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Journal of Management - Small and Medium Enterprises (SME's)
Published by Universitas Nusa Cendana
ISSN : 25022385     EISSN : 2723469X     DOI : https://doi.org/10.35508/jom.v14i1
Core Subject : Economy,
Economics, Econometrics & Finance
Tujuan dari jurnal ini adalah mempublikasikan artikel hasil penelitian dan kajian pustaka yang ditulis oleh dosen, peneliti dan mahasiwa. Adapun lingkup topik dari jurnal ini adalah : 1. Manajemen Umum 2. Manajemen Pemasaran 3. Sumberdaya Manusia 4. Keuangan 5. Manajemen Operasi 6. Manajemen Pariwisata 7. Small and Medium Enterprise (UKM) 8. Kewirausahaan 9. Kebijakan Publik yang menyangkut fungsi-fungsi manajemen 10. Topik lainnya yang berhubungan dengan ekonomi dan akuntansi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 736 Documents
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ANALYSIS OF QUALITY CONTROL IN THE AMPLANG PRODUCTION PROCESS TO MINIMIZE DEFECTS USING THE SEVEN TOOLS METHOD: A CASE STUDY AT MSME (AMPLANG LILY) Hidayat, Nurul; Pratama, Alfian Rizky Desta; Widyani, Andi Yetni; Amelda, Juana Melen
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.19726

Abstract

Amplang is a traditional Indonesian snack made from milkfish and is widely recognized for its distinctive taste and crunchy texture. In an increasingly competitive food industry, maintaining consistent product quality is essential to meeting consumer expectations and sustaining market competitiveness. This study aims to analyze quality control practices in the amplang production process at Amplang Lily, with a particular focus on reducing product defects. The research employs the Seven Quality Control Tools, including flowcharts, check sheets, histograms, scatter diagrams, fishbone diagrams, Pareto charts, and control charts, which are applied across various stages of the production process. The findings reveal that product defects are primarily attributable to substandard raw materials, inaccurate ingredient measurements, improper processing techniques, and human error during production. This study is limited to a single case study at Amplang Lily, which may restrict the generalizability of the findings to other similar enterprises. Therefore, future research is recommended to examine the application of quality control tools across a broader range of small and medium-sized enterprises (SMEs) or in the production of similar products using different raw materials. Keywords: Amplang; Quality Control; Seven Tools
THE ROLE OF TOURIST VILLAGE COMPETITIVENESS FACTORS ON TOURISTS' BEHAVIORAL INTENTIONS Ariyanto, Hepy Hefri; Wijaya, Jacky; Sihombing, Dame Afrina
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.20513

Abstract

Research on the competitiveness of tourist villages from the perspective of tourists in Indonesia remains limited, despite the government’s strong commitment to developing tourist villages as instruments for economic growth, community welfare improvement, poverty alleviation, unemployment reduction, environmental conservation, and cultural preservation. This study investigates the competitiveness factors of tourist villages that influence tourists’ behavioral intentions, specifically their intention to visit or revisit and to recommend these destinations. The study is based on survey data collected from 318 respondents in Batam who have previously visited tourist villages. The findings indicate that overall competitiveness factors significantly affect tourists’ intentions to visit and recommend tourist villages. However, cultural and attractiveness-related factors do not significantly influence the intention to visit. These results provide important insights for tourist village managers and policymakers in designing strategies to strengthen destination competitiveness and stimulate positive tourist behavioral responses. The study contributes to the literature on destination competitiveness and sustainable rural tourism development in emerging economies. Keywords: Intention to Visit; Intention to Recommend; Destination Competitiveness; Tourist Village
IMPACT OF PRODUCT QUALITY ON LEVEL OF CUSTOMER SATISFACTION IN SLEEPOLIC BANDUNG E-COMMERCE Wulandari, Neng; Sudrartono, Tiris
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.20579

Abstract

The objective of this study is to evaluate the effect of product quality on customer satisfaction at Sleepolic e-commerce platform in Bandung and to identify potential strategies for improving customer satisfaction. A descriptive quantitative approach was employed, with data collected through questionnaires distributed to 33 respondents. Data analysis was conducted using simple linear regression with the assistance of SPSS version 30. The analytical procedures included validity testing, t-testing, and coefficient of determination analysis. The findings suggest that higher product quality leads to a positive and significant increase in customer satisfaction. The coefficient of determination indicates that product quality explains 69.9% of the variance in customer satisfaction, while the remaining proportion is attributable to other factors not examined in this study. Based on these findings, it is recommended that Sleepolic enhance its marketing efforts by offering discounts, promotional programs, and customer loyalty initiatives to further improve customer satisfaction and attract a broader customer base. Keywords: Product Quality; Customer Satisfaction; E-commerce
EXPLORING DIGITAL TRANSFORMATION OPPORTUNITIES FOR MSMES: A PHENOMENOLOGICAL STUDY IN THE EASTERN INDONESIAN CULINARY SECTOR Baaji, Hasim La; Serpian, Serpian
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.22066

