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Jumat Ekonomi: Jurnal Pengabdian Masyarakat
Published by Universitas KH. A. Wahab Hasbullah
ISSN : =     EISSN : 27746755     DOI : -
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences Other
JUMAT EKONOMI: JURNAL PENGABDIAN MASYARAKAT adalah Jurnal ilmiah yang mewadahi hasil kegiatan pengabdian kepada masyarakat bidang ekonomi yang diterbitkan oleh Lembaga penelitian dan pengabdian masyarakat (LPPM) Universitas KH. A. Wahab Hasbullah (UNWAHA). Jurnal ini akan mempublikasikan kegiatan pengabdian pada masyarakat terbaru dan orisinil dari hasil-hasil penghiliran penelitian pada bidang Ekonomi dan Manajemen
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 296 Documents
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Peningkatan Nilai Ekonomi Hasil Pertanian Petani Jagung dalam Pengelolaan Keuangan, Pemanfaatan Limbah, dan Strategi Pemasaran Syariah Rifqi Rama Dhani; Muhammad Aswad
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 7 No. 2 (2026): Agustus
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/jqhgqe39

Abstract

Rural corn farmers often face three interconnected challenges: conventional financial management of harvest proceeds; reliance on middlemen who offer low prices and engage in practices involving delayed payments and potential fraud; and the failure to productively utilize harvest waste. This community service initiative aimed to enhance the economic value of a corn farmer's produce in Loderesan Village, Kedungwaru District, Tulungagung Regency, by strengthening financial management, utilizing waste, and implementing Sharia-compliant marketing principles. The activities were conducted in April 2026 using a participatory mentoring approach, covering the entire process from harvesting and husking (separating the corn husks) to identifying honest and trustworthy buyers. The mentoring results showed that the farmer became more disciplined in financial record-keeping; husks and cobs were channeled to neighboring livestock farmers, creating a mutually beneficial relationship; and a direct partnership was established with a layer hen farmer. The selling price of the corn rose from the Rp4,500–Rp5,000 range to Rp6,300 per kilogram; consequently, from the sale of 7 tons, the farmer gained an additional income of approximately Rp9.1–12.6 million per harvest. Sharia-compliant marketing—which emphasizes honesty, trustworthiness, and clear contractual agreements—proved effective in shortening the distribution chain while sustainably improving the farmer's welfare.
Optimalisasi Pemasaran Digital UMKM Pedesaan melalui Penguatan Kompetensi AI Generatif bagi Pemuda: Sebuah Pendekatan Participatory Action Research Francisca Anggun Therok; Lidya Djuwita Pratiwi Canon; Fitayantri Tamau; Injilia Wulan Gratia Wua; Durand Fernandito Freddy Setlight
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 7 No. 2 (2026): Agustus
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/c6jxas54

Abstract

  This community service program was carried out to improve generative artificial intelligence literacy and digital marketing skills among the youth of Talawaan Atas Village so that they are able to produce their own promotional materials for local micro, small, and medium enterprises (MSMEs). The program was urgently needed because village youth already access social media every day but have not been able to turn that habit into something of economic value, while local MSMEs still rely on word-of-mouth selling and own no promotional material worth posting on social media. The expected benefit is the availability of local human resources capable of creating promotional content without paying for design services. The method used was participatory action research, arranged as lectures, demonstrations, group practice, and mentoring, with pre-test and post-test instruments for evaluation. The activity took place on 15 May 2026 in Talawaan Atas Village, Talawaan District, North Minahasa Regency, North Sulawesi. Twenty-five participants took part, consisting of junior and senior high school students living around the village, members of the village youth organisation (karang taruna), and local food MSME owners, facilitated by a team of lecturers and students from the organising institution. The evaluation shows that the average participant score rose from 29.7% to 81.4%, an increase of 51.7 points. In practical terms, the partners obtained ready-to-use Instagram content designs, a digital menu, and an interactive web page for the MSME Goroho Snack House. In theoretical terms, the finding strengthens the argument that AI literacy can be built through short, practice-based training in communities with no technical background, and it adds generative AI as a new instrument in the study of rural digital economic empowerment.
Pelatihan Klasikal Bauran Petugas Sensus Ekonomi 2026: Peningkatan Kompetensi Lapangan dan Mitigasi Bias Data di Kabupaten Sukabumi Rifda Salsabila Firdaus
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 7 No. 2 (2026): Agustus
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/89d3mt45

Abstract

The 2026 Economic Census serves as a strategic instrument underpinning national and regional economic development policies. However, the complexity of digital instruments based on Computer-Assisted Personal Interviewing (CAPI) and the potential for data bias driven by respondent reluctance pose major challenges in the field. This community service activity aims to enhance the technical capacity and quality standardization of field officers through intensive classical blended learning training. The three-day quarantine-based program was conducted at Grand Permata Hijau Hotel, Sukabumi City, facilitated by expert speakers (APK APBN Ahli Muda) from BPS. The methodology combined synchronous and asynchronous sessions, encompassing 8 core competencies (Book 4 and Book 5 modules), FASIH Mobile application simulations, and contextual role-playing with 6 informal business profiles. Quality assurance was evaluated using pre-test and post-test schemes comprising 100 questions with a minimum passing threshold of 74 points and up to 3 re-test attempts allowed. The program achieved absolute success with a 100% graduation rate and an overall average score of 80. Upon completion, the standardized officers were immediately deployed across Sukabumi Regency, equipped to deliver an objective, accurate, and reliable macroeconomic database to guide regional policy formulation.
Penguatan Kapabilitas Dinamis Individu untuk Meningkatkan Adaptabilitas Pelaku UMKM di Desa Samirono Eva Fachria; Yetty Yuliany Kusumaningrum; Agus F. Abdillah; Randika Shafly Fawwaz; Reni Nur Arifah; Putri Aryo Jelang Fitri Khothima
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 7 No. 2 (2026): Agustus
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/r1ns2h72

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Samirono Village still face limitations in utilizing digital technology to improve their business competitiveness. This community service program aimed to strengthen Individual Dynamic Capability (IDC) by integrating Instagram, WhatsApp Business, and Artificial Intelligence (Imagen Z) into digital marketing practices. The program employed a participatory approach consisting of needs identification, educational sessions, interactive discussions, hands-on practice, and observational evaluation. A total of 15 MSME owners participated in the program. The observations conducted at the end of the activity indicate that participants began to recognize the concepts of sensing, seizing, and transforming capabilities and practice applying them in digital marketing strategies. Participants also developed practical skills in using AI to create more attractive and professional promotional content. The program demonstrates that strengthening