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Drs. I Gusti Ngurah Agung Suprastayasa, M.Ed
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INDONESIA
Jurnal Kepariwisataan
Published by Politeknik Pariwisata Bali
ISSN : 14125498     EISSN : 25811053     DOI : -
Core Subject : Economy, Education, Art, Social,
Arts Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other
Journal of Tourism Studies (Jurnal Kepariwisataan/JPAR) is aimed to spread critical analysis from researchers and academic practitioners on various travel and tourism issues local, national and internationally. The writing is published after undergoing a peer-review process by providing an exclusive analysis on social and political issues from various perspectives. Journal of Tourism Studies provides high quality study outcomes and new thoughts for academic practitioners, researchers and decision makers to break down the complexity and dynamics of contemporary sociopolitical changes. Published two times a year, JPAR provides itself as a medium for – also invites- researcher, academic practitioners and intellectuals to submit their critical writings and to contribute to the development of social and political sciences. Topics of this Journal focuses on tourism specialization areas include: Tourism culture and cultural heritage in a tourism perspective (local culture, history & tourism, cultural heritage environment and so on) Health, Safety and Security Issues for the Tourism Industry Tourism and economic growth Study Travel (Museums and conservation, festivals and events in the tourism industry) New Tourism Trends (special interest tourism, dark tourism, medical tourism, sports tourism and so on) Ecotourism and sustainable tourism Planning tours, new tourist destinations, climate and tourism MICE in tourism (meetings, incentives, conventions and exhibitions, MICE marketing and management) Information and communication technology, data collection on Tourism, trend tourism & forecasting, social media Impact of terrorism on tourism and crisis management
Arjuna Subject : Umum - Umum
Articles 490 Documents
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THE SIGNIFICANCE OF TRADITIONAL DAYAK CULINARY HERITAGE IN ESTABLISHING DESTINATION BRAND IDENTITY FOR TOURISM DEVELOPMENT IN CENTRAL KALIMANTAN Daniel Pandu Mau; Mahmudi Mahmudi; Yesarela Pandu Mau; I Wayan Arta Artana
JURNAL KEPARIWISATAAN Vol 23 No 1 (2024): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v23i1.1175

Abstract

This study aimed to examine the growth of the traditional culinary industry sector in Central Kalimantan and its relationship with tourist destinations, emphasizing its role as a branding tool that shapes the destination brand identity in Central Kalimantan. The research methodology employed was qualitative with a focused case study approach in Central Kalimantan. Data were obtained through triangulation techniques, including observation, interviews, and the analysis of documentary data, involving various informants such as officials from the Ministry of Culture and Tourism, academicians, tourism destination managers, culinary entrepreneurs, tourists, and local communities. Data analysis utilized an interactive model comprising data collection, data condensation, data display, and conclusion stages. The research findings highlighted the diversity of Dayak culinary offerings in Central Kalimantan, including Juhu Umbut Rotan, Juhu Singkah Enyuh, Juhu Kujang, Chips made of Kalakai, Kalumpe, Sambal Kandas Sarai, and Kenta through the Mangenta process, demonstrating positive impacts on the development of tourist destinations. Furthermore, Dayak culinary practices were elevated as a branding element capable of shaping destination identity. The synergy between the government and local communities is vital in promoting Dayak culinary heritage to fortify destination brand identity and boost tourism allure. Through cohesive collaboration, Central Kalimantan can effectively leverage Dayak cuisine's distinctiveness to build a robust and sustainable destination brand. To maximize this potential, fostering strong synergy among the government, local communities, and culinary entrepreneurs is crucial. Proactive government engagement, sustained support for culinary entrepreneurs, organizing culinary festivals to enhance global awareness, targeted backing for enterprises like MEFs Food & Snacks, active community participation in digital marketing, and continuous research to monitor market trends are pivotal.
THE IMPLEMENTATION DIGITAL MARKETING IN PROMOTING JATILUWIH TOURIST VILLAGE I Made Darma Oka; Putu Widya Darmayanti; I Nyoman Winia; I Wayan Pugra
JURNAL KEPARIWISATAAN Vol 23 No 1 (2024): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v23i1.1182

