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Ferry Khusnul Mubarok
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Journal of Digital Marketing and Halal Industry
Published by Universitas Islam Negeri Walisongo Semarang
ISSN : 27164810     EISSN : 27164802     DOI : 10.21580/jdmhi
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Digital Marketing and Halal Industry is a scientific journal in the field of Digital Marketing, consumer behavior, marketing research, integrated marketing, internet marketing, e-commerce, persuasive strategies, relationship marketing, marketing and business ethics, distribution strategies, product development strategies, strategic marketing, customer relationship management, international marketing, halal management system, ethics and behavior, halal business & marketing, halal tourism, halal foods, pharmaceuticals & personal care products, halal supply chain management, and covering the whole Halal Industry. This journal published twice a year by Department of Management, Faculty of Islamic Economics and Business, UIN Walisongo Semarang. The editors receive scientific articles in the form of conceptual script or unpublished research results or other scientific publications related to the spectrum of Digital Marketing and Halal Industry.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 180 Documents
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Maqasid Syariah Management in Realizing Sustainable Development Goals: Perspective of the Halal Tourism Industry Nurcahyo, Satria Avianda; Jannah, Roikhatul; Anis, Muhammad
Journal of Digital Marketing and Halal Industry Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.2.23093

Abstract

This research aims to explore in depth the application of Maqasid Syariah management in the Hajj and Umrah industry in Central Java and its contribution to achieving Sustainable Development Goals (SDGs). The Hajj and Umrah industry faces challenges in aligning Maqasid Syariah principles with management practices that support sustainability. This issue arises from the need to meet the spiritual and religious requirements of pilgrims while also making meaningful contributions to the Sustainable Development Goals (SDGs). The method used in this research is a qualitative method with a field interview approach, where data is collected through in-depth interviews with various Hajj and Umrah industry players, including travel agents, service providers and relevant regulators. Theoretically, this research contributes to the literature on integrating Maqasid Syariah into halal industry management, particularly in the Hajj and Umrah sector. The findings expand the concept of Syariah-based management by providing empirical evidence on how Maqasid Syariah principles—such as fulfilling basic needs, environmental protection, and community empowerment—can be applied to support sustainable development goals. Practically, the findings offer guidance to stakeholders in the Hajj and Umrah industry, including travel agencies, service providers, and regulators, in designing Maqasid Syariah-oriented management strategies. These findings may aid in developing community economic empowerment programs, environmental conservation initiatives, and inclusive services for pilgrims.  This research concludes that Maqasid Syariah management has great potential for increasing the sustainability and competitiveness of the halal tourism industry in Central Java. It is hoped that the results of this research can provide insight for stakeholders in designing more effective policies and strategies to support a sustainable halal tourism industry.
TUS MART Web Commerce Design As A Digital Marketing Effort For Urban Farming Products Using Kansei Engineering Zunaidi, Rizqa Amelia; Hamidah, Dwi Nur Azizah; Putra, Perdana Suteja; Hidayati, Sri; Chandra, Huki; Mardhiana, Hawwin; Wulandari, Eka Devi
Journal of Digital Marketing and Halal Industry Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.2.23212

Abstract

This study focused on agricultural products, utilizing the Kansei Engineering methodology to enhance user experience and align with digital marketing strategies. Kansei Engineering is applied to transform users' emotional needs into concrete design elements, creating a website interface that meets both functional and emotional requirements. By emphasizing attributes like engagement, transparency, interactivity, and ease of use, the website aims to provide a personalized, intuitive, and satisfying experience, fostering user connection and loyalty. The results demonstrate that Kansei Engineering significantly enhances emotional satisfaction and functional effectiveness, positively impacting customer engagement and retention—key elements in digital marketing. In this study, the "Refreshing" concept is tested by considering elements such as engagement, dynamism, transparency, interactivity, and ease of use to ensure that the designed interface provides an intuitive, adaptive, and enjoyable user experience. The testing process involves analysis using the Semantic Differential method as well as validity and reliability tests to ensure the accuracy and representativeness of the data obtained. The results show that the application of Kansei Engineering significantly enhances the quality of the e-commerce interface, both in terms of emotional satisfaction and functional effectiveness, resulting in a more holistic user experience. This study offers valuable insights for future e-commerce interface design, suggesting that integrating emotionally responsive design elements can boost the success of digital marketing efforts, especially in the competitive agriculture e-commerce sector.
Competing Global and Local Halal Standards: Indonesia's Strategy in Increasing Halal Food Exports After Ratifying SMIIC Hakim, Moh. Fathoni; Amaliyah, Ridha
Journal of Digital Marketing and Halal Industry Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.2.23610

