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Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management

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Published by Politeknik Internasional Bali

ISSN : 27741923 EISSN : 26549999 DOI : https://doi.org/10.46837/ath

Core Subject : Humanities, Education, Social,

Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, as well as conceptual, technical, and methodological papers on all aspects includes research findings, experimental design, analysis, and recent application. The scope of these areas includes Tourism, Tourismpreneurship, Culinary, Hospitality, Convention, Event management and other relevan topics

Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)

Articles 165 Documents

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The Influence Of Gen Z’s Interest In Adventure As A Sustainable Tourism Lubis, Muhammad Rizki; Rambe, Bunga Marisa; Fahrezi, M. Panji; Putri, Risyah Andira; Samosir, Rustina Evangelista; Dermawan, Anasya Mutiara
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 8 No 2 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i2.273

Generation Z is an influential in the tourism industry. Nowadays, their behavior can influence travel preference and perceptions in supporting sustainable tourism development. This generation is also considered a more environmentally conscious generation, so environmental conservation efforts and the implementation of sustainable tourism practices in a destination can increase positive perceptions of the destination. In addition, in the future they will actively participate as tourism stakeholders, by taking into account the factors that will influence and take appropriate measures, it can strengthen its attractiveness Asia cultural tourism destination and take strategic steps for increased sustainable tourism development efforts. For this reason, this study seeks to reveal the factors that influence Generation Z's interest in efforts to increase sustainable tourism at the Pelaruga tourist attraction. The researchers employed qualitative research based on an ethnographic approach. The data collection methods employed observation and in-depth interviews. 2 interview sources, 6 interviewers, and 25 subjects were used to collect the questionnaire. Respondents were selected using purposive sampling, which involves selecting subjects based on characteristics that meet the stated objectives. The results of this study found that Pelaruga tourist attraction has provided a pleasant experience for tourists and has the potential to be developed Asia tourist attraction with the application of the principles of sustainable tourism principles. As well as contributing to supporting economic improvement for local communities. However, environmental preservation strategies are still need to be developed and planning needs to be done to collaborate with the government and local tourism organizations.

Analysis Of The Effective Application Of Cross Selling In Increasing Product Sales At Dwidaya Tour Summarecon Mall Serpong Rivabelle, Eren; Berutu, Feronika
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 8 No 2 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i2.279

This research aims to find out how to implement an effective cross-selling strategy in increasing product sales at Dwidaya Tour Summarecon Mall Serpong, identify supporting and inhibiting factors in its implementation, and understand customer perceptions of the strategy. This research uses a qualitative approach with data collection techniques through in-depth interviews, direct observation, and documentation. Interviews were conducted with Travel Consultants, as well as several customers who have made transactions at the branch. Meanwhile, observation and documentation were conducted for approximately three months at the research location. The results showed that the cross-selling strategy has been carried out optimally by Travel Consultants, through a personal approach. However, in its implementation, there are still some obstacles, such as limited-service time and the lack of initial customer understanding of the additional products offered. Nevertheless, customers' perceptions of the implementation of cross-selling strategies show a positive response, especially when additional product offers are delivered in a way that suits their needs.

The Influence Of Attraction, Accessibility, Amenity And Ancillary On Tourist Satisfaction At Suwat Waterfall Gianyar, Bali Jumiati, Kadek Ari; Wisnawa, I Made Bayu; Kartimin, I Wayan
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 8 No 2 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i2.281

Tourist satisfaction is a critical indicator for sustainable destination development, particularly for emerging natural attractions such as Suwat Waterfall in Gianyar, Bali. This study aims to analyze the influence of attraction, accessibility, amenities, and ancillary services on tourist satisfaction. Using an accidental sampling method, data were collected from 140 visitors through questionnaires, observations, interviews, and documentation. Multiple linear regression analysis revealed that attraction and ancillary services have a significant positive effect on tourist satisfaction, while accessibility and amenities show no significant influence. These findings indicate that the unique natural features of Suwat Waterfall and the supporting services provided strongly shape visitor experiences, whereas infrastructure and comfort facilities require further improvement. This study contributes to tourism research by demonstrating that developing nature based destinations must not only preserve core attractions, but also strengthen service quality to enhance visitor satisfaction and ensure long term competitiveness.

Factors Affecting Tourist Visits To Merese Hill In Central Lombok Regency Mala, Faiqotul; Hasanah, Hikmatul
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 8 No 2 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i2.283

Tourism plays a vital role in regional economic development, particularly in priority destinations such as Mandalika in Central Lombok, yet limited research has examined the key determinants of tourist visits to specific sites within this area. This study aims to assess the effects of attractiveness, facilities, accessibility, and promotion on the number of tourist visits to the Merese Hill tourist destination, which is part of the Mandalika Special Economic Zone (KEK), Central Lombok. The research addresses a gap in understanding how these four factors interact to influence visitor behavior in newly developed tourism areas. The study adopts a quantitative approach using a multiple linear regression model. Primary data were collected through accidental sampling by distributing questionnaires to 100 tourists who visited Merese Hill in June 2025. The findings revealed that the four independent variables significantly affect the level of tourist arrivals, both simultaneously and partially. Among them, attractiveness emerged as the most influential factor, followed by promotion, facilities, and accessibility. These findings underscore the importance of managing destination attractiveness and optimizing digital promotion strategies to strengthen Mandalika’s competitiveness in the national and international tourism markets.

