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INDONESIA
Jurnal Fokus Manajemen Bisnis
Published by Universitas Ahmad Dahlan
ISSN : 20884079     EISSN : 27160521     DOI : 10.12928
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
FOKUS Jurnal Manajemen Bisnis mencakup penelitian yang berkaitan dengan: 1. Manajemen Pemasaran 2. Manajemen Keuangan dan Perbankan 3. Manajemen Sumber Daya Manusia 4. Manajemen Operasi 5. Manajemen Strategik 6. Manajemen Pengetahuan 7. Bisnis, Inovasi, Ekonomi. 8. Kewirausahaan 9. Manajemen Syariah
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 451 Documents
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Organizational performance improvement strategies: An empirical study in Indonesian universities Setiawan, Bambang Moertono; Syahputra, Briyan Efflin; Nofiani, Delly
Jurnal Fokus Manajemen Bisnis Vol. 15 No. 2 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v15i2.14289

Abstract

Bribery cases in Indonesian higher education institutions have raised serious public concern. University leaders must address this issue because bribery undermines institutional integrity and may compromise organizational performance. This study examines potential factors influencing organizational performance by focusing on the role of bribery prevention and organizational culture. It also investigates the empirical relationship between organizational culture and bribery prevention. Additionally, this current study discovers the influence of organizational culture on organizational performance through the variable of bribery prevention. The research employs quantitative research design, utilizing survey-structured questionnaires to collect data. Respondents consisted of 111 structural officials, including top-level and mid-level managers from private universities, and state universities with legal entity status, located in ten provinces across Indonesia. Data analysis employed Structural Equation Modeling through the Smart PLS. The results indicate that organizational culture has a positive impact on bribery prevention, and organizational performance. However, bribery prevention does not have a significant effect on organizational performance. Indeed, this study reveals that bribery prevention is not proven to mediate the relationship between organizational culture and organizational performance. These findings highlight the necessity of cultivating a strong organizational culture to enhance both bribery prevention measures and performance in higher education institutions.
Bridging digital innovation, parasocial interaction, and loyalty through fan satisfaction: Insights from K-Pop fandom Muanas, Arif; Yoga, Ika; Widyastuti, Vela Retna
Jurnal Fokus Manajemen Bisnis Vol. 15 No. 2 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v15i2.14179

Abstract

The global spread of K-pop demonstrates how digital innovation and emotional connections transform fandom culture. This study examines the influence of Metaverse-based digital innovation and parasocial interaction on fan loyalty, with fan satisfaction as a mediating variable. Using a survey of 200 K-pop fans with prior Metaverse experience and analyzing the data through PLS-SEM, the results indicate that digital innovation significantly enhances both satisfaction and loyalty, while parasocial interaction contributes to satisfaction but does not directly generate loyalty. Furthermore, satisfaction emerges as a critical bridge that transforms immersive experiences and emotional bonds into sustainable loyalty. These findings extend the application of uses and gratifications theory, experience economy theory, and the theory of planned behavior in the digital fandom context. Practically, they highlight the importance of designing immersive and satisfying digital strategies to maintain long-term relationships between idols and fans.
Tourists’ demographics and consumer behavior: Unveiling differences in culinary tourism Hurdawaty, Ramon; Dahana, Wirawan Dony; Farradia, Yuary
Jurnal Fokus Manajemen Bisnis Vol. 15 No. 2 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v15i2.14180