Abstract

This study examines the obstacles and strategies for Indonesia in harmonizing the global halal standards of SMIIC (The Standards and Metrology Institute for Islamic Countries) to enhance halal food exports to OIC (Organization of Islamic Cooperation) member countries. Using a descriptive qualitative approach, data were collected through observations, interviews with halal stakeholders, and documentation. The findings reveal several barriers to harmonization, including the voluntary nature of SMIIC standards, the fact that approximately 35% of OIC countries have not joined SMIIC, and differences in Islamic schools of thought among member countries. Additional challenges include internal constraints, such as the classification of many OIC countries as Least Developed Countries (LDCs), the dominance of halal food suppliers from non-Muslim countries, and market protection policies. To address these challenges, Indonesia has adopted a localization strategy by establishing Mutual Recognition Arrangements (MRAs) with foreign halal certification bodies. By the end of 2024, Indonesia aims to achieve 92 MRAs, which act as a "middle ground" between global and local halal standards and have proven effective in increasing halal food exports to OIC member countries. The implications of this study highlight MRAs as a viable policy model for balancing local and global interests while strengthening Indonesia's economic ties with Muslim nations. This strategy demonstrates that standard localization within a global framework offers a pragmatic solution to the challenges of halal harmonization, thereby reinforcing Indonesia's role in the international halal market.
Business Performance and Organizational Sustainability in the Muslim Fashion Industry through Religious-Centric Product Strategies Ramadhani, Noor Laila; Nurcahyo, Satria Avianda; Isnawati, Setya Indah; Ilyasa Bin Muhammad Faiq
Journal of Digital Marketing and Halal Industry Vol. 7 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2025.7.1.23764

Abstract

This research aims to  explores the impact of religious-centric product strategy, operational sustainability, and product quality on business performance in the Muslim fashion industry in Central Java. Using a quantitative approach with SEM PLS analysis, data was collected from 285 Muslim fashion outlets. The study aimed to test four hypotheses and two mediation tests to understand the relationships among the constructs. The results indicate that religious-centric product strategy positively influences operational sustainability and product quality, which in turn significantly affects business performance. Furthermore, operational sustainability and product quality were found to have significant mediation effects on the relationship between religious-centric product strategy and business performance. However, one hypothesis—regarding the direct relationship between religious-centric product strategy and business performance—was found to be non-significant. This suggests that while religious-centric strategies are crucial for enhancing operational sustainability and product quality, their direct effect on business performance is less pronounced. Overall, the findings highlight the importance of integrating religious values into business strategies for improving sustainability and quality, which, in turn, drive business performance in the Muslim fashion sector. This study contributes to the understanding of how religious-based strategies can influence business outcomes and provides practical implications for businesses aiming to enhance their competitiveness in the market. Keywords: Business Performance, Religious Centric Product Strategies, Organizational Sustainability, Maqashid Syariah
Enhancing Marketing Performance: Leveraging Selling Orientation and Competitive Network Design for Optimizing Insurance Sales in the Halal Industry Panjaitan, Roymon; Febrianur Ibnu Fitroh Sukono Putra; Elia Resha Fatmawati; Cahya, Handy Nur; Bobur Sobirov
Journal of Digital Marketing and Halal Industry Vol. 7 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2025.7.1.23821