Abstract

This research examines the implementation of digital marketing in promoting Jatiluwih tourist village. Data collection through observation, in-depth interviews with managers, and literature study using quantitative descriptive analysis. The sample is set as many as 75 people. The results showed that tourists know the existence of tourist villages through online media by 76.00% and offline by 24.00%. In detail, it is stated that from 76.00% of the use of online media, tourists stated that they chose tourist villages through information from social media by 52.00%, websites by 10.67%, search engines 2.67%, e-marketing 4.00%, and online advertising by 6.67%. This condition is proof that the implementation of digital marketing in marketing the Jatiluwih tourist village has proven to be able to have a positive impact on introducing and promoting the existence of a tourist village. It is hoped that in the future the management of the tourist village can use digital marketing media effectively in promoting the tourist village so that it is sustainable.
MENINGKATKAN LOYALITAS PELANGGAN RESTORAN MELALUI KUALITAS LAYANAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI Soerjanto Soerjanto; Priyanto Priyanto; Nurti Rahayu
JURNAL KEPARIWISATAAN Vol 23 No 1 (2024): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v23i1.1244

Abstract

The purpose of this study is to determine whether customer loyalty, customer satisfaction, and restaurant service quality are positively correlated. In addition, research is being done on customer satisfaction as a mediator in the relationship between customer loyalty and service quality in restaurants. Purposive sampling was used to gather information from 300 patrons of fast-food restaurants using a questionnaire survey. Using Structural Equation Modeling with Partial Least Squares (SEM-PLS) in SMART PLS 3, the suggested model's hypotheses were investigated. The study's conclusions support the notion that customer loyalty, customer pleasure, and restaurant service quality are all positively correlated. However, the association between customer satisfaction and restaurant customer loyalty is not mediated  by consumer satisfaction. This study emphasizes the significance of patron loyalty as a critical behavioral reaction in restaurants. The study's findings will help restaurant managers comprehend the vital significance that customer satisfaction and service quality play as marketing strategies to uphold and cultivate restaurant patron loyalty.
ANALYSIS OF THE ROLE OF SUSTAINABLE TOURISM VILLAGE CERTIFICATION IN EFFORTS TO PROTECT TOURISM VILLAGE MANAGEMENT REVIEWED FROM LAW NO 10 OF 2009 ON TOURISM (CASE STUDY : PENGLIPURAN VILLAGE, BALI) Gratia Wirata Laksmi; Hulman Panjaitan; Hendri Jayadi Pandiangan; Diana R.W Napitupulu
JURNAL KEPARIWISATAAN Vol 23 No 1 (2024): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v23i1.1261

Abstract

Sustainable tourism village certification is one of the sustainable tourism certification products issued by the Indonesian Sustainable Tourism Certification Council. The sustainable tourism village certification program was initiated by the Ministry of Tourism and Creative Economy in 2020 aimed at developing sustainable tourism in Indonesia. Penglipuran Tourism Village has community-based and sustainable tourism management, but the management's human resources need to be strengthened. Meanwhile, sustainable management requires specific knowledge and skills to reduce the negative impacts of tourism. The aim of this research is to analyze efforts to protect the management of Tourism Villages through sustainable tourism village certification based on Law of the Republic of Indonesia no. 10 of 2009 on Tourism. This research is normative legal research with a statutory approach, analysis of legal concepts (analytical conceptual approach), and case study methods supported by secondary data. Researchers found that the role of sustainable tourism village certification as a condition for business standardization in the form of business certification was studied in the form of preventive and repressive legal protection means. Preventive legal protection is regulated in Article 19 and Article 52 of Law No. 10 of 2009 on Tourism. Repressive legal protection is regulated in Articles 27, 62, 63 and 64 of Law No. 10 of 2009 on Tourism.
ANALISIS SUMBER BAHAYA BAGI PENYELENGGARAAN WISATA BENCANA LAVA TOUR DI TAMAN NASIONAL GUNUNG MERAPI Tsania Aziza; Seila Zanuar; Najwa Zahratun Nisa; Amanda Rara Prameswari; Anjali Nurizki Putri; Eliza Nazwa Shina; Refi Fadhlillah; Fitri Rahmafitria
JURNAL KEPARIWISATAAN Vol 23 No 1 (2024): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v23i1.1292