Abstract

Culinary tourism has gained increasing attention as destinations seek to create memorable travel experiences. This research addresses a gap in the literature regarding how tourist demographics shape memorable culinary experiences and revisit intention. The study's main objective is to analyze the differences in tourists' demographic attributes, including age, gender, culinary expenditure, and culinary preferences, concerning their perceptions and intentions. The research used quantitative methods through a survey analysis of 400 domestic tourists in Magelang, Central Java, Indonesia. The impact of demographic differences was calculated using ANOVA and an independent-sample t-test with SPSS version 24. The results show that age and culinary expenditure differentiate the perception of memorable culinary tourism experiences. In contrast, no significant differences were found between the demographic variables of gender and culinary tourism preference. Moreover, no significant differences were found in tourists’ perceptions of revisit intention across any demographic variables. These findings suggest that tourism managers and policymakers adopt a dual strategy: designing memorable and emotionally engaging culinary experiences across all groups while shifting from demographic-based targeting to psychographic and experiential segmentation. This study contributes to a better understanding of consumer behavior in culinary tourism and provides practical insights for destination management and policy development.
Leader–member exchange and organizational commitment improve social business performance through organizational citizenship behavior Asfiah, Nurul; Irawati, Sandra; Nurhasanah, Siti; Hakim, Arif Rahman
Jurnal Fokus Manajemen Bisnis Vol. 15 No. 2 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v15i2.14317

Abstract

Across diverse economies, social enterprises have emerged as key drivers of sustainable development, adopting innovative business models to address social and economic challenges. As the importance of social business performance continues to grow, understanding the organizational factors that enhance such performance is essential. This study investigates the influence of leader–member exchange and organizational commitment on social business performance, with organizational citizenship behavior as a mediating variable. The research was conducted among micro, small, and medium enterprises supported by the Aisyiyah network in East Java, Indonesia, involving 146 respondents. Data were analyzed using structural equation modeling with partial least squares. The results reveal that leader–member exchange significantly affects social business performance, whereas organizational commitment shows a negative and non-significant effect, indicating that the hypothesized positive relationship is unsupported. leader–member exchange also positively affects organizational citizenship behavior, while organizational commitment does not. Furthermore, organizational citizenship behavior significantly enhances social business performance and mediates the relationship between leader–member exchange and social business performance, but does not mediate the organizational commitment–social business performance link. These findings suggest leadership quality is more decisive than employee commitment in eliciting discretionary behaviors that improve social business outcomes. The study strengthens the relevance of social exchange theory in explaining leadership–behavior–performance dynamics in social enterprises. From a practical perspective, leaders and owners of social MSMEs should prioritize cultivating trust-based relationships and fostering organizational citizenship behavior through recognition systems, while aligning employee commitment with proactive contributions. Such strategies are vital for balancing financial sustainability with social value creation in emerging economies.
Building digital entrepreneurs in Indonesia: The role of education, competence, and self-efficacy Arfiansyah, Ferry; Suryana, Suryana; Mulyadi, Hari; Gaffar, Vanessa; Pranata, Rengga Madya
Jurnal Fokus Manajemen Bisnis Vol. 15 No. 2 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v15i2.14492

Abstract

As digital transformation progresses, understanding the elements that motivate students in higher education to pursue digital entrepreneurship has become increasingly essential. Indonesia, as one of the largest developing digital economies, provides a vital context where high digital literacy among youth has not yet translated into strong entrepreneurial activity, making its university students a critical population for examining the education–intention gap. Most prior studies addressed digital entrepreneurial education and competence independently, with limited efforts to link them in explaining entrepreneurial motivation. This research analyzes the intermediary influence of digital entrepreneurial self-efficacy in bridging the effects of digital entrepreneurial education and digital competence on students’ entrepreneurial intentions among 173 university students in West Java, Indonesia, utilizing a structural equation modeling approach. Analysis outcomes demonstrate that digital education and competence strengthen students’ confidence to initiate digital ventures. This heightened self-efficacy, in turn, becomes the most decisive factor influencing entrepreneurial intention. Digital competence alone does not directly foster intention but becomes influential when accompanied by strong self-belief, indicating that technical proficiency must be complemented by psychological readiness. The research merges the theory of planned behavior and social cognitive theory to construct its conceptual framework to connect intention development with efficacy processes, illustrating how digital learning and skills collectively foster entrepreneurial motivation. Practically, it highlights the importance of educational designs that simultaneously build competence and confidence to cultivate capable and resilient digital entrepreneurs.
Business model innovation: The role of big data analytics capability and entrepreneurial orientation as mediation Sutiono, Heru Tri; Do, Hai Dung; Kusmantini, Titik; Gusaptono, Hendri; Hsieh, Yi Chin; Anggraini, Sinta Putri; Rahmadanti, Ashila Metta
Jurnal Fokus Manajemen Bisnis Vol. 15 No. 2 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v15i2.13113

