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JBMR: Journal of Business and Management Review
Published by Profesional Muda Cendekia
ISSN : -     EISSN : 27231097     DOI : 10.47153/jbmr
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Business and Management Review applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, JBMR examines a wide variety of business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance and international business are evaluated on a regular basis. Published for executives, researchers and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 297 Documents
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Social Media Marketing On Brand Equity Of L’sima Tourism, Intermediating Role : Electronic Word Of Mouth Mickhael Kurnianto; Titis Shinta Dhewi
Journal of Business and Management Review Vol. 3 No. 1 (2022): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr31.2712022

Abstract

Business promotions are directly affected by current technological advancements. Company operators, particularly those in the tourism industry, may conveniently promote their businesses over the internet nowadays. Therefore, the goal of this research is to figure out the direct and indirect effects of Social Media Marketing on Brand Equity through Electronic Word of Mouth. This study employs a quantitative method with a descriptive explanatory approach. The instrument used is a closed questionnaire distributed to L'Sima's line of business, namely Jagongan Jail. The findings of the study reveal that social media marketing has a significant impact on brand equity through electronic word of mouth at L'Sima assimilation and educational facilities. Based on the empirical findings, the author suggests promotion through Youtube, Instagram, and Facebook. While using the platform, L'Sima's may become more well-known as a tourist destination. Promotions will spread rapidly after the advertising program has been running for a while. The value obtained for the social media marketing variable on brand equity through electronic word of mouth is 0.393, implying that social media promotion has an effect on enhancing the brand equity of L'Sima
Competitive Strategies in The Lodging Service Sector : Five Porter Analyses And Case Study SWOT Analysis Awdita Citra Birru; Sudarmiatin Sudarmiatin; Agus Hermawan
Journal of Business and Management Review Vol. 3 No. 1 (2022): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr31.2732022

Abstract

Booking lodging services using online applications is a strategy used by companies in marketing their services. One of the lodging booking platforms is RedDoorz and OYO. Along with the emergence of this technology and information, causing every innkeeper to have a competitive strategy. This study aims to determine the product differentiation strategy, the competitive strategy with porter's five forces analysis, the company's condition using SWOT analysis, and customer satisfaction with the SERVQUAL dimension in lodging services Malang. The research subjects are lodging services in Malang that market their products using the RedDoorz and OYO platforms. The subjects of this research include Omega Guest House, Bunga Cengkeh Homestay, Aurila Homestay, and Kina Family Residence. Data were analyzed descriptively qualitatively with Porter's Five Forces analysis, SWOT analysis and SERVQUAL dimensions. The study results indicate that the lodging service sector in Malang is almost entirely only implementing a differentiation strategy based on price and service. The SWOT analysis results show the second quadrant point, strategy diversification, which means this position proves that a business is strong but faces big challenges during the Covid-19 pandemic. So you have to prepare a business strategy that has been prepared based on the results of the company's SWOT analysis. Business owners in the field of services such as lodging in Malang must give full attention to customers because when the level of satisfaction is high it will not rule out the possibility, the visitor will return at another time, this full attention is called service quality or SERVQUAL
Increasing Firm Value Based On External Governance And Modern Finance theory Ibnu Khajar; Ahmad Hijri Alfian
Journal of Business and Management Review Vol. 3 No. 1 (2022): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr31.2742022

Abstract

It is based on the theory of firm and external agency that through investment, funding, and dividend decisions to achieve max firm value. The purpose of this study is to re-examine this model for cases in Indonesia. The sample population of this study comprised 18 companies listed on the Indonesia stock exchange that become the members of LQ-45 index from 2016-2019. The samples were selected by purposive sampling. This study used panel data regression analysis program with Eviews-9 application to answer the research objectives. The results indicated that investment decisions had a significant positive effect, funding decisions had a significant negative effect and dividend decisions had no significant negative effect on firm value.
The Effect of Brand Experience, Brand Personality and Brand Trust on Brand Loyalty Howardi Visza Adha; Wiry Utami
Journal of Business and Management Review Vol. 2 No. 12 (2021): (Issue-December)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr212.2962021

