obtain the data. Google form-based survey distribution through social media. The focus of this analysis is on small and medium-sized businesses (SMBs) in the Bangka Belitung region that have used e-commerce and social media marketing strategies. Up to 170 people filled out the survey. This research used a non-probabilistic, purposive sampling strategy. A favorable correlation between entrepreneurism and the use of e-commerce and social media marketing was found in the study's analysis. The success of micro, small, and medium-sized enterprises (MSMEs) may be improved by the use of e-commerce, social media marketing, and an entrepreneurial mindset. Both the use of social media for marketing purposes and the use of e-commerce may improve the performance of micro, small, and medium-sized enterprises (MSMEs) by encouraging the development of an entrepreneurial mindset. The study's findings will hopefully serve as a guide for micro, small, and medium-sized enterprise (MSME) players as they consider whether and how to include e-commerce and social media marketing into their operations.

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