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Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management

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Published by Politeknik Internasional Bali

ISSN : 27741923 EISSN : 26549999 DOI : https://doi.org/10.46837/ath

Core Subject : Humanities, Education, Social,

Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, as well as conceptual, technical, and methodological papers on all aspects includes research findings, experimental design, analysis, and recent application. The scope of these areas includes Tourism, Tourismpreneurship, Culinary, Hospitality, Convention, Event management and other relevan topics

Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)

Articles 165 Documents

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Development Strategy Of Spring Roll Gang Lombok Semarang Based On SWOT Analysis Widani, Ni Nyoman; Pramudia, Heru
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 7 No 2 (2024): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v7i2.224

Lumpia Gang Lombok Semarang is a cultural and culinary icon with over a century of history, celebrated for its traditional recipes blending Chinese and Javanese influences. This study analyzes the development strategies for Lumpia Gang Lombok using SWOT analysis to address challenges such as limited digital presence, operational inefficiencies, and competition from modern food businesses. The findings highlight the business's strengths, including its authenticity and cultural significance, while identifying opportunities for growth through digital marketing, product diversification, and collaborations with tourism stakeholders. Strategic recommendations emphasize balancing tradition with modernization to enhance market competitiveness and preserve cultural heritage. The study contributes to the discourse on culinary tourism and the sustainability of traditional food businesses in Indonesia.

Implementation Of Event Experience Design In Joyland Festival Ramadita, Salsabila
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 7 No 2 (2024): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v7i2.225

This article aims to examine how Joyland Festival implements the principles of event experience design, focusing on its purposeful, playful, and impactful strategies. Joyland Festival has distinguished itself as a leading example of music festival in Indonesia since 2011, aligning its programs with the principles of good event experience design to create immersive and impactful experiences for its diverse audience. Utilizing a five-phase analytical framework, this research explores the potential opportunities associated with creating memorable experiences in the context of events. It investigates the interplay between experience design as implemented by festival management and its perception by attendees and the broader community. Employing a qualitative research approach, the study reveals a strong alignment between the Joyland Festival’s practices and O'Loughlin’s framework of the Seven Elements of Good Event Experience Design: Purpose, Play, Awe, Flow, Shared Experience, Communitas, and Impact. By contributing to the growing body of literature and case studies in event experience design—an area predominantly focused on non-Indonesian contexts—this research provides valuable insights into the practical application of experience design in the Indonesian festival industry.

The Effect Of Physical Facilities Quality On Tourist Satisfaction At Taman Ayun Temple Attraction By Vitruvius Theory As A Moderating Variable Sari, Retno Juwita; Winston, Tasya; Prawira, Putu Agung Surya; Pracintya, Ida Ayu Etsa
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 7 No 2 (2024): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v7i2.226

Tourism activities should be able to be done by all age groups, including the elderly. However, many tourist attractions are not friendly to elderly tourists. Starting from attractions, access and accommodation provided that do not pay attention to the safety and comfort of traveling. This study was conducted to identify and analyze the physical quality of tourist attractions for elderly tourists which is associated with the development of the concept of sustainable tourism. The approach used in this study is a quantitative approach with data collection techniques using questionnaires. Data analysis in this study used the SmartPLS program, which was carried out in two stages, namely testing the outer model and inner model. The results obtained were that the influence of the quality of physical facilities on tourist satisfaction visiting tourist attractions has a positive and significant effect. While the application of the vitruvius theory moderates the influence of the quality of physical facilities on tourist satisfaction is unable to influence significantly. This study could be a reference for those who are interested in the same topic, especially about the relation between vitruvious theory and tourism.

Sustainable Gastronomy Practices In Indonesia’s Island Tourism: A Focus On Bali And Labuan Bajo Yubianto, Sandy Dwiputra; Putra, Aditya Nova
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 7 No 2 (2024): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v7i2.227

Sustainable tourism, according to the United Nations Environment Program and the World Tourism Organization, involves developing tourism that considers economic, social, and also environmental impacts, ensuring the benefits for current and future generations. The 2 iconic islands destination in Indonesia, Bali and Labuan Bajo, has offered distinctive opportunities in implementing sustainable tourism practices through their specialty beverage products. The study aims to explore how the traditional practices and natural resources in these islands contribute to sustainable tourism development. Labuan Bajo highlights Sopi wine, a distilled beverage from the plants of lontar palm which are deeply rooted in cultural heritage and community livelihoods. Whereas in Bali, a well know herbal drink called Loloh Cemcem sourced from Penglipuran Village, showcasing the commitment to cultural preservation and sustainable resource use. This research employs a qualitative approach, combining descriptive analysis and focus group discussions. The results reveal that both islands make good use of their geographic and cultural contexts to develop sustainable specialty products, enhancing tourism appeal, supporting local economic, and ensuring long-term resource viability.

