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Pinisi Business Administration Review
Published by Universitas Negeri Makassar
ISSN : 26566524     EISSN : 27757102     DOI : 10.26858
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other
Pinisi Business Administration Review published with the process of peer review and open access with ISSN (Print): 2086-6364. published twice a year in March and September in the field of business administration. Pinisi Business Administration Review is a publication media to channel scientific work of lecturers, theoretical, and practitioners in the fields of business administration, economics, management and observers of business administration.This journal was published by the Business Administration Study Program of the Faculty of Social Sciences, Makassar State University. Publish the results of research, original thinking, development, teaching, popular writing, and book studies in the fields of business administration, economics, management with peer review and open access processes.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 150 Documents
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Analysis of Factors That Influence the Performance of Population and Civil Registration Service Employees of Aru Islands Regency Sulfaidah, Sulfaidah; Oktarina, Harti
Pinisi Business Administration Review Volume 6 Nomor 1, March 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v6i1.60936

Abstract

This research aims to determine (1) the partial influence of Leadership Style, Discipline, Motivation and Education on the Performance of Population and Civil Registration Service Employees in Aru Islands Regency and (2) the influence of Leadership Style, Discipline, Motivation and Education simultaneously on Employee Performance. Population and Civil Registration Service in Aru Islands Regency. The sampling technique uses a saturated sampling technique by using the entire population as the sample. The data collection technique is by using a questionnaire distributed directly by the researcher. The results of the research show that Leadership Style, Discipline, Motivation and Education have a partial or simultaneous influence on the Performance of Population and Civil Registration Service Employees in Aru Islands Regency as seen from the sig value. < alpha value (0.05). The performance variable that can be explained by the leadership style, motivation and work discipline variables is 97.4%. Meanwhile, the remaining 0.026 or 2.6% variables were not examined by the author, such as organizational culture, leadership, etc.
Analysis Of The Current Overview in Distribution Management and Marketing Channels: Strategies Challenges and Innovations Rivai, Andi Muhammad; Nurmasnaeni, Nurmasnaeni; Jannah, Nadilah Zahratul; Resky, Nur Amalia; Anwar, Yusri
Pinisi Business Administration Review Volume 6 Nomor 1, March 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v6i1.56883

Abstract

This journal provides a contemporary overview of distribution and marketing channel management, addressing related strategies, challenges, and innovations. The article delineates recent developments in efforts to enhance distribution efficiency and marketing channel effectiveness amidst the continually evolving market dynamics. Newly proposed and implemented strategies by various companies are presented, along with an analysis of the key challenges faced in managing distribution and marketing channels. Furthermore, technological innovations playing a pivotal role in improving operational performance are discussed. By detailing these concepts, this journal offers profound insights to readers on current trends and future directions in distribution and marketing channel management.
Marketing Mix and Purchase Decisions on the Shopee Marketplace in Makassar City Atiqah, Zahirah Urjuwani; Yamin, Muh Nur; Syarifuddin, Syarifuddin
Pinisi Business Administration Review Volume 6 Nomor 2 September, 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v6i2.65724

Abstract

Marketing Mix and Purchase Decisions on the Shopee Marketplace. Business Administration Study Program. Supervised by Muh. Nur Yamin and Maya Kasmita.. This study aims to determine the marketing mix and purchasing decisions on the shopee marketplace in Makassar City. This research uses Quantitative research type. Data collection techniques carried out are primary data (Questionnaire, Observation, and Documentation). The sample used was a sample formulated using the Slovin formula, as many as 100 respondents. Data is obtained from research results that are processed using data analysis. The results of the study show that the regression coefficient of 1.329 means that the marketing mix has a positive effect on purchases at the shopee marketplace in Makassar City. This shows that with the marketing mix, there is an increase in purchases on the shopee marketplace and vice versa if there is no marketing mix, the increase in purchases on the shopee marketplace will not increase. The value of the coefficient of determination is obtained at 0.626 or 62.6% which means that the influence of Marketing Mix (X) on Purchasing Decisions (Y) is in the High or Strong category (assuming that other factors are constant). 
Human Resources Management at Rendani Manokwari Airport Tamba, Esra; Yertas, Maria
Pinisi Business Administration Review Volume 6 Nomor 1, March 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v6i1.60657

