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Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management

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Published by Politeknik Internasional Bali

ISSN : 27741923 EISSN : 26549999 DOI : https://doi.org/10.46837/ath

Core Subject : Humanities, Education, Social,

Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, as well as conceptual, technical, and methodological papers on all aspects includes research findings, experimental design, analysis, and recent application. The scope of these areas includes Tourism, Tourismpreneurship, Culinary, Hospitality, Convention, Event management and other relevan topics

Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)

Articles 165 Documents

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Event Marketing Strategy During The Pandemic Crisis: Case Study Of The Westin Resort And Spa Ubud-Bali Lukitasari, Rimalinda; Dewi, Ni Kadek Ayu Listia; Lumanauw, Nelsye
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 6 No 2 (2023): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v6i2.119

The meeting, incentive, conference, and exhibition (MICE) activities have been one of the leading sub-sectors in Indonesian tourism, especially Bali. However, the Covid-19 pandemic has brought a massive impact on the sector. As one of the providers of MICE service in the Ubud area, The Westin Resort and Spa Ubud – Bali experienced difficulties in marketing their event service product during the pandemic, which contributed to the decrease in revenue in the hotel. This research aims to develop a marketing strategy for event service products to respond to the market conditions. This research took the qualitative approach with the data collection through observation, interviews, and documentaries. The strategy development was first started with the identification of the marketing mix components of The Westin Resort and Spa Ubud – Bali which are, product, price, place, promotion, people, process, and physical evidence. The collected data is then used in the SWOT analysis to develop the strategy for event service marketing in a pandemic situation. Based on the analysis on the internal and external factors that influence the strategy of event marketing at The Westin Resort and Spa Ubud – Bali, it was concluded that the strategies that needed to be taken were developing promotion strategies for MICE events, wellness events, meetings -stay and tour package, and entertainment show, arranging service products in the form of programs that can reduce the concerns and stress that may occur due to new normal adjustment, focusing on the small-medium exclusive events, as well as offering a more competitive price. The implications of this research are expected to contribute to the development of tourism marketing field of study, particularly the MICE, and be able to be one of the references for hoteliers developing along with the event organizer when event marketing strategy, especially in crisis conditions such as the pandemic.

The Optimization Of Flash Sale Voucher For Promotion At Vila Lumbung Hotel, Seminyak-Bali Satya Wiguna, I Komang Esa Wira; Lukitasari, Rimalinda; Pramesti, Dinar Sukma
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 7 No 1 (2024): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v7i1.120

Voucher Flash Sale is a form of marketing strategy carried out by Hotel Vila Lumbung. Unfortunately, the use of Flash Sale vouchers has not been effective because the sales results have not been able to reach the target. The purpose of this study was to develop a promotional strategy through the use of flash sale vouchers at Hotel Vila Lumbung, Seminyak-Badung. The research method used is qualitative by collecting data through interviews, using marketing mix theory and using SWOT analysis techniques. The results of the study reveal strategies that can be carried out including promoting Flash Sale Vouchers at other OTAs such as fave, traveloka, hotelbeds, roiback and others who have collaborated with the hotel; provide free charge rewards for one day using hotel facilities for each internal staff who successfully sells Flash Sale Vouchers; provide a special barcode in the Flash Sale Voucher which can be accessed online or offline; utilizing hotel facilities as a form of benefit to those who promote it, so that this can minimize the use of budget in the promotion process of Flash Sale Vouchers. With this research, it is hoped that Hotel Vila Lumbung Seminyak-Badung can maximize its strategy in promoting Flash Sale Vouchers.

Tourist Comfort And Safety Study Case Study: Ogan Komering Ilir District Dirgantara, Ahmad Rimba; Zallesa, Sheila; Baswarani, Delfta Tunjung
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 6 No 2 (2023): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v6i2.159

The tourism development in South Sumatra Province, particularly in Ogan Komering Regency, has excellent potential. Ogan Komering Ilir Regency is a supporting district of Palembang City, with its main attractions being natural, cultural, and creative economy tourism. However, the growth of the tourism industry is separate from physical and non-physical infrastructure development. The physical infrastructure is seen in the inadequate access to tourist destinations. In contrast, the non-physical infrastructure still faces high crime levels due to the lack of physical infrastructure such as street lighting and electricity. This research aims to identify the factors that affect the comfort and safety of tourists visiting Ogan Komering Ilir Regency and to evaluate the efforts made by related stakeholders in addressing these issues. The methodology used in this research is a mixed methodology with descriptive analysis through relevant literature sources. The results of this research show that the level of comfort and safety is the top priority for tourists when visiting a destination. The role of related stakeholders in making and implementing policies is essential.

