Cakrawala Repositori Imwi
Jurnal Cakrawala Repositori IMWI focuses on publishing original research articles, reviewing articles from contributors, and current issues relating to Economics, Business and Management. The main purpose of the journal is to provide a platform for scholars, academics, and researchers to share contemporary thinking in the field. The work should not be published or submitted for publication elsewhere. The official language of the manuscript that will be published in Jurnal Cakrawala Repositori IMWI is Indonesian. For information and registration, contact cakrawala@imwi.ac.id. Jurnal Cakrawala Repositori IMWI is a peer-reviewed journal which is published six times a year. This journal is an open-access that publishes research outcomes with significant contributions to the understanding and improvement of management science. The review process in this journal employs a double-blind peer-review, which means that both the reviewer and author identities are concealed from the reviewers, and vice versa.
Articles
1,137 Documents
<![CDATA[Pengaruh Brand Equity dan Country Of Origin terhadap Customer Behavior Dalam Memilih Smartphone pada Sma Negeri 5 Kota Sukabumi ]]>
<![CDATA[Mariati Tirta Wiyata]]>;
<![CDATA[Aida Nuraeni]]>
<![CDATA[ Cakrawala Repositori IMWI Vol. 4 No. 1 (2021): Cakrawala Repositori IMWI ]]>
Publisher : <![CDATA[Institut Manajemen Wiyata Indonesia ]]>
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DOI: 10.52851/cakrawala.v4i1.66
<![CDATA[This study aims to determine the effect of brand equity and country of origin on customer behavior. This study uses a survey method, with a correlational approach. The location of the research was carried out in 5 Snenior High School in Sukabumi City with the entire population of class 12. Sampling using purpose sample technique as many as 169 out of 290 population by collecting data using quizonoer. The analysis technique uses descriptive analysis, multiple linear regression analysis, F test and t test. The results stated that the Brand Equity variable had no significant effect on Customer Behavior with a significance value of 0.120 (p> 0.05). Furthermore, based on the results of research conducted for the Country of Origin variable, the above shows the value of Sig. amounting to 0,000 (p <0.05), therefore the hypothesis is accepted, meaning that the Country of Origin variable has a significant effect on Customer Behavio. Then it is known that Brand equity and Country of origin if together will have a significant effect on customer behavior with a value of 396.415 r and Sig. F is 0,000 (p <0,05). So it can be concluded that brand equity and country of origin can influence customer behavior in choosing a brand of handphone.]]>
<![CDATA[Pengaruh Leadership Style dan Organizational Culture terhadap Productivity Of Employee di Koperasi Simpan Pinjam-Sejahtera Bersama (KSP-SB) Cabang Sukabumi ]]>
<![CDATA[Umban Jaya]]>;
<![CDATA[Ai Kartini]]>
<![CDATA[ Cakrawala Repositori IMWI Vol. 4 No. 1 (2021): Cakrawala Repositori IMWI ]]>
Publisher : <![CDATA[Institut Manajemen Wiyata Indonesia ]]>
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DOI: 10.52851/cakrawala.v4i1.67
<![CDATA[This research was conducted at the Sukabumi Branch of the Savings and Loans Cooperative and the Prosperous Cooperative (KSP-SB) with a full address on Jl. R.E Martadinata No. 62 B Cikole Village, Cikole District, Sukabumi City- (0266) 211867, This study runs from January 2018 to completion.The purpose of this study was to determine the effect of leadership style (X1) and organizational culture (X2) on productivity of employee (Y). The types and sources of data used in this study consisted of primary data and secondary data with a total sample of 30 people. Sampling is done using population sampling method. Technical quality testing tools include testing validity and reliability, classical assumptions, and data analysis techniques using descriptive and correlation analysis. Whereas to determine the effect of independent variables (X) on the dependent variable (Y), multiple linear regression analysis was used which included the t test and F test with the help of SPSS version 16.0. Based on the results of the partial test (t test), it can be seen that the leadership style variable has a positive but not significant effect on productivity of employee, while the organizational culture variable has a positive and significant influence on productivity of employee. Based on the results of the Simultaneous Test (Test F) it is known that the variables of leadership style and organizational culture together have a significant influence on productivity of employee at the Sukabumi Branch of the Joint Savings and Loan Cooperative (KSP-SB).]]>
