Articles
162 Documents
<![CDATA[Perkembangan Surabaya Sightseeing and City Tour Bus Sebagai Promosi Wisata di Kota Surabaya ]]>
<![CDATA[Indriana, Desvidyauralia Kartika]]>;
<![CDATA[Rahmatin, Leily Suci]]>
<![CDATA[ JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 4 No 3 (2023): Jurnal Kajian Pariwisata dan Bisnis Perhotelan ]]>
Publisher : <![CDATA[Departemen Pariwisata Universitas Negeri Padang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24036/jkpbp.v4i3.71272
<![CDATA[The city of Surabaya is a tourist destination that has tourism potential in history, beaches, culinary tourism, cultural performances and others. The variety of tourism potential that the city of Surabaya has, encourages the city to continue to innovate in its tourism development so that it can be known by the wider community. The existence of the SSCT Bus is a manifestation of the innovation of the City of Surabaya to be able to introduce tourism through a different experience by riding a bus. This research aims to determine the development of SSCT Bus in promoting tourism in Surabaya. The methods used in this research are field observation, interviews and literature study. The results of the analysis show that SSCT Bus operations are still hampered by ticket reservations and limited quotas on SSCT Buses. Apart from that, SSCT Bus needs to pay attention to promotion through social media, namely creating a special Instagram account, which can focus more on the identity of SSCT Bus itself.]]>
<![CDATA[Analisis Komunikasi Internal Karyawan di HW Hotel Padang ]]>
<![CDATA[Fitri, Hikmah]]>;
<![CDATA[Kasmita, Kasmita]]>;
<![CDATA[Afni, Fauza]]>
<![CDATA[ JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 5 No 1 (2024): Jurnal Kajian Pariwisata dan Bisnis Perhotelan ]]>
Publisher : <![CDATA[Departemen Pariwisata Universitas Negeri Padang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24036/jkpbp.v5i1.71672
<![CDATA[This research was motivated by the lack of internal employee communication, resulting in decreased employee performance. This study aims to determine internal communication at HW Hotel Padang. This type of research is descriptive research with quantitative data with survey methods. The population in this study was all employees of HW Hotel Padang, totaling 45 people with a sampling technique using total sampling. The data in this study used primary data and secondary data. The data collection technique used is a questionnaire that is arranged before. Instrument trials use validity tests and reality tests. The data was analyzed using SPSS program version 25.00. The results of this study are the results of respondents' achievements in the downward communication dimension (74%) categorized as good, which concluded that leaders almost all the time give orders to employees to do every task but the attitude of superiors when providing information is not right. The results of respondents' achievements in the upward communication dimension (63.85%) are categorized as sufficient, where employees almost routinely submit reports after doing work, it's just that employees have little difficulty conveying aspirations about work-related matters. The results of respondents' achievements on the diagonal communication dimension (79.95%) are categorized as good, where employees as a whole are responsible for the work given, it's just that sometimes employees find it difficult to understand the message given.]]>
<![CDATA[Pengaruh Brand Awareness dan HargaTerhadap Keputusan Pembelian Jasa Kamar di OYO Kota Padang ]]>
<![CDATA[Wiranto, William Oscar]]>;
<![CDATA[Abrian, Youmil]]>
<![CDATA[ JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 5 No 2 (2024): Jurnal Kajian Pariwisata dan Bisnis Perhotelan ]]>
Publisher : <![CDATA[Departemen Pariwisata Universitas Negeri Padang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24036/jkpbp.v5i2.72172
<![CDATA[This research is motivated by the development of the Hospitality business in Indonesia which continues to experience visible growth in recent years, with more and more accommodation service providers emerging, ranging from offers at affordable prices to expensive ones. One of the lodging service providers known to the public as pocket-friendly lodging is OYO Rooms. Some guest reviews via Google reviews contain many problems with price, cleanliness, problems with complete facilities, service and so on. This research aims to conduct an analysis of Brand Awareness and prices at OYO Padang city. In this research, the use of quantitative methods is used. The type of research utilized in research is causal associative or relationships of cause-effect. The data was got through results from survey which were divided into respondents who were the research objects. 58. The Brand Awareness variable average is 3.791 with criteria in Good. The Price variable was gotaverage 3.712 with good criteria in Good. Then the purchasing decision variable was got average is 3.792 with criteria in Good. So, there is an influence in positive and significant of Brand Awareness on the decision to purchase a room at OYO Padang city. There is also an influence between price and the decision to purchase a room at OYO Padang city. The Brand Awareness and Price variables have an influence on the purchasing decision variable, so H1, H2 and H3 are accepted.]]>
<![CDATA[Persepsi Pengunjung Tentang Komponen Daya Tarik Wisata Pulau Pigago Pasaman Barat ]]>
<![CDATA[Alghifari, Wildan]]>;
<![CDATA[Wulandari, Dwi Pratiwi]]>
<![CDATA[ JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 5 No 2 (2024): Jurnal Kajian Pariwisata dan Bisnis Perhotelan ]]>