Abstract

This study conducted to determine the effect of brand experience, brand personality and brand trust on brand loyalty. This study is an explanatory research. The method used in this study is a quantitative method using survey methods. The total sample in this study was 150 respondents with the technique of taking with the method of purposive sampling. Primary data in this research is obtained from questionnaires distributed to respondents, while secondary data is data related to the object of research presented by other parties. Data analysis techniques in this study using simple regression analysis. The result of the research shows that: (1) brand experience has positive effect on brand personality, (2) brand experience has positive effect on brand trust, (3) brand personality positive effect on brand loyalty, (4) Brand trust has positive effect on brand loyalty (5) Brand experience has positive effect on brand loyalty.
The Influence Of Leadership Style And Interpersonal Communication On Work Effectiveness With Job Satisfaction As Mediation Variables Fajar Taufik Putranto; Dewi Susita; Agung Wahyu Handaru
Journal of Business and Management Review Vol. 3 No. 2 (2022): (Issue-February)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr32.2972022

Abstract

This study aims to analyze the effect of leadership style and interpersonal communication on work effectiveness with job satisfaction as a mediating variable. The population in this study are subjects related to the research that the author did at PT Reasuransi Nasional Indonesia. The sample size uses indicator calculations multiplied by 5 so that 205 respondents are obtained. The analytical method used in this research is Structural Equation Modeling based on Partial Least Square (PLS). The results showed that there was a significant positive effect between leadership style on work effectiveness, interpersonal communication had a significant positive effect on work effectiveness, leadership style had a significant positive effect on job satisfaction, interpersonal communication had a significant positive effect on job satisfaction, job satisfaction had a significant positive effect on work effectiveness. , leadership style has an indirect effect on work effectiveness through job satisfaction, interpersonal communication has an indirect effect on work effectiveness through job satisfaction
The Influence Of Marketing Communications On Loyalty Through Satisfaction Ahmad Fadli; Fiqrida Amalia; Emma Novirsari; Ratih Amelia; Muhammad Fathoni
Journal of Business and Management Review Vol. 2 No. 12 (2021): (Issue-December)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr212.2982021

Abstract

The main objective of this study is to determine the role of satisfaction in mediating marketing communications on visitor loyalty in Lake Toba. The target population and sample in this study were the visitors to Lake Toba who were selected by accidental sampling as many as 125 people. Path analysis in this study was chosen to see the direct and indirect role of satisfaction in mediating marketing communications on loyalty. The results of study 1) direct marketing communication has a positive and significant effect on visitor satisfaction at Lake Toba, 2) directly marketing communication does not affect visitor loyalty in Lake Toba. 3) Satisfaction directly has a positive and significant effect on visitor satisfaction at Lake Toba. 4) indirectly, satisfaction has a role in mediating marketing communication on visitor loyalty in Lake Toba
The Effect of Brand Experience on Brand Loyalty in Indonesian automotive Industry: The Mediating Role of Customer Satisfaction and Brand Trust Putra cahya wijaya; Ananda Sabil Hussein; Agung Yuniarinto
Journal of Business and Management Review Vol. 3 No. 2 (2022): (Issue-February)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr32.3002022

Abstract

The automotive industry is one of the mainstay sectors of national economic growth in Indonesia and the performance of this automotive industry sector always grows and leads in a positive direction every year making business competition dynamic and competitive. Marketers in the automotive industry need to try to increase brand loyalty to get customer repurchase intention and word of mouth. Customer repurchase intention is very important for business continuity in every company and word of mouth as a powerful marketing strategy to increase brand trust which has an impact on increasing sales. Customer satisfaction is an aspect that can create repurchase intention, while brand trust will increase customer word of mouth. The right strategy to achieve customer satisfaction and brand trust is to create a positive brand experience for customers. This research aims to determine the effect of brand experience on brand loyalty directly and indirectly through customer satisfaction and brand trust on Toyota brand car customers in Madiun. This type of research approach uses quantitative descriptive analysis with explanatory research methods and the sample technique uses random sampling, with a total sample of 200 respondents and the determination of the number of samples in this study using purposive sampling technique. The data collection method used a questionnaire and the data was analyzed by SEM-PLS using smartPLS3 software. The findings of this research indicate that brand experience does not have a significant effect on brand loyalty directly. Meanwhile, customer satisfaction and brand trust are able to perfectly mediate the relationship between brand experience and brand loyalty.
The Role of Leadership Style in Organizational Culture and Competence to Improve Village Fund Management Accountability Moh. Ubaidillah; Mahesti Cahayuni
Journal of Business and Management Review Vol. 3 No. 1 (2022): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr31.3012022

