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INDONESIA
Journal of Management and Bussines (JOMB)
Published by Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi
ISSN : 26568918     EISSN : 26848317     DOI : -
Core Subject :
Journal of Management and Bussines (JOMB) focus dan scopenya meliputi; Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional, Manajemen Sistem Informasi, Manajemen Pajak dan, Administrasi Bisnis.
Arjuna Subject : -
Articles 574 Documents
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Pengaruh Pemasaran Konten Instagram Akun @Sodfestival terhadap Minat Membeli Tiket Festival Musik “Sound of Downtown” Maharani, Ginza Putri
Journal of Management and Bussines (JOMB) Vol 6 No 4 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i4.9750

Abstract

This study aims to analyze the influence of Instagram content marketing on ticket purchase interest at the Sounds of Downtown (SoD) music festival. The method used is a quantitative approach with data collection through questionnaires to 100 respondents, who are followers of the Instagram account @sodfestival aged 15-26 years. The data analysis technique uses the Pearson Product Moment correlation test, T test, and F test. The results of the study indicate that there is a positive and significant relationship between Instagram content marketing and purchase interest (r = 0.918, p <0.05). In addition, Instagram content marketing has a significant effect on purchase interest with a determination coefficient of 84.2%, indicating that this variable is able to explain most of the variation in purchase interest. The results of the T test (t = 22.864, p <0.05) and F test (F = 522.764, p <0.05) support that Instagram content marketing has a significant effect on ticket purchase interest. Thus, content marketing through Instagram has proven to be an effective strategy in increasing consumer purchase interest at the Sounds of Downtown music festival. Keywords: Engagement, Music Festival, Instagram, Online Questionnaire, Purchase Interest, Internet Users, Online Marketing Strategy
Determinant of Transfer Pricing Practices for Property and Real Estate Companies Listed on The Indonesia Stock Exchange period 2020-2022 Marcella, Vicky; Hutahaean, Thomas Firdaus; Tua Pandiangan, Saut Maruli
Journal of Management and Bussines (JOMB) Vol 6 No 6 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i6.9876

Abstract

This study aims to examine the effect of the Audit Committee, Audit Quality, Firm Size and Profitability on Transfer Pricing (Case Study on Companies Listed on the Indonesia Stock Exchange, Property and Real Estate Sub-Sector, 2020-2022 Period). The researcher used a quantitative research method. The population used in this study was 91 Property and Real Estate companies and a sample of 15 Property and Real Estate companies with a total of 45 observations. The data analysis technique used multiple linear regression analysis with SPSS version 27. The results of the study showed that. The Audit Committee has a positive and significant effect on Transfer Pricing on. Audit Quality, Firm Size and Profitability do not affect Transfer Pricing in Companies Listed on the Indonesia Stock Exchange, Property and Real Estate Sub-Sector, 2020-2022 Period. Conclusion, the Audit Committee is an important factor in influencing decisions related to Transfer Pricing in Property and Real Estate sub-sector companies. Keywords: Firm Size, Profitability, Audit Committee, Audit Quality, Transfer Pricing
Peran Brand Image, Word of Mouth dan Trust dalam Mempengaruhi Kepuasan Pelanggan terhadap Klinik Kecantikan Ms Glow di Sidoarjo Octavia, Rena Salsabil; Komala Sari, Dewi; Oetarjo, Mas
Journal of Management and Bussines (JOMB) Vol 6 No 5 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i5.10138

Abstract

This study aims to determine the role of Brand Image, Word of Mouth (WoM), and Trust in influencing Customer Satisfaction at the MS Glow beauty clinic. This study uses a quantitative approach with the population being the people of Sidoarjo Regency who have used products and undergone treatment at the MS Glow beauty clinic and are aged ≥17 - 55 years. The sampling technique for this study was carried out using the non-probability sampling method with a purposive sampling technique with a total of 100 respondents. The collection technique by distributing questionnaires and answers will be measured using a Likert scale. The data analysis technique in this study uses the PLS-SEM method with the help of SmartPLS 3.0 software. The results of this study prove that Brand Image influences customer satisfaction at the MS Glow beauty clinic in Sidoarjo, Word of Mouth (WoM) influences customer satisfaction at the MS Glow beauty clinic in Sidoarjo and Trust influences customer satisfaction at the MS Glow beauty clinic in Sidoarjo. Keywords: Brand Image, Word of Mouth (WoM), Trust, Customer Satisfaction
Dampak Social Media Marketing terhadap Minat Beli Melalui E-Word of Mouth pada Kosmetik Focallure Latifah, Durohtul; Yun, Yun
Journal of Management and Bussines (JOMB) Vol 6 No 5 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i5.10369