Strategy Analysis Of Train Journey Tourism Packages In Improving Hotel Occupancy During The Covid-19 Pandemic At Amanjiwo Resort, Magelang Regency, Central Java Lisnawati, Ni Wayan; Pramesti, Dinar Sukma; Mulia, Victor Bangun
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 7 No 2 (2024): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v7i2.229

The Train Journey tour package is the latest innovation launched by Amanjiwo Resort during the Covid-19 pandemic to help increase hotel occupancy. The aim of this research is to analyze the strategies implemented in the Train Journey package and the efforts made to increase hotel occupancy during the Covid-19 pandemic at Amanjiwo Resort. The research method is qualitative, with data collection through interviews. The study uses the marketing mix theory (7P). The results reveal that the strategies implemented are as follows: from the product aspect, Amanjiwo Resort plans to add 2-3 Train Journey trips per month after the Covid-19 pandemic; from the price aspect, the price of the Train Journey trip remains in line with the room type; from the place aspect, Amanjiwo Resort focuses on the Jakarta-Yogyakarta route by increasing the number of trips; from the promotion aspect, Amanjiwo Resort selects media for promotion carefully; from the people aspect, the staff serving the Train Journey guests consists of 6 people, with a guest capacity of 8-12 pax; from the process aspect, the Train Journey is inspired by the Orient Express and then modified; and from the physical evidence aspect, Amanjiwo Resort continues to utilize the facilities provided by PT KAI (Indonesian Railways). The development strategies that can be implemented to increase occupancy include: from the product aspect, Amanjiwo Resort does not need to add more train carriages, but can increase the number of Train Journey trips or combine it with other tour packages; from the price aspect, Amanjiwo Resort can increase the price of the Train Journey trip during certain periods; from the place aspect, Amanjiwo Resort can add a new route, namely Surabaya-Yogyakarta; from the promotion aspect, Amanjiwo Resort should target more travel agents; from the people aspect, Amanjiwo Resort should engage in discussions with guests regarding meal schedules; from the process aspect, Amanjiwo Resort needs to introduce the Train Journey trip to guests; and lastly, from the physical evidence aspect, Amanjiwo Resort should coordinate with PT KAI (Indonesian Railways) to select specific dates for additional Train Journey trips.

Increasing Einvite.id's Brand Awareness To Boost Sales Marmaiyatno, Marmaiyatno; Halim, Deddy Kurniawan; Vivi, Vivi; Mulia, Victor Bangun; Hollandina, Ni Putu Darla
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 8 No 1 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i1.218

This research focuses on PT. Einvite Karya Sejahtera, the owner of the Einvite.id brand, which provides digital invitation and digital guestbook services. Although the product was popular during the pandemic, intensified competition and a lack of brand awareness have led to a decline in sales. The purpose of this project is to explore strategies to increase brand awareness and strengthen Einvite.id's position in the market. This analysis uses qualitative methods, including interviews and observations, as well as SWOT analysis to identify internal and external factors that affect brand awareness. The findings of this research are three best alternative solutions to grow Einvite.id's brand awareness and increase sales: a. Increase marketing and development efforts by hiring the required staff, b. Sponsor events that are relevant to the target market, c. Maintain flexibility in the use of additional operational teams.

An Exploration Of Traditional Entil Food In Tabanan Regency Pratama, Owen; Tanius, Billy; Kusumaningrum, Ni Ketut Veri
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 8 No 1 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i1.237

Entil is a unique traditional Tabanan dish made from rice wrapped in Kalingidi leaves, then boiled for 4-5 hours. This specialty food is primarily known to residents of Pupuan and Penebel sub-districts and is traditionally prepared during special occasions such as Ulihan and Nyepi rituals. Beyond its cultural significance, entil represents an untapped potential for culinary tourism development in the region. This research employs a descriptive qualitative method to explore the meaning and philosophy of entil in depth while examining its potential as a culinary tourism attraction. Data sources are divided into primary and secondary data, with collection techniques including literature studies, interviews, and direct observation. Data analysis focuses on qualitative information from literature and interviews using narrative and discourse analysis. The research applies Roland Barthes' food evolution/structuralist theory to understand the formation of philosophical meanings that reflect symbolic and ritual values in food. The results indicate that entil embodies three primary meanings: historical significance, cultural identity, and potential for creative economy development through culinary tourism. In the philosophy of the Tabanan people, entil is believed to be an offering to God during the Ulihan ceremony and is considered a "souvenir" for the god Pitara/ancestors when returning to heaven. This research also highlights how entil can serve as a unique selling proposition for culinary tourism in Tabanan, contributing to sustainable tourism development while preserving local culinary heritage.

