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INDONESIA
Jurnal Ilmiah Satyagraha
Published by Universitas Mahendradatta
ISSN : 26206358     EISSN : 27235556     DOI : https://doi.org/10.47532/jis.v3i2
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Satyagraha specializes in Economics and is intended to communicate original research and current issues on the subject. This journal warmly welcomes contributions from scholars of related disciplines. Specifically, the journal will deal with topics, including but not limited to: macroeconomics, microeconomics, development economics, monetary economics, public economics, etc.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 274 Documents
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ANALISIS MARKETING MIX PADA PRODUK INDOMIE DI KOTA BIMA Sri Ernawati
Jurnal Ilmiah Satyagraha Vol 4, No 1 (2021)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v4i1.263

Abstract

This study aims to determine the product marketing mix of Indomie products in the city of Bima. The type of research used is descriptive, the research location is in the city of Bima. The population in this study are all consumers who have bought Indomie products, the sample in this study amounted to 100 people with a purposive sampling technique. The research instrument used a questionnaire with a Likert scale measurement. The type of data used in this study was quantitative data with the research data source, namely primary data. Data collection techniques are observation, questionnaires and literature study. Data analysis using one sample t test. The results showed that the product marketing mix of Indomie products in Bima City was above the predetermined criteria of 75% (Good)
PENGARUH TINGKAT KEPERCAYAAN DAN KUALITAS PELAYANAN TERHADAP KEPUASAAN KONSUMEN SICEPET EXPRES KOTA BIMA Ahmad Ridwan; Muhajirin - -
Jurnal Ilmiah Satyagraha Vol 4, No 2 (2021)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v4i2.272

Abstract

Satisfying consumer needs is the dream of every company. Apart from being an important factor for the company's survival, meeting consumer needs can increase its superiority in competition. Consumers who are satisfied with the level of trust and service quality are more likely to buy back the product and reuse the service when the same needs reappear at a later date. This study aims to determine the effect of the level of trust and service quality on customer satisfaction on the fast express in the city of Bima. This study uses a quantitative approach with a survey method, while this type of research includes associative research. The population in this study are consumers who have used the fast express service of the service, the number of samples taken in this study were 100 respondents. The sample used in this study was purposive sampling. The research instrument used a questionnaire with a Likert scale. Data analysis used multiple linear regression, correlation test, determination test, partial test analysis with t test and f test (simultaneous). To test the effect between variables using SPSS (Statistical Service Product Solutions) version 23.00. The results of the study based on the t test (partial) show that the level of trust has an effect on customer satisfaction, service quality has an effect on customer satisfaction, while the level of trust and service quality simultaneously affects customer satisfaction.
PENGARUH PENGGUNAAN ENDORSEMENT TERHADAP MINAT BELI KONSUMEN PADA AISYKOTA BIMA Mizwar Mizwar; Muhajirin - -
Jurnal Ilmiah Satyagraha Vol 4, No 2 (2021)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v4i2.274

Abstract

Satisfying consumer needs is the desire of every company. Apart from being an important factor for the survival of the company, satisfying consumer needs can increase its superiority in the competition. Consumers who are satisfied with products and services tend to repurchase the product and reuse the service when the same need reappears in the future. This study aims to determine the effect of the use of endorsements on consumer buying interest at AISY Bima city. This study uses a quantitative approach with a survey method. The population in this study are consumers who have seen endorsements that promote AISY products, the number of samples taken in this study were 50 respondents with the sampling used in this study was purposive sampling. The research instrument used a questionnaire with a Likert scale. Data analysis used simple linear regression, partial test with t test. To test the effect between variables using SPSS (Statistical Service Product Solutions) version 23.00. The results showed that endorsement had a positive and significant effect on buying interest at AISY in Bima city.
MODEL PELAYANAN PADA DAMPAK KEPUASAN KONSUMEN STUDI EMPERIK PADA PENGELOLAAN BALI MANDARA TOL I Dewa Nyoman Usadha Usadha; Ni Luh Ketut Ayu Sudha Sucandrawati
Jurnal Ilmiah Satyagraha Vol 5, No 1 (2022)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v5i1.378