Analysis Of The Application Of Fruit And Vegetable Storage At The Grand Istana Rama Hotel Bali Baskara, Wahyu Padma; Eucharisto, Thomas More Elang; Wasistha, I Ketut Krisna Drana; Soimun, Ahmad; Sari, Putu Mia Arista
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 6 No 2 (2023): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v6i2.161

Hotel operations are not only about room rentals. Customer satisfaction with the services provided is also assessed from the cuisine served at the hotel restaurant. Fulfilment of customer satisfaction, especially in the food sector, is supported by qualified storage infrastructure. This study aims to determine the important role of cold storage in fruit and vegetable storage at Grand Istana Rama Hotel Bali. Data collection techniques using the interview method of resource persons, namely food management and beverages department. In addition, research is carried out through direct observation of activities, and literature and literature studies as secondary data. Data analysis is carried out in a qualitative descriptive manner by summarizing, describing, and analysing the condition of the situation at the hotel. Based on the results of the study, it was found that cold storage is considered very important in restaurant operations, especially when food ingredients arrive at the hotel but are not immediately processed. Cold storage has benefits for maintaining the quality and freshness of fruit raw materials, avoiding viral and bacterial contamination, and reducing the use of preservatives in fruits and vegetables. This research will provide information related to the process of storing fruits and vegetables using cold storage to maintain freshness.

Lifestyles That Impact The Choice To Visit A Café In The Northern Area Of Bandung City At West Java Province Priansa, Donni Juni; Hanifa, Fanni Husnul
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 6 No 2 (2023): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v6i2.168

The trend of the growth of café in the North Bandung City Area is increasing, along with increasing mobility and the need for people to enjoy coffee in beautiful nature. The growth of the café is also in line with the growth of nature-based tourist destinations, which are increasingly attractive to visit. This study analyses how lifestyle influences the decision to visit café in North Bandung City, West Java Province. The research method used qualitative with a descriptive survey approach of 100 respondents who visited café in North Bandung City, West Java Province. Simple linear analysis is the data analysis method employed. The results showed that lifestyle positively and significantly affected the decision to visit café in North Bandung City, West Java Province. This influence is in a robust classification. Thus, the implication of this research is the need for café in the North Bandung City area of West Java Province to organize café oriented towards visitors' needs and lifestyle desires, mainly when associated with social media. This research needs to be continued by involving other aspects as variables studied, for example, social media.

Effectiveness Of Employee Engagement On Hotel Staff Performance Sheta, Nadia Nara; Catur Afriasih, Maria Ulfah
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 6 No 2 (2023): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v6i2.169

Employee engagement is the attachment of employees to the company. Employees who are tied to actively engaged companies tend to have higher levels of productivity. There are many elements that affect employee performance, including the interaction between the workforce and the workplace environment. The objective of this study is to ascertain how employee involvement affects hotel staff's performance. The population of this study was made up of employees of the hotel, with 65 respondents. Data collection techniques using Google Form Questionnaires This research method is a descriptive analysis with a quantitative approach. The methods used are the validity test, reality test, descriptive statistical analysis, mean test, and Spearman rank correlation test. The findings indicated that the correlation of 0.969 shows a very strong relationship between the variables of employee engagement and performance. It can therefore be concluded that raising employee engagement will also raise employee performance. There is a very strong and unidirectionally significant association between staff engagement and performance at Hotel Jakarta if it can be determined that H0 is rejected and H1 is approved.

Analysis Of The Level Of Integration And Spatial Connectivity In The Space Configuration Of Bongkasa Pertiwi Tourism Village Based On Space Syntax Prabawa, Made Suryanatha; Widanan, I Wayan; Wiguna, Made Mas Surya; Ilham, Lalu Attaridji; Krisnantara, Gede
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 6 No 2 (2023): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v6i2.170

As a quite popular Tourism Village, Bongkasa Pertiwi Village, located in Badung Regency, Bali Province, has experienced many spatial developments within its territory. The development was based on the findings of prior investigations show the phenomenon of spatial transformation of residents' houses both as a place for tourist accommodation and the economy. The spatial transformation that occurs increases the density of buildings and changes the spatial layout of the village area, so that in the future as a tourism village that will continue to grow, To find out, more research is require to measure the optimal level of spatial configuration in terms of inter-spatial connectivity and integrity in village spatial planning. The importance of this research is that the findings can be utilized as guidelines for village spatial design, making it more efficient and improving the quality of interaction between space users (residents and tourists). This study uses a Quantitative - Experimental method based on Space Syntax analysis. The results showed that the average level of connectivity was 2.19407 (highest "5"), integrity 0.286216 (highest "2.11"), and intellibility at R2: 0.0107275 (best close to "1"), The analysis' findings reveal a limited amount of connection between locations (space / area), so that social interaction that occurs between actors in village spatial planning is also low. These results indicate that the development of interaction center points is very much needed in the current Village Spatial Planning. The development must be based on the highest spatial connectivity-integration points based on space syntax analysis (found 4 area points) in order to obtain optimal results.

