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RISQO M. WAHID
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International Journal of Marketing and Human Resource Research
Published by Training & Research Institute Jeramba Ilmu Sukses
ISSN : -     EISSN : 27464040     DOI : 10.47747
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
International Journal of Marketing & Human Resource Research (IJMHRR) is a peer-reviewed and international marketing and human resource journal. The journal covers topics in the areas of human resource management, marketing, organizational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. IJMHRR is open to various methodological approaches, including conceptual work, quantitative, qualitative, and mixed-methods. IJMHRR is published four times a year (January, April, July, and October). e-ISSN: 2746-4040. The Digital Object Identifier (DOI) is assigned to each published article and the journal is indexed by Crossref.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 185 Documents
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The Effect of Influencer Marketıng on Trust, Trust Tendency and Consumer Purchase Intentıon: Instagram Example Yakup Durmaz; Ömer Çavuş; Grzegorz Wilk Jakubowski
International Journal of Marketing & Human Resource Research Vol. 4 No. 4 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i4.985

Abstract

The purpose of this article is to analyze the impact of influencer marketing on trust, trust inclination and consumer purchasing intentions. In addition, this study aims to turn the negative perceptions of influencer marketing of companies into positive and raise awareness accordingly. SPSS 26 and Amos programs were used. In this study; Frequency, percentage, standard deviation, average, factor analysis, correlation and regression analysis were performed on the survey form data, which was easily distributed by sampling method and filled out completely by 411 Instagram users over the age of 18. Instagram influencer marketing has been found to have a positive and positive effect on confidence, confidence trend and consumer purchasing intentions. Not all Instagram users could be reached; The method used limits the general ability of the findings. However, the findings offer preliminary insights into future studies of influencer marketing. Companies will actively interact with customers using various social media platforms and influencers, and thus it is thought that they will succeed in marketing through social media
Burden of Regulation on the performance and growth of SMEs: Empirical analysis in Silte Zone, Southern, Ethiopia Ali Nasir; Tarik Kechema
International Journal of Marketing & Human Resource Research Vol. 4 No. 3 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i3.1373

Abstract

The main purpose of this study was to investigate the perception  to wards the burden of regulation on the performance and growth of SMEs in Silate Zone, SNNPRS, Ethiopia . To attain the intended objective the study used quantitative research of descriptive statistics and multiple regression for pooled least squares estimations method used. Bassed on the accessed data, there were 1718 formally registered SMEs in the form of private limited companies and sole proprietor types of legal status in Silte Zone, SNNRS from 2016 to 2021. The result of this mixed approach explores that SMEs face challenges from different factors but, they perceived challenges from regulatory burden outweigh other factors. Pooled multiple regression for all independent and control variables simultaneous indicated that, except for inapproprate enforcement of regulatory fream works (0.157) and compatibility in the globa market of SMEs rate (0.213) all variables had negative coefficient. At the same time, apart from debt ratio p-value (0.258) all variables are significant at 1 percent degree of freedom. The value of adjusted R2 is 75.2 percent; while Durbin-Watson and F-statistic are, 1.47 and 25.81 respectively. The result also identifies mechanisms mostly used by SMEs to mitigate problems from regulations and how much the regulators have smooth contact with them and to what extent the regulators made inspection, consultation and communication. Moreover, the result identifies the relation between regulations and SMEs performance and growth based on their view i.e. they have positively related each other. As a whole, the study suggests a series of measures which could be taken by the government policy makers/regulators and for SMEs. This measure includes to adopt government impact assessment task force and review the existing regulations how much they enable and constrain businesses and at the same manner suggest for SMEs to incorporate different mechanisms to comply with regulation rather than rely more on specific mechanisms.
The Influence of Authoritarian Leadership Style on Employee Performance CV. Globalindo Jaya Palembang Fanny Andre Dwi Taqwa; Muhammad Wadud; Susi Handayani
International Journal of Marketing & Human Resource Research Vol. 4 No. 4 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i4.1447