Abstract

Big data analytics capabilities are an important tool to business competitiveness high dynamic market conditions. Big data will lead companies to focus more on managing internal and external data with the aim of capturing suitable new opportunities to maintain competitive advantage. Entrepreneurial orientation shows a company’s strategic mindset characterized the willingness take risks, innovate and act proactively in seizing market opportunities for strategic growth. Meanwhile, business model innovation involves deep and last transformations the essential elements firm’s business model. Business model innovation often organizational transformation aimed at ensuring the achievement of expected performance. This study aims to analyze It works closely with the effect big data analytics on business model innovation, acting as a mediating factor in that relationship. This research quantitative method approach. The research population is  oyster mushroom micro small medium entreprises in Sleman, Bantul, and Kulon Progo Regencies and the number of 100 respontents. Study used purposive sampling to select participants. The data was analyzed using structural equation modeling with the partial least squares method. Findings show having strong big data analytics capabilities helps drive business model innovation, and entrepreneurial orientation role process as a mediating variable. Furthermore, entrepreneurial orientation positively affects business model innovation and serves as a mediating variable relationship between big data analytics capability and business model innovation.
An integrative cultural branding and digital strategy model for strengthening regional tourism competitiveness Windhyakirana, Iswara Sukma; Jatmiko, Bambang; Ardhi, Kholifah Fil; Abidin, Muhammad Zainal; Laras, Titi; Sukardi, Sukardi; Ismanto, Deny
Jurnal Fokus Manajemen Bisnis Vol. 15 No. 2 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v15i2.14363

Abstract

This study analyzes the marketing strategy of Batik Sekarniti micro small medium entreprises through an integrated strengths-weakness-opportunity-threats and digital marketing approach to enhance tourism competitiveness in Kulonprogo, Yogyakarta, Indonesia. In the creative economy 5.0 era, micro small medium entreprises in the cultural sector must balance traditional craftsmanship with digital innovation to remain competitive. Batik Sekarniti symbolizes Kulonprogo’s cultural identity and has strong potential as a culture-based tourism icon. However, challenges such as limited marketing strategies, weak branding, and low digital marketing adoption hinder growth. This quantitative study surveyed 100 respondents. Data were analyzed using the structural equation modeling method to test relationships among variables. Results show that strengths-weakness-opportunity-threats  based marketing strategies have a significant positive effect on tourism competitiveness, and this relationship becomes stronger when mediated by digital marketing practices such as social media, e-commerce, and digital storytelling. The integration of strengths-weakness-opportunity-threats and digital marketing enables micro small medium entreprises to expand market reach, strengthen cultural narratives, and enhance regional branding. The implications of this study emphasize the necessity of continuous digital literacy development, collaborative branding programs between micro small medium entreprises and local governments, and policy support for creative economy ecosystems. Strengthening digital ecosystems and knowledge-sharing networks among batik entrepreneurs can foster innovation, sustainability, and inclusivity, positioning Kulonprogo as a competitive culture-driven tourism destination in the 5.0 era.
Enhancing MSMEs competitiveness and sustainability through understanding economic management, digital literacy, and technology adoption in the digital era Daud, Anshar; Syulhasbiullah, Muh; Ridwan, Ridwan; Arfan, Harlindah Harniati
Jurnal Fokus Manajemen Bisnis Vol. 15 No. 2 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v15i2.14465