Identification Of Ecotherapy Design Criteria In Public Open Spaces As An Effort To Improve Visitor’s Mental Health Prasandya, Km. Deddy Endra; Satria, Made Wina; Adiartha, Made Arya
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 6 No 2 (2023): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v6i2.171

All activities that occur in public open spaces are basically forms of human expression as social beings who always have a deep relationship with the environment in meeting physical, psychological and social needs. Referring to mental health, the role of public open space is very important nowadays considering the number of teenagers with mental disorders in Indonesia, especially in Bali is very high. The role of public open spaces in improving the mental health of visitors is needed to reduce the prevalence of depression. The concept of ecotherapy in public open spaces can be implemented to promote mental health through human interaction with green spaces. This study aims to formulate ecotherapy design criteria in public open spaces and find out the design elements of public open spaces in Denpasar City and Klungkung Regency that need to be adjusted to be able to implement the ecotherapy concept. A synthesis of various ecotherapy theories and the link between public open spaces and mental health, as well as various studies or studies that have been conducted previously were carried out to formulate ecotherapy design indicators and sub-indicators in public open spaces. The research method used is mixed methods, by applying qualitative and quantitative approaches. The results of the study concluded that the two public open spaces which are the objects of study need to adjust the accessibility criteria, location, zoning, parking, furniture, facilities, and sign systems.

Analysis Of Domestic Tourist Satisfaction And Loyalty In Penglipuran Tourism Village, Bangli Artha Putra, I Nengah Sandi; Arini, Ni Nyoman; Raditya, I Putu Tiana
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 6 No 2 (2023): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v6i2.172

Penglipuran Tourism Village is an independent tourist village that has been developing since 1993. In its development, tourist behavior is very important to know. Two important aspects that must be known are tourist satisfaction and loyalty. In tourism marketing studies, there are many aspects that influence satisfaction and loyalty, including tourist motivation and destination attributes. Analyzing tourist behavior is very important as an evaluation step and a sustainable marketing strategy. The aims of this research are 1) to analyze the influence of motivation and destination attributes on tourist satisfaction, 2) to analyze the influence of motivation and destination attributes on tourist loyalty, 3) to analyze the influence of tourist satisfaction on tourist loyalty. This research was designed using quantitative methods which aim to analyze the size of the correlation and causal relationship between variables and justify the significance of each hypothesis. One hundred domestic tourists who have visited are the samples in this study. The sample was determined using accidental sampling by distributing questionnaires online via Google Form. Data were analyzed using SEM (Structural Equation Modeling) with SmartPLS software version 3.0. The research results show that 1) motivation does not have a significant effect on tourist satisfaction. Destination attributes have a significant effect on tourist satisfaction, 2) motivation does not have a significant effect on tourist loyalty. Destination attributes do not have a significant effect on tourist loyalty, 3) tourist satisfaction has a significant effect on tourist loyalty. Through the findings of this research, it can be used as reference material for sustainable marketing in looking at the behavior of domestic tourists who visit the Penglipuran Tourism Village.

Availability And Quality Of Denpasar City Regional Pedestrian Paths As An Effort To Improve Bali Tourism Mahayani, Ni Komang Indra; Warnata, I Nyoman; Meila Utami, Putu Padma Sthri
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 6 No 2 (2023): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v6i2.174

Creating a compact and pedestrian-friendly city, some urban areas require land that is structured so that it is easily accessible, so that pedestrians can find their destination while walking. A phenomenon that is often found is misuse of the function of pedestrian facilities. Misuse of pedestrian facilities is a frequent problem. One of the quickest methods to solve this problem is to have accessibility for pedestrians. This can increase the attractiveness of a city that provides facilities for residents and tourists to carry out activities. The aim of this research is to identify the quality and availability of pedestrian paths desired by users. Using quantitative methods by distributing questionnaires randomly, data analysis techniques are descriptive statistical analysis. The results of this research conclude that the Denpasar City area has different criteria regarding the quality and availability of desired pedestrian paths. Pedestrian path users hope to make the city pedestrian-friendly and should be designed with wide pedestrian dimensions. Making a pedestrian-friendly city requires attention to safety, beauty and pedestrian amenities. This illustrates that there is no walkable city that users want in Denpasar City. Further research is looking for places in Denpasar City that are suitable for walking for residents and tourists.

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Contact Name
Dinar Sukma Pramesti

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dinar.pramesti@pib.ac.id

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+6287861363532

Journal Mail Official
lppm@pib.ac.id

Editorial Address
Jl. Pantai Nyanyi, Desa Beraban Kec. Kediri, Kab. Tabanan 82121 Bali – Indonesia

Location
Kab. tabanan,

Bali

INDONESIA