Abstract

This research aims to find out and obtain empirical evidence about the influence of organizational culture and competence on the accountability of village fund management with leadership style as a moderation variable. The sampling in this study used purposive sampling method that produced a sample of 90 village treasurers from 18 districts of Magetan district. This research data analysis method uses Structural Equation Modeling (SEM) analysis with Partial Least Squares (PLS). The results showed that the competence and culture of the organization had a positive effect on the accountability of village fund management. Leadership style is able to moderate the influence of organizational culture and competence on the accountability of village fund management positively and significantly.
Effect of Capital Structure, Tax Avoidance, and Firm Size on Firm Value with Dividend Payout Ratio as Moderating Sekar Dewi Mula Wardani; Anggita Langgeng Wijaya; Heidy Paramitha Devi; Anissa Ayera
Journal of Business and Management Review Vol. 3 No. 1 (2022): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr31.3022022

Abstract

Infrastructure is an integrated part of national-level development and the axis of economic movement. The more intensive infrastructure development is carried out, the higher the competition between construction companies to obtain capital from investors. This study aims to analyze the effect of Capital Structure, Tax Avoidance, and Firm Size towards Firm Value with Dividend Payout Ratio as a Moderating Variable conducted on construction and building sub-sector companies listed on the Indonesia Stock Exchange in 2015-2019 period. This research was a quantitative research where data was processed using the SPSS 25 application. The population in this study was a construction and building sub-sector company that has gone public and published its financial or has been listed on the Indonesia Stock Exchange in 2015-2019 period. Determination of the sample using purposive sampling method. In this study there were 30 samples of companies. This study used multiple linear regression analysis and Moderated Regression Analysis (MRA). The results of this study indicate that: (1) Capital structure affects firm value; (2) Tax Avoidance does not affect firm value; (3) Firm Size affects firm value; (4) Dividend Payout Ratio is able to moderate the effect of capital structure towards firm value; (5) Dividend Payout Ratio is not able to moderate the effect of tax avoidance towards firm value; (6) Dividend Payout Ratio is not able to moderate the effect of firm size towards firm value. Keyword: Capital Structure, Tax Avoidance, Firm Size, Firm Value, Dividend Payout Ratio.
The Effect of Crisis Management and Implementation of Health Protocols During the Covid-19 Pandemic On Repurchase Intention With Consumer Safety As Mediation Fernanda Fernandhytia; Muhamad Wijanarko Prasetyo Hadi; Devie Viera Septiana Sari; Pantri Heriyati
Journal of Business and Management Review Vol. 3 No. 2 (2022): (Issue-February)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr32.3042022

Abstract

The surge of COVID-19 cases has impacted nearly every business sector in DKI Jakarta, including the fast-food restaurant industry, which has suffered a major drop in income. Consumers are becoming selective in choosing fast-food restaurants to visit to avoid the risk of COVID-19 transmission, yet also demand high-quality food with affordable prices and urges the restaurant to implement crisis management and health protocols to maintain consumer safety so that consumers have an interest in revisiting during the pandemic. This study aims to explore the relationship between crisis management, consumer health, and safety protocols to consumer intention in dining in again during the COVID-19 pandemic. The test method used was purposive sampling using PLS-SEM. There were 238 respondents who experienced dine-in at least twice at fast-food restaurants in the international brand franchise category in super-regional and regional malls in Jakarta during the COVID-19 pandemic. The results of this study indicate that crisis management and health protocols have a positive effect on consumer safety and health protocols have a positive effect on repurchase intention, while crisis management has a negative effect. Crisis management and health protocols on repurchase intention mediated by consumer safety also have a negative effect. It is hoped that the research that has been carried out can provide benefits for entrepreneurs in the food and beverages sector, especially fast-food restaurants, with the right strategies in implementing crisis management and health protocols in an effort to maintain consumer safety when dining in during a pandemic similar to COVID-19.

Page 10 of 30 | Total Record : 297

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