cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Bunga Paramita
Contact Email
bahterainovasi@umrah.ac.id
Phone
+6281392329255
Journal Mail Official
bahterainovasi@umrah.ac.id
Editorial Address
Kampus Fakultas Ekonomi Universitas Maritim Raja Ali Haji Jl. Politeknik Senggarang, Tanjungpinang, Kepulauan Riau
Location
Kota tanjung pinang,
Kepulauan riau
INDONESIA
Bahtera Inovasi
Published by Universitas Maritim Raja Ali Haji
ISSN : 26139243     EISSN : 27470067     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Bahtera Inovasi adalah jurnal open access dan peer-reviewed yang diterbitkan oleh Porgram Studi Manajemen Fakultas Ekonomi Universitas Maritim Raja Ali Haji. Bahtera Inovasi menerbitkan artikel hasil riset, telaah kritis, dan kajian literatur dalam bidang ilmu manajemen. Frekuensi terbit dua kali dalam satu tahun.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 171 Documents
 5   6   7   8   9 
Pengaruh Inovasi Produk dan E-commerce terhadap Produk Olahan Ayam “Chicken Balut Soseu” Drajat Sulistiyono; Rina S; Makarius Bajari
Bahtera Inovasi Vol 5 No 1 (2021): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v5i1.3669

Abstract

Ketatnya persaingan dalam proses kuliner ayam, saat ini menuntut para pengusaha kuliner untuk lebih kreatif dan inovatif dalam membuat produk. Salah satunya adalah ayam goreng (ayam balut soseu). Ayam balut soseu merupakan salah satu olahan ayam yang siap saji dimana kualitas rasanya tidak kalah dengan makanan lainnya. Melihat dari peluang bisnis ini, saya terinspirasi untuk membuat inovasi produk ayam goreng yang dibungkus dengan saus racikan sendiri dengan cita rasa yang jauh berbeda dengan ayam goreng saus terkenal lainnya dan untuk menjual produk ini menggunakan sistem e-commerce.
Penerapan Metode Design Thinking terhadap Pemasaran Produk pada Coffee Shop Rimbun Raja Ainaya Alfatiha; Iwan Sukoco
Bahtera Inovasi Vol 5 No 1 (2021): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v5i1.3710

Abstract

People's enthusiasm for coffee products is increasing, this is also accompanied by an increase in the number of coffee shops. The increase in the number of coffee shops indicates that the competition in the coffee industry will be tougher. So that business people need to determine a strategy to market the product. One method that can be used is design thinking, by going through five stages of empathize, define, ideate, prototype and test. This research is descriptive qualitative by using the type of literature study research. Data collection in writing this article was obtained through primary data, namely interviews and observations and secondary data, namely books, scientific journals, websites, etc. In addition, this article identifies problems using the design thinking method. Based on the results obtained from this article, design thinking can be used as a method of determining marketing and development strategies for Rimbun Coffee Shop
Celebrity Endorser, Online Customer Review, Online Customer Rating Terhadap Keputusan Pembelian dengan Kepercayaan Sebagai Variabel Intervening pada Marketplace Tokopedia Denny Pratama Putra; Lia Suprihartini; Roni Kurniawan
Bahtera Inovasi Vol 5 No 1 (2021): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v5i1.3800