<![CDATA[Sistem Analisis Kerusakan Sepeda Motor Karburator dengan Metode Forward Chaining ]]>
<![CDATA[Zainil Abidin]]>;
<![CDATA[Deni Erpian]]>
<![CDATA[ Cakrawala Repositori IMWI Vol. 4 No. 1 (2021): Cakrawala Repositori IMWI ]]>
Publisher : <![CDATA[Institut Manajemen Wiyata Indonesia ]]>
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DOI: 10.52851/cakrawala.v4i1.68
<![CDATA[Motorcycles are said to be a means of land transfortation that is very popular with many people in the country but also in various parts of the world. In this era of advanced writers become writers on the rapid technology that is very rapid today, the author increasingly ideas for where in one program what is the application of motorcycle carburetor damage system de ngan forward chaining method or often called the application of expert applications into the quality of motorcycle service activities, especially in the workshop in a workshop. The author tried to modify an application that will be a lot of much loved sep eda motor to be able to easily get users more solutions from all solutions experienced by users. Applications that will design whether there is a carburetor motorcycle damage system by forward chaining and using basic visual tools as well as for modeling using UML (Unified Modeling Language) with microsoft access input database.]]>
<![CDATA[Pengaruh Shopping Lifestyle dan Hedonic Shopping Motivation terhadap Impulse Buying pada Shopee.Co.Id (Studi Kasus di Lingkungan Mahasiswa Kota Sukabumi) ]]>
<![CDATA[Lathiyfah Shanti Purnamasari]]>;
<![CDATA[Bambang Somantri]]>;
<![CDATA[Viska Agustiani]]>
<![CDATA[ Cakrawala Repositori IMWI Vol. 4 No. 1 (2021): Cakrawala Repositori IMWI ]]>
Publisher : <![CDATA[Institut Manajemen Wiyata Indonesia ]]>
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DOI: 10.52851/cakrawala.v4i1.69
<![CDATA[This study aims to determine the effect of: (1) Shopping Lifestyle on Impulse Buying, (2) Hedonic Shopping Motivation on Impulse Buying, (3) Shopping Lifestyle and Hedonic Shopping Motivation on Impulse Buying. The population and sample used in this study are 100 online shopee consumers who always do Impulse Buying. The data collection technique in this research is to use primary data sources from several questionnaires. The prerequisite tests for this study were the normality test, the multicollinearity test, and the hoeteroscedasticity test. The analytical method used is multiple linear regression analysis. The results of this study indicate that shopping lifestyle has a significant effect on impulse buying. Hedonic shopping motivation has not effect on impulse buying. Simultaneously, shopping lifestyle and hedonic shopping motivation have an effect on impulse buying.]]>
<![CDATA[Perspektif Yuridis Standar Pengupahan Tenaga Kerja Era Pandemi Covid-19 ]]>
<![CDATA[Gatot Satrio Utomo]]>;
<![CDATA[Galih Raspati]]>
<![CDATA[ Cakrawala Repositori IMWI Vol. 4 No. 1 (2021): Cakrawala Repositori IMWI ]]>
Publisher : <![CDATA[Institut Manajemen Wiyata Indonesia ]]>
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DOI: 10.52851/cakrawala.v4i1.70
<![CDATA[This study is intended to determine the existence of legal protection and certainty for workers or employees related to the issue of wage standards for workers or employees during the Covid-19 pandemic. The Normative Method as a literature review used in this research outlines the contents of Article 88 paragraph (1) of Law no. 11 of 2020 concerning Work Copyright which states: explaining the right to employee benefits that arise automatically if there is a work correlation between workers and employers and at the time of termination of employment. The results of the study argue that insofar as there is security and guarantee of standard work wages for workers or employees in their work environment, employers or companies can delay payment of wages if the employer or company cannot pay compensation