Digital Marketing Strategies To Increase Sales (Case Study: Warung Wikko In Bangka Belitung) Milano, Alycia Cindy; Kusumaningrum, Ni Ketut Veri; Agustini, I Gusti Ayu Ari
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 8 No 2 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i2.284

This study aims to analyse the digital marketing strategies implemented by Warung Wikko, a local culinary business in Pangkal Pinang, Bangka, in an effort to increase sales and maintain its existence amid increasingly competitive business competition. This study was motivated by a decline in sales turnover and limited use of digital media in promotional activities. This study uses a descriptive qualitative approach with data collection techniques in the form of interviews, observations, documentation, and distribution of questionnaires to active consumers of Warung Wikko. The theory used in this study is the AIDA (Attention, Interest, Desire, Action) model to analyse the effectiveness of digital strategies in influencing consumer purchasing decisions. The results show that Warung Wikko's digital marketing strategy has succeeded in attracting consumer attention and interest through social media, particularly Instagram and WhatsApp. However, the lack of content variety, consistency in posting, and calls to action has resulted in suboptimal desire and purchasing behaviour. This study recommends strengthening promotional content, optimising the use of digital features, and collaborating to increase market reach. A well-planned and sustainable digital strategy is expected to significantly boost Warung Wikko's sales.

Analysis Of The Popularity Of Dubai Chocolate Among Generation Z In Ciracas, East Jakarta Chrisli, Claudya; Kusumaningrum, Ni Ketut Veri; Widani, Ni Nyoman
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 8 No 2 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i2.285

This research explores the growing popularity of Dubai Chocolate among Generation Z in Ciracas, East Jakarta, driven by social media trends and influencer marketing. Dubai Chocolate, known for its premium taste featuring the pistachio and knafeh fillings, has become a viral sensation, especially on social media platforms such as TikTok and Instagram. This study employs a descriptive qualitative method, utilizing likert-scale questionnaires and in-depth interviews with both consumers and local business owners involved in selling the product. The AIDA model comprising Attention, Interest, Desire, and Action is used as the analytical framework to understand consumer behavior and the factors influencing purchasing decisions. The results show that social media virality, aesthetic packaging, exclusivity, and positive reviews from food influencers significantly contribute to consumer interest and brand recognition. Moreover, the hype around Dubai Chocolate has influenced local culinary trends, encouraging small food businesses to create innovative dessert products inspired by the original. The research provides insight into how food trends can shape market behavior and offers valuable references for culinary entrepreneurs and marketers targeting Gen Z consumers.

Integration Of The Therapeutic Architecture Approach In Public Buildings: Evaluation Of Priority Improvement Indicators Utari, Cokorda Istri Arina Cipta; Prasandya, Km. Deddy Endra; Nugraha, Putu Gede Wahyu Satya
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 8 No 2 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i2.298

Mental health issues have become a pressing concern in the modern working environment, particularly among public service workers who are exposed to persistent occupational stress. Built environments play a critical role in mitigating psychological strain, and therapeutic architecture offers a promising spatial intervention to address mental well-being. This study investigates the application of therapeutic architectural principles in a public service building, Sewaka Dharma, located in Denpasar, Indonesia. Using the Joint Multivariate Preference (JMP) method, the research evaluates user perceptions across six core dimensions of healing design, sense of personal control, social support, positive distractions, connection to natural views, elimination of environmental stressors, and the ability to engender positive feelings. Data were collected through structured questionnaires distributed to building users, focusing on 26 sub-indicators associated with the aforementioned variables. The results show that five indicators presence of indoor water elements, availability of entertainment facilities, access to natural outdoor views, integration of interactive art, and access to food services scored significantly below the overall mean. These findings highlight specific spatial deficiencies that limit the building’s restorative function and user comfort. The study contributes practical recommendations for public facility improvements by emphasizing evidence-based spatial design strategies that enhance psychological resilience and support mental health in the workplace.

