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INDONESIA
Jurnal Nasional Manajemen Pemasaran dan SDM
Published by Training & Research Institute Jeramba Ilmu Sukses
ISSN : -     EISSN : 27457257     DOI : 10.47747
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Nasional Manajemen Pemasaran & SDM (JNMPSDM) is an Indonesian peer-reviewed journal. JNMPSDM covers topics in the areas of human resource management, marketing, organisational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. JNMPSDM is open to various methodological approaches, including conceptual work, quantitative, qualitative, and mixed-methods. JNMPSDM is published four times a year (March, June, September, and December). e-ISSN: 2745-7257. The Digital Object Identifier (DOI) is assigned to each published article and the journal is indexed by Crossref, Neliti.Com, Dimensions and Google Scholar.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 151 Documents
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Pengaruh Harga dan Promosi Live Straeming Penjualan Terhadap Perilaku Impulse Buying Pada Pembelian Produk di TikTok Shop dewi, Ida Ayu Kusuma; Kusuma, Putu Sri Arta Jaya
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 3 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i3.1944

Abstract

Online shopping platforms in Indonesia continue to develop with the help of many digital consumers. This requires innovation and good marketing strategies, especially in price and promotion. This research aims to review the influence of price and promotion variables on purchase intention on one of the digital platforms (TikTok Shop). Quantitative methods are used in this study, including data collection techniques, such as distributing questionnaires to 100 respondents. The data collected were then analyzed through multiple linear regression. This research proves that price has a positive but insignificant effect on the impulse buying behavior of TikTok Shop consumers. This means that even though the price is relatively cheap, TikTok Shop consumers are not interested in buying the product. Then, in the second hypothesis, the results showed that live-streaming promotions affect consumer impulse-buying behavior because impulse-buying behavior is driven by the desire to buy a product after the product is marketed through live-streaming. Therefore, live streaming affects impulse buying.
Pengaruh Harga dan Fasilitas Terhadap Keputusan Berkunjung di Batu Love Garden (BALOGA) Kota Batu Ramadhien, Yuris Zetta; Nurtjahjani, Fullchis; Zaini, Achmad
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 3 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i3.1948

Abstract

This study aims to learn about the influence of price and facilities on visiting decisions at Batu Love Garden (BALOGA) Batu City. The data type in this study is quantitative, with the population who were the visitors of Batu Love Garden (BALOGA) Batu City with a sample of 100 respondents. The data analysis techniques include validity and reliability test, classical assumptions, and simple regression analysis. In this case, price and facilities is the independent variable, and visiting decisions are the dependent variable. The result of this study suggest that price and facilities had a positive and significant effect on visiting decisions.                                                                                                      
Livin' by Mandiri Sebagai Strategi Pemasaran PT. Bank Mandiri Juliana, Eka; Riofita, Hendra
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 3 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i3.2243

Abstract

This study examines the marketing strategies implemented by PT. Bank Mandiri through the Livin' by Mandiri application to increase the number of users of digital banking services. Between 2022 and 2024, the number of Livin' by Mandiri users rose from 15.8 million to 27 million, indicating significant growth. The research finds that the success of Bank Mandiri's marketing strategy lies in the innovation of application features, digital promotions, and ongoing service transformation. By focusing on meeting customer needs, Bank Mandiri has successfully built trust and enhanced customer satisfaction, establishing itself as one of the leading financial applications in Indonesia. This study aims to provide insights for other financial institutions in developing effective marketing strategies in the digital era
Pengaruh Brand Ambassador Dan Kualitas Produk Terhadap Minat Beli Konsumen Pada Produk Avoskin : Studi Pada Mahasiswa Politeknik Negeri Malang Jurusan Administrasi Niaga Program Studi D-IV Manajamen Pemasaran Bahari, Abigail Ellaura Fe; Afandi, Yosi
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2269

Abstract

In the era following the Covid-19 pandemic, many beauty clinic consumers switched to using beauty products, especially skincare. With the increasing development of the skincare industry from year to year, various skincare brands have been emerging in Indonesia. Skincare companies can use brand ambassadors and product quality to create buying interest. This research analyzed the influence of brand ambassadors and product quality on Avoskin products partially and simultaneously on consumer buying interest. This research was quantitative and included explanatory research. The data collection technique was done by distributing questionnaires to 100 respondents who knew or had used Avoskin skincare products. The respondents were selected with the purposive sampling method. The data analysis method used multiple linear regression analysis and hypothesis testing. This study showed that brand ambassadorship and product quality have a positive and significant effect, both partially and simultaneously, on the interest in purchasing Avoskin skincare products. Based on the results of this research, it is recommended that Avoskin increase consumer trust in the existing brand ambassadors and maintain product quality through the ingredients provided. Therefore, Avoskin can create a sense of buying interest in consumers
Pengaruh Digital Marketing Dan Digital Service Terhadap Kinerja UMKM : Studi Pada Wirausaha Wanita Desa Sirah Pulau Kecamatan Merapi Timur Lahat Rosita, Dewi; Antoni, Darius; Samsuddin, Harun
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2271