Abstract

The aim of this studyto investigate the implementation of human resource management (HR) at Rendani Manokwari Airport. The research method used is a qualitative approach with case studies. Data was collected through in-depth interviews with HR managers, employees, and direct observation of HR activities at the airport. Research findings show that Rendani Manokwari Airport has implemented various HR management strategies and practices to support smooth operations and employee satisfaction. These strategies include careful recruitment and selection, employee training and development, fair reward systems, and effective internal communications. However, several challenges such as the need to improve human resource infrastructure and improve technical skills still need to be addressed. This research provides important insights for airport management and related stakeholders to improve the effectiveness and efficiency of HR management at Rendani Manokwari Airport.
The Role of Cultural Factors in Consumer Behavior on Purchasing Decisions for Herborist Products Irensi Seppa, Yusi; Darmayanti, Dyan Paramitha
Pinisi Business Administration Review Volume 6 Nomor 2 September, 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v6i2.65424

Abstract

Cultural factors greatly influence consumer behavior. Cultural factors influence consumer behavior, which can be seen from lifestyles, habits, and traditions in the demand for different goods and services. The purpose of this study is to find out more about how cultural factors influence consumer behavior when they choose to buy Herborist products. Descriptive qualitative research is the type of research used because it can help researchers by explaining the facts that exist in the field. Data collection techniques included observation, interviews, and documentation. Data analysis is the first stage of the data reduction process, which focuses on selecting, simplifying, abstracting, and transforming rough data from field notes. The second stage is data presentation, where information is organized into statements that allow conclusions to be drawn, and the third stage is conclusion drawing based on data reduction and presentation. The results showed that cultural factors have the greatest and most significant impact on how consumers make purchasing decisions. Culture, subculture, and social class are some of the ways the role of cultural factors is demonstrated.
Ethcinity And Integration Of Multicultural Society In Makassar City Kasmita, Maya; Wardah, Siti Syarifah Wafiqah; Seppa, Yusi Irensi; Rachmatan, Rachmatan; Armansyah, Budi
Pinisi Business Administration Review Volume 6 Nomor 2 September, 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v6i2.66486

Abstract

Qualitative Research. The subject of this research is Makassar City, looking at ethnicity and integration in the multicultural society ofMakassar City. The aim of this study to analyze the relationship between ethnicity and integration in a multicultural society whileanalyzing the impact of integration on harmony and stability in the context of a multi-ethnic society. This research can help understandthe dynamics and interactions between ethnic groups in this city and their impact on identity formation and integration as well as provide insight to the community to better understand ethnic diversity and strengthen community involvement in building an inclusive and sustainable society. The data collection method is through interviews and using an interactive model. Keywords : etnisitas, integrasi, multikultural
Implementation of the Design Thinking Method for Validation Of Business Ideas in Sea Fish Selling Business in Sijelling Village, Tellusiattinge District, Bone Regency Rismang, Rismang; Niswaty, Risma; Wafiqah Wardah, Siti Syarifah
Pinisi Business Administration Review Volume 6 Nomor 2 September, 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v6i2.65723

Abstract

Implementation of the Design Thinking Method for Validating Business Ideas in Seafood Selling Businesses in Sijelling Village, Tellusiattinge District, Bone Regency. Thesis of the Faculty of Social Sciences and Law, Business Administration Study Program, Makassar State University. This study aims to find out how to implement the design thinking method to validate business ideas for selling marine fish. To achieve this goal, this study used a qualitative approach, this study took 6 (six) respondents, consisting of consumers and fish manufacturers. Data collection procedures used were in-depth interviews and documentation. The interview technique was carried out in a structured manner using design thinking interview guidelines. The results of this study indicate that the implementation of the design thinking method can create products according to user needs through the stages of empathize, define, ideate, prototyping, and testing. After carrying out several stages of design thinking, this research resulted in a prototype design in the form of a business model canvas (BMC). Business model creation can be run with the nine elements of the business model canvas. The nine elements are customer segment, value proposition, channel, customer relationship, revenue streams, key resources, key activities, key partners and cost structure.
Technopreneurship : Digital Marketing In The Development of The Creative Culinary Industry in Makassar City S, Muh Rizal; Siraj, Muhammad Luthfi; Syarifuddin, Syarifuddin; Agriyanto, Dody; Ismail, Ismaniar
Pinisi Business Administration Review Volume 6 Nomor 2 September, 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v6i2.66488