Abstract

Mount Merapi National Park is a conservation natural tourism area located in a disaster-prone area because there is the most active volcano and is included in the Ring of Fire area. In its use, lava tour natural tourism has safety risks that need to be considered. This study aims to identify sources of danger in the Mount Merapi National Park area, especially in lava tour tourism activities. The research method carried out is a descriptive qualitative and HIRARC analysis techniques. The descriptive qualitative method used is to collect and analyze data with interviews related to hazards in tourist destinations. The results showed that there are 4 very high risks (extreme) and 5 high risks (high) that need to be controlled by tour managers. Risk control efforts that have been carried out have not been fully effective in preventing accidents. It is recommended to tour managers to limit visitor capacity, appeal to tourists to be careful when standing, use seatbelts, repair safety equipment regularly, and provide cushioning on the jeep frame.
Mengembangkan Budaya Jawa Terhadap Kebiasaan Masyarakat Desa Wisata Jungsemi, Kecamatan Kangkung, Kabupaten Kendal, Jawa Tengah Almas Nabili Imanina; Desika Nur Jannah; Bram Arvianto; Inggrit Susitaningrum; Devira Aprillia Hartanu
JURNAL KEPARIWISATAAN Vol 23 No 1 (2024): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v23i1.1312

Abstract

One of the areas that still try to preserves Central Javanese culture is Jungsemi Tourism Village, Kangkung District, Kendal Regency, Central Java. Various kinds of culture are still preserved in the village, one of which is the Merdi Deso tradition. This is done by the community to preserve regional arts, culture and local wisdom inherited from the ancestors of the Indonesian people. This research was conducted using descriptive qualitative methods and through observations and interviews and concepts from Ife (2014) regarding components of cultural development for data collection with the aim of finding out what cultures can be developed. Based on research results, the Jungsemi tourist village does not yet have its own local specialties, traditional dances and traditional clothing and still relies on Indah Kemangi Beach to become a leading tourist attraction, but the Jungsemi Tourism Village does not close itself off from continuing to learn and develop in order to maintain tourism to improve local economy income.
PHENOMENA OF WELLNESS TOURISM: A CASE STUDY OF THE ACTUALITY OF WELLNESS TOURISM PARTICIPANTS IN SAYAN VILLAGE Putu Surya Laksana Rahjasa; Laurensius Naur
JURNAL KEPARIWISATAAN Vol 23 No 1 (2024): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v23i1.1349

Abstract

This research aims to explore the authentic value of wellness tourism from several points of view, namely from the tourism sector, tourists, stakeholders, and experts. This research describes wellness tourism in terms of the perspective and image of health tourism. This research uses qualitative methods by examining the recent wellness tour phenomenon. The key informants in this research are stakeholders and psychologists. The main informants in this research are domestic and foreign tourists who carry out wellness tourism activities in Ubud, Bali. The results of this research provide positive results from a wellness tour perspective on the image of wellness tours.
BAWAH RESERVE: EKSPLORASI KEMUNGKINAN PARIWISATA MEWAH YANG BERKELANJUTAN DI PULAU ANAMBAS Salsabila Ramadita
JURNAL KEPARIWISATAAN Vol 23 No 1 (2024): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v23i1.1356