Abstract

Tujuan dari penelitian ini untuk menjelasakan model pelayanan yang dipakai standar operasional pengelola pada target kepuasan Bali mandara Tol   . Dalam penelitian menggunkan sampel 98 responden dengan teknik purpossive sampling, yang bertujuan untuk mengetahui persepsi responden terhadap masing-masing variabel. Analisis yang digunakan meliputi Uji Statistik Deskriptif, Uji Instrumen Data (Uji Validitas, dan Uji Reliabilitas), Uji Asumsi Klasik (Uji Normalitas, Uji Multikolinearitas, Uji Heteroskedastisitas), Analisis Regresi Linear Berganda, Koefisien Determinasi, dan Uji Hipotesis (Uji t dan Uji F). Dari hasil analisis menggunakan regresi berganda dapat diketahui bahwa variabel kualitas pelayanan, dan kinerja karyawan, secara simultan  berpengaruh positif terhadap kepuasan konsumen. Dari uji t diperoleh hasil bahwa kualitas pelayanan, dan kinerja karyawan berpengaruh signifikan secara parsial terhadap kepuasan konsumen. Berdasarkan hasil uji F diperoleh hasil kualitas pelayanan, dan kinerja karyawan berpengaruh signifikan secara simultan terhadap kepuasan konsumen.
MOTIVASI, KEMAMPUAN, PENGALAMAN, KETERLIBATAN, KEDISIPLINAN SEBAGAI FAKTOR INTERNAL KARYAWAN DAN PEMBENTUKAN KINERJA KARYAWAN Didit Darmawan
Jurnal Ilmiah Satyagraha Vol 5, No 1 (2022)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v5i1.345

Abstract

A The success of a company to be able to achieve a good level of performance is certainly influenced by internal and external factors of human resources with different levels. Every company has the hope to achieve the optimization of the work of employees and to achieve effectiveness and efficiency in accordance with organizational goals. This study will observe motivation, ability, experience, involvement, discipline as internal factors of employees. Furthermore, it is analyzed and determined the role of each of these internal factors on employee performance. The sample is set as many as 100 respondents taken from employees in the production department as operators. The analysis tool is multiple linear regression analysis. From the results of the study, it is evident that the variables of motivation, ability, experience, involvement and discipline have a significant influence partially or simultaneously on employee performance.
STRATEGI PEMANFAATAN INSTAGRAM SEBAGAI MEDIA DIGITAL MARKETING DALAM MENINGKATKAN OCCUPANCY HOTEL DIASA PANDEMI COVID-19 DI KABUPATEN BADUNG – BALI Kadek Kreniawati; Ketut Murdani; Ketut Merta
Jurnal Ilmiah Satyagraha Vol 5, No 1 (2022)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v5i1.355

Abstract

Bali has a tourism center in the Badung area, one of which is the Paragon Resort Hotel. During the COVID-19 pandemic, many hotels experienced a decrease in visitors, therefore various promotional tips were carried out by hotel management, one of which was using Instagram. This study aims to determine how much influence Instagram as a digital marketing media has on increasing hotel occupancy during the COVID-19 pandemic in Badung-Bali Regency.In this study, there are two independent variables, namely Digital Marketing (X1), Instagram (X2) and the dependent variable, namely Increasing Hotel Occupancy (Y). The research method used is quantitative research methods and sample collection by convenience sampling method. Data was collected through the distribution of online questionnaires via google form to 100 respondents. The data processing technique was carried out by descriptive analysis through research instrument testing, classical assumption testing, and hypothesis testing. Through the multiple linear analysis test the results obtained on the Instagram variable (X1) have an effect of 0.394 while the Digital marketing variable (X2) has an influence of 0.576 on hotel occupancy (Y). In addition, from the results of the coefficient of determination test, there are results of .478, which means that the influence of the independent variable (X) on the dependent variable (Y) has a very large influence, namely 47.8%. The t-test results show that the significance value is 0.05, which is 0.010 in the X1 variable, while the X2 variable also obtains a significance value of 0.05, which is 0.000 so that it can be stated that Instagram and digital marketing media have a significant effect on increasing hotel occupancy ( Y). In the F test there is a calculated F result that is 44,452 and a significance of 0.000 0.05, this means that there is a simultaneous effect of Instagram (x1) and digital marketing media (x2) on increasing hotel occupancy (Y)
PENGARUH KOMPENSASI, KEPEMIMPINAN DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI Yugi Adhari Nugraha
Jurnal Ilmiah Satyagraha Vol 5, No 1 (2022)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v5i1.350

Abstract

Abstrak - Penelitian ini bertujuan untuk menguji dan menganalisis pegaruh kompensasi, kepemimpinan dan disiplin kerja terhadap kinerja pegawai. Data dikumpulkan dengan menyebarkan kuisioner terhadap 46 responden dianalisa menggunakan metode SEM-PLS.Hasil dari penelitian ini menunjukkan disiplin kerja berpengaruh terhadap kinerja pegawai namun tidak terdapat pengaruh kompensasi, dan kepemimpinan terhadap kinerja pegawai.
PENGARUH ENTREPRENEURIAL PASSION TERHADAP KEINGINAN BERWIRAUSAHA DI INDONESIA Rizqi Anantia; Edy Yulianto Putra; Dessy Aliandrina
Jurnal Ilmiah Satyagraha Vol 5, No 1 (2022)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v5i1.340