Abstract

Digital transformation offers substantial opportunities for Micro, Small, and Medium Enterprises (MSMEs) in Eastern Indonesia; however, its implementation remains constrained by infrastructural limitations, low levels of digital literacy, and cultural tensions. This study explores the lived experiences of culinary MSME actors as they navigate the complexities of digitalization, with the aim of understanding how they interpret, negotiate, and adapt to technological change. Adopting a phenomenology-based ethnographic approach, the research draws on in-depth interviews and documentation to capture rich, contextualized accounts of participants’ digital experiences. The findings indicate that digital transformation within these enterprises does not constitute a linear or fully autonomous shift toward modernization. Instead, it represents a process of “conditioned becoming modern,” characterized by constrained agency shaped by infrastructural barriers, selective adoption of digital tools, and strong dependence on family and community networks for knowledge exchange and skill acquisition. These results challenge the universal applicability of diffusionist perspectives, particularly Rogers’ Diffusion of Innovation theory, which tends to assume relatively homogeneous pathways of technology adoption. The study therefore underscores the importance of context-sensitive policies that integrate local cultural values, social structures, and infrastructural realities to foster inclusive and sustainable digital transformation among MSMEs. Keywords: Digital Transformation; MSMEs; Phenomenology
RED OCEAN VS BLUE OCEAN STRATEGY: COMPARATIVE ANALYSIS IN CREATING COMPETITIVE ADVANTAGE Ramlah, Ramlah; Hardianti, Titin; Rahmawati, Rahmawati; Awaluddin, Murtiadi; Sudirman, Sudirman
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.22157

Abstract

In an increasingly competitive business world, companies are required to innovate in order to maintain a competitive advantage. This article aims to analyze the comparison between Red Ocean and Blue Ocean strategies in creating competitive advantage. The research method used is a literature review, by collecting and analyzing related literature from various sources, including scientific journals and research reports. The results of the study indicate that the the Red Ocean Strategy focuses on competition in existing markets, encouraging companies to increase efficiency and product differentiation, but often traps them in price wars. In contrast, Blue Ocean Strategy offers an innovative approach by creating new market space that reduces the intensity of competition, allowing companies to build advantages that are difficult to imitate. Understanding these two strategies is important for determining strategic directions that are in accordance with dynamic market conditions. Keywords: Red Ocean Strategy; Blue Ocean Strategy; Competitive Advantage; Strategic Management
THE EFFECT OF WILLINGNESS TO CHANGE, JOB SATISFACTION, AND INTERHUMAN RELATIONS ON EMPLOYEE PERFORMANCE AT PT. LMN, PASURUAN REGENCY Ludbiyanto, Orell Xalansa; Swasti, Ika Korika; Sugito, Sugito
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.22169

Abstract

This study examines the influence of readiness for change, job satisfaction, and interpersonal relationships on employee performance at PT. LMN. A quantitative research design was employed, involving 128 employees as research respondents. Data were analyzed using linear regression to assess the relationships among the variables. The findings indicate that readiness for change, job satisfaction, and interpersonal relationships each have a positive and significant effect on employee performance. Employees who demonstrate greater adaptability to organizational changes tend to exhibit higher levels of productivity. Similarly, higher job satisfaction is associated with enhanced work engagement and performance outcomes. In addition, positive interpersonal relationships within the workplace contribute to improved performance through effective communication and social support. These results underscore the importance of fostering adaptability, maintaining employee satisfaction, and promoting healthy workplace relationships as key drivers of optimal organizational performance. Keywords: Willingness to Change; Job Satisfaction; Interhuman Relations; Employee Performance
THE INFLUENCE OF CONTENT MARKETING ON PURCHASE INTENTION Wahyuni, Dewi Kamalia; Raharja, Sam’un Jaja; Kostini, Nenden
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.22452