Smart & Green Tourism In Bali: Integrating Digital Technologies And Circular Economy Principles For A Low-Carbon Destination Development Christianto, Jery; Alit Adinugraha, Dewa Made
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 8 No 2 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i2.306

This study examines the integration of digital technologies and circular economy principles to support Bali’s transition toward a low-carbon tourism destination. Employing a qualitative descriptive approach with secondary data analysis, the research synthesizes evidence from academic literature, government policies, and industry reports to explore how smart and green tourism can be effectively operationalized. The findings demonstrate that digital technologies including IoT, big data, artificial intelligence, and VR/AR play a pivotal role in improving energy efficiency, optimizing transportation flows, enabling smart waste management, and preserving cultural heritage, while simultaneously enhancing visitor experiences and destination competitiveness. In parallel, circular economy practices such as waste reduction, recycling, eco-design, and resource efficiency address pressing environmental challenges while also strengthening local economies, cultural industries, and community resilience. Despite progress, Bali’s implementation remains partial and fragmented, constrained by weak market demand for eco-friendly products, limited infrastructure, and low community literacy regarding sustainability practices. Theoretically, this study enriches sustainable tourism literature by advancing an integrative framework that connects smart and green paradigms. Practically, it offers strategic insights for policymakers, industry stakeholders, and local communities to enhance competitiveness while safeguarding cultural identity and ecological sustainability. The study concludes that Bali’s pathway to sustainable tourism requires stronger regulations, fiscal incentives, digital literacy programs, and collaborative governance to build a holistic low-carbon ecosystem.

Analysis Of Food Waste Management Strategies At Pandora Lounge Gading Serpong Christoper, Stanley Gracius; Pujiastuti, Sri
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 8 No 2 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i2.309

This qualitative study aims to analyze the strategies and effectiveness of food waste management in the kitchen operations of Pandora Lounge Restaurant, highlighting the issue of food waste as a critical concern in Indonesia's tourism sector. Data was collected through interviews with the Owner and Head Chef, observations, and documentation, and then analyzed using the Miles and Huberman model and SWOT evaluation. The research findings reveal that the food waste management strategies at the restaurant are not yet optimal, with strengths in the reuse of leftover ingredients and the separation of halal or non-halal waste, but limited by major weaknesses such as the absence of written standard operating procedures (SOPs), limited processing equipment, and insufficient staff awareness of the 3R methods (Reduce, Reuse, Recycle). While opportunities for collaboration with third parties and government incentives remain untapped, threats such as stricter regulations and competition from more environmentally friendly restaurants need to be addressed. The study concludes that a more systematic and integrated approach is essential, through the development of SOPs, technological investments, and staff training, to enhance the effectiveness of food waste management in support of sustainable tourism.

Jembrana Regency's Lively Festival As A Representation Of Local Arts, Culture And Tourism In Commemoration Of The 130th Anniversary Of The City Of Negara Murtono, Putu Agus; Dwi Rahayu, Ni Made Yeni; Eka Yanti, Ni Putu Dewi
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 8 No 2 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i2.312

The Jembrana Regency Semarak Festival, held to commemorate the 130th anniversary of Negara City, serves as an important platform for showcasing traditional arts, strengthening local identity, and encouraging the development of culture-based tourism. This study aims to analyze the festival's role in representing the arts and culture of the Jembrana community and its role in strengthening local tourism. A qualitative method was used, with interviews conducted with ten informants from the committee, artists, MSMEs, community leaders, and tourists. The data obtained were analyzed through stages of reduction, presentation, and conclusion drawing to obtain a comprehensive picture of the festival's meaning. The results show that the festival plays a role in preserving traditional arts through performances of Jegog, a traditional dance, and Makepung, a symbol of regional identity. Community involvement significantly contributes to maintaining the continuity of traditions while demonstrating a sense of ownership of local culture. Artistic innovation combined with modern elements also provides space for traditions to remain relevant amidst changing times. Furthermore, the festival offers educational value by involving the younger generation in the cultural heritage process. From a tourism perspective, the Semarak Festival has a positive impact on strengthening the destination's image and improving the local economy. Craft exhibitions, culinary bazaars, and the involvement of MSMEs open up new market opportunities while enriching the tourist experience. The 130th anniversary of Kota Negara adds a historical dimension that reinforces the festival's value, giving it the potential to expand the promotion of culture-based tourism at the local and regional levels. The implications of this research lie in the importance of integrating arts and culture with tourism development strategies, which can serve as a reference in designing similar festival models in other regions.

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Contact Name Dinar Sukma Pramesti

Contact Email dinar.pramesti@pib.ac.id

Phone +6287861363532

Journal Mail Official lppm@pib.ac.id

Editorial Address Jl. Pantai Nyanyi, Desa Beraban Kec. Kediri, Kab. Tabanan 82121 Bali – Indonesia

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Contact Name
Dinar Sukma Pramesti

Contact Email
dinar.pramesti@pib.ac.id

Phone
+6287861363532

Journal Mail Official
lppm@pib.ac.id

Editorial Address
Jl. Pantai Nyanyi, Desa Beraban Kec. Kediri, Kab. Tabanan 82121 Bali – Indonesia

Location
Kab. tabanan,

Bali

INDONESIA