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Pinisi Business Administration Review
Published by Universitas Negeri Makassar
ISSN : 26566524     EISSN : 27757102     DOI : 10.26858
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other
Pinisi Business Administration Review published with the process of peer review and open access with ISSN (Print): 2086-6364. published twice a year in March and September in the field of business administration. Pinisi Business Administration Review is a publication media to channel scientific work of lecturers, theoretical, and practitioners in the fields of business administration, economics, management and observers of business administration.This journal was published by the Business Administration Study Program of the Faculty of Social Sciences, Makassar State University. Publish the results of research, original thinking, development, teaching, popular writing, and book studies in the fields of business administration, economics, management with peer review and open access processes.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 150 Documents
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Product Sales Analysis in the Marketing Management Process at PT. Ajinomoto Indonesia Seppa, Yusi Irensi; Baharuddin, Aris; Zainal, Nur Hikmah
Pinisi Business Administration Review Volume 7 Nomor 1, March 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i1.70587

Abstract

Product sales are one of the indicators in the marketing management process where in a competitive economic era like today, business processes will not succeed if the company is not able to implement the right marketing management process. This research aims to be able to find out more deeply related to product sales analysis in the marketing management process at PT. Ajinomoto Indonesia. The type of research used is a qualitative descriptive approach that can help researchers by explaining the realities in the field. Data collection techniques are in the form of observations, interviews, field notes and documentation. Data analysis techniques are in the form of data collection with interpretation, data condensation, data display (data presentation), and drawing conclusions. The results of the study show that product sales consist of creating, selling, advertising/promotion, distributing and serving in a marketing management process at PT. Ajinomo Indonesia is done in various ways. PT. Ajinomoto Indonesia carries out the stage of creating/designing products in sales analysis, one of which is through planning and scheduling production, also starting with the process of sorting raw materials after which it enters the production stage and after the finished product, the product must go through a process of checking the feasibility of consumption. PT. Ajinomoto Indonesia carries out the stage of selling its products in conventional ways and through e-commerce. PT Ajinomoto Indonesia uses non-personal forms of advertising including advertising in print, television, radio, and digital/social media. Sales promotion at PT. Ajinomoto Indonesia is carried out by providing short-term incentives to encourage consumers to try or buy and sustainability principles. Delivery products carried out by PT. Ajinomoto Indonesia Mojokerto Factory is divided into two, namely domestic and export. PT Ajinomoto Indonesia offers a variety of product sales services that aim to meet consumer needs and increase customer satisfaction. Some aspects of the sales services provided include product support, customer service, marketing/promotion, ease of purchase, training or education, and also product innovation.
Digital Transformation in Public Administration: Challanges and Opportunities in the Age of AI and Big Data Hardianto, Toto; Mustafa, Mustafa; Suleman, Yakub; Aiman Mubarak, Muh Nurul; Triadi, Feby
Pinisi Business Administration Review Volume 7 Nomor 1, March 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i1.71546

Abstract

The rapid evolution of digital technologies is reshaping the landscape of public administration worldwide. This paper examines the integration of Artificial Intelligence (AI) and Big Data into public sector processes, analyzing their potential to enhance operational efficiency, transparency, and citizen engagement. Through a mixed-methods approach, combining literature review, surveys, and interviews with government officials and technology experts. Key issues include data security, digital inequality, and algorithmic bias. The paper concludes by recommending policy frameworks, capacity-building initiatives, and ethical guidelines that can help public administrations harness the potential of AI and Big Data while mitigating associated risks. The result of the study reveals that AI can improve decision-making, automate tasks, and optimize resource allocation, while Big Data enables better policy-making and public service delivery. However, challenges such as data security, digital inequality, and algorithmic bias must be addressed. The paper concludes with recommendations for ethical guidelines, policy frameworks, and capacity-building initiatives to harness the benefits of AI and Big Data while mitigating associated risks.
Key Opinion Leaders (KOL) in Social Media as a Promotional Strategy Angraini, Nadia
Pinisi Business Administration Review Volume 7 Nomor 1, March 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i1.63643