Abstract

Broadly speaking, this study aims to determine the effect of Celebrity Endorser, Online Customer Review and Online Customer Rating partially on Purchase Decision, the effect of Celebrity Endorser, Online Customer Review, and Online Customer Rating partially on Trust, the effect of Purchase Decision on Trust, Celebrity Endorser on Purchase Decision through Trust, the effect of Online Customer Review on Purchase Decision through Trust and the influence of Online Customer Rating on Purchase Decision through Trust. The population in this study were all users of Tokopedia who ever purchased at Tokopedia. Determination of the sample using the incidental sampling method, with the sampling technique using the Lameshow' formula to obtain 100 respondents. The data collection method used is a questionnaire. The analytical method used in this research is descriptive test, data quality test, classical assumption test, path analysis and hypothesis testing. The results of the analysis in this study indicate that Celebrity Endorser partially has significant effect on Purchase Decision, partially Online Customer Review has significant effect on Purchase Decision. Online Customer Rating partially has significant effect on Purchase Decision. Partial Trust has a significant effect on Purchase Decision. Trust is not able to mediate between Celebrity Endorser, Online Customer Review and Online Customer Rating on purchase intention. Based on the research results, Tokopedia is expected to continue to increase Purchase Decision by taking into account the factors that support and support Celebrity Endorser, Online Customer Review, and Online Customer Rating.
Pengembangan Corporate Identity dari PT. Telekomunikasi Indonesia sebagai Media Promosi untuk Publik Tradiga Nur Aziz Aziz; R. Anang Muftiadi; Iwan Sukoco
Bahtera Inovasi Vol 5 No 2 (2022): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v5i2.3785

Abstract

Logo merupakan salah satu media daripada identitas dari perusahaan, sehingga logo pun dapat menjadi ciri untuk membedakan karakteristik perusahaan dari satu sama lain. Corporate Identity merupakan tanda pengenal identitas dari perusahaan sebagai media pembeda dengan perusahaan lain. Perancangan Corporate Identity mampu mewakili karakter dan identitas perusahaan yang diaplikasikan berbentuk logo, merchandise dan media promosi lain. PT. Telekomunikasi Indonesia merupakan perusahaan yang bergerak dibidang telekomunikasi. PT. Telekomunikasi Indonesia bertugas untuk melayani seluruh bisnis di bidang telekomunikasi seperti WIFI, Telepon dan layanan internet yang akan di gunakan oleh customer. Target dari PT. Telekomunikasi Indonesia adalah seluruh masyarakat Indonesia dan perusahaan yang membutuhkan layanan internet cepat. Terdapat kekurangan pada logo PT. Telekomunikasi Indonesia yang berupa gambar tangan melambai dan kepalan tangan dilanjutkan dengan nama Telekomunikasi Indonesia. Banyak yang memperhitungkan jika promosi untuk logo PT. Telekomunikasi Indonesia masih kurang di expose selaku promosi hingga dari itu untuk menanggulangi perihal tersebut penulis membuat perancangan Corporate Identity PT. Telekomunikasi Indonesia. Tata cara perancangan ini memakai metode Design Thinking, prosedur ini melaksanakan sebagian tahapan ialah Emphatize, Define, Ideate, Prototype serta Testing. Hasil dari perancangan ini, berbentuk perbandingan logo lama serta logo baru untuk PT. Telekomunikasi Indonesia. Logo tersebut akan diaplikasikan ke beberapa media promosi seperti brosur, spanduk, dan X- Banner. Kata kunci: Design Thinking, Media Promosi, Perancangan, PT. Telekomunikasi Indonesia, Corporate Identity.
Inovasi Badan Layanan Umum (BLU) dalam Meningkatkan Pendapatan di Masa Pandemi COVID-19 Dani Sugiri
Bahtera Inovasi Vol 5 No 2 (2022): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v5i2.3833

Abstract

The COVID-19 pandemic has had a fairly severe impact on entities providing services to the community, including the Public Service Agency or Badan Layanan Umum (BLU). This study aims to describe the various innovations carried out by the Public Service Agency (BLU) to improve services and optimize Non-Tax State Revenue (PNBP). The research was conducted with a qualitative approach with data collection using literature studies and document analysis. The results of the study indicate that the innovations carried out by the BLU include (a) increasing the optimization of assets managed by the BLU; (b) implementation of the strategy for digitizing business processes and BLU services; (c) increasing the synergy of BLU services; and (d) cutting costs and tariffs for BLU services. This innovation is carried out in order to continue to provide the best service while still trying to achieve efficiency and productivity, even in the unfavorable conditions of the COVID-19 pandemic.
Aplikasi Sistem Informasi CRM Berbasis Web Firmansyah Kusasi; Bunga Paramita
Bahtera Inovasi Vol 5 No 2 (2022): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v5i2.3898