indicated by the lowest wage standards permitted by law, with the regulation. minimum wage standards to workers or trade unions identified by suspension. The postponement of the smallest wage installments by the company owner to workers or employees who can automatically decide the commitment or work contract from the entrepreneur/organization to pay the smallest difference in wages during the suspension period. With the Covid-19, the government issued Circular No. M/3/HK.04/III/2020 concerning Manpower Protection and Business Development in the context of preventing Covid-19. With the aim that the issuance of this regulation is necessary to legally protect and guarantee minimum wage standards and create work harmony between workers and employers. .]]>
<![CDATA[Pengaruh Motivation Terhadap Service Quality Yang Berdampak Pada Public Satisfaction Masyarakat Desa Cisitu Sukabumi ]]>
<![CDATA[Bambang Somantri]]>;
<![CDATA[Fitri Andriani Nurhasanah]]>
<![CDATA[ Cakrawala Repositori IMWI Vol. 3 No. 2 (2020): Cakrawala Repositori IMWI ]]>
Publisher : <![CDATA[Institut Manajemen Wiyata Indonesia ]]>
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DOI: 10.52851/cakrawala.v3i2.73
<![CDATA[Penelitian ini bertujuan untuk mengetahui: (1) Pengaruh motivasi terhadap kualitas pelayanan, (2) Pengaruh kualitas pelayanan terhadap kepuasan masyarakat, (3) Pengaruh motivasi terhadap kepuasan masyarakat, dan (4) Apakah variabel kualitas pelayanan dapat memediasi pengaruh motivasi terhadap kepuasan masyarakat. Subjek penelitian ini adalah masyarakt Desa Cisitu, dengan jumlah responden dalam penelitian ini sebanyak 100 orang. Teknik analisis data yang digunakan dalam penelitian ini adalah Analisis Jalur (Uji Efek Mediasi). Hasil penelitian menunjukkan bahwa (1) Motivasi berpengaruh secara positif terhadap Kualitas Pelayanan. (2) Kualitas pelayanan berpengaruh secara parsial terhadap Kepuasan Masyarakat. (3) Motivasi secara Positif berpengaruh terhadap Kepuasan Masyarakat, dan (4) Kualitas pelayanan merupakan variabel yang dapat memediasi pengaruh Motivasi terhadap kepuasan masyarakat. Penelitian lebih lanjut dibutuhkan oleh instansi ini agar pegawai mampu meningkatkan pelayanan yang lebih baik pada masyarakat Desa Cisitu]]>
<![CDATA[Pengaruh Display Product Dan Price Discount Di Masa Pandemic Covid-19 Terhadap Impulse Buying Produk Food Supermarket (Studi Pada Konsumen Toserba Yogya Ciranjang) ]]>
<![CDATA[Intan Rike Febriyanti]]>;
<![CDATA[Galih Raspati]]>;
<![CDATA[Umban Adi Jaya]]>;
<![CDATA[Andika Aryadinata Aryadinata]]>
<![CDATA[ Cakrawala Repositori IMWI Vol. 4 No. 2 (2021): Cakrawala Repositori IMWI ]]>
Publisher : <![CDATA[Institut Manajemen Wiyata Indonesia ]]>
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DOI: 10.52851/cakrawala.v4i2.74
<![CDATA[This study aims to determine the effect of Display Product and Price Discount on Impulse Buying of food supermarket products. This study uses an associative quantitative approach using a questionnaire distributed to 100 samples with purposive sampling technique that has criteria as consumers of yogya Ciranjang department stores. The instrument testing in this study used validity and reliability tests, data analysis techniques used descriptive analysis, used the classical assumption test consisting of normality test, multicollinearity test, and heteroscedasticity test, and multiple linear regression analysis consisting of hypothesis testing (t test and F test). ) and analysis of the coefficient of determination (R2). The results of this study indicate that: (1) Display Product has a positive effect on Impulse Buying of supermarket food products, as evidenced by the t value of 2.129 and the regression coefficient has a positive value of 0.149; (2) Price Discount has a positive effect on Impulse Buying for food supermarket products, as evidenced by the t count value of 4.471 and the regression coefficient has a positive value of 0.315; and (3) Product Display and Price Discounts have a positive effect on Impulse Buying for food supermarket products, as evidenced by the F count result of 27.425 with a significance of 0.000. (4) The magnitude of the effect of Display Product and Price Discount on Impulse Buying of supermarket food products is evidenced by the adjusted R square value of 0.348 indicating that the ability of the independent variable in explaining the variation of the dependent variable is 34.8% and the remaining 65.2% is explained by the variable others outside of this research model]]>
