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Agung Suharyanto
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Program Studi Agribisnis, Fakultas Pertanian, Universitas Medan Area, Jalan Kolam No. 1, Pasar V, Medan Estate, Sumatera Utara
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Jurnal Agriuma
Published by Universitas Medan Area
ISSN : -     EISSN : 26571730     DOI : 10.31289
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
Jurnal Agriuma is a journal that discusses the scope of business-based agriculture or other fields that support it, both in the upstream and downstream sectors. The term "upstream" and "downstream" refers to the main view that agribusiness works in the food supply chain. Agribusiness, in other words, is an economic perspective for the business of providing food. As an academic subject, agribusiness studies strategies to gain profits by managing aspects of cultivation, supply of raw materials, post-harvest, processing, to the marketing stage. In the context of agribusiness management in the academic world, every element in agricultural production and distribution can be explained as agribusiness activities. However, the term "agribusiness" in general society often emphasizes the dependence of these various sectors in the production chain.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Agronomi dan Ilmu Tanaman
Articles 115 Documents
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Analisis Jalur (Path Analysis) Pengaruh Atribut Produk dan Harga Terhadap Keputusan Pembelian Beras Kemasan melalui Preferensi Konsumen: Path Analysis of the Influence of Product Attributes and Prices on Purchase Decisions for Packaged Rice through Consumer Preferences Purnamasari, Fitry; Rosadi, Sri Hardianti
Jurnal Agriuma Vol. 6 No. 2 (2024): Jurnal Agriuma Oktober
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agri.v6i2.13082

Abstract

Beras merupakan salah satu komoditas pangan pokok di Indonesia, yang memiliki peran strategis dalam memenuhi kebutuhan pangan nasional. Dalam beberapa tahun terakhir, terjadi perubahan signifikan pada perilaku konsumen terkait dengan pembelian beras. Penelitian ini bertujuan untuk menganalisis pengaruh atribut produk dan harga terhadap keputusan pembelian beras kemasan melalui preferensi konsumen. Metode penelitian yang digunakan adalah dengan metode survey dengan menyebarkan kuesioner kepada 70 konsumen beras kemasan di Kota Makassar. Alat yang digunakan untuk menganalisis data adalah Eviews 12. Hasil analisis jalur (path analysis) menunjukkan adanya pengaruh positif dan signifikan variabel atribut produk, harga dan preferensi konsumen terhadap keputusan pembelian beras kemasan di Kota Makassar. Hasil uji koefisien determinasi menunjukkan R2 sebesar 37,6 % artinya kontribusi Atribut Produk, Harga dan Preferensi Konsumen terhadap Keputusan Pembelian Konsumen Beras Kemasan sebesar 37,6 % sedangkan sisanya dipengaruhi oleh faktor-faktor lain diluar model.
Hubungan Faktor-Faktor Sosial Ekonomi terhadap Orientasi Pasar Petani Padi di Kabupaten Aceh Besar Ginting, Litna Nurjannah; Baihaqi, Akhmad; Iskandar, Elvira
Jurnal Agriuma Vol. 6 No. 2 (2024): Jurnal Agriuma Oktober
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis hubungan antara faktor-faktor sosial ekonomi dengan orientasi pasar petani padi di Kabupaten Aceh Besar. Orientasi pasar petani, yang diukur menggunakan Market Orientation Index (MOI). Faktor sosial ekonomi yang dianalisis dalam penelitian ini meliputi luas lahan, pengalaman bertani, pendidikan, harga, jumlah anggota keluarga, akses informasi pasar, kredit, dan sifat usahatani. Data primer dikumpulkan melalui survei menggunakan kuesioner terstruktur, sedangkan data sekunder diperoleh dari instansi terkait. Analisis korelasi Pearson digunakan untuk melihat hubungan antara variabel-variabel tersebut. Hasil penelitian menunjukkan bahwa harga (r = 0,483, p < 0,0001) dan akses informasi pasar (r = 0,498, p < 0,0001) memiliki hubungan yang signifikan dan positif terhadap orientasi pasar petani. Variabel lain seperti luas lahan, pendidikan, pengalaman, jumlah anggota keluarga, kredit, penyuluhan, dan sifat usahatani memiliki hubungan yang lemah dan tidak signifikan terhadap orientasi pasar. Hubungan yang signifikan antara harga dan informasi pasar menekankan pentingnya akses pasar dan informasi yang memadai dalam meningkatkan orientasi pasar petani. Penelitian ini menyimpulkan bahwa peningkatan akses informasi pasar dan pengaturan harga yang lebih stabil dapat mendorong petani padi di Kabupaten Aceh Besar untuk lebih berorientasi pasar.  
Analisis Nilai Tambah Pengolahan Kerupuk Ikan Tenggiri di Desa Batu Lepuk Kecamatan Tambelan Kabupaten Bintan Provinsi Kepulauan Riau: Analysis of Added Value of Processing of Tengiri Fish Crackers in Batu Lepuk Village, Tambelan Subdistrict, Bintan Regency, Riau Islands Province febriawan, gilang; Hendrik; yolandika, clara
Jurnal Agriuma Vol. 6 No. 2 (2024): Jurnal Agriuma Oktober
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agri.v6i2.13141

