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RISQO M. WAHID
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International Journal of Marketing and Human Resource Research
Published by Training & Research Institute Jeramba Ilmu Sukses
ISSN : -     EISSN : 27464040     DOI : 10.47747
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
International Journal of Marketing & Human Resource Research (IJMHRR) is a peer-reviewed and international marketing and human resource journal. The journal covers topics in the areas of human resource management, marketing, organizational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. IJMHRR is open to various methodological approaches, including conceptual work, quantitative, qualitative, and mixed-methods. IJMHRR is published four times a year (January, April, July, and October). e-ISSN: 2746-4040. The Digital Object Identifier (DOI) is assigned to each published article and the journal is indexed by Crossref.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 148 Documents
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The Influence of the Principal's Leadership Style on Increasing Teacher Performance at SMK Negeri 1 Tulung Selapan Gelisa Gelisa; Muhammad Wadud; M Kurniawan DP
International Journal of Marketing & Human Resource Research Vol. 4 No. 3 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i3.1338

Abstract

This study aims to investigate how the influence of the principal's leadership style on teacher performance at SMK NEGERI 1 Tulung Selapan. The sample used in this study was 55 respondents. Data collection techniques using questionnaires, interviews, documentation. The analysis used was by testing the reliability data, t-test, correlation, hypotension test, simple linear test, correlation coefficient test (r), coefficient of determination (r2). The results of the study prove that the Leadership Style affects teacher performance by 29.54%. R Square of 0.141 or 14.1% indicates that the variable of teacher performance that can be explained by leadership style is 14.1% while 0.859 or 85.9% is explained by other factors not explained by this study. Based on the results of a simple linear analysis of Leadership Style on Teacher Performance, the constant value (a) is 21.082 and the Leadership Style (X) has a regression coefficient of 0.268 so Y = 21.082 + 0.268X, thus Y = 21.35.
The Effect of Work Ethics on Employee Performance CV. Gaza Perdana Palembang Ego Goper; Muhammad Wadud; Susi Handayani
International Journal of Marketing & Human Resource Research Vol. 4 No. 3 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i3.1343

Abstract

This study aims to analyze the effect of work ethic on employee performance CV. Gaza Perdana Palembang. Data collection techniques were carried out by distributing questionnaires and interviews. The sample used in this study was 37 employees. The data analysis technique used is Simple Linear Regression Analysis, t-test, and Coefficient of Determination Analysis. The results showed that there was a positive and significant effect of work ethic on employee performance. The results show the value of the Correlation Coefficient (R) is 0.401 which shows the relationship between work ethic and employee performance is 40.1%. Furthermore, research using the analysis of the coefficient of determination (R2) obtained a value of 0.161, this value means that the contribution and influence of the work ethic variable on employee performance is 16.1%.
The Effect of Compensation and Motivation on Employee Performance in PT. Sarana Pembangunan Palembang Jaya (PT. SP2J) Dian Mellany; Luis Marnisah; M. Kurniawan DP
International Journal of Marketing & Human Resource Research Vol. 4 No. 3 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i3.1344

Abstract

This study aims to determine whether there is an effect of compensation and motivation on the performance of employees at  PT. Sarana Pembangunan Palembang Jaya (PT. SP2J) Oil and Gas Business Unit of Palembang City. The number of samples in this study was 45 employee respondents. data collection techniques in this study by means of a questionnaire. Data analysis using multiple linear regression analysis. Based on the results of testing with SPSS 21, compensation on employee performance has a significant effect between compensation and motivation on employee performance. Research is expected to assist Companies in affected compensation and motivation variables on employee performance
Promotional Influence Strategy through Social Media and Word of Mouth on Consumer Purchase Decisions in Pindang Sederhana Restaurant Palembang Nur Jumarni; Siti Komariah; Emilda Emilda
International Journal of Marketing & Human Resource Research Vol. 4 No. 3 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i3.1345

Abstract

This study aims to determine the effect of promotion strategies through social media and word of mouth on consumer purchasing decisions at Pindang Sederhana Restaurant. The technique of collecting data was questionnaires. The technique is employed as an accidental sampling technique, which is a sampling technique based on coincidentally met by the author that can be presented as a sample. The results prove that the promotion strategy has a higher or significant effect than word of mouth on consumer purchasing decisions at the Palembang simple restaurant. The results of the study using the Correlation Coefficient Test (R) obtained a value of 0.595. So it can be concluded that the relationship between the promotional strategy variables and word of mouth has a strong relationship to consumer purchasing decisions. This research is expected to assist restaurants to consider promotional strategies through social media and world of mouth to increase revenue
The Effect of Motivation on Employee Performance Through Job Satisfaction as an Intervening Variable in the Car Showroom 88 Palembang Nadilah, Caesa Ayuni; Hildayanti, Siti Komariah; Purnamasari, Endah Dewi
International Journal of Marketing & Human Resource Research Vol. 5 No. 1 (2024)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v5i1.1639