Abstract

This article publication aims to examine the Bawah Reserve’s efforts towards sustainability, a luxury resort located on remote and marine conservation area Anambas Island, Indonesia. Its appeal is based on luxury, but it also offers insights into the small island’s nature and community development. By analyzing the content based on the grounded theory approach, this study sheds light on the opportunities that arise when striving for both opulence and environmental responsibility in the context of tourism. The paper attempts to address how eco-luxury is projected by management and perceived by customers and community. A qualitative study was adopted, and the findings identify four themes: Sustainable Management, Sustainable Socioeconomic Benefits, Cultural Heritage and Reduced Cultural Impacts, and Environmental Protection and Conservation. The findings of sustainable tourism practices in Bawah Reserve, such as tourism packages based on natural conservation and community empowerment as well as eco-friendly infrastructure and operations add to the literature review and case studies in the field of sustainable luxury tourism, the majority of which focus on Bali or Maldives. This study offers insights for achieving a harmonious balance between luxury tourism and sustainability on a remote island within the Indonesian context.
DAMPAK STRATEGI DIGITAL MARKETING PARIWISATA TERHADAP TINGKAT KEMISKINAN DI KABUPATEN PAMEKASAN: STUDY OF THE PARTICIPATION APPROACH Yuliana Masita; Ridialis, Alifah Rokhmah
JURNAL KEPARIWISATAAN Vol 23 No 2 (2024): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v23i2.1314

Abstract

This research aims to analyze the impact of tourism digital marketing strategies on poverty levels in Pamekasan Regency, focusing on the community participatory approach. A qualitative method in the form of a case study was used to understand and analyze in depth the relationship between tourism digital marketing strategies and their impact on poverty levels in the region. Sampling was conducted using purposive sampling technique and data collection process through observation, interview, and documentary study. Data sources in this study include tourism-related stakeholders and the local community. Researchers also applied source triangulation techniques to assess the validity of the data. The results showed that tourism development that applies digital marketing strategies has a positive impact on increasing the number of tourist visits, besides that it can expand employment and increase community income which in turn can have a positive impact on reducing poverty levels. The role of the community in tourism development in Pamekasan Regency is as tourism managers, tourism management, and others.  The results of this study are expected to provide insight into the importance of using and utilizing digital technology in tourism development so that it can have a positive impact on the local community.
ANALISIS DAYA TARIK WISATA ALAM HUTAN PELANGI GUNUNG CUPU PURWAKARTA Kartika, Dewi Gita; Farida, Farida; Jaiman, Tries Handriman
JURNAL KEPARIWISATAAN Vol 23 No 2 (2024): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v23i2.1363

Abstract

Purwakarta has 62 tourist destinations in 2023, one of the interesting places to visit is Pelangi Forest, Mount Cupu, Purwakarta. This destination has been established since 2017 on an area of 5 (five) hectares and is still being developed. It is called Pelangi Forest which means Rainbow Forest because it has a unique theme, decorating the forest with lots of colorful ornaments like a Pelangi. However, the level of tourist visits is still very low, it is known that there were only 2,582 tourists per year in 2020. This research aims to analyze the extent of the natural tourism potential of Pelangi Forest. The method used is quantitative descriptive, where data collection is carried out through distributing questionnaires to 30 tourists. The collected data was then analyzed using the Analysis of Operation Area-Natural Tourism Objects and Attractions (Analisis Daerah Operasi Objek dan Daya Tarik Wisata Alam (ADO-ODTWA)) criteria assessment by the Directorate General of PHKA by providing an assessment of each specified indicator. The results obtained were that the Pelangi Forest was suitable for development as a natural tourism objects and attractions (73.92%>66.67%). It is hoped that this research can become a reference and alternative strategy for managing the Pelangi Forest in developing its tourist attraction to be more optimal so that it can increase the number of tourists in the future, as well as being a source of information for other parties who need it through published journals

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