Abstract

Penelitian ini bertujuan menganalisis pendapatan dan nilai tambah dari industri kerupuk ikan tenggiri (Scomberomorus commersoni). Metode survei dilakukan dengan wawancara terhadap 10 pemilik usaha pengolahan kerupuk ikan. Data dianalisis menggunakan metode investasi, pendapatan, keuntungan, dan nilai tambah. Hasil menunjukkan bahwa pendapatan bulanan tertinggi tercatat pada bulan Agustus (Rp 25.200.000) karena peningkatan musim tangkapan ikan, sementara bulan Mei hingga September memiliki pendapatan rata-rata lebih tinggi. Total pendapatan bruto tahunan mencapai Rp 250.800.000, dengan biaya tetap sebesar Rp 5.793.381 yang mencakup penyusutan dan perawatan. Laba bersih diperoleh sebesar Rp 119.116.619 dari pengurangan total biaya terhadap pendapatan. Berdasarkan kriteria bisnis, usaha ini tergolong menguntungkan karena total penerimaan (TR) lebih besar daripada total biaya (TC). Nilai tambah dari kerupuk ikan tenggiri ini mencapai Rp 225.900 per kilogram, dihitung dari nilai output dikurangi biaya bahan baku dan input lainnya, dengan persentase nilai tambah dari perbandingan nilai tambah terhadap output total.
Analisis Faktor-Faktor yang Mempengaruhi Hasil Tangkapan Nelayan Payang di Kelurahan Pasie Nan Tigo Kecamatan Koto Tangah Kota Padang: Analysis of Factors Affecting the Catches of Payang Fishermen in Pasie Nan Tigo Village, Koto Tangah District, Padang City Putri, Eka Soeharno; Arief, Hazmi; Yanti, Chicka Willy
Jurnal Agriuma Vol. 7 No. 1 (2025): Jurnal Agriuma April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agri.v7i1.13200

Abstract

Payang is one of the fishing gears used by fishermen in Pasie Nan Tigo Village. The utilization of production factors contributes to an increase in the catch of payang fishermen. This study aims to identify the factors influencing the catch of payang fishermen and to determine the scale of their business operations in Pasie Nan Tigo Village. The research employed a survey method with a quantitative descriptive approach. Data were analyzed using multiple linear regression, supported by classical assumption tests and the Cobb-Douglas production function. The results indicate that the production factors significantly influencing the catch of payang fishermen are the duration of fishing trips (X2), the number of settings (net deployments) (X3), and the number of crew members (X4). Meanwhile, the length of the net bag (X1) and the fishermen's work experience (X5) were found to have no significant effect on the catch. The coefficient of determination shows that 75.4% of the variation in catch is explained by the model, while the remaining 24.6% is influenced by other factors not included in the model. The Return to Scale (RTS) value of 1.072 indicates an increasing return to scale, meaning that an increase in input results in a more than proportional increase in output.
Kajian Potensi Komoditi Perkebunan sebagai Bahan Baku Biodiesel untuk Pengembangan Energi Terbarukan: Study of the Potential of Plantation Commodities as Biodiesel Raw Materials for Renewable Energy Development Tambarta, Emmia; Sinta, Irada; Nasution, Wahyu Isnanda; Safitri , Sekar; Arnas, Eva
Jurnal Agriuma Vol. 7 No. 1 (2025): Jurnal Agriuma April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agri.v7i1.13230