Abstract

The low implementation of understanding economic management in the micro small medium enterprises has led to limitations in technology utilization, digital financial management, and data-driven marketing strategies. This study aims to analyse the influence of understanding economic management on the use of digital technology and its impact on micro small medium enterprises performance. The research approach used a mixed method with a sample of 229 micro small medium enterprises through stratified random sampling. Data were collected through surveys, observations, in-depth interviews with 30 business actors, and documentation. Analysis techniques included multiple linear regression and a mediation-moderation model. The results showed that all hypotheses were significant. The main findings indicate that understanding economic management has a positive effect on the use of digital technology, digital financial efficiency, and marketing strategies. The novelty of this study lies in the integration of the three theory acceptance model constructs, digital finance, and economic management in one model, capable of explaining technology adoption behaviour more holistically. In conclusion, the success of micro small medium enterprises digital transformation requires synergy between economic literacy, technological preparation, and institutional support.
Formulation of community driven business strategies for MSMEs using SWOT and QSPM Mulyadi, Musa; Asnawi, Yudha Heryawan; Daryanto, Heny Kuswanti
Jurnal Fokus Manajemen Bisnis Vol. 16 No. 1 (2026)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v16i1.14779

Abstract

This study aims to formulate community-based business strategies for micro, small, and medium enterprises in the garment and doll sectors in Caringin, Bogor, Indonesia. Although micro, small, and medium enterprises in this area have significant potential, many still perform suboptimally despite abundant resources and opportunities. This study uses a qualitative case study design and methodology that combines forum group discussions, questionnaires, and strategic analysis using the strengths, weaknesses, opportunities, threats and quantitative strategic planning matrix. The research sample consists of 13 micro, small, and medium enterprises actors involved in the Caringin micro, small, and medium enterprises forum. The findings indicate that while micro, small, and medium enterprises have significant strengths in skilled labor and the quality of local raw materials, they face challenges in digital marketing, financial management, and limited production capacity. The formulated strategies include enhancing digital literacy, leveraging online platforms for marketing and sales, and developing products that leverage local design differentiation. The theoretical contribution of this study lies in applying participatory development theory to formulate community-based strategies for the micro, small, and medium enterprises sector, particularly in similar regions. Practically, this research provides more relevant and practical strategic guidance for micro, small, and medium enterprises to optimize their potential. This study fills a gap in the existing literature by providing new insights into the role of the community in formulating micro, small, and medium enterprises business strategies.
Empowering MSMEs agility: A microfoundational perspective linking human capital and dynamic managerial capability Kusumawijaya, Ida Ketut; Astuti, Partiwi Dwi; Wartana, I Made Hedy; Adi, I Ketut Yudana
Jurnal Fokus Manajemen Bisnis Vol. 16 No. 1 (2026)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v16i1.14846

Abstract

Human capital, dynamic managerial capability, and organizational agility are increasingly recognized as key enablers of strategic adaptation for micro, small, and medium enterprises, particularly in volatile environments. However, the pathway through which human capital fosters organizational agility remains insufficiently examined. This study investigates the mediating role of dynamic managerial capability in the relationship between human capital and organizational agility within micro, small, and medium enterprises in Bali, Indonesia. Adopting a quantitative approach, data were collected from 131 micro, small, and medium enterprises managers using structured questionnaires, employing a proportionate random sampling technique. The relationships among constructs were analyzed using variance-based structural equation model-partial least square, including measurement and structural model evaluation. The findings indicate that while human capital strongly influences dynamic managerial capability, its direct effect on organizational agility is weak. Mediation analysis confirms that dynamic managerial capability mediates the effect of human capital on agility. These results underscore that organizational agility in micro, small, and medium enterprises is realized not merely through the presence of human capital, but through its activation via dynamic managerial capability. This research provides empirical evidence for the microfoundational role of dynamic managerial capability in translating human resources into agile organizational performance, advances strategic capability theory, and offers practical insights for capability development in emerging economies.

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