Abstract

The purpose of this research is to provide solutions to the research problems identified, so it is important to leverage the knowledge that purchasing interests can be influenced by several variables. Lower purchasing interest rates can be influenced by e-word from mouth, while e word from mouse can be predicted by social media marketing, which is better social media advertising, will produce better e- word and consumer buying interest in Focallure cosmetic Focallure. The instruments used in this study are pronounced to pass validity tests and reliability tests.The instrument used as a data collection tool respondents are Instagram followers Focallure in Bandung City who are interested and who have experience buying Focallura products that are the object of evaluation in this purchase of 90 people. The data collection technique used is cross-sectional or one-shot study. The data analysis techniques used are simple regression and double regression using SPSS version 26 assistive tools and using a single test. Of the four proposed hypotheses, the entire hypothesis is supported by empirical data. The findings show that e-word of mouth can mediate the influence of social media marketing on buying interests. Kata Kunci : Social Media Marketing, Minat Beli, E-Word Of Mouth
Analisis Transformasi Digital terhadap Kinerja Perusahaan dengan Inovasi Digital Sebagai Variabel Mediasi (Studi Kasus Program CPMS pada Kontraktor Ciputra Group) Panggayuh, Caesilia Ageng Raras; Krisprimandoyo, D Agung
Journal of Management and Bussines (JOMB) Vol 6 No 5 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i5.12684

Abstract

This study aims to investigate the impact of digital transformation on company performance by using digital innovation as a mediating variable, especially in the context of users of the Contract & Procurement Management System (CPMS) application among Ciputra Group contractors. This study adopts a quantitative approach based on the Theory of Diffusion of Innovation by Everett M. Rogers. The questionnaire was distributed to 73 external CPMS user respondents via Google Form. Data analysis was carried out using regression analysis for mediating variables and path analysis with SPSS 27.0, comparing the direct effect of digital transformation (variable X) on company performance (variable Y) and the indirect effect by including digital innovation (variable M) as a mediator. The results showed that there was no significant direct effect between digital transformation and company performance. However, there was a significant indirect effect through digital innovation. This shows the important role of digital innovation as a mediator that supports improving company performance. In conclusion, through the CPMS application, digital transformation can improve company performance by increasing work effectiveness and accelerating the financing process. This study suggests the need for further research to explore more complex and broader aspects of the impact of digital transformation. Keywords: Digital Innovation, Company Performance, Digital Transformation
Brand Image, Harga, Lokasi, Desain dan Channel Distribution terhadap Keputusan Pembelian Properti di Citragrand Semarang Sugiyanto, Yovita Natasia; Krisprimandoyo, D. Agung
Journal of Management and Bussines (JOMB) Vol 6 No 5 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i5.12734

Abstract

This study aims to identify factors that influence purchasing decisions in CitraGrand Semarang Housing, focusing on five variables: brand image, price, location, design, and distribution channels. The method used in this study is quantitative, with hypotheses tested through multiple linear regression analysis. The study population consisted of 1101 home and shophouse buyers in CitraGrand Semarang between September 2012 and October 2023. The sample taken was 92 respondents using stratified sampling techniques. Data were obtained through questionnaires distributed online and analyzed using SPSS 27.0 software. The results of the study indicate that simultaneously, brand image, price, location, design, and distribution channels have an influence on purchasing decisions. However, partially, only brand image and distribution channels have a positive effect, while price, location, and design do not affect purchasing decisions. The coefficient of determination shows that 37% of the variation in purchasing decisions can be explained by the five variables studied, while the remaining 67% is influenced by other factors not included in this study. Conclusion, Brand image and channel distribution are the main factors that influence property purchasing decisions in CitraGrand Semarang, while price, location, and design do not have a significant impact. This study suggests that developers should focus more on strengthening brand image and distribution strategies to increase purchasing decisions. Keywords: Brand Image, Channel Distribution, Design, Price, Purchasing Decisions
Preferensi Konsumen berdasarkan Usia, Pendidikan dan Jenis Kelamin terhadap Kopi Aren Rasa Wine Non Alkohol di Coffee Shop Jabu Hela Medan Mirza, Deni Faisal; Shella, Shella; Mirza, M.Fadhlan
Journal of Management and Bussines (JOMB) Vol 6 No 6 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i6.12835

