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Irwan Cahyadi
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INDONESIA
Target : Jurnal Manajemen Bisnis
Published by Universitas Bumigora
ISSN : -     EISSN : 27159361     DOI : https://doi.org/10.30812/target
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal ‘’TARGET’’ bertujuan menyebarluaskan hasil riset dibidang manajemen dan bisnis kepada para akademisi, praktisi, mahasiswa di lingkungan Universitas Bumigora serta berbagai pihak yang ingin berkontribusi dalam penelitian ilmiah. Fokus penelitian pada Manajemen Pemasaran (Marketing Management), Manajemen Keuangan & Perbankan (Financial And Banking Management), Manajemen Sumber Daya Manusia (Human Resource Management), Manajemen Operasi & SIM (Operational Management & Management Information System) dan Kewirausahaan (Entrepreneurship).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 149 Documents
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Analisis Kualitas Pelayanan Sirkuit Mandalika pada Gelaran WSBK Mandalika 2022 pasca MotoGP Mandalika 2022 (Studi Kasus pada Penonton WSBK Mandalika 2022) L. Jatmiko Jati; Baiq Rabiatul Adawiyah Kartika Wulan; Stevany Hanalyna Dethan
Target : Jurnal Manajemen Bisnis Vol 4 No 2 (2022)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v4i2.2549

Abstract

This study aims to explore in depth the audience's responses to the Mandalika WSBK 2022 event regarding the quality of service and strategies implemented by the committee to ensure orderly flow of spectators before and after the Mandalika WSBK 2022 event. This research uses a qualitative approach with a case study type of research. The selection of research subjects was carried out using a purposive sampling technique, namely the Mandalika WSBK 2022 spectators from Lombok and Yogyakarta who came to watch directly at the Lombok Mandalika Circuit. Methods of data collection is done by using interviews, observation, and documentation. Data analysis was carried out through the stages of data reduction, data display, and verification as well as drawing conclusions. Data validity test was carried out using the triangulation method. Based on the results of this study, it can be concluded that there is an increase in the quality of service for the Mandalika circuit at the Mandalika WSBK 2022 event after the Mandalika MotoGP 2022. This can be evidenced by the various responses of respondents to the dimensions of service quality: Reability, the existence of accuracy in serving the audience with service standards clear. Responsiveness, the complaints that existed during the Mandalika MotoGP 2022 have been well responded to by the circuit officials. Assurance, the responses to the complaints that existed during the Mandalika MotoGP 2022 made the audience's level of trust increase in the quality of service, so that respondents wanted to return to witness the WSBK 2023 event. Attention, the convenience provided by circuit officials such as venues new parking and pedestrian paths that have been installed with conblocks. Tangible evidence, the convenience provided in the spectator service process, the convenience of a new parking lot for spectators, the increasing cleanliness of portable toilets, and the quality of the Mandalika Circuit asphalt has been perfected.
Membangun Strategi Pemasaran dalam Meningkatkan Daya Saing Bisnis Pasca Pandemi Covid-19 Abdurrahman Abdurrahman; Nila Rahayu; Yeldi Dwi Genadi; I.G.A. Arista Pradnyani
Target : Jurnal Manajemen Bisnis Vol 4 No 2 (2022)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v4i2.2606

Abstract

This study entitled Establishing Marketing Strategy to Improve Competitive Advantage of Business Pasca Pandemic Covid-19. The aim is to determine the effect of marketing strategy in increasing business competitiveness after the Covid-19 pandemic. The objects of this research are business actors, in this case students at the Faculty of Economics and Business who own businesses and have been running for at least one year. The sampling technique used in this study is Quota Sampling, where the number of samples has been determined in advance, in this case the respondents are business actors from students who are members of the Student Preneuship Program at the Faculty of Economics and Business, University of Mataram. Analysis and testing of hypotheses used the Statistical Package for the Social Sciences (SPSS) with research instruments using questionnaires which were distributed online with the help of Google forms. The analysis carried out in this research is multiple linear regression analysis, while the testing stages are validity test, reliability test, multiple regression analysis, hypothesis testing through F test and t test, with product moment correlation coefficient. From the regression analysis, the equation is obtained Y = 1.013 + 0.471X1 + 0.251X1 + 0.382X3 + 0.211X4. Hypothesis testing using the F test shows that the four independent variables studied are proven to simultaneously influence purchasing decisions, where the value of F count> F table (7.514 > 2.58).
Profitability: Third Party Funds and Credit Risk Study on Indonesian Digital Banking Raden Bagus Faizal Irany Sidharta; Rini Anggriani; Isra Dewi Kuntary Ibrahim; Noni Kezia Marchyta
Target : Jurnal Manajemen Bisnis Vol 4 No 2 (2022)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v4i2.2622

