cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Antonio Nyoko
Contact Email
jurnal.manajemen@undana.ac.id
Phone
+628123065587
Journal Mail Official
jurnal.manajemen@undana.ac.id
Editorial Address
Kampus FEB Undana Adisucipto Penfui-Kupang Telp : (0380) 881183 email : jurnal.manajemen@undana.ac.id
Location
Kota kupang,
Nusa tenggara timur
INDONESIA
Journal of Management - Small and Medium Enterprises (SME's)
Published by Universitas Nusa Cendana
ISSN : 25022385     EISSN : 2723469X     DOI : https://doi.org/10.35508/jom.v14i1
Core Subject : Economy,
Economics, Econometrics & Finance
Tujuan dari jurnal ini adalah mempublikasikan artikel hasil penelitian dan kajian pustaka yang ditulis oleh dosen, peneliti dan mahasiwa. Adapun lingkup topik dari jurnal ini adalah : 1. Manajemen Umum 2. Manajemen Pemasaran 3. Sumberdaya Manusia 4. Keuangan 5. Manajemen Operasi 6. Manajemen Pariwisata 7. Small and Medium Enterprise (UKM) 8. Kewirausahaan 9. Kebijakan Publik yang menyangkut fungsi-fungsi manajemen 10. Topik lainnya yang berhubungan dengan ekonomi dan akuntansi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 736 Documents
 67   68   69   70   71 
BUSINESS MARKETING STRATEGY TO IMPROVE SALES OF PAKAYON NOODLES AT HOME INDUSTRY JAYA LESTARI, MANISA VILLAGE, BARANTI DISTRICT, SIDENRENG RAPPANG REGENCY Setiady, Muh Farham; Thamrin, Muh; Herman, Bahtiar
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.23179

Abstract

This study aims to analyze the marketing strategy implemented by Home Industry Jaya Lestari in increasing sales of its “Pakayon” noodle products and to formulate strategies that can sustain optimal sales beyond major events such as weddings or celebrations. The research adopts a qualitative approach using a case study method. Data were collected through in-depth interviews with the business owner, production staff, and consumers, and analyzed using NVivo 15 Plus through coding and thematic analysis techniques. The findings indicate that product sales are heavily dependent on large-scale events, with the majority of transactions occurring during such occasions. This dependence is primarily attributed to limited digital promotion, insufficient product innovation tailored to daily consumption, restricted distribution channels, and the absence of a structured customer loyalty program. Nevertheless, the product’s key strengths lie in its distinctive taste, desirable noodle texture, and satisfactory customer service. The study recommends implementing product diversification, strengthening branding and digital marketing efforts, expanding distribution networks, conducting market education initiatives, and developing a customer loyalty program to encourage repeat purchases. By adopting more adaptive and innovative marketing strategies, Home Industry Jaya Lestari is expected to reduce reliance on seasonal demand and enhance business sustainability amid increasingly dynamic competition in the food industry. Keywords: Marketing Strategy; UMKM; Product Diversification; Digital Promotion; Customer Loyalty
THE ROLE OF WORK STRESS IN MEDIATING THE EFFECT OF WORKLOAD AND WORK ENVIRONMENT ON TURNOVER INTENTION: A STUDY OF ANDY MUSHROOM BOGOR EMPLOYEES Fadhilatunnisa, Fadia; Harini, Sri; Ismartaya, Ismartaya
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.23298

Abstract

This study aims to examine the moderating role of job stress in the relationship between workload, working conditions, and employees’ turnover intentions at Andy Mushroom Bogor. A saturated sampling technique was employed to determine the sample. The findings indicate that workload and job stress have a positive effect on turnover intentions, while working conditions exert a negative influence on employees’ intention to leave. In addition, workload is positively associated with job stress, whereas favorable working conditions are found to reduce job stress. Job stress mediates the positive relationship between workload and turnover intentions and moderates the negative effect of working conditions on turnover intentions. Keywords: Workload; Work Environment; Work Stress: Turnover Intention
DOMESTIC TOURISTS’ REVISIT INTENTION TO MANGROVE TOURISM IN JAKARTA: A THEORY OF PLANNED BEHAVIOR APPROACH Wiyana, Shabilla Maharani; Billa, Khaerun Nissa; Kurniawati, Kurniawati
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.23697