Abstract

The research conducted by the author aims to determine and analyze the influence of digital marketing and digital services individually and together on the performance of MSMEs of female entrepreneurs in Sirah Pulau Village, Merapi Timur District, Lahat. The research method used in this study is quantitative, using a questionnaire distributed to respondents. Data quality testing using validity tests, reliability tests, and classical assumption tests with normality test formulas, heteroscedasticity tests, and multicollinearity tests. The analysis used is descriptive analysis and inferential analysis using statistical calculations with multiple regression formulas, partial tests, simultaneous tests and coefficients of determination. The results of the discussion obtained digital marketing has a significant effect on the performance of MSMEs in Women Entrepreneurs in Sirah Pulau Village, Merapi Timur District, Lahat. Digital service has a substantial effect on the performance of MSMEs in Women Entrepreneurs in Sirah Pulau Village, Merapi Timur. District, Lahat. Digital marketing and digital services significantly affect the performance of MSMEs in Women Entrepreneurs in Sirah Pulau Village, Merapi Timur District, Lahat.
Pemberdayaan Perempuan Di Era Digital Melalui Pelayanan Marketing Digital, Service Digital Dan Komunikasi Digital Menuju Desa Wisata Di Kecamatan Pulau Pinang Merdasari, Iin; Antoni, Darius; Oktala, Rosananda
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2275

Abstract

This research aims to find out strategies for empowering women in developing villages in the digital era through digital marketing, digital services, and digital communication towards tourist villages in Pulau Pinang District, 2. to find out the driving and inhibiting factors for women's empowerment in developing villages in the digital era through digital marketing, digital services and digital communications to tourist villages in Pulau Pinang District. This research uses primary data and secondary data. Primary data in this research was obtained by conducting observations, interviews, and documentation. Data analysis techniques used include data analysis, data reduction, data presentation, verification, drawing conclusions, and testing data validity. This research shows that implementing government support to improve women's communication can help reduce village poverty. Government support for women's empowerment in tourist villages has been carried out. This activity aims to provide understanding and knowledge about how to market creative products in the digital era through digital marketing, digital services, and digital communications so that participants can apply them to increase sales of creative products in Pulau Pinang Village, Pulau Pinang District. Empowering Women Entrepreneurs in Pulau Pinang village aims to empower women entrepreneurs in the technology and digital fields. So that they can keep up with current developments where the world is entering industry 4.0, which uses more technology and digital capabilities; apart from that, people can get jobs without having to leave the village or the city, but by partnering with business owners who need their skills in the field of digital marketing.
Analisis Pengembangan Organisasi di Sekolah Dasar Swasta Menggunakan Model Weisbord Inayati, Yessy; Hamid, Abdul; Samsuddin, Harun
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2276

Abstract

This study aims to analyze the organizational development at SDIT AbaTaTsa Lahat using the Weisbord Model, which includes six variables: purpose, structure, relationships, rewards, leadership, and work mechanisms. Data were collected through observation, interviews, and documentation, with 10 informants consisting of teachers, staff, students, as well as representatives from the education department and parents. The method used is a qualitative approach with a case study. The results of the study indicate that the overall organizational condition at SDIT AbaTaTsa Lahat is generally good, even approaching excellent, except in the rewards variable. There is a need to improve the rewards for teachers and staff in terms of frequency, amount, and categories to support future organizational development, especially in facing global changes.
Pengaruh Citra Destinasi dan Kepuasan Pelanggan Terhadap Niat Perilaku Pada Lembah Tumpang Resort Kabupaten Malang Naifa, Fairuz Hasna'; Afandi , Yosi
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2281

Abstract

This research used a quantitative approach. The data was collected by distributing questionnaires to 100 respondents from tourists who visited the Tumpang Valley Resort, Malang Regency, offline (directly). The sampling used non-probability sampling with a purposive sampling technique. The data analysis method in this research used multiple linear regression analysis and hypothesis testing. The results of partial hypothesis testing showed that the destination image positively and significantly affects behavioral intentions. Customer satisfaction has a positive and significant effect on behavioral intentions. The results of simultaneous hypothesis testing showed that the destination image and customer satisfaction have a positive and significant impact on behavioral intentions. From the results of this research, it can be concluded that the destination image and customer satisfaction influence the behavioral intentions in Tumpang Valley, Malang Regency
Pengaruh Lingkungan Kerja Dan Self Efficacy Terhadap Kinerja Karyawan Yang Dimediasi Kepuasan Kerja Studi Kasus Pada PT UP3 Surakarta Putri, Avinca Sabila Devari; Maimun, Muhammad Halim
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2282

Abstract

The work environment, self-efficacy, and job satisfaction can influence employee performance in efforts to improve it. This study aims to determine how employee performance at PT PLN UP 3 Surakarta is affected by the work environment and self-efficacy, with job satisfaction acting as a mediator. A Likert scale questionnaire was used to collect quantitative data, with a sample size of 61 employees from PT PLN UP3 Surakarta. The results showed that there is no significant relationship between the work environment and employee performance, a significant relationship between self-efficacy and employee performance, a significant relationship between job satisfaction and employee performance, a significant relationship between the work environment and employee performance when mediated by job satisfaction, and a significant relationship between self-efficacy and employee performance when mediated by job satisfaction.
Pengaruh Point of Purchase dan Kualitas Pelayanan Terhadap Keputusan Pembelian di Supermarket Yogya Sumbersari Junction Agustin, Dilvania; Jaya2, Rama Chandra
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2461

Abstract

This study was conducted to determine the effect of point of purchase and service quality on purchasing decisions at the Yogya Sumbersari Junction supermarket. The population in this study was 100 Yogya Sumbersari Junction consumers. The method used in this study was multiple regression analysis. The dependent variables in this study were point of purchase and service quality. The independent variable in this study was purchasing decisions. Data collection was carried out by distributing questionnaires and data analysis through several statistical methods, such as determination analysis and hypothesis testing, both partially and simultaneously. The results of this study indicate that point of purchase and service quality affect purchasing decisions. The contribution of the independent variables (point of purchase and service quality) to purchasing decisions is 77.1%

Page 11 of 16 | Total Record : 151

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