Abstract

CRM (Customer Relationship Management) is a way how companies establish sustainable good relationships between companies and customers, communicate with customers, and market to them so as to ensure customer satisfaction and loyalty. The purpose of this study is to identify the phases in CRM, activities and roles of CRM Information Systems. An understanding of this topic will be a reference in designing and designing an efficient and effective CRM Information System application. CRM Information System has now been developed in the form of a web-based application. This means that the company does not have to buy a server to provide a CRM Information System but can develop it themselves using a CMS (Content Management System) based application. In operational activities, customer data is collected and stored in a database for analysis purposes. The data is then processed and analyzed automatically and in real time into useful information for strategic marketing decisions that are designed according to their respective divisions, be it Sales Force, Customer Service or Marketing.
Systematic Mapping Study: Peran Women Entrepreneurship dalam Networking pada UMKM Pariwisata Raja Ainaya Alfatiha; Margo Purnomo; Ratih Purbasari
Bahtera Inovasi Vol 5 No 2 (2022): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v5i2.3932

Abstract

Research on women entrepreneurship has attracted a lot of interest from researchers, besides that, the use of networking and the tourism industry sector is also always associated with women entrepreneurship. So this study aims to map the topics of women entrepreneurship, networking and tourism using the Systematic Mapping Study (SMS) method to help see the development of research. The data search was carried out by using the Scopus database with the final result of 23 articles. Based on the mapping results, it is shown that the most widely used research method for the topic of women entrepreneurship is qualitative, namely 12 (52.17%) articles. The least research focus is development strategy and innovation, so this focus can be a reference for further research. The dominant paper type used is the evaluation research category, which is 12 (52.17%) articles. Furthermore, the publication trend of countries that do a lot of research on this topic is the UK and South Africa, namely 5 (21.74%) articles and the trend of publication from year to year peaks in 2020 with 7 (30.4%) articles. Based on the mapping results, there are still gaps in the topic of this research, so there are still opportunities to produce updates
Peran Gaya Kepemimpinan Transformasional dan Transaksional dalam Penerapan Strategi Bisnis Masa Pandemi Covid-19: Studi Kasus pada BUMD X Jajang Ginanjar; Bambang Hermanto; Pratami Wulan Tresna
Bahtera Inovasi Vol 5 No 2 (2022): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v5i2.3966

Abstract

The Covid-19 pandemic has had a devastating impact on organizations. Organizational leaders must have competencies that are ready to face rapid environmental changes. Leaders are required to always be at the forefront and influence their subordinates to keep working optimally even in unexpected situations. As one of the affected organizations, Regional Owned Enterprises (ROE) X is trying to survive. This study discusses the leadership style of BUMD X leaders during the pandemic which involves the implementation of business strategies. The results show that the combination of transactional and transformational leadership styles is carried out by leaders in BUMD X, autocratic leadership styles have a bad effect, and transactional and transformational leadership styles can be applied to business strategies during the Covid-19 pandemic. Therefore, the results obtained in this study are expected to be input for academics and business leaders to be applied to various similar and dissimilar organizations.
Pengaruh Pelatihan, Motivasi Berwirausaha, dan Jiwa Kewirausahaan terhadap Kinerja Usaha pada Pelaku Usaha Industri Kreatif Rotan di Pekanbaru Anugrah Bima; Susi Hendriani; Yulia Efni
Bahtera Inovasi Vol 5 No 2 (2022): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v5i2.4013