Abstract

This study aims to examine the effect of authoritarian leadership style on employee performance at CV Globalindo Jaya Palembang. The data in this study was obtained through observation, document study, interviews and distributing questionnaires to all members of 32 respondents. The results of the study partially show that the authoritarian leadership style has no significant positive effect on employee performance at CV Globalindo Jaya Palembang. This research is expected to provide benefits to the company in terms of improving employee performance.
The Influence of Work Motivation and Discipline on Employee Performance at PT. Kereta Api Property Manajemen Palembang Marina Yunita; Susi Handayani; Azra’ie K. Rosni
International Journal of Marketing & Human Resource Research Vol. 4 No. 4 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i4.1448

Abstract

This study aims to determine the effect of motivation and work discipline on employee performance at PT. Kereta Api Property Manajemen Palembang. The type of research used in this study is associative. Population in this research all employees of PT. Kereta Api Property Manajemen Palembang. Base Hall which amounted to 110 and the sample used in this study as many as 86 respondents with sampling technique proportionate stratified random sampling. The data analysis technique used in this research is multiple linear regression analysis, F test and t test. The test result using multiple linear regression analysis simultaneously shows positive and significant influence between motivation and work discipline with Fcount 89.105> Ftable 3.11. While the partial motivation has a positive and significant effect on employee performance with the value of t 3.947> ttale 1.66365 and work discipline has a positive and significant impact on employee performance with the value of t 7.832> ttable 1.66365.
The Influence of Work Motivation and Physical Work Environment towards Employee Performance PT. Rudi Apriadi Lifiah Rika Asnawati
International Journal of Marketing & Human Resource Research Vol. 4 No. 4 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i4.1449

Abstract

This study aims to determine the effect of motivation and work environment on the employees' performance at PT. Rudi Apriadi Lifiah Palembang. This study utilized primary data and secondary data obtained through a questionnaire. Respondents in this study amounted to 57 respondents. The method of analysis in this study was multiple linear regression. The results show that motivation (X1) and work environment (X2) simultaneously have a significant positive effect on employee performance (Y). This research is useful for companies to improve employee performance through motivation and work environment.
The Influence of Financial Compensation and Work Discipline on Employee Performance PT. Indah Logistik Internasional Akbar Meidian; Neny Rostiati; Endah Dewi Purnamasari
International Journal of Marketing & Human Resource Research Vol. 4 No. 4 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i4.1450

Abstract

This study aims to determine the effect of financial compensation and work discipline on employee performance at PT. Indah International Logistics. The Sample was selected using the saturated sample technique. The data in this study was 50 respondents. Data collection techniques utilized questionnaire. This study utilized multiple linear regression method to analyze the data. The results of the study prove that financial compensation has no significant effect on employee performance and work discipline has a negative and significant effect on employee performance partially. Simultaneously, financial compensation and work discipline have a positive and significant effect on employee performance at PT. Indah International Logistics. The results of this study are expected to provide benefits for PT. Indah Logistik Internasional to improve employee performance through financial compensation and work discipline.
Analysis of Consumer Perspectives on the Use of LRT (Light Rail Transit) Palembang Ovellya Hartami Darmawan; hamid Halin; Muhammad Wadud
International Journal of Marketing & Human Resource Research Vol. 4 No. 4 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i4.1451