Abstract

This study aims to analyze the factors influencing the revisit intention of domestic tourists to mangrove tourism destinations in the Jakarta area using the Theory of Planned Behavior (TPB) approach. The main focus is directed toward the influence of environmental knowledge, environmental advertising, and moral norms on tourists' attitudes, as well as the impact of these attitudes on revisit intention. This study utilizes a quantitative method, employing a cross-sectional survey approach involving 361 respondents who have visited mangrove tourism areas in Jakarta. The sampling technique used is purposive sampling, while data analysis is conducted using the Structural Equation Modeling (SEM) method with the assistance of AMOS software. Keywords: Green Marketing; Environmental Knowledge; Environmental Advertisement; Moral Norms; Attitude; Revisit Intention
THE INFLUENCE OF KNOWLEDGE MANAGEMENT, WORK ABILITY AND WORK ATTITUDE ON EMPLOYEE PERFORMANCE THROUGH JOB SATISFACTION AS A MEDIATING VARIABLE Daryanto, Fhifie; Langoday, Thomas Ola; Manafe, Henny A
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.23706

Abstract

This study examines the influence of knowledge management, work ability, and work attitude on employee performance and job satisfaction, as well as the mediating role of job satisfaction in the relationship between these variables and employee performance at BPS NTT Province. A quantitative research design was employed, with data collected from 86 respondents through questionnaires, interviews, and observations. Data were analyzed using descriptive and inferential statistical techniques with the assistance of SmartPLS software. The findings indicate that work ability and work attitude have a significant positive effect on employee performance, whereas knowledge management does not directly influence employee performance. However, knowledge management, work ability, and work attitude each significantly affect job satisfaction. Furthermore, job satisfaction has a significant positive effect on employee performance and mediates the relationships between knowledge management, work ability, work attitude, and employee performance. These results highlight the critical role of job satisfaction in enhancing performance and underscore the importance of strengthening employees’ competencies and attitudes within public sector organizations. Keywords: Performance; Job Satisfaction; Knowledge Management; Work Ability; Work Attitude
THE INFLUENCE OF WORK EXPERIENCE AND WORK ENVIRONMENT ON EMPLOYEE PRODUCTIVITY WITH ORGANIZATIONAL CULTURE AS AN INTERVENING VARIABLE AT PT BAHAGIA JAYA SEJAHTERA BOGOR Palahudin, Palahudin; Ismartaya, Ismartaya; Nurhalisza, Dian Tri
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.23748

Abstract

This study aims to examine the effects of work experience and work environment on employee productivity, with organizational culture serving as a mediating variable. A quantitative approach was employed using descriptive and path analysis methods. Data were collected through questionnaires distributed to 80 employees, representing the entire population, and selected using a saturation sampling technique. The research instruments were tested for validity and reliability and met the required classical assumption criteria. The Sobel test was applied to evaluate indirect effects. The findings indicate that: (1) work experience and work environment significantly influence organizational culture; (2) work experience, work environment, and organizational culture each have a direct and significant effect on employee productivity; and (3) work experience and work environment also exert an indirect effect on employee productivity through organizational culture. These results highlight the importance of fostering a supportive work environment and leveraging employee experience to strengthen organizational culture and enhance productivity. Keywords: Work Experience; Work Environment;Organizational Culture; Employee Productivity
THE INFLUENCE OF BRAND IMAGE AND PRODUCT QUALITY ON PURCHASING DECISIONS FOR HONDA MOTORCYCLES AT PT ASTRA MOTOR CENTRAL JAVA Alfiana, Syafa Libelia; Nawatmi, Sri
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.23914

Abstract

This study aims to gain a deeper understanding of the relationship between brand reputation and perceived product quality with consumer decision-making behavior in purchasing Honda motorcycles, particularly in the operational area of PT Astra Motor Central Java. The strategy used is quantitative, with a survey method as the data collection instrument. Respondents were selected purposively, namely individuals who empirically have experience purchasing Honda motorcycles. Data collected through questionnaires were then analyzed using multiple linear regression. The results of the analysis indicate that brand reputation and perceived product quality have a positive influence on consumer decision-making behavior in purchasing. This study confirms that brand symbolism in the minds of consumers and perceptions of product quality are factors that strengthen individual tendencies to make purchases. Thus, companies are advised to consistently build and maintain a positive brand reputation and maintain product quality, not only as an economic strategy, but also as an effort to form and maintain relationships with consumers that have implications for long-term loyalty. Keywords: Brand Image; Product Quality; Purchase Decision
SPIRITUAL EMPLOYER BRANDING AND TURNOVER INTENTION: THE MEDIATING ROLE OF ORGANIZATIONAL COMMITMENT IN AN FAITH-BASED INSTITUTION Rahmayati, Nur Aqilah; Qodriah, Sari Laelatul; Margapradja, Harry Safari
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.24070