Abstract

This study aims to analyze the effect of motivation on employee performance through job satisfaction as an intervening variable at Mobil 88 Palembang Branch. The data in this study are primary and secondary data collected through questionnaires and interviews. The number of respondents in this study were 35 respondents. The analytical method applied in this study is the analysis of the coefficient of determination. The results of this study prove that motivation has a positive effect on job satisfaction employee performance is also proven to have a positive effect on job satisfaction . The results of this study are expected to be useful for Mobil 88 Palembang Branch to improve employee performance through motivation and job satisfaction
The Influence of the Work Environment on Employee Performance at PT. Perdana Jaya Eternal Success Palembang Pertiwi, Krisma Gita; Handayani, Susi; Veronica, Meilin
International Journal of Marketing & Human Resource Research Vol. 5 No. 1 (2024)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v5i1.1640

Abstract

This study aims to determine the effect of the work environment on employee performance at PT. Perdana Jaya Eternal Success Palembang. The number of samples in this study were 60 employees. The data collection technique in this study was using a questionnaire. The method of analysis in this study was simple linear regression analysis. Based on the Coefficient of Determination Test, the value of the coefficient of determination is 0.591. This means that the ability of the work environment (X) to employee performance (Y) is 59.1%. The results show that the work environment affects the performance of employees at PT. Perdana Jaya Eternal Success Palembang. The results of this study are expected to be used as a company evaluation to improve employee performance through the work environment.
The Influence of Job Placement and Career Development on Employee Performance at Bank Sumsel Babel Sub Branch KM 12 Palembang Fitriani, Hikmah; Marnisah, Luis; Roswaty, Roswaty
International Journal of Marketing & Human Resource Research Vol. 5 No. 1 (2024)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v5i1.1641

Abstract

The purpose of this study was to test whether work placement and career development have a positive effect on employee performance at Bank Sumsel Babel Sub-Branch KM 12 Palembang City. The sampling technique in this study was saturated sampling, which took the entire sample of 25 respondents who were employees of Bank Sumsel Babel Sub-Branch KM 12 Palembang. This research method uses multiple linear regression analysis methods. The results showed that job placement and career development partially and simultaneously had a positive effect on employee performance.
Factors that Influence Accounting Students' Interest in Careers in Sharia Banking (Empirical Study at Indo Global Mandiri University) Indriyani, Indriyani; Munandar, Aris
International Journal of Marketing & Human Resource Research Vol. 5 No. 1 (2024)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v5i1.1642

Abstract

This study aims to examine the influence of religiosity, Islamic accounting knowledge, labor market considerations, financial rewards, work environment, and family or friends on the interests of students accounting study program of Indo Global Mandiri University for a career in Islamic banking. The data used are primary data. The data collection technique was carried out by surveying 50 respondents. The data were analyzed using multiple linear regression analyses. The results prove that the consideration of the labor market, financial rewards, and the work environment have a positive effect on student interest in a career in Islamic banking. Meanwhile, religiosity, knowledge of Islamic accounting, and the environment of family or friends do not have a positive effect on student interest in a career in Islamic banking.
The Influence of Motivation and Job Satisfaction on Employee Performance in the Personnel and Human Resources Development Agency of North Musi Rawas Regency Yunita, Welli; Halin, Hamid
International Journal of Marketing & Human Resource Research Vol. 5 No. 1 (2024)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v5i1.1643

Abstract

This study aims to determine the effect of motivation and job satisfaction on employee performance at BKPSDM Musi Rawas, South Sumatra. This study utilized primary data and secondary data. Data collection techniques utilized a questionnaire. Respondents in this study were 53 employees. The method of analysis in this study utilized multiple linear regression. The results show that motivation  and job satisfaction  simultaneously have a significant positive effect on employee performance. This research is expected to be useful for companies to improve employee performance through motivation and job satisfaction.
The The Influence of Service Quality, Prices, and Promotions on the Satisfaction of Pilgrims on Hajj and Umrah Destinations at the Hajj and Umrah Travel Agency PT. Pandi Kencana Murni Ruslan, Andika; Moelyati, Trisniarty Adjeng; Choiriyah, choriyah
International Journal of Marketing & Human Resource Research Vol. 5 No. 2 (2024): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v5i2.1705

Abstract

This research aims to determine the influence of Service Quality, Price, and Promotion on Umrah Pilgrim Satisfaction at the Hajj and Umrah Travel Bureau PT. Pandi Kencana Murni (Pakem Tours). The sampling technique in this research used the Cluster Sampling technique by taking samples from representatives of the Pakem Tours Palembang, Jakarta, and Makassar branch offices as many as 198 people. The research method used is associative research using primary data obtained from the results of questionnaire answers. The analysis technique used is Multiple Linear Regression. This research shows that simultaneously, there is a positive and significant influence of Service Quality, Price, and Promotion on the Satisfaction of Umrah Pilgrims at the Hajj and Umrah Travel Bureau PT. Pandi Kencana Murni (Pakem Tours). Partial testing shows a positive and significant influence of Service Quality and Price on Congregation Satisfaction at the Hajj and Umrah Travel Bureau PT. Pandi Kencana Murni (Pakem Tours). Partially there is a positive and insignificant effect and no effect of Promotion on Umrah Pilgrim Satisfaction at the Hajj and Umrah Travel Bureau PT. Pandi Kencana Murni (Pakem Tours).  

Page 8 of 15 | Total Record : 148

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