Abstract

The Key Opinion Leader (KOL) strategy is currently a widely used strategy in marketing on social media platforms. KOL marketing itself usually uses public figures as intermediaries in communicating a product that aims to influence the desired audience. KOLs themselves are part of influencers on social media, it's just that KOLs are more specific in approaching the audience than influencers on social media. The purpose of this study is to find out whether it is true that influencers and KOL are interconnected with each other or vice versa. In addition, I as a researcher also want to know the role of KOLs and the effectiveness of using KOLs as a marketing strategy on social media.  The data collection methods applied to this study include, namely, by identifying, evaluating, interpreting and searching for literature from various reliable sources such as reviewing journals related to the methods used in both local, national and international journals. In the search for articles that study marketing strategies and key opinion leaders (KOLs) on social media platforms, the search conducted by the researcher starts from peer review journal articles, publishers, conference proceedings and other works related to the study topic. The search was carried out using the Publish or Perish application to access the Google scholar database with the keywords Key opinion Leader, KOL, Strategy and social media, in the last 3 years from 2021 to 2023. The results show that influencers and KOLs have a relationship with each other. In addition, it is also known that marketing strategies on social media using KOLs are very effective. The effective role of KOLs can not only influence, but also change the behavior of the audience, KOLs influence a wide audience about the behavior and messages they distribute. 
The Effect of Credit Interest Rates and Credit Guarantees on Business Capital Loans at The Saun Sibarrung TAPI Makale Credit Union Cooperative in Tana Toraja Districts N Teko Batara, Enjelica; S, Muh Rizal; Jamaluddin, Jamaluddin
Pinisi Business Administration Review Volume 7 Nomor 1, March 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i1.70847

Abstract

Enjelica Novtari Teko Batara, 2023. The Effect of Credit Interest ratea and Credit Guarantees on Business Capital Loans at the Union Sauan Sibarrung TP Makale Credit Cooperative in Tana Toraja Districts. Essay. Business Administration Study Program. Administration Science Deparment. Faculty of Social Sciences and Law. MakassarPublic University. (Guided by Muh. Rizal Suyuti and Jamaluddin). This study aims to find out how the effect of credit interest rates and credit guarantees on working capital loans simultaneously and partially where cooperative members who make business capital loans at the Sauan Sibarrung TP Makale Credit Union Cooperative is the object of its research. This study uses a type of quantitative research. The data collection technique used is though primary data collection (observation and questionnaires) and secondary data collection (literature and documentation). The sample used is the sample formulated by Slovin namely as many as 85 respondens. The result of study indicate that partially, the credit interest rates variable has an effect on business capital credit and credit guarantees have no effect on business capital credit at the Union Sauan Sibarrung Credit Cooperative. Meanwhile credit interest rates and credit guarantees simultaneously effect business capital credit at the Union Sauan Sibarrung Cooperative
The application of a method of walking galery students to promote entrepreneurship Hamid, Abdurahman
Pinisi Business Administration Review Volume 7 Nomor 1, March 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i1.70995

Abstract

The objective of this investigation is to elucidate the process of utilizing the Walking Gallery method to cultivate entrepreneurial qualities. There is still a need for development in the implementation of an entrepreneurial spirit or character, particularly in the learning process. This research focuses on qualitative descriptive analysis with subjects purposively recruited from groups of students enrolled in entrepreneurship courses. Sixteen students from the Mathematics Education Study Program at the Faculty of Mathematics and Natural Sciences, Makassar State University participated in research during the even semester of the 2024/2025 academic year. Data acquired by observational methodology. The research findings were qualitatively examined, revealing that the Walking Gallery technique enhances students' entrepreneurial spirit. The Walking Gallery technique helps students develop entrepreneurial qualities including commitment, optimism, self-assurance, and the capacity to spot opportunities. The utilization of these characters has been delineated in a publication at an entrepreneurial exhibition.
Application of Social Media Marketing in Increasing The Competitiveness Of Syrup Business on CV. Nuh Aurora Makassar Citra, Widya; Aslinda, Aslinda; Baharuddin, Aris
Pinisi Business Administration Review Volume 7 Nomor 1, March 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i1.70994

Abstract

Application of Social Media Marketing in Increasing the Competitiveness of Syrup Businesses at CV. Nuh Aurora Makassar is one way to expand marketing coverage. Social media marketing is very important in increasing sales and competitiveness. The problem that then arises is how to apply social media marketing and the determinant factors in increasing competitiveness. To achieve this goal, data collection techniques are used through observation, interviews, and documentation. Data is processed using a descriptive qualitative approach. This study took 2 (person) respondents who were owners and employees of Aurora Passion Fruit Syrup. Source of data in this research is primary data. The interview technique was carried out in a structured manner using interview guidelines. The results of this study indicate that the application of social media marketing uses a website, namely Google My Business, then uses social media, namely Instagram, and Facebook ads. From this application, auora passion fruit syrup can reach more consumers and markets so that it can increase its competitiveness. The determinant factors that influence the application of social media marketing are supporting factors consisting of product quality and social media used. The inhibiting factors are negative reviews or comments that cannot be controlled, and human resources that are lacking in social media and marketing
CSR and Human Rights: Normative Review of Corporate Obligations in Workers' Wardah, Siti Syarifah Wafiqah
Pinisi Business Administration Review Volume 7 Nomor 1, March 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i1.71155