Abstract

This study examines the effect of employer branding on turnover intention in Islamic boarding schools (pesantren) in Cirebon Regency, with organizational commitment serving as a mediating variable. A quantitative research design was employed, with 73 respondents selected through proportional sampling from a population of 275 employees. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software to assess the relationships among variables. The findings indicate that employer branding has a significant negative effect on turnover intention. Furthermore, organizational commitment significantly mediates the relationship between employer branding and turnover intention. These results suggest that strengthening employer branding can effectively reduce employees’ intention to leave, particularly when it fosters higher levels of organizational commitment. This study contributes to the literature on employee retention in faith-based educational institutions. However, as the research is limited to pesantren within a single district, the generalizability of the findings remains constrained. Future research is encouraged to incorporate additional determinants of turnover intention to provide a more comprehensive understanding of retention strategies in religious-based organizations. Keywords: Employer Branding; Organizational Commitment; Turnover Intention
THE INFLUENCE OF SOCIAL MEDIA USAGE AND ELECTRONIC WORD OF MOUTH ON PURCHASE INTENTION MEDIATED BY BRAND EQUITY Sabeliana, Devanda Martianta; Nugroho, Jonet Ariyanto
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.24221

Abstract

This study aims to examine the influence of social media usage and electronic word of mouth (eWOM) on purchase intention, with brand equity serving as a mediating variable among Generation Z fashion consumers in Surakarta City. A quantitative research design was employed, and data were collected through questionnaires distributed to 399 respondents selected using purposive sampling. The data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach. The findings indicate that both social media usage and eWOM have a positive and significant direct effect on purchase intention. Additionally, both variables indirectly influence purchase intention through brand equity. Brand equity itself plays a significant role in strengthening consumers’ intention to purchase. These results highlight the importance of building strong brand equity to maximize the effectiveness of social media marketing and electronic word of mouth strategies. However, this study is limited to Generation Z consumers in a single city, which may limit the generalizability of the findings. Future research is recommended to include broader demographic groups and wider geographic areas to enhance the robustness and applicability of the results. Keywords: Social Media Usage; Electronic Word of Mouth ; Brand Equity; Purchase Intention ; Generation Z ; Fashion
SWOT ANALYSIS OF DIGITAL MARKETING AT MSMEs KING SEMPOL JEMBER Yusrizal, Mohammad Fikri; Suryani, Fitri Ayu; Gerhani, Febrina
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.24222

Abstract

This study aims to identify the strengths, weaknesses, opportunities, and threats (SWOT) associated with the implementation of digital marketing in MSME King Sempol in Jember, as well as to formulate appropriate digital marketing strategies to optimize the utilization of social media platforms. The research employs a SWOT analysis approach to systematically evaluate internal and external factors affecting the business. The findings indicate that the primary strengths of MSME King Sempol include its distinctive product taste, affordable pricing, strategic business location, availability of official social media accounts, and the use of preservative-free raw materials. However, several weaknesses were identified, such as the product’s limited shelf life (only three days), unattractive and inconsistent social media content, the absence of dedicated social media management staff, limited digital marketing knowledge, and unscheduled, unstructured posting practices. In terms of external factors, opportunities include the potential use of influencer testimonials, a large and continuously growing social media user base, increased purchasing power during new student admissions, the high virality of culinary content online, and the expansion of a loyal customer base. Meanwhile, threats consist of similar competitors in the same sales area, rising raw material costs, intense competition in online culinary content, rapidly changing viral food trends, and unstable internet connectivity. The SWOT matrix analysis positions MSME King Sempol in Quadrant I, indicating an aggressive (growth-oriented) strategy. Accordingly, the recommended strategy is the SO (Strength–Opportunity) strategy, which emphasizes leveraging internal strengths to capitalize on external opportunities. Proposed strategies include collaborating with local influencers to enhance brand visibility, consistently promoting products through Instagram and TikTok, offering promotional discounts, creating visually appealing and engaging digital content, and sharing customer testimonials to build trust and strengthen audience engagement. Keywords: Digital Marketing; MSMEs; SWOT
PARTNERSHIP STRATEGY IN THE DEVELOPMENT OF THE HALAL INDUSTRY BASED ON LOCAL WISDOM FROM THE PERSPECTIVE OF SHARIA COMPLIANCE Martawati, Irma; Kamiruddin, Kamiruddin; Amir, Muhammad Fakhri
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.24251

