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Agung Suharyanto
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Program Studi Agribisnis, Fakultas Pertanian, Universitas Medan Area, Jalan Kolam No. 1, Pasar V, Medan Estate, Sumatera Utara
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Jurnal Agriuma
Published by Universitas Medan Area
ISSN : -     EISSN : 26571730     DOI : 10.31289
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
Jurnal Agriuma is a journal that discusses the scope of business-based agriculture or other fields that support it, both in the upstream and downstream sectors. The term "upstream" and "downstream" refers to the main view that agribusiness works in the food supply chain. Agribusiness, in other words, is an economic perspective for the business of providing food. As an academic subject, agribusiness studies strategies to gain profits by managing aspects of cultivation, supply of raw materials, post-harvest, processing, to the marketing stage. In the context of agribusiness management in the academic world, every element in agricultural production and distribution can be explained as agribusiness activities. However, the term "agribusiness" in general society often emphasizes the dependence of these various sectors in the production chain.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Agronomi dan Ilmu Tanaman
Articles 115 Documents
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The Analysis of Factors Affecting the Income of Dwarf Coconut Farmers in Siwalubanua II Village Rifai, Rizal Nurdin; Hermanto, Bambang
Jurnal Agriuma Vol. 7 No. 2 (2025): Jurnal Agriuma Oktober
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agri.v7i2.15990

Abstract

This study aims to analyze the factors influencing the income of dwarf coconut farmers in Siwalubanua II Village, Gunungsitoli Idanoi District, focusing on three main variables: production costs, selling price, and land area. The research employed a quantitative approach using multiple linear regression analysis. The sample consisted of 51 dwarf coconut farmers. The results indicate that production costs, selling price, and land area have a significant effect on farmers’ income. Among these factors, the selling price of coconuts has the greatest impact on income, followed by land area and production costs. Therefore, the study suggests that farmers should optimize production costs, expand their cultivated land, and maintain the quality of their coconuts to sustain favorable selling prices and increase income. These findings may also serve as a reference for policymakers in designing programs aimed at improving the income of coconut farmers.
The Analysis of the Business Strategy of Hizzy Joy'S Here Coffee Shop in Medan City Azhari, Fauzan ridho; Safitri, Sri Ariani
Jurnal Agriuma Vol. 7 No. 2 (2025): Jurnal Agriuma Oktober
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agri.v7i2.15999

Abstract

The rapid growth of coffee shops in Medan City has intensified competition, causing some businesses to close due to their inability to compete. This study analyzes the business strategy of Coffee Shop Hizzy Joy’s Here by identifying internal and external factors and formulating appropriate strategies to enhance competitiveness. The research employs Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), SWOT analysis, and the IE Matrix. The results show an IFE score of 3.28, indicating key strengths in product quality, service, comfortable ambiance, and adequate facilities, with weaknesses in parking space and pricing competitiveness. The EFE score of 3.93 reflects the ability to utilize opportunities such as a strategic location and the growing coffee trend, while remaining resilient to threats like tight competition and raw material price fluctuations. The IE Matrix places the business in Quadrant I (Grow and Build), suggesting strategies of market penetration, product development, and technology utilization. Overall, Coffee Shop Hizzy Joy’s Here has strong potential to grow and maintain its competitive advantage in Medan’s coffee shop industry.
The Analysis of Cocoa Farming Resilience Indicators in Harau District: Farmers’ Self-Reliance as a Pillar toward Sustainability Khairad, Fastabiqul; Elviati, Elviati; Sidqi, M. Syakib; Ispinimiartriani, Ispinimiartriani; Azel, Farid; Latifa, Dara; Qolby, Friskia Hanatul
Jurnal Agriuma Vol. 7 No. 2 (2025): Jurnal Agriuma Oktober
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agri.v7i2.16171

Abstract

This study analyzes the dynamics of cocoa production and cultivated area over the past five years and assesses the resilience of cocoa farming in Harau District based on five key indicators. A descriptive quantitative approach was employed using secondary data on cocoa area and production and primary data from a survey of 50 farmers. Data were analyzed using a Likert scale normalized into a resilience index. The results indicate that cocoa production and cultivated area tended to fluctuate and decline. Most farmers were classified as having low resilience (72%), followed by medium (23%) and high (5%). Program and policy support showed the lowest scores, followed by social networks and adaptive capacity. These findings suggest that cocoa farming in Harau District remains vulnerable and lacks sustainability, highlighting the need for strategic interventions through stronger farmer institutions, improved access to resources, technological innovation support, and more inclusive and sustainable policies.
The Feasibility Analysis of Nipa Palm (Nypa fruticans) Shoot Processing Business in Aceh Singkil Regency Ibrahim, T. Miftah; Atikah, Qhisthina; Ariska, Nana
Jurnal Agriuma Vol. 7 No. 2 (2025): Jurnal Agriuma Oktober
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agri.v7i2.16183

Abstract

This study aims to analyze the technical and financial feasibility of the nipa shoot processing business in Singkil District, Aceh Singkil Regency. This study employed a quantitative descriptive approach, incorporating production and financial analyses based on direct observation, in-depth interviews, and measurements of production parameters. Financial feasibility was evaluated using the Break-Even Point (BEP), Return on Investment (ROI), Payback Period (PBP), and Benefit–Cost Ratio(B/C) indicators. The results indicate that the nipa shoot processing business, with a capacity of 600 stems per day, has high production efficiency, with a recovery rate of 43%. From a financial perspective, the business is highly feasible, requiring a total capital investment of IDR 122,080,000 and generating a projected annual net profit of IDR 785,025,000. Feasibility indicators show a benefit-cost ratio of 3.345, a return on investment of 861.9%, and a payback period of 0.116 years. Sensitivity analysis proved the business resilience against market volatility. The Nipa shoot processing business is feasible for development as a sustainable and highly profitable business model.
From Dimensions to Strategy: Analysis of Food Security Factors for the Formulation of the Ciamis Regency Food Security Strategy Syakirotin, Muthiah; Nur Amalia, Lidya; Setiawan, Perdi; Siti Nur Anisah, Siti Nur; Gandara, Yoga; Hasbilah, Nazril; Putri, Susi Amelia
Jurnal Agriuma Vol. 7 No. 2 (2025): Jurnal Agriuma Oktober
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agri.v7i2.16193

Abstract

This study examines the relationship between food security dimensions availability, accessibility, and utilization—and the composite food security index of farmer households in Panawangan Subdistrict, Ciamis Regency. A mixed-method approach with multiple linear regression analysis was employed. The results show an average household income of IDR 7,657,162 per month, mainly from non-farm sources (51%), with food expenditure accounting for 33% of total spending and energy consumption reaching 82% (moderate level). Most households were classified as food secure. The regression model explained 94.8% of the variation in household food security (R² = 0.948), with food availability as the dominant factor, followed by accessibility, while utilization had a positive but insignificant effect. These findings highlight the critical role of food availability and accessibility as the main determinants of household food security, while utilization remains weak.

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