Abstract

Research on biodiesel sources from plantation crops such as jatropha, coconut, oil palm, and candlenut has been ongoing in Indonesia since the 1990s. However, many of these studies have been conducted in isolation. Utilizing the PICO framework to analyze diverse studies, researchers identified 13 relevant articles: seven focused on oil palm as a renewable energy source, four on candlenut, and two on jatropha. This distribution indicates that biodiesel research in Indonesia predominantly centers on oil palm, positioning it as the primary focus for renewable energy development. Nevertheless, the high costs and lengthy processes associated with collecting oil palm waste present significant challenges for its practical use in biodiesel production. Interviews with stakeholders from PAG Arun in Lhokseumawe suggest that jatropha may serve as a more viable biodiesel feedstock in Aceh due to its adaptability, ease of cultivation, and lower production costs. Furthermore, as jatropha remains largely underutilized in the region, it offers a promising and more cost-effective alternative for sustainable biodiesel production compared to other crops.
Analisis Saluran Pemasaran Salak Pondoh (Salacca edulis Reinw) Desa Rumah Lengo Kecamatan STM Hulu : Marketing Channel Analysis of Pondoh Salak (Salacca edulis Reinw) Rumah Lengo Village, STM Hulu District Barus, Umike Rosella Br; Nurcahyani, Marizha
Jurnal Agriuma Vol. 7 No. 1 (2025): Jurnal Agriuma April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agri.v7i1.13678

Abstract

This research aims to determine: 1) the marketing channel pattern for pondoh salak in Rumah Lengo Village, STM Hulu District, 2) the income of salak farmers, 3) the margin of each marketing channel formed, 4) farmer's share of each marketing channel, 5) the level of efficiency of each marketing channel. The analytical method used in this research is descriptive and quantitative analysis. Descriptive analysis to determine marketing institutions and marketing channels for salak. Quantitative analysis to analyze income, marketing margin, farmer's share and marketing efficiency analysis. The results of this research show that there are three marketing channel patterns for pondoh salak in Rumah Lengo Village, namely: Marketing channel pattern I: Farmers → Final consumers, Marketing channel pattern II: Farmers → Retailers → Consumers, Marketing channel pattern III: Farmers → Collecting traders → Retailers →Consumers The average revenue of Pondoh salak farmers per hectare is IDR 2,223,529, with a total farming cost of IDR 636,765, resulting in an average income of IDR 1,577,848. The highest farmer's share is found in marketing channel I, where farmers sell directly to consumers, making it the shortest and most profitable channel. All three marketing channels in the research area are efficient, but the most efficient is marketing channel I with an efficiency value of 1%, followed by channel II with 4.6%, and the lowest is channel III with 8.99%.
Analisis Tingkat Risiko Jeruk Siam di Desa Rantau Panjang Kecamatan Meurebo: Risk Level Analysis of Siamese Orange in Rantau Panjang Village Meurebo District Nasution, Anisah; Murnisyati; Tanjung, Yulia Windi; Atikah, Qhisthina
Jurnal Agriuma Vol. 7 No. 1 (2025): Jurnal Agriuma April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agri.v7i1.14195

