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Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Published by Universitas Negeri Padang
ISSN : -     EISSN : 27220729     DOI : https://doi.org/10.24036/jkpbp
Core Subject : Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Education Social Sciences
Jurnal ini terbit Tiga kali dalam satu tahun pada bulan April, Agustus dan Desember. Jurnal Kajian Pariwisata dan Bisnis Perhotelan hanya menerima karya ilmiah asli yang belum dipublikasikan pada media lain. Semua artikel yang masuk akan ditinjau terlebih dahulu oleh EDITOR yang kompeten dan akan di review oleh reviewer sebelum memenuhi syarat untuk publikasi. Jurnal ini berbasis Open Access Journal dan mengikuti Creative Commons Attribution 4.0 International License. Jurnal ini menerima artikel yang berhubungan dengan : 1. Kajian Pariwisata 2. Manajemen dan Bisnis Perhotelan 3. Jasa perjalanan wisata.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 187 Documents
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Warisan hidup sebagai daya tarik wisata di Kota Yogyakarta: Studi kasus Pasar Tradisional Beringharjo Kusumawati, Pipin
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 6 No 3 (2025): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v6i3.83472

Abstract

Pasar Beringharjo, salah satu pasar tertua yang terintegrasi erat dengan Keraton Yogyakarta dan Sumbu Filosofi, terletak di kawasan pusaka/heritage vital dengan signifikansi multifaset. Artikel ini bertujuan menganalisis secara komprehensif nilai-nilai pusaka Pasar Beringharjo yang mencakup aspek sejarah, budaya, dan sosial-ekonomi. Penelitian ini merupakan penelitian kualitatif menggunakan data primer yang didapatkan melalui wawancara dengan informan dari pihak pengelola Pasar Beringharjo, observasi lapangan, dan dokumentasi. Data sekunder didapatkan dari kajian literatur dan data dari pemerintah daerah. Hasil penelitian ini menyoroti peran sentral pasar sebagai simpul kehidupan masyarakat Yogyakarta saat ini dihadapkan pada tantangan signifikan dalam menyeimbangkan pelestarian nilai autentik dengan tuntutan modernisasi dan pariwisata. Lebih lanjut mengidentifikasi permasalahan krusial yang dihadapi, terutama ancaman komodifikasi budaya dan penetrasi produk massal yang mengancam kerajinan tradisional seperti batik tulisStrategi yang diusulkan dari penelitian ini diantaranya pengelolaan partisipatif dan adaptif yang memanfaatkan teknologi secara bijaksana, meningkatkan kolaborasi multipihak, penguatan peran komunitas pedagang, serta program edukasi yang bertujuan meningkatkan apresiasi terhadap warisan budaya, demi mewujudkan keberlanjutan Pasar Beringharjo.
Enhancing Career Readiness of Hospitality Management Students through English Communication Skills and Project-Based Learning in Higher Education Feri Ferdian; Yulia Efnawati; Eka Mayasari; Vischa Mansyera Pratama
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 6 No 3 (2025): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v6i3.84872

Abstract

The study aimed to examine the influence of English communication skills on career readiness among hospitality management students, as well as the moderating role of Project-Based Learning (PJBL) in this relationship. The population in this study consisted of higher education students at Universitas Negeri Padang. Data collected from 108 valid respondents were analyzed using statistical tests, including correlation and moderation regression analysis. The findings revealed that English communication skills positively and significantly influence career readiness among hospitality management students. Furthermore, the implementation of Project-Based Learning (PJBL) was found to have a significant moderating effect on the relationship between English communication skill and career readiness. However, the interaction effect was negative, indicating that a higher level of Project-Based Learning (PJBL) implementation slightly weakens the direct influence of English communication skills on students’ career readiness. These findings provide several important theoretical and practical implications for enhancing students’ career readiness in higher education, emphasizing the integration of communicative competence and experiential learning through Project-Based Learning (PJBL).
Pariwisata Berbasis Kearifan Lokal Minangkabau Dan Daya Saing Destinasi Kabupaten Solok Selatan Siti Fatma; Eka Mariyanti
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 6 No 3 (2025): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v6i3.85672

Abstract

The development of regional tourism faces increasing competition among destinations, which requires differentiation based on local uniqueness. South Solok Regency possesses strong Minangkabau cultural potential, reflected in its customary values, traditions, arts, and social systems. This study aims to analyze the role of Minangkabau local wisdom as a strategy to enhance the competitiveness of tourism destinations in South Solok Regency. The research employs a descriptive qualitative approach through literature review, field observations, and interviews with tourism stakeholders. The results indicate that the integration of Minangkabau local wisdom values, such as adat basandi syarak, syarak basandi Kitabullah, traditions of mutual cooperation, and local cultural practices, is able to create authentic tourism experiences and improve destination image. Furthermore, tourism based on local wisdom contributes to cultural preservation and the economic empowerment of local communities. Therefore, Minangkabau local wisdom has the potential to serve as a key strategy in enhancing the sustainable competitiveness of tourism destinations in South Solok Regency.
Pengaruh Lokasi Dan Citra Merek Terhadap Keputusan Pembelian Jasa Kamar Di Unp Hotel & Convention Center Ziana Sastia; Youmil Abrian
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 6 No 3 (2025): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v6i3.61772