Abstract

With advances in technological development, people’s needs for fast and readily available services are on the rise. Therefore, many conventional banks started to develop their own brand of digital banking to accommodate these needs. This research is aimed to analyze the effect of third party funds (TPF) toward profitability and credit risk, effect of credit risk toward profitability, and indirect effect of third party funds toward profitability through credit risk by using path analysis method. This research shows that TPF do have a significantly negative effect toward credit risk and similar result of TPF toward profitability, a positive but insignificant effect of credit risk toward profitability, and lastly, TPF shows a direct effect toward profitability, which means that credit risk functioned as a partial mediation effect between TPF and profitability.
Financial Technology dan Kredit Bank Umum Konvensional di Indonesia Sahdan Saputra; Stevany Hanalyna Dethan; Ridha Nurul Hayati; Baiq Rabiatu Adawiyah Kartika Wulan
Target : Jurnal Manajemen Bisnis Vol 4 No 2 (2022)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v4i2.2650

Abstract

This study analyzes the impact of FinTech on the number of conventional commercial bank loans in Indonesia. This study used a sample of 40 conventional commercial banks in Indonesia listed on the Indonesia Stock Exchange for the 2016-2021 period. The number of observations in the study was 240. FinTech is measured using P2P Lending and FinTech companies are measured using the growth period of FinTech companies. The results of the research based on the regression test using the Fixed effects model, this study proves that P2P lending and the growth of FinTech companies have a positive and significant effect on the amount of lending to Conventional Commercial Banks in Indonesia. This means that the greater the P2P lending disbursed by FinTech companies and the higher the growth of FinTech companies, it will have an impact on increasing the number of conventional commercial bank loans in Indonesia. One of the important variables not examined in this study is payments made online. Therefore, further research can expand research with the same theme by presenting online payment variables.
Analisa Pengaruh BOPO terhadap ROE pada PT. Bank Negara Indonesia (BNI), Tbk. Puji Muniarty; Suci Tricahyanti
Target : Jurnal Manajemen Bisnis Vol 4 No 2 (2022)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v4i2.2196

Abstract

This study aims to determine and analyze the effect of BOPO risk on ROE at PT. Bank Negara Indonesia (BNI). The research method used is associative quantitative research. The sample of this study consists of balance sheets and income statements for 10 years from the period 2011 - 2020 with the sampling technique used is purposive sampling. The analytical tools used are classical assumptions, simple linear regression, Coefficient of Determination and Simple Correlation, and Partial Test which aims to analyze the relationship between BOPO variables and ROE using SPSS v software. 23. The results of this study indicate that BOPO has no effect on ROE at PT. Bank Negara Indonesia, Tbk.
Strategi Penyaluran Pembiayaan Sektor Konstruksi di Bank NTB Syariah Siti Hudaniyah; Musawar Musawar; Zainuddin Mansyur
Target : Jurnal Manajemen Bisnis Vol 5 No 1 (2023)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v5i1.2738

Abstract

In channeling financing to the construction sector at Bank NTB Syariah there are challenges and risks faced in its implementation, including because the project being financed cannot be completed on time, there are delays in payment or the project is not paid, construction activities are delayed due to the transmission rate of the Covid-19 virus . This study aims to determine the strategy of Bank NTB Syariah in channeling financing to the construction sector in dealing with existing challenges and risks. This study uses a qualitative descriptive research method which aims to explain the strategy of Bank NTB Syariah in increasing financing growth in the construction sector with challenges and risks. The sampling technique used in this study was snowball sampling, namely key informants would appoint people who knew the problem to be studied, the data collection technique used by researchers was to conduct in-depth interviews with all informants which were then documented in the form of sound recordings, personal notes, photos, and videos, the results of interviews with informants were then analyzed and explained. The results of the study explain that in implementing the distribution of financing to the construction sector at Bank NTB Syariah it is given to construction business actors/contractors who have project contracts whose funds are sourced from the government/private budget with the aim of infrastructure development projects, financing using musyarakah contracts, Bank NTB strategy Sharia in channeling construction sector financing by conducting in-depth analysis with several stages of the process, as well as mitigating risks in dealing with existing challenges and risks.
Meningkatkan Kemudahan Pembelajaran Digital Marketing Menggunakan Mobile Learning di SMAN 2 Aikmel Widia Febriana; Rini Anggriani; I Nyoman Yoga Sumadewa; Melati Rosanensi
Target : Jurnal Manajemen Bisnis Vol 5 No 1 (2023)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v5i1.2759