Abstract

Siamese orange farming has high economic potential but also faces various risks that can affect farmers' productivity and income. This study aims to analyze the levels of production risk, price risk, and income risk. The research was conducted in Rantau Panjang Village, Meureubo District, West Aceh Regency, from October 2023 to June 2024. The sample was selected purposively (purposive sampling), as it is the only Siamese orange farming area in Meureubo District. Data were collected through interviews, documentation, and literature studies. The data analysis employed a quantitative approach using the coefficient of variation (CV), variance (S²), standard deviation (S), and lower bound (L). The results showed that the average income of Siamese orange farmers was IDR 11,596,167 per year. The risk analysis indicated that Siamese orange farming had a CV value of less than 0.5 and an L value greater than 0, suggesting that Siamese orange farming in Rantau Panjang Village remains profitable despite the risks faced by farmers.
Kelayakan Ekonomi Agribisnis Ubi Jalar di Desa Sei Beras Sekata Kabupaten Deli Serdang: Economic Feasibility of Sweet Potato Agribusiness in Sei Beras Sekata Village, Deli Serdang Regency Deras, Stefanus; Maria Tarsisia Luju
Jurnal Agriuma Vol. 7 No. 1 (2025): Jurnal Agriuma April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agri.v7i1.14242

Abstract

Sweet potato agribusiness has promising economic prospects for both producers and the country. For producers, it serves as a main source of income in rural areas, while for the country, it contributes to foreign exchange earnings due to the high demand in the international market. This study aims to analyze the feasibility of sweet potato farming based on the benefit-cost ratio (B/C) indicator. The research was conducted in Sei Beras Sekata Village, Sunggal District, Deli Serdang Regency. The population consisted of farmers cultivating sweet potatoes on leased land, with a sample size of 31 respondents selected using the census method. The results showed that the B/C ratio was 5.61, meaning that for every IDR 1 spent on farming costs, farmers received a benefit of IDR 4.61 per hectare. The magnitude of the B/C ratio is influenced by the level of income and farming costs. The study found that the income obtained was IDR 59,935,618/ha, while the total costs amounted to IDR 10,696,168/ha. Income was influenced by the quantity and price of production, while costs were affected by the quantity and price of production factors used in sweet potato agribusiness.
Hubungan Pengetahuan dan Sikap Mahasiswa Terhadap Penggunaan Stirofoam Sebagai Kemasan Makanan: Implikasi bagi Keberlanjutan Agribisnis: The Relationship Between Students' Knowledge and Attitudes Toward the Use of Styrofoam as Food Packaging: Implications for Agribusiness Sustainability Annisa, Yulia; Nilda, Cut; Jannah, Hafizah
Jurnal Agriuma Vol. 7 No. 1 (2025): Jurnal Agriuma April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agri.v7i1.14258

Abstract

The use of Styrofoam as food packaging has raised major concerns due to its negative impacts on health and the environment. This study aims to analyse the relationship between students' knowledge and attitudes toward Styrofoam usage as food packaging at Syiah Kuala University. Data were collected from 396 students through a survey employing probability sampling with a systematic random sampling method. A structured questionnaire was used to measure knowledge, attitudes, and purchase decisions. The findings reveal that students have a high level of knowledge regarding the risks of Styrofoam (average score: 4.04), yet maintain a neutral attitude toward its usage (average score: 2.55). Purchase decisions are primarily influenced by packaging availability in the market (average score: 3.06). Regression analysis indicates that knowledge and attitudes collectively explain 31.8% of the variance in purchase decisions. These findings highlight the need for enhanced consumer education and the promotion of sustainable packaging alternatives to support agribusiness sustainability.
The Analysis of Customer Satisfaction at Jagad Farm Binjai Grape Agrotourism in Tandem Hulu Village, North Binjai District, Binjai City, North Sumatra Prayogi, Afrian; Nurcahyani, Marizha
Jurnal Agriuma Vol. 7 No. 2 (2025): Jurnal Agriuma Oktober
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agri.v7i2.15985

Abstract

Competition among agrotourism destinations requires managers to maintain and improve service quality to meet visitors’ expectations. This study aims to analyze visitor satisfaction at Jagad Farm Grape Agrotourism using the Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI) methods. Fourteen attributes covering product quality, service, facilities, and promotion were examined through visitor questionnaires. The results show a CSI value of 87.75%, categorized as “very satisfied,” indicating that most visitor expectations were met. The IPA results identified grape product quality, pre-visit promotion, and ease of understanding services as top priorities for improvement. Meanwhile, attributes such as product suitability, fair pricing, strategic location, and friendly service should be maintained. These findings recommend that management focus on enhancing priority attributes and maintaining those with good performance to ensure consistently high and sustainable visitor satisfaction.

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