Abstract

This research is motivated by location and brand image on the decision to purchase room services at UNP Hotel & Convention Center. The purpose of this study is to analyze the effect of location and brand image on the decision to purchase room services. Research using descriptive with quantitative data. The types used are primary and secondary data. The population of this research is guests who come to UNP Hotel & Convention Center. In this study, the Hair Technique was used with the number of items being 15 question items used to measure 3 variables, so the number of respondents used was 15 question items multiplied by 10 equaling 150 respondents. The survey method uses a questionnaire (questionnaire) with a Likert scale which is checked for validity and reliability. Data from this study were processed using SPSS 25.00. The results of this study indicate that the location is in a fairly good category, namely 45.34%. Furthermore, the brand image variable is in a fairly good category, namely 48%, and the purchase decision variable is in a fairly good category, namely 47.33%. Location (X1) and brand image (X2) on purchasing decisions (Y). with a score of 57.3% and 42.75% influenced by several other factors. The results of multiple linear regression analysis obtained an F count of 101,087 with sig. 0.000 <0.05, meaning that the location and brand image variables have a significant effect on the purchasing decision variable, and the t count value is 5,826 on the location variable and t count is 5,479 on the brand image variable with sig. 0.000 < 0.05.
Pengembangan Halal Tourism di Malaysia: Studi Lapangan sebagai Pembelajaran Empiris bagi Penguatan Pariwisata Halal Indonesia bunga indah zaletri; fahmi mardiah; nyiayu amrina rosyadah; ramadhanti viozani; belly rozana; alfa permata putra; asmar yulastri; yuliana yuliana; hendri azwar
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 6 No 3 (2025): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v6i3.85372

Abstract

The development of halal tourism has become a significant global trend, driven by the increasing number of Muslim tourists worldwide and the demand for Sharia-compliant tourism services. Malaysia is one of the countries that has successfully positioned itself as a leading halal-friendly destination globally. This article aims to analyze the concept, policies, and implementation of halal tourism in Malaysia based on a field study conducted by Master of Tourism students from Padang State University in November 2025. The method used was a descriptive qualitative approach through direct observation, academic discussions, and interviews with stakeholders at the Malaysia Tourism Information Center (MaTiC) and related institutions. The study results indicate that the success of Malaysian halal tourism is supported by strong synergy between the government, religious institutions, the tourism industry, and higher education institutions. In addition to its economic impact, halal tourism also contributes to strengthening cultural identity and community empowerment. This study is expected to serve as a reference for empirical learning and benchmarking for the development of halal tourism in Indonesia.
Tren Pariwisata Kesehatan (Health Tourism) Global: Tinjauan Literatur Sistematis Berbasis Bibliometrik dengan Pendekatan PRISMA Fahmi Muhammad; Rahma Dhani; Jumiati jumiati
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 7 No 1 (2026): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v7i1.85572

Abstract

Health tourism, encompassing medical tourism and wellness tourism, has grown rapidly and has attracted increasing scholarly attention, particularly after the COVID-19 pandemic. This study aims to map the trends, sources, and thematic patterns of global health-tourism research using a Systematic Literature Review guided by PRISMA. Bibliometric data were retrieved through Publish or Perish from the Scopus database, yielding 200 publication records from 2015–2025. Following the PRISMA identification, screening, and eligibility stages, 196 documents (164 journal articles, 11 review articles, 11 book chapters, 6 books, and 4 conference papers) were deemed eligible for analysis. The results show a significant increase in publications since 2020, peaking in 2023 (30 publications), with 7,539 cumulative citations and an average of 37.7 citations per document. Wen's (2021) article on the effects of COVID-19 on Chinese travelers' lifestyles is the most cited record (657 citations). Sustainability (Switzerland) and the International Journal of Spa and Wellness are the most productive sources. Thematic analysis identified six clusters: wellness-tourism experience and revisit intention, post-pandemic resilience, sustainable destination development, medical-tourism adoption factors in developing countries, conceptual and literature-review contributions, and the most recent (2022–2025) research on senior travelers and psychological well-being. All 49 references cited in this article originate from verified Scopus records and are accompanied by DOI links for independent verification. These findings offer a research roadmap and recommendations for future health-tourism studies, particularly for developing-country contexts such as Indonesia.
Permasalahan Pariwisata di Indonesia Tinjauan Literatur Sistematis Yulistriani Yulistriani; Rudi Febriamansyah; Sari Lenggogeni; yuerlita yuerlita
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 7 No 1 (2026): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v7i1.86072