Abstract

Technological developments are currently growing rapidly. The rapid development of technology affects the progress of a business marketing process. One of the technological developments in the marketing process is digital marketing. Digital marketing is an attempt to promote a product using internet media with the aim of winning the competition to attract consumers and potential customers efficiently. There are many ways that must be learned to carry out digital marketing so that digital marketing can be carried out efficiently and does not harm a business owner who will carry out digital marketing. Little knowledge of digital marketing in general and little material and android applications that discuss digital marketing that can be accessed online or offline is one of the reasons for the lack of understanding of someone who will develop a learning process at SMAN 2 Aikmel. Researchers made an article with the title "improving the ease of learning digital marketing using mobile learning at SMAN 2 Aikmel with the aim that it can be used to study digital marketing materials and increase understanding of digital marketing learning in schools using mobile learning. The method used to make this article is the Gamma Feedback Learning Model (GFLM) method with the Computer Assisted Instruction (CAI) model stored in the Learning Management System (LMS). Based on the test results, it can be concluded that this research can help improve students' understanding according to the aspects that have been measured in this study.
Pengaruh Pelatihan, Kepuasan Kerja dan Kompetensi terhadap Kinerja Karyawan Usaha Kecil Menengah Dorris Yadewani
Target : Jurnal Manajemen Bisnis Vol 5 No 1 (2023)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v5i1.2779

Abstract

The research conducted on small and medium enterprises Tahu ATB in Padang, aims to analyze the effect of training on employee performance, analyze the effect of job satisfaction on employee performance and analyze the effect of competence on employee performance. The population of this study were all employees, namely as many as 10 people, the sampling technique was using a census technique. Data analysis techniques using multiple regression and hypothesis testing using SPSS 26. The results of this study are training has a significant effect on employee performance, competence has a significant effect on employee performance and job satisfaction has a significant effect on employee performance.
Pengaruh Pemanfaatan Hybrid Learning terhadap Motivasi dan Prestasi Belajar Mahasiswa di Masa Post Pandemi Reni Wijaya; Dorris Yadewani; Patria Nagara
Target : Jurnal Manajemen Bisnis Vol 5 No 1 (2023)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v5i1.2872

Abstract

Teaching and learning activities in statistics courses are classified as low, this is known from the results of exams held by many students who get low marks. This study aims to determine the effect of using hybrid learning on student motivation and achievement during the post-pandemic period at STMIK Jaya Nusa. This research is quantitative with the census method. The population is students who take statistics courses as many as 70 people. The results of the study show that (1) there is a positive influence between the use of hybrid learning and student learning motivation in the post-pandemic period. (2) There is no positive effect between the use of hybrid learning and student achievement in the post-pandemic period.
Potret Pengelolaan Berkelanjutan Taman Wisata Alam Gunung Tunak Kabupaten Lombok Tengah Aryan Agus Pratama; Restu Alpiansah; Ika Yuliana; Agus Hermanto
Target : Jurnal Manajemen Bisnis Vol 5 No 1 (2023)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v5i1.2881

Abstract

Gunung Tunak Natural Tourism Park (TWA Gunung Tunak) is a conservation area developed as a tourist area with the concept of community-based eco-tourism. Including as a buffer destination for the sustainability of the Mandalika special economic zone (KEK Mandalika) so that it must have good and sustainable management. This study aims to explore and assess the sustainability of the management of TWA Gunung Tunak since it was first opened as a tourist destination until now. This study uses a qualitative approach with content analysis. Data obtained through observation, in-depth interviews and document study. The findings of this study are divided into two categories, namely the strongest potential and participatory management. The potential of TWA Gunung Tunak has been managed with an integrated collaborative approach through the local community's Tunak Besopok forum. Management of diversity of flora and fauna is preserved with a strong socio-cultural culture of the community. Participatory management involving elements of the local community supports the sustainable management of TWA Gunung Tunak.

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