Abstract

This study investigates the impact of selling orientation, sales training effectiveness, and design-network competition capability on enhancing marketing performance. A quantitative approach was utilised, employing a purposive sampling method to collect data from 274 insurance salespeople via a questionnaire survey conducted in major cities throughout Indonesia. Partial Least Squares Structural Equation Modelling (PLS-SEM) was utilised for data analysis to investigate causal relationships among the variables. This study enhances the existing literature on selling orientation and design-network competition capability by illustrating the significant mediating role of design-network competition capability within the framework of sales training and orientation. This research presents empirical evidence regarding the strategic significance of design-network competition capability in enhancing market adaptability and responsiveness. The findings indicate that managers ought to incorporate the development of design-network competition capability into their training and sales orientation strategies, especially in industries characterised by significant market dynamics.Penelitian ini menyelidiki pengaruh orientasi penjualan, efektivitas pelatihan penjualan, dan kemampuan kompetisi jaringan desain terhadap peningkatan kinerja pemasaran. Pendekatan kuantitatif digunakan dengan metode purposive sampling untuk mengumpulkan data dari 274 tenaga penjual asuransi melalui survei kuesioner yang dilakukan di kota-kota besar di Indonesia. Analisis data dilakukan menggunakan Partial Least Squares Structural Equation Modelling (PLS-SEM) untuk menguji hubungan kausal antar variabel. Penelitian ini memperkaya literatur yang ada mengenai orientasi penjualan dan kemampuan kompetisi jaringan desain dengan menunjukkan peran mediasi yang signifikan dari kemampuan kompetisi jaringan desain dalam kerangka pelatihan dan orientasi penjualan. Penelitian ini memberikan bukti empiris tentang pentingnya kemampuan kompetisi jaringan desain sebagai strategi untuk meningkatkan adaptabilitas dan responsivitas pasar. Temuan ini menyarankan bahwa manajer perlu mengintegrasikan pengembangan kemampuan kompetisi jaringan desain ke dalam strategi pelatihan dan orientasi penjualan mereka terutama pada industri yang ditandai dengan dinamika pasar yang tinggi.
Digital Experience and Reuse Intention in Online Food Delivery Platforms Nugroho, Aditiya Pratama; Nizar Fauzan; Setiawan, Aprilian Dani Bagus; Pratiwi, Arshanda
Journal of Digital Marketing and Halal Industry Vol. 7 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2025.7.1.23885

Abstract

This study explores the determinants influencing the reuse intention of the GrabFood application among Generation Z consumers in Semarang City, Indonesia. Amid the rapid growth of online food delivery services, understanding the behavioral drivers of digital-native consumers remains underexplored, particularly in the context of Southeast Asian markets. This research contributes to the literature by integrating constructs from the Technology Acceptance Model (TAM) with marketing perspectives such as brand personality and promotional incentives, offering a comprehensive framework to examine user retention behavior. Utilizing a quantitative approach, data were collected from 210 Gen Z respondents through structured questionnaires employing a 7-point Likert scale. The analytical method employed was Structural Equation Modeling using Partial Least Squares (SEM-PLS), enabling robust assessment of the measurement and structural models. The findings reveal that brand personality, perceived usefulness, and voucher discounts significantly influence reuse intention, whereas perceived ease of use does not exhibit a direct effect. These results suggest that while functionality matters, emotional brand connections and tangible value propositions (such as discounts) are more salient in driving continued app usage among Gen Z users. The study offers practical implications for marketers and digital platform providers, highlighting the importance of aligning brand attributes with generational preferences and emphasizing value-driven promotions to enhance customer loyalty and sustained engagements.
Financial Benefits from The Millennial Generation in Choosing Islamic Mortgages: Do Digital Marketing Channels Matter? Amri, Syaiful; Risfandy, Tastaftiyan; Saktiawan, Bimo; Dewi, Toifsa Rosita
Journal of Digital Marketing and Halal Industry Vol. 7 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2025.7.1.26163

Abstract

The slow provision of houses or residences that are not balanced with the number needed has led to a backlog in Indonesia. As a result, house prices are getting higher, making it difficult for the lower middle class. This problem has become a burden for millennials when building an ideal family with affordable housing. Many think owning a house is a dream that is difficult to realize. To overcome this, the government has tried to provide homeownership credit (kredit pemilikan rumah-KPR) or mortgage loans to provide subsidies for affordable housing in conventional and Sharia or Islamic contracts. Unlike conventional mortgages, Islamic mortgages have a contract as a sale, purchase, or cooperation, not an interest-bearing debt. This study investigates whether financial benefits and digital marketing channels influence the millennial generation's decision to use Islamic mortgages. The research sample consisted of 131 BTN Syariah bank customers born between 1981 and 1996. Our PLS-SEM analysis revealed that financial benefits and digital marketing channels directly affect choosing Islamic mortgages. However, the interaction between the two variables does not have a significant effect. The possibility behind this result is that financial benefits are the main attribute that stands alone regardless of whether it is communicated through digital marketing channels. Therefore, this study suggests that bank managers and stakeholders strive to improve the financial benefits of Islamic mortgages as a core value to attract consumers. In addition, they also need to properly manage the digital marketing channels they have to provide a positive impression.
Modeling AI-Chatbot Service Quality and Purchase Intention: Mediating Mechanisms and the Moderating Role of Intrusiveness Syarifudin, Muhammad; Yulianto, Edy; Nugroho L.I.F, Agung
Journal of Digital Marketing and Halal Industry Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.2.27893