<![CDATA[Pengaruh Tagline dan Brand Ambassador Terhadap Brand Awareness Konsumen Lazada di Kota Sukabumi ]]>
<![CDATA[Mariati Tirta Wiyata]]>;
<![CDATA[Moch. Sopian Zaelani]]>
<![CDATA[ Cakrawala Repositori IMWI Vol. 4 No. 2 (2021): Cakrawala Repositori IMWI ]]>
Publisher : <![CDATA[Institut Manajemen Wiyata Indonesia ]]>
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DOI: 10.52851/cakrawala.v4i2.75
<![CDATA[Penelitian ini bermaksud memahami dampak tagline dan brand ambassador terhadap brand awareness konsumen Lazada di Kota Sukabumi. Metodologi penelitian yang dipakaimerupakan pendekatan kuantitatif dan teknik pengumpulan data memakai survei yang dibagi menjadi 100 responden. Pengujian kualitas instrumen dilakukan atas uji validitas dan uji reliabilitas. Hasil Penelitian ini menunjukan bahwa (1) Tagline secara parsial bedampakpositif terhadap Brand Awareness (2) Brand Ambassador secara parsial bedampak positif terhadap Brand Awareness (3) Tagline dan Brand Ambassador secara simultan bedampakpositif terhadap Brand Awareness.]]>
<![CDATA[Pengaruh Harga Tiket dan Atraksi Wisata Terhadap Kepuasan Wisatawan Situgunung Suspension Bridge Sukabumi ]]>
<![CDATA[Tesa Amellia]]>;
<![CDATA[Umban Adi Jaya]]>
<![CDATA[ Cakrawala Repositori IMWI Vol. 4 No. 2 (2021): Cakrawala Repositori IMWI ]]>
Publisher : <![CDATA[Institut Manajemen Wiyata Indonesia ]]>
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DOI: 10.52851/cakrawala.v4i2.77
<![CDATA[The purpose of this study was to determine the effect of tourist ticket prices and tourist attraction on tourist satisfaction at the Situgunung Sukabumi Suspension Bridge. The method used in this survey is a quantitative descriptive survey method, where questionnaires are distributed to 100 samples using the Objective Sampling method based on Situgunung tourism. The results of this study indicate that the Adjusted R-squared value is 71.8% which indicates that tourist satisfaction is positively and significantly influenced by ticket prices and tourist attractions with the regression equation Y = 9.828 + 0.433X1 + 1.157X2. Simultaneous analysis results show that ticket prices and tourist attractions have an effect on tourist satisfaction. The t-test shows that there is a partial effect between ticket prices and tourist attraction for tourist satisfaction.]]>
<![CDATA[Pengaruh Kualitas Produk dan Gaya Hidup Terhadap Keputusan Pembelian Sepeda Motor Kawasaki Di Kota Tangerang ]]>
<![CDATA[Umban Adi Jaya]]>;
<![CDATA[Ira Astira]]>
<![CDATA[ Cakrawala Repositori IMWI Vol. 4 No. 1 (2021): Cakrawala Repositori IMWI ]]>
Publisher : <![CDATA[Institut Manajemen Wiyata Indonesia ]]>
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DOI: 10.52851/cakrawala.v4i1.79
<![CDATA[This study aims to determine the effect of product quality and lifestyle on purchasing decisions for Kawasaki motorcycles. The research process is deductive in nature, where to answer the problem formulation, concepts or theories are used so that hypotheses can be formulated. The hypothesis is then tested through field data collection using a questionnaire distributed to 100 samples with purposive sampling technique that has criteria as a Kawasaki motorcycle user in Tangerang City. The results of this study indicate that: (1) Product quality has a positive and significant effect on purchasing decisions, as evidenced by the t-count value of 6.599 and the regression coefficient having a positive value of 0.288; (2) Lifestyle has a positive and significant effect on purchasing decisions, as evidenced by the t-count value of 2.641 and the regression coefficient has a positive value of 0.287; and (3) product quality and lifestyle have a positive and significant effect on purchasing decisions as evidenced by the F count result of 42,902 with a significance of 0.000. (4) The magnitude of the influence of product quality and lifestyle on purchasing decisions is evidenced by the adjusted R square value of 0.611 indicating that the ability of the independent variable to explain the variation of the dependent variable is 61.1% and the remaining 38.9% is explained by other variables outside this research model]]>