Abstract

This study aims to analyze partnership strategies, challenges, and obstacles in developing a halal industry grounded in local wisdom and sharia compliance principles. The research employs a qualitative design with a phenomenological approach, focusing on understanding the lived experiences and perspectives of business actors in implementing partnership strategies. Data were collected through observation, in-depth interviews, and documentation. The findings reveal that partnership strategies in developing the halal industry include: (a) enhancing the knowledge and skills of business actors, (b) involving local farmers in the supply chain, (c) increasing the number of employees, (d) expanding business networks, (e) broadening marketing channels, (f) fostering collaboration with relevant stakeholders, and (g) strengthening competitiveness. However, several challenges were identified, including limited availability of raw materials, the absence of halal certification, and the lack of formal partnership agreements. In addition, key obstacles consist of: (a) rapid technological changes, (b) limited understanding among farmers regarding raw material quality standards, (c) difficulty in recruiting skilled workers, (d) limited business networks or relationships, (e) minimal promotional budgets—particularly for digital marketing, (f) ego or individualistic attitudes among stakeholders, and (g) insufficient innovation. From a sharia compliance perspective, halal industry development must avoid practices such as maisir, tadlis, gharar, haram, riba, ihtikar, and bathil. Keywords: Partnership Strategy; Local-Based Halal Industry Development; Sharia Compliance

Page 69 of 74 | Total Record : 736

 67   68   69   70   71 

Filter by Year

2015 2026


Reset
Filter By Issues
All Issue Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) Vol 18 No 2 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) Vol 18 No 1 - May (2025): JOURNAL OF MANAGEMENT (Special Issue) - Correctional Management Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) Vol 17 No 3 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) Vol 17 No 2 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) Vol 17 No 1 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) Vol 17 No 1 - May (2024): JOURNAL OF MANAGEMENT (Special Issue) - Manajemen Pemasyarakatan Vol 16 No 3 (2023): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) Vol 16 No 2 (2023): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) Vol 16 No 1 (2023): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) Vol 15 No 3 (2022): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) Vol 15 No 2 (2022): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) Vol 15 No 1 (2022): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's) Vol 14 No 3 (2021): Journal of Management - Small and Medium Enterprises (SME's) Vol 14 No 2 (2021): Journal of Management - Small and Medium Enterprises (SME's) Vol 14 No 1 (2021): Journal of Management - Small and Medium Enterprises (SME's) Vol 13 No 3 (2020): Journal of Management - Small and Medium Enterprises (SME's) Vol 12 No 2 (2020): Journal of Management - Small and Medium Enterprises (SME's) Vol 11 No 1 (2020): Journal of Management - Small and Medium Enterprises (SME's) Vol 10 No 3 (2019): Journal of Management - Small and Medium Enterprises (SME's) Vol 9 No 2 (2019): Journal of Management - Small and Medium Enterprises (SME's) Vol 8 No 1 (2019): Journal of Management - Small and Medium Enterprises (SME's) Vol 7 No 2 (2018): Journal of Management - Small and Medium Enterprises (SME's) Vol 6 No 1 (2018): Journal of Management - Small and Medium Enterprises (SME's) Vol 5 No 2 (2017): Journal of Management - Small and Medium Enterprises (SME's) Vol 4 No 1 (2017): Journal of Management - Small and Medium Enterprises (SME's) Vol 3 No 2 (2016): Journal of Management - Small and Medium Enterprises (SME's) Vol 2 No 1 (2016): Journal of Management - Small and Medium Enterprises (SME's) Vol 1 No 1 (2015): Journal of Management - Small and Medium Enterprises (SME's) More Issue