Abstract

The purpose of this study is to analyze the influence of content marketing on purchase intention among Instagram followers of @MasaRemajaCollective. This study uses a quantitative descriptive-verification approach. The population of this study was 10,400 Instagram followers of @MasaRemajaCollective. The sample was taken using the Slovin formula with a margin of error of 10%, resulting in a minimum sample size of 100 respondents. The sampling technique used probability sampling with simple random sampling. Data analysis used simple linear regression, a normality test, a linearity test, and a hypothesis test. The results showed that content marketing implemented by @MasaRemajaCollective has a positive and significant influence on the purchase intention of the audience on Instagram. Keywords: Content Marketing; Purchase Intention; Instagram
THE INFLUENCE OF AFFILIATE COMMISSIONS, PRODUCT QUALITY, AND AFFILIATE PROMOTION STRATEGY ON ENTREPRENEURIAL INTEREST THROUGH SHOPEE E-COMMERCE PLATFORM Sari, Maria Alisma Dewinta; Hargyatni, Titin
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.22568

Abstract

This study explores the potential of affiliate marketing as an entrepreneurial opportunity by examining the influence of affiliate commissions, product quality, and affiliate promotion strategies on entrepreneurial interest through the Shopee e-commerce platform. Adopting utilizing a quantitative framework, where primary data was gathered via surveys administered to a sample of 100 participants who had conducted transactions on Shopee and expressed interest in participating in the Shopee affiliate program. The data were analyzed using multiple linear regression. The findings reveal that affiliate commissions have a positive but insignificant effect on entrepreneurial interest. In contrast, product quality and affiliate promotion strategies exert positive and significant effects on entrepreneurial interest. These results suggest that while financial incentives may attract initial attention, perceived product value and effective promotional strategies play a more decisive role in fostering entrepreneurial motivation within affiliate-based digital business models. This study contributes to the growing literature on digital entrepreneurship and provides practical insights for optimizing affiliate marketing programs to encourage entrepreneurial participation. Keywords: Shopee Affiliate Marketing; Affiliate Commissions; Product Quality; Affiliate Promotion Strategies; Entrepreneurial Interest
ANALYSIS OF FACTORS THAT AFFECT CUSTOMER SATISFACTION IN CANDU SEDAYU COFFEE PRODUCTS Sari, Cindy Afrita; Wijianto, Wijianto; Hartono, Sri
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.22690

Abstract

This study is motivated by the increasing intensity of competition among manufacturers offering similar products, which has heightened the need to re-examine the determinants of customer satisfaction. In a highly competitive market environment, rising consumer demand requires firms to continuously enhance their value propositions. Accordingly, this research aims to assess the level of customer satisfaction with Sedayu Candu coffee products and to analyze the influence of product innovation, price, and customer experience on customer satisfaction. A quantitative research design was employed, with data analyzed using statistical techniques to test the proposed relationships. The findings indicate that product innovation, pricing, and customer experience have a significant positive effect on customer satisfaction. These results highlight the importance of strategic product development, competitive pricing, and the creation of positive customer experiences in sustaining customer satisfaction within the coffee industry. Keywords: Customer Satisfaction; Product Innovation; Price; Customer Experience; Customer Satisfaction
THE INFLUENCE OF ADVERTISING VIEWS, ADVERTISING ATTRACTIVENESS, AND ADVERTISING POWER ON CAR PURCHASE DECISIONS IN THE COMMUNITY OF BANDAR LAMPUNG CITY Febriansyah, Febriansyah; Permatasari, Berlintina
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.22733

Abstract

This study examines the influence of advertising exposure, advertising attractiveness, and advertising strength on consumers’ purchasing decisions. Drawing on advertising and consumer behavior perspectives, the research investigates how different dimensions of advertising effectiveness shape decision-making processes. The independent variables comprise advertising exposure, advertising attractiveness, and advertising strength, while purchasing decision serves as the dependent variable. Using a quantitative approach, data were collected through structured questionnaires administered to 400 respondents selected through probability sampling. The data were analyzed using multiple linear regression to assess both the individual and simultaneous effects of the proposed predictors on purchasing decisions. The findings indicate that advertising exposure, advertising attractiveness, and advertising strength each exert a significant positive influence on purchasing decisions. Furthermore, the three dimensions collectively contribute substantially to explaining variations in consumer purchasing behavior. These results highlight the importance of designing advertisements that are not only visible but also appealing and persuasive in order to enhance their impact on consumer decisions. The study contributes to the advertising literature by providing empirical evidence on the multidimensional role of advertising effectiveness in shaping purchasing behavior within a local urban context. However, as the research was conducted in Bandar Lampung City, the generalizability of the findings may be limited. Future research is encouraged to incorporate additional explanatory variables and extend the investigation to different geographical settings to strengthen the robustness and applicability of the results. Keywords: Ad Views; Ad Appeal; Ad Strength; Purchase Decision

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