Abstract

This study aims to determine the effect of training, entrepreneurial motives, and entrepreneurial spirit on the performance of business actors in the creative rattan industry in Pekanbaru. The population in this study included rattan business actors in Pekanbaru City who found 40 business actors. Primary data were collected using a questionnaire as an instrument to prove the results of the study, to test the hypothesis in this study using multiple linear regression with the help of the SPSS program. The sampling technique that has been selected is the census method (40 rattan business actors in Pekanbaru).The results showed that: 1) training had a significant effect on business performance of the rattan creative industry in Pekanbaru, 2) entrepreneurial motives had no significant effect on business performance of business actors in the creative rattan industry in Pekanbaru, 3) entrepreneur spirit had a significant effect on business performance of business actors. rattan creative industry in Pekanbaru, 4) training, entrepreneurial motives, and entrepreneurial spirit together have a significant effect on the performance of business actors in the creative rattan industry in Pekanbaru.
Pemanfaatan dan Pengembangan Produk UMKM Berbasis Kearifan Lokal guna Meningkatan Pendapatan Masyarakat di Kepulauan Riau Bunga Paramita; Fahranisa Azzahra; Siti Mayawi Vanesa
Bahtera Inovasi Vol 5 No 2 (2022): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v5i2.4016

Abstract

Kepulauan Riau is a territory of the State of Indonesia which is located in the golden triangle of the world economy, and is located in the Exclusive Economic Zone (EEZ), the existence of the Riau Islands Province is very strategic in increasing local potential, especially the economic sector. Culture is an inseparable part of a community group. Culture is also what makes the difference between one community group and another, because the different living habits of people make the resulting culture also different. This culture is also inseparable from the Malay community in the Riau Islands province. Malay culture does not only consist of one type of culture, but Malay culture has a variety of other cultures, including dance, traditional houses, musical instruments, crafts, culinary and others. One of the existing cultures that has been passed down from generation to generation is the craft culture of the Malay community. The examples of crafts from the Malay tribal community are in the form of a Tudung Manto, Tudung Batik, Gasing, Tanjak and many other examples. However, this craft from Malay culture is expected to be able to penetrate the export market through digital export so that it can help increase the income and economy of the people in the Kepulauan Riau. In addition to culture in the form of handicrafts, the province of Riau Islands has other cultures, such as the culinary specialties of the Malay community. Culinary typical of the Kepulauan Riau, such as Otak-Otak, Deram Deram, Ikan Asap, Kue Bangkit, Gonggong and many more. One of the typical culinary delights of the Kepulauan Riau is Otak otak. However, it is rare to find media that exposes and introduces local wisdom of traditional Malay culinary in the Kepulauan Riau. Then, a part from culture in the form of handicrafts and culinary such as otak-otak, a cultur that has been developed by the government and received guidance through existing SMEs centers, too be expected can help increase the income and economy of the people in the Kepulauan Riau. By using descriptive analysis through a scientific approach with data sourced from the facts found in the research. As well as using a questionnaire have the Gform in assisting research

Page 7 of 18 | Total Record : 171

 5   6   7   8   9 

Filter by Year

2018 2025


Reset
Filter By Issues
All Issue Vol 9 No 2 (2025): Jurnal Bahtera Inovasi Vol 9 No 1 (2025): Jurnal Bahtera Inovasi Vol 8 No 2 (2024): Jurnal Bahtera Inovasi Vol 8 No 1 (2024): Jurnal Bahtera Inovasi Vol 7 No 2 (2023): Jurnal Bahtera Inovasi Vol 7 No 1 (2023): Jurnal Bahtera Inovasi Vol 6 No 2 (2023): Jurnal Bahtera Inovasi Vol 6 No 1 (2022): Jurnal Bahtera Inovasi Vol 5 No 2 (2022): Jurnal Bahtera Inovasi Vol 5 No 1 (2021): Jurnal Bahtera Inovasi Vol 4 No 2 (2021): Jurnal Bahtera Inovasi Vol 4 No 1 (2020): Jurnal Bahtera Inovasi Vol 3 No 2 (2020): Jurnal Bahtera Inovasi Vol 3 No 1 (2019): Jurnal Bahtera Inovasi Vol 2 No 2 (2019): Jurnal Bahtera Inovasi Vol 2 No 1 (2018): Jurnal Bahtera Inovasi Vol 1 No 2 (2018): Jurnal Bahtera Inovasi More Issue