Abstract

Theory of planned behavior (TPB) consisting of personal attitude, subjective norms and perceived behaviour control are the model study about the relation of intention and behaviour. In order to expand TPB, entrepreneurial passion variabel is inserted, which is emotion effected to entrepreneur behaviour. In this research by adding predictor variabel in TPB, it is expected to enrich the explanation of entrepreneurial intention.The object of this research is entrepreneur in Indonesia. The sampling technique used is purposive sampling methode. This research uses primary data, the result of data collection using a questionnaire.  The collected data had been processed using SPSS software version 24.0. Hypothesis testing analysis uses linear regression and path analysis.The result of the research is entrepreneurial passion significantly and positevely affected entrepreneurial intention. In TPB, each construc effects entrepreneurial intention differently. Personal attitude and perceived behavioral control effect entrepreneurial intention significantly and positevely, while subjective norm affect significantly and negatively. Regarding intervening variable, personal attitude and perceived behavioral control has succesfully became intervenig variable between entrepreneurial passion and entrepreneurial intention.
ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI KESETIAAN KONSUMEN MEREK MINUMAN GULU-GULU DI KOTA DENPASAR PROVINSI BALI I Nyoman Wahyu Widiana
Jurnal Ilmiah Satyagraha Vol 5, No 1 (2022)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v5i1.356

Abstract

Penelitian ini bertujuan untuk mengetahui sikap dan kepuasan konsumen terhadap loyalitas konsumen minuman merek gulu-gulu, dimana populasi yang digunakan dalam kegiatan ini adalah masyarakat kota Denpasar yang pernah meminum minuman merek gulu-gulu yang jumlahnya tidak diketahui (unknown population) dengan sampel sebanyak 96 orang. Teknik pengumpulan data yang digunakan adalah studi kepustakaan, observasi dan angket dengan analisis one sample test. Hasil pengujian validitas setiap pernyataan instrumen penelitian pada variabel sikap konsumen dan kepuasan konsumen adalah valid karena berada di atas standar validitas yaitu 0,300. Berdasarkan output SPSS uji reliabilitas variabel sikap konsumen dan kepuasan konsumen dalam pernyataan. reliabilitas karena lebih dari 0,6. uji satu sampel rumus uji-t satu sampel. Nilai t tabel dapat dihitung dengan menggunakan dk=n-1 (96-1=95) dengan derajat kesalahan 5% (0,05) maka nilai t tabel = 1,665 , karena nilai thitung lebih besar dari ttabel (65,219 1,665) maka masuk dalam daerah penerimaan Ha artinya Ha diterima dan Ho ditolak, sehingga sikap konsumen dan kepuasan konsumen berada di atas kriteria yang telah ditentukan yaitu 70%. Saran bagi perusahaan adalah perusahaan harus dapat melakukan inovasi baik dari segi rasa, kemasan dan keunggulan lainnya agar konsumen dapat meningkatkan kepuasan konsumen yang akan berdampak pada sikap konsumen terhadap produk. 665) maka jatuh pada daerah penerimaan Ha artinya Ha menerima dan Ho ditolak, sehingga sikap konsumen dan kepuasan konsumen berada diatas kriteria yang telah ditentukan yaitu 70%. Saran bagi perusahaan adalah perusahaan harus dapat melakukan inovasi baik dari segi rasa, kemasan dan keunggulan lainnya agar konsumen dapat meningkatkan kepuasan konsumen yang akan berdampak pada sikap konsumen terhadap produk. 665) maka jatuh pada daerah penerimaan Ha artinya Ha menerima dan Ho ditolak, sehingga sikap konsumen dan kepuasan konsumen berada diatas kriteria yang telah ditentukan yaitu 70%. Saran bagi perusahaan adalah perusahaan harus dapat melakukan inovasi baik dari segi rasa, kemasan dan keunggulan lainnya agar konsumen dapat meningkatkan kepuasan konsumen yang akan berdampak pada sikap konsumen terhadap produk.
PERAN MOTIVASI SEBAGAI VARIABEL MEDIASI PADA PENGARUH KUALITAS SUMBER DAYA MANUSIA TERHADAP KINERJA KARYAWAN KOPERASI DI KABUPATEN BADUNG Anak Agung Gde Alit Wiradyatmika
Jurnal Ilmiah Satyagraha Vol 5, No 1 (2022)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v5i1.353

Abstract

 In managing operatives it will require very capable human resources to enable operatives to be able to bring real benefits to the economy. The purpose of this study was to determine the effect of the quality of human resources on employee performance. And knowing the role of motivation on the influence of the quality of human resources on employee performance. This study involved a sample of 65 respondents using proportional sampling. The data analysis technique used SEM-PLS. The results showed that the quality of human resources had a positive and significant effect on employee performance. And motivation can mediate the influence of the quality of human resources on employee performance.   

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