Abstract

The development of the culinary industry world that is increasing without realizing it also provides an increase in public interest that is understood in the business world, the integration of technology and understanding of its use can be a weapon for business actors to be one step ahead compared to their competitors or also called competitive advantage. Digital marketing is one of the media that is often used by business actors because of the new ability of consumers to follow the flow of digitalization, several companies are gradually starting to abandon the conventional marketing model / and switch to modern marketing. This research is a descriptive qualitative type with a phenomenological research approach to describe all phenomena of how the digital marketing literacy model in the development of the creative culinary home industry in the city of Makassar. The aspects that are the focus of this researchsocial networking, transliteracy, maintaining privacy, managing identity, creating content. The type of data source in this study used primary and secondary data with observation and interview data collection techniques. The data analysis technique used qualitative descriptive analysis. The results of the research findings are known Digital marketing model in the development of the culinary creative industry in the tourist alley of Makassar city is carried out through three stages, namely 1) Data Based and Use of Big Data and Analytics, 2) Optimization of Digital-Based Business Incubators, and 3) Creation of Educational and Interactive Content and Location-Based Marketing (Geo-Targeting).Strategies that the government can apply to culinary industry players in Makassar in utilizing platforms for culinary developmentwith four stages, namely the Development of MSMEs Based on Collaboration of Actors in Creating a One-Stop Database, Human Resource Development Through Continuous Optimization of Training for Business Actors, Providing an E-Commerce Platform Model for Business Actors, and Building Brand Awareness 
The Role of Social Media in Increasing MSME Turnover in Sidenreng Rappang Regency Zainal, Henni
Pinisi Business Administration Review Volume 7 Nomor 1, March 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i1.38574

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the regional economy, including in Sidenreng Rappang Regency. However, one of the main challenges faced by MSMEs is the limitations in marketing and market reach. Social media has become an effective tool in increasing business visibility and expanding customer networks. This study aims to analyze the role of social media in increasing MSME turnover in Sidenreng Rappang Regency. The research method used is a quantitative approach with a survey technique on MSME actors who actively use social media such as Facebook, Instagram, and WhatsApp as marketing media. Data were collected through questionnaires and interviews, then analyzed using linear regression analysis to see the relationship between social media use and increased business turnover. The results of the study showed that the use of social media has a significant effect on increasing MSME turnover. Factors such as posting frequency, interaction with customers, and the quality of published content have a positive impact on sales. In addition, MSME actors who use digital marketing strategies, such as paid promotions and collaboration with local influencers, tend to experience higher turnover increases compared to those who only rely on conventional methods.
Administrative Mechanism in Management Techniques in Intensive Shrimp Farming (Litopenaeus Vannamei) in West Java Muslimin, Muslimin; A, M. Awaluddin; Yunus, Andi Muhammad; Asdar, Muhammad; Triadi, Feby
Pinisi Business Administration Review Volume 7 Nomor 1, March 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i1.71490

Abstract

Artificial feed is the main input of energy sources provided so that shrimp growth becomes optimal. Appropriate feeding can spur the growth and development of vaname shrimp optimally so that productivity can be increased and get low FCR. This Final Practical Work (KPA) will be carried out from January 15, 2024 to March 31, 2024 at West Java Tasikmalaya, West Java, with the aim of knowing feed management in vanname shrimp rearing in intensive ponds, calculating survival rates, ABW, ADG, FCR and calculating business analysis on vanname shrimp rearing in intensive ponds. The data analysis techniques used in the preparation of this report are descriptive and quantitative analysis. Feed management in vaname shrimp starts from feed handling, type and form of feed, nutritional content of feed, feed program, feeding and anco control. Stocking density of 150 heads/m2 with a maintenance period of 120 days using Haida brand feed. For the feed program using two methods, namely blind feeding and feeding rate. During maintenance, biomass was obtained 1.1 09 kg, ABW 4.35, ADG 0.16 gr, SR 85 %, and FCR 1.7. The results of the business analysis calculation show that shrimp farming activities in Feed Management Techniques on Intensive Enlargement of Vaname Shrimp (Litopenaeus vannamei) at West Java is a worthy effort because it obtains a profit value of Rp. 2,244,866,177 from BEP production of 51,864 kg and BEP at a price of Rp. 42,542 and Pay Back Period (PP) obtained 3. period to return capital.

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