Abstract

The rapid integration of AI-powered chatbots in e-commerce has reshaped how digital service quality influences consumer behavior. However, limited studies have examined how chatbot service quality impacts purchase intention through internal psychological mechanisms, particularly under the influence of perceived intrusiveness. This study investigates how AI-chatbot service quality affects consumer purchase intention, mediated by user trust, consumer experience, consumer engagement, and perceived privacy risk, and moderated by perceived intrusiveness. Employing the Stimulus–Organism–Response (S–O–R) framework, this research applies a quantitative explanatory method using a survey of 387 Zalora Indonesia users who have interacted with the platform’s AI chatbot. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4. The results show that chatbot service quality significantly enhances user trust, experience, and engagement, while reducing perceived privacy risk. These organism-level variables significantly influence purchase intention: trust, experience, and engagement positively, while privacy risk negatively. Moreover, perceived intrusiveness significantly strengthens the relationship between service quality and consumer experience. The findings offer new insights into the psychological pathways of AI-based service interaction and provide theoretical contributions to the S–O–R framework. Practically, the study guides e-commerce platforms in developing AI-chatbot systems that are not only efficient but also psychologically acceptable to users.  
How Halal Awareness and Health Reason can Influence Halal Food Purchasing Decision Among University Students? Afifah, Triwinda Nur; Riyanti Isaskar; Rini Mutisari; Fitria Dina Riana
Journal of Digital Marketing and Halal Industry Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.2.26714

Abstract

A List of the 500 Most Powerful Muslims in the World: The Muslim 500 reports that 240 million people, or approximately 86.7% of Indonesia’s population, identify as Muslims according to data collected by The Royal Islamic Strategic Studies Centre (RISSC) in 2024. With this, Indonesia surpasses all other countries in terms of the number of Muslims. At the moment, halal is not just a religious but also a worldwide issue. Contrarily, a large number of MSEs in Indonesia have yet to formally apply for halal certification. This research involved 125 first-year students from Brawijaya University using an accidental sampling-based non-probability sampling technique. Data were collected via a web-based survey and analyzed using scoring analysis, descriptive statistics, and SEM-PLS. Variables in this study include familiarity with halal certification, health concerns, purchase intention, and purchase decision. The results show that intention to purchase halal food items is significantly impacted by health concerns and halal knowledge. In addition, health concerns and purchase intention positively and significantly affect the decision to purchase halal food items.
Environmental Factors Influencing Green Consumer Behaviour in the Digital Age Among the Millennial Generation Sutedjo Dharma Oetomo , Budi; Santoso, Singgih
Journal of Digital Marketing and Halal Industry Vol. 7 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2025.7.1.25275

Abstract

In Indonesia, millennials’ awareness of environmental conservation is increasing, with social media serving as the main channel to promote sustainable development. However, a gap remains between awareness and actual green purchase behavior. Limited research has examined the link between buying environmentally friendly products and the role of social media in influencing millennial behavior. This study investigates how social media marketing, price perception, and environmental awareness shape attitudes toward green products and, ultimately, the intention to purchase them. Using a survey method with purposive random sampling, respondents were highly educated, active social media users, and residents of the Special Region of Yogyakarta. Data were collected via Google Forms and analyzed using structural equation modeling (SEM). The majority of respondents, aged 20–21, were active on social media but had limited knowledge of green products available in the market. High prices and limited availability were perceived as the main barriers to purchase. Waste, pollution, and global warming were identified as the most urgent environmental issues in Indonesia. Based on results showed that environmental awareness and social media marketing significantly influenced consumer attitudes, whereas price perception did not. This suggests millennials still perceive green products as more expensive than conventional ones, consistent with market realities. Nevertheless, creative social media content on platforms like Instagram and TikTok can effectively encourage millennials, as their environmental awareness is growing. Furthermore, a positive attitude toward green products significantly affects green purchase intention, with climate change awareness motivating young people to adopt environmentally responsible practices.

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