Abstract

Corporate Social Responsibility (CSR) has an important role in protecting human rights, especially workers' rights, by encouraging companies to adopt ethical and responsible practices. This research aims to examine the obligations of corporations in protecting workers' rights through the implementation of CSR. The method used is a literature study and analysis of policy documents related to CSR and workers' rights. The results show that CSR can improve workers' welfare through the protection of basic rights, such as decent wages, a safe working environment, and the right to organize. However, CSR implementation faces challenges, including a lack of management understanding, limited resources, and a lack of transparency and accountability. In addition, existing regulations often lack clarity in their application, hindering the effectiveness of CSR policies. Therefore, collaboration between the government, companies, and other stakeholders is needed to enhance more transparent and sustainable CSR implementation to ensure the protection of workers' rights. Keywords: Corporate Social Responsibility, Workers' Rights, Social Responsibility, Regulation, Workers' Welfare. 
Analysis Marketing Strategy Of Online Shop Business Catalogguee In Watansoppeng Mastura, Mastura; Darwis, Muh; Rivai, Muh
Pinisi Business Administration Review Volume 7 Nomor 1, March 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i1.70849

Abstract

Analysis of the Online Shop Catalogguee Competitive Strategy in Watansoppeng is one way to find out a good competitive strategy used in running a business. Problems that arise is how the application of competitive strategy and determinant factors in implementing competitive strategy. To achieve this goal, then used data collection techniques through observation, interviews, and documentation. The data is processed using a qualitative approach. This study took 10 (people) with representatives and fulfilled criteria in this study. The data source in this research is data  primary using an interview guide. The results of this study show that the implementation of competitive strategy has several indicators, including through price, through brand image, through product design, through quality, and through service. The determinant factors in implementation of competitive strategy, namely supporting factors consisting of the quality of the product, the use of social media as a means of promotion, and the use of company operational standards. The constraints consist of producers of product raw materials, places, and competition factor. The interview technique was carried out in a manner structured with As for factors
Modern Business Transformation Through Information Technology, Communication, And Digital Applications S, Muh Rizal; Zainal, Nur Hikmah; Nasfat, Riska Amalia; Sinar, Syam; Wildani, Ainun
Pinisi Business Administration Review Volume 7 Nomor 1, March 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i1.36512

Abstract

The transformation of modern businesses is driven by the advancements in information technology, communication, and digital applications, creating opportunities for innovation and efficiency. This study aims to analyze the role of digital technology in supporting operational efficiency, communication strategies, and market adaptation. The research method used is qualitative analysis with a literature review approach and case studies on several companies that have successfully adopted this technology. The analysis technique involves identifying patterns of technology adoption and its impact on productivity and customer satisfaction. The findings indicate that technology integration improves operational efficiency, expands customer reach, and accelerates data-driven decision-making.
"The Influence of Product Quality, Price Level and Promotion on Purchasing Decision Making (Case Study on Cozy Burger Customers in Pangkajene District, Pangkep Regency )" Akhmad, Nurul Atikah; Akib, Haedar; S, Muh Rizal
Pinisi Business Administration Review Volume 4, Number 2, September 2022
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v4i2.19028

Abstract

This study aims to determine and analyze the influence of product quality, price level and promotion on purchasing decisions of consumers of Cozy Burger business in Pangkajene District, Pangkep Regency . The research method used is a quantitative method with data collection methods, namely through observation, questionnaires and documentation. The number of samples in this study was 100 respondents from Cozy Burger business customers in Pangkajene District then analyzed using multiple linear regression analysis can be shown by the regression equation Y = 7,780 + 0.290 X1 + 0.129 X2 + 0.283 X3 from the regression equation it is known that product quality, price level, and promotion have a positive influence on purchasing decisions. The calculation result of the determination coefficient is 0.385. This shows that product quality, price level, and promotion are able to explain purchasing decisions by 38.5%. While the remaining 61.5% is explained by other variables that are not observed. Based on the results of the study, it shows that the testing conducted on the Cozy Burger business in Pangkajene District, Pangkep Regency simultaneously, the three variables (X) have a significant influence together on increasing consumer purchasing decisions for Cozy Burger (Y). Based on the partial significance test, the product quality variables ( X1 ), price level (X2 ) and promotion (X3 ) have a significant influence on increasing consumer purchasing decisions (Y).

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