Abstract

This study aims to determine the effect of age, education, gender on the interest in drinking non-alcoholic wine flavoured Aren Coffee at Jabu Hela Coffee Shop Medan, both together and individually. A quantitative approach was used in compiling this research. Data analysis was arranged with multiple linear analysis. The research shows the results partially from the influence of age, education, gender, influence the interest in drinking nonalcoholic wine flavoured palm coffee at Coffee Shop Jabu Hela Medan. Simultaneously there is an influence of age, education, gender on the interest in drinking nonalcoholic wine-flavoured palm coffee at Coffee Shop Jabu Hela Medan. The value of determination in the coefficient obtained is 0.371 which means that Age, Education, Gender on Interest in Drinking Nonalcoholic Wine Flavoured Aren Coffee at Coffee Shop Jabu Hela Medan is 37.1% and the remaining 62.9% is explained by other variables that are not analysed outside of this study. Keywords : Age, Education, Gender, Interests
Implementasi Marketing Mix 7P. Studi Kasus pada Klinik Universitas Brawijaya Ulfa, Dina Maria Maria; Enjelika, Enjelika; Firdaus Romadhoni, Satrio Ahmadtul; Putra Wardanu, Aditya; Sudarmiatin, Sudarmiatin
Journal of Management and Bussines (JOMB) Vol 6 No 6 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i6.13214

Abstract

This study aims to analyze the implementation of the Marketing Mix 7P strategy at Universitas Brawijaya Clinic (Klinik UB) to enhance competitiveness and patient satisfaction. The strategy encompasses the elements of Product, Price, Place, Promotion, People, Process, and Physical Evidence, applied holistically to create an optimal service experience. The research employs a qualitative descriptive method through in-depth interviews and direct observation. The results indicate that Klinik UB successfully integrates the Marketing Mix 7P elements to expand service accessibility, improve service quality, and strengthen patient trust. This study provides insights into the importance of comprehensive marketing strategies in addressing competition in the healthcare sector. Keywords: Marketing Mix 7P, Marketing Strategy, Patient Satisfaction, Healthcare Clinic, Competitiveness
Pengaruh Store Atmosphere, Kualitas Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian Konsumen pada PT. Pasar Swalayan Maju Bersama Medan Jovan, Farrel; Vivian, Callista; Nasution, Isna Asdiani; Zuriani Hasibuan, Melisa
Journal of Management and Bussines (JOMB) Vol 6 No 6 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i6.13232

Abstract

PT. Pasar Swalayan Maju Bersama is part of the Maju Bersama Group which has 14 stores spread across various areas in the city of Medan. Based on the results of observations, researchers found a decrease in the number of consumers making purchases each year. As a result, stores that were previously crowded with visitors now look deserted. This phenomenon is caused by several factors, including store atmosphere, product quality, and service quality. The population in this study were all consumers who made purchases at the company during 2022, but the exact number is unknown. Therefore, researchers used the Lemeshow formula to determine the sample, and obtained 96 respondents. The sampling technique used was accidental sampling, where respondents were selected randomly. The results of the study showed that store atmosphere had a positive and significant effect on purchasing decisions, as well as product quality and service quality. Overall, store atmosphere, product quality, and service quality simultaneously had a significant effect on purchasing decisions Keywords: Product Quality, Service Quality, Purchase Decision, Store Atmosphere
Pengaruh Kualitas Pelayanan dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan pada Rumah Makan RC21 Seafood Lahat (Studi Kasus) Kasinem, Kasinem; Handayani, Melia; Hestin, Hestin; Pratiwi, Dini
Journal of Management and Bussines (JOMB) Vol 6 No 6 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i6.13344

Abstract

The objectives of this to determine the influence of service quality on customer loyalty at the Balaiyasa Lahat Employee Cooperative, to determine the influence of customer satisfaction on customer loyalty at the Balaiyasa Lahat Employee Cooperative and to determine the influence of service quality and customer satisfaction together on customer loyalty at Balaiyasa Lahat Employee Cooperative. The sample for this research is the customers of the Balaiyasa Lahat Employee Cooperative, totaling 75 people. This research uses quantitative research, using data sources including: primary data, secondary data, population and sample. The data collection methods used were: observation, interviews and distributing questionnaires to a number of respondents. As well as using validity and reliability measuring instruments, prerequisite analysis tests, then using data analysis methods using multiple regression analysis, hypothesis testing in the form of t tests and F tests, as well as correlation coefficients and coefficients of determination. Data analysis in this research used SPSS 23.0. From the results of this research, it can be seen partially with the t test that the service quality variable with t calculated > from t table or 13.873 > 2.000, is rejected, accepted, this shows that there is a significant influence between the service quality variable and the customer loyalty variable. And the customer satisfaction variable with t count > from t table or 11.133 > 2.000, then it is rejected, accepted, this shows that there is a significant influence between the customer satisfaction variable and the customer loyalty variable. Keywords: Service Quality, Customer Satisfaction, Customer Loyalty

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