Abstract

This study presents a systematic literature review of scholarly research examining tourism development challenges in Indonesia from 2010 to 2025, based on publications indexed in ScienceDirect. Literature identification and selection were conducted in accordance with the PRISMA framework, while bibliometric mapping and thematic analysis were performed using Visualization of Similarities (VOS). The initial literature search was carried out in ScienceDirect using the keyword string “tourism AND problems in Indonesia”. A multi-stage screening and eligibility process followed this. The selected articles were organized using Mendeley Desktop and subsequently subjected to manual verification to ensure data validity, thematic relevance, and consistency with the research objectives. Only studies that met the predefined inclusion criteria were retained for further analysis. The validated dataset was then analyzed using VOSviewer to visualize thematic relationships and co-occurrence patterns among the main research topics. The resulting VOS maps were manually interpreted by examining the most frequently occurring keywords and their relational structures. Based on this analysis, the study identifies major patterns and research gaps that provide directions for future investigations into tourism-related challenges in Indonesia. Overall, the tourism issues identified in the literature were systematically classified into three primary dimensions: environmental, social, and economic issues.
Pengaruh Perceived Quality of Product dan Perceived Quaility of Service terhadap loyalitas tamu di mediasi oleh kepuasan di The ZHM Premiere Hotel Padang M Fachri; Youmil Abrian
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 7 No 1 (2026): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v7i1.88472

Abstract

The findings focus on the effects of perceived product quality (X1) and perceived service quality (X2) on guest loyalty (Y) and guest satisfaction (Z) as a mediating variable at The ZHM Premiere Hotel Padang. This study is classified as a quantitative descriptive study. The research approach used is causal-associative, while the data collection technique employed was a survey method. The sample consisted of 180 respondents who had stayed at least two nights or more. The results of the descriptive analysis indicate that (X1) perceived product quality falls into the “good” category (mean 4.04), (X2) perceived service quality is good (4.03), (M) guest satisfaction is good (4.15), and (Y) guest loyalty is good (4.13). In this study, data analysis was conducted using two methods: descriptive statistics and SEM-PLS. Meanwhile, hypothesis testing utilized t-statistics and p-values. Based on the findings, it was determined that: (1) Perceived product quality has a positive and significant impact on guest satisfaction. (t=4.070); (2) Perceived quality of service has a positive and significant impact on guest satisfaction (t=5.496) and Perceived quality of service has a large and significant impact on guest loyalty (t=2.606); (3) Guest satisfaction has a positive and significant influence on guest loyalty (t=5.567); (4) Perceived product quality does not have a direct effect on guest loyalty (t=0.866), but perceived product quality has a positive and significant effect on guest loyalty through the mediation of guest satisfaction (t=2.983); (5) Perceived service quality has a significant effect on guest loyalty both directly and through the mediation of guest satisfaction (t=4.028). All preliminary hypotheses proposed in this study were proven to be accepted except for the direct effect of X1 on Y.
Memorable Tourism Experience (MTE) pada Wisata Gastronomi Menggunakan Konsep Ngidang di Palembang Debby Fifi Yanti; Nurvia Nathasya; Alfitriani Alfitriani; Alip Suroto
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 7 No 1 (2026): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v7i1.89572

Abstract

This study analyzes the transformation of the gastronomic tourism experience of the Ngidang tradition in Palembang City into a Memorable Tourism Experience (MTE) that lingers in tourists' long-term memory. Employing a qualitative descriptive-analytical approach with triangulation of in-depth interviews (48 participants), participant observation, and documentation, this study identifies seven dimensions of MTE (Kim, Ritchie, & McCormick, 2012) that are fully present in Ngidang: novelty (100%), knowledge (100%), hedonism (100%), meaningfulness (93%), local culture (90%), refreshment (87%), and involvement (83%). The findings reveal three mechanisms of collective memory formation: shared bodily practices that create somatic markers (Damasio, 1994), repetitive ritual structures (Connerton, 1989), and circular seating arrangements without hierarchy (Oldenburg, 1999). The study also identifies the unique role of the ngobeng as a cultural broker that reinforces cultural authenticity. Ngidang is proven to not only satisfy sensory aspects but also touch the spiritual and emotional dimensions of tourist
The Roles of Jakarta Old Town Area Managers in Creating First Impressions of Tourists Desy Nur Aini Fajri; Nadia Asti Nurmayningsih
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 7 No 1 (2026): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v7i1.89672

Abstract

This study aims to analyze the role of area managers in creating first impressions of tourists in Jakarta Tua City, focusing on three main aspects, namely the physical environment (servicescape), service quality (SERVQUAL), and information provision. As one of the cultural heritage areas with high historical value, Jakarta Old Town is a leading destination that attracts domestic and foreign tourists. This study uses a qualitative approach. Data collection techniques are carried out through in-depth interviews, observations, documentation, and literature studies. Meanwhile, the data analysis technique is carried out in three stages, namely data reduction, data presentation, and conclusion drawn. The results of the study show that the area managers have made various efforts in building a positive first impression for tourists. These efforts include physical revitalization of the area, improving the quality of public services, and developing information systems, both online and offline, which are designed to provide a positive experience towards tourists.

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