The Excellence Of ITDC Nusa Dua Bali As A World-Leading Mice Tourism Venue Prianta, Putu Agung; Sulistyawati, Anastasia
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 8 No 1 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i1.243

MICE is a promising tourism industry sector in Indonesia, driven by global business growth and the need for companies to hold meetings, incentives, and business trips. This study aims to understand: the history of the establishment of ITDC Nusa Dua, Bali, as the most comprehensive integrated tourism area in Indonesia; to understand the advantages of ITDC, as a leading MICE tourism venue in the world; and to understand the benefits of MICE tourism in Nusa Dua, Bali, for the development of various sectors in Bali and Indonesia. The theories used are MICE theory and sustainable tourism theory. Qualitative research method. The data collection technique is literature study. The results of the study show that the development of convention tourism has long been designed by the Indonesian Government together with UNDP since 1969, culminating in the establishment of BTDC in 1973. The Nusa Dua Tourism Area, which is now ITDC, became the first integrated MICE destination with international standards. Its success is supported by strategic factors such as geographical location, natural beauty, accessibility, and thorough planning by international consultants. MICE tourism contributes significantly to the growth of various sectors in Bali, both directly in organizing events and other supporting sectors.

Commercial Signage In Beachwalk Kuta: A Linguistic Landscape Approach To Tourist Engagement Safitri, Luh Mega
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 8 No 1 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i1.244

This study aims to examine the linguistic meanings embedded in outdoor commercial signage displayed on banners at various outlets in Beachwalk Shopping Center, Kuta. Employing a qualitative research approach, this study adopts the framework of linguistic landscape analysis to explore how language is used in public commercial spaces. Data was collected through photographic documentation using a smartphone, capturing a variety of banners present in the shopping center. The collected data were then analyzed using Multimodal Discourse Theory proposed by Kress and Van Leeuwen (2006) and Leech’s (1983) Theory of Meaning to identify the underlying linguistic and semiotic elements. The findings reveal that the linguistic expressions found in the commercial banners convey conceptual, connotative, and affective meanings. Furthermore, these banners reflect emotions, aspirations, persuasive strategies, and behavioral representations of business owners or advertisers. The study highlights the role of linguistic landscape in shaping consumer perceptions and its potential implications for tourism and commercial branding in public spaces.

Implementation Of AI In Event Marketing Strategy: Literature Review And Implications For The Event Industry In Bali Pratama, I Wayan Adi; Prasiasa, Dewa Putu Oka
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 8 No 1 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i1.246

This literature review explores the implementation of Artificial Intelligence (AI) in event marketing strategies and its implications for the event industry in Bali. The study aims to understand how AI can enhance operational efficiency and attendee experience by analyzing its applications in personalization, data analysis, and predictive analytics. Despite the benefits of AI, such as improved attendee engagement and operational efficiency, challenges like data privacy and digital infrastructure limitations in Bali must be addressed. The research provides insights for event organizers and policymakers to leverage AI effectively, contributing to Bali's position as a premier event destination.

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Dinar Sukma Pramesti

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Contact Name Dinar Sukma Pramesti

Contact Email dinar.pramesti@pib.ac.id

Phone +6287861363532

Journal Mail Official lppm@pib.ac.id

Editorial Address Jl. Pantai Nyanyi, Desa Beraban Kec. Kediri, Kab. Tabanan 82121 Bali – Indonesia

Location Kab. tabanan, Bali INDONESIA

Abstract

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Contact Name
Dinar Sukma Pramesti

Contact Email
dinar.pramesti@pib.ac.id

Phone
+6287861363532

Journal Mail Official
lppm@pib.ac.id

Editorial Address
Jl. Pantai Nyanyi, Desa Beraban Kec. Kediri, Kab. Tabanan 82121 Bali – Indonesia

Location
Kab. tabanan,

Bali

INDONESIA