Abstract

This research aims to determine consumer perspectives regarding the use of LRT (Light Rail Transit) Palembang, data collection techniques were obtained from observational research, interviews and questionnaires. To make the initial steps of SWOT analysis and make decisions, this data collection technique uses questionnaire data collection of 130 samples, which form each SWOT variable. The results of the data analysis of the internal factor value, namely 3.89, were obtained from the total sum of the company's strength and weakness factor ratings. A value of 3.89 means that the value is high according to the Likert scale assessment. The highest strength value is found in the point of complete, safe and comfortable business facilities for business continuity with a weight of 3.75 which shows that LRT facilities have a big influence on business and the highest weakness value is found in the point that route coverage has not been fully detected in the Palembang area with a weight of 3.57. Meanwhile, the data analysis value of the external factor value is 3.13, which means that the value is high according to the Likert scale assessment, and the highest opportunity value is found at the passenger target point which will continue to increase with a weight of 3.61, which shows that the company is able to maximally capture market share. and supported by high purchasing power, while the low opportunity value is found at the point of development of the LRT network connecting the city of Palembang with a weight of 3.55, the lowest threat value is at the point where people prefer to use private vehicles with a weight of 3.26.
Impact of Green Human Resource Management Adoption on Business Educator’s Job Motivation in Nigerian Universities Daniel Osamwonyi Iyoha; Chinwe Sussan Oguejiofor; Ogugua Chizoba Ozioko
International Journal of Marketing & Human Resource Research Vol. 4 No. 1 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i1.971

Abstract

The study examines the impact of employing green human resource management on business educators' motivation for their jobs in Delta State's public universities. The study's major goal was to determine how the adoption of green human resource management affects business educators' job motivation in public universities in Delta State. The study was directed by two research questions, and two hypotheses were developed and tested at the 0.05 level of significance. The research design for the study was correlational survey. 58 lecturers in business education at public universities in Delta State made up the study's population. The complete population was used, hence there was no selection or sampling method. A structured questionnaire with questions based on the research questions was the instrument for collecting the data. While Pearson Product Moment Correlation Coefficient was employed for the hypotheses at 0.05 level of significance, the Mean and Standard Deviation were used to answer the study questions. The findings were summarized, and it was shown that there is a substantial positive association between business educators working in public institutions who are motivated by their jobs and green human resource management of training and remuneration. Based on the results, it was determined that green human resource management, namely in terms of training and remuneration, are significant predictors of employment motivation for business educators in public institutions in Delta state. The statistical implication of this is that business educators working at public universities will be more motivated to do their jobs if there is an increase in green human resource management in terms of training and compensation. In light of the findings, measures are suggested, including the need for Government at all levels to work together to guarantee that business instructors in Nigerian universities receive regular training since this will increase their job satisfaction and involvement in the institutions.
Impact of Transformational Leadership and Job Resources on Turnover Intention Mediated by Work Engagement (Case Study BUMN Banking Employees) Sapri, Sapri; Warsindah, Lucy
International Journal of Marketing & Human Resource Research Vol. 5 No. 2 (2024): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v5i2.1023

Abstract

Turnover Intention is a problem that is always faced by every company and becomes a problem that is never resolved—the need for good and proper control so that the company's performance is maintained. The purpose of this study was to determine the effect of transformational leadership and job resources on turnover intention mediated by work engagement in employees who work in state-owned banks. Quantitative research was used with sampling techniques namely purposive sampling. The number of samples used was 205 state-owned banking employees. The data analysis technique was used the SEM-PLS analysis method. Based on the results it was found that transformational leadership and job resources affect work engagement, but do not affect turnover intention. Work engagement can mediate the impact between transformational leadership and turnover intention. Likewise, work engagement can mediate the impact between job resources and turnover intention.
The Influence of Compensation and Work Environment on Employee Performance at Perum DAMRI Palembang City Branch Ariq Abdullah; Hamid Halin; Meilin Veronica
International Journal of Marketing & Human Resource Research Vol. 4 No. 1 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i1.1024

Abstract

This study aims to determine the effect of compensation and work environment on employee performance at Perum Damri Palembang branch. The method in this study was associative research. The analysis in this research utilized multiple linear regression analysis. The results of this study indicate that there is an effect of compensation and work environment on employee performance at Perum Damri Palembang branch. This research is expected to provide benefits for companies to evaluate employee performance through compensation and work environment.

Page 7 of 19 | Total Record : 185

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