Publisher : <![CDATA[Departemen Pariwisata Universitas Negeri Padang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24036/jkpbp.v5i2.72572
<![CDATA[This research was motivated by the problem of visitors' perceptions regarding the tourist attraction of Pigago Island, West Pasaman. This research uses a descriptive quantitative survey method. The research was conducted on Pigago Island, West Pasaman. The total population in the study was 12,941 people with a sample of 100 respondents. Data collection used a questionnaire with a Likert scale. Using descriptive analysis and clarification of interval class scores using the SPSS version 25.00 program. Based on the research results, it is known that the overall indicator data with a result of 157.16 is categorized as quite good. The attraction indicator with a result of 54.58 is categorized as quite good, the facilities indicator with a result of 47.32 is categorized as bad, the accessibility indicator with a result of 52.78 is categorized as quite good, the supporting services indicator with a result of 46.91 is categorized as bad. So it can be concluded that visitors' perceptions of the tourist attraction components of West Pasaman Pigago Island are quite good]]>
<![CDATA[Pengaruh Servant Leadership Terhadap Employee Loyalty di Rocky Plaza Hotel Padang ]]>
<![CDATA[Ramadhan, Haadi Razzak]]>;
<![CDATA[Adrian, Arif]]>
<![CDATA[ JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 5 No 2 (2024): Jurnal Kajian Pariwisata dan Bisnis Perhotelan ]]>
Publisher : <![CDATA[Departemen Pariwisata Universitas Negeri Padang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24036/jkpbp.v5i2.73272
<![CDATA[This research aims to investigate the influence of servant leadership on employee loyalty at Rocky Plaza Hotel Padang. Identified issues include a high employee turnover rate, low communication skills, lack of leadership attention to employee work-life balance, and oe employee loyalty. The research objectives include a description of servant leadership and employee loyalty. This study is expected to provide theoretical contributions for hotel management, employee, future researchers, and the author. The tourism sector in Padang City, especially at Rocku Plaza Hotel, is experiencing growth. However, employee turnover rates remain high, and employee loyalty needs improvement. Servant leadership is considere a leadership style that can enhance employee loyalty. Companies need to a pay attention to factor affecting employee loyalty to create a better working environment. The research method used is causal associative with a quantitative approach through surveys. The research population consists of all employees at Rocky Plaza Hotel Padang, with sampels selected using purposive sampling techniques. Data were collected through questionnaires with a Likert scale to measure the variables of servant leadership and employee loyalty. This study was conducted to evaluate the relationship between servant leadership and employee loyalty at Rocky Plaza Hotel Padang. A total 96 respondents, with the majority aged 26-30 years and having worked at the hotel for 2-5 years, were surveyed. Data analysis revead a positive and significant influence between servant leadership and employee loyalty.]]>
<![CDATA[Peran Kualitas Pelayanan Dalam Memediasi Pengaruh Harga Terhadap Kepuasan Tamu Menginap Di Hotel Mersi Bukittinggi ]]>
<![CDATA[Fajarwati, Khafifah]]>;
<![CDATA[Abrian, Youmil]]>;
<![CDATA[Andres, Fran Serano]]>
<![CDATA[ JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 5 No 2 (2024): Jurnal Kajian Pariwisata dan Bisnis Perhotelan ]]>
Publisher : <![CDATA[Departemen Pariwisata Universitas Negeri Padang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24036/jkpbp.v5i2.48972
<![CDATA[This research is based on the background based on the response of visitors to the Mersi Bukittinggi hotel which can be seen from the slow response to guests at check-in and chek out, getting complaints from guests because the room booked is not as desired, high room prices during high season. The purpose of this study was to determine the effect of price on guest satisfaction with service quality as a mediating variable at Hotel Mersi Bukittinggi. The population in this study amounted to 698 people and the research sample amounted to 88 people. The data collection technique used a questionnaire with a Likert scale. The data analysis technique consists of descriptive data, path analysis and hypothesis testing. The results of the study describe that price has a direct effect on guest satisfaction, descriptively that the price is in the good category with an achievement rate of 45.4%. Price has a direct effect on service quality seen from the value of t count> t table (2.627> 1.67).]]>
<![CDATA[Pengaruh Servicescape Terhadap Kepuasan Konsumen di Workas Coffee Kota Padang ]]>
<![CDATA[Ruziano, Kevin]]>;
<![CDATA[Surenda, Rian]]>;
<![CDATA[Azwar, Hendri]]>
<![CDATA[ JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 5 No 2 (2024): Jurnal Kajian Pariwisata dan Bisnis Perhotelan ]]>
Publisher : <![CDATA[Departemen Pariwisata Universitas Negeri Padang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24036/jkpbp.v5i2.58372
<![CDATA[This research originated from the existence of servicescape problems towards visitors that can affect customer satisfaction. The purpose of this study was to measure the effect of servicescape on consumer satisfaction at Workas Coffee Padang. This type of research is quantitative using a causal associative approach. The research variable is the independent variable (servicescape) and the dependent variable (Customer Satisfaction). The population is consumers who come to workas coffee padang. The number of respondents to the study was 92 people obtained by using non-probability sampling technique. The types of data are primary data and secondary data. Data collection by indirect communication or distributing questionnaires. The instrument is a questionnaire (questionnaire) arranged according to a Likert scale. Test the instrument by means of validity and reliability tests. Data were analyzed with basic statistics on research results and data descriptions. Test requirements analysis using the normality test, homogeneity test and linearity test. The result is that the servicescape category is quite good with a percentage of 60.54%, consumer satisfaction is in the fairly good category with a percentage of 63.47%, the R Square value is 0.135, with sig. 0.016 <0.05, meaning that the effect of servicescape on customer satisfaction is 13.5%. while 86.5% is influenced by other factors that have not been studied in this study.]]>
<![CDATA[Pengaruh Kualitas Pelayanan Kualitas Produk dan Persepsi Harga Terhadap Kepuasan Pelanggan di Marawa Beach Club ]]>
<![CDATA[Winazora, Andira Nova]]>;
<![CDATA[Abrian, Youmil]]>;
<![CDATA[Lisna, Yuke Permata]]>
<![CDATA[ JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 5 No 3 (2024): Jurnal Kajian Pariwisata dan Bisnis Perhotelan ]]>
Publisher : <![CDATA[Departemen Pariwisata Universitas Negeri Padang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24036/jkpbp.v5i3.72472
<![CDATA[This research purposes is to analyze the influence of service quality, price, and product quality on customer satisfaction at Marawa Beach Club, Padang, utilizing the SmartPLS method. The research employed a survey with an associative causal approach and quantitative data collection. Data were gathered through a questionnaire distributed to 278 respondents. The data analysis utilized SmartPLS 4, employing the technique of Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicated that service quality has a positive but influence in not significant on satisfaction of customer. Conversely, price and quality of product significantly impact customer satisfaction positively. The implications of these findings suggest that Marawa Beach Club's management can enhance service quality, adjust pricing, and improve product quality to maximize customer satisfaction. This research contributes to understanding the factors affecting customer satisfaction in the tourism industry and serves as a guideline for future research in this field.]]>
<![CDATA[Pariwisata Halal dan Persepsi Loyalitas Wisatawan Muslim terhadap Bali ]]>
<![CDATA[Putri, Ariana Zakinah]]>;
<![CDATA[Alawi, Muammar]]>
<![CDATA[ JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 5 No 2 (2024): Jurnal Kajian Pariwisata dan Bisnis Perhotelan ]]>
Publisher : <![CDATA[Departemen Pariwisata Universitas Negeri Padang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24036/jkpbp.v5i2.72772
<![CDATA[Halal tourism has become one of the fastest growing forms of tourism in Indonesia, especially in Bali. Muslim tourists visiting Bali require facilities and services that are in accordance with Islamic law, such as halal food, sharia-compliant accommodation, and other worship facilities. This study was conducted to examine how halal tourism affects Muslim tourists' perceived loyalty to Bali. The results showed that halal tourism has a positive effect on Muslim tourists' satisfaction and perceived halal value. Muslim tourists who have high satisfaction tend to have higher loyalty to tourist destinations that offer halal facilities. Muslim-friendly facilities also play an important role in increasing the loyalty of Muslim tourists. Muslim tourists who have good Muslim-friendly facilities tend to have higher loyalty towards tourist destinations that offer halal facilities. In this study, researchers also found that perceived halal value and tourist satisfaction have a positive effect on Muslim tourist loyalty. Muslim tourists who have high perceived halal value and high satisfaction tend to have higher loyalty to tourist destinations that offer halal facilities.]]>
<![CDATA[Pengaruh Dimensi Sensory Experience Terhadap Revisit Intention: Studi Pada Konsumen Singgah Coffee and Eatery Padang ]]>
<![CDATA[Putri, Amanda]]>;
<![CDATA[Surenda, Rian]]>;
<![CDATA[Andres, Fran Serano]]>
<![CDATA[ JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 5 No 3 (2024): Jurnal Kajian Pariwisata dan Bisnis Perhotelan ]]>
Publisher : <![CDATA[Departemen Pariwisata Universitas Negeri Padang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24036/jkpbp.v5i3.73372
<![CDATA[This research aims to describe the sensory experiences associated with revisit intentions. The study benefits from utilizing five sensory experience indicators sight, sound, smell, touch, and taste to enhance consumer revisit intentions. The methodology applied is a quantitative descriptive approach combined with causal associative techniques. Conducted in July 2024 at Singgah Coffee and Eatery, the research focuses on consumers who have visited in the past six months. Samples were gathered using a non-probability sampling method, targeting individuals aged 17 and above who have visited Singgah Coffee and Eatery at least once. The data type collected is primary data, obtained through the distribution of pre-prepared questionnaires. A Likert scale was employed in the development of the research instrument, featuring positively framed statements. The findings indicate that sensory experiences significantly influence customers’ desire to return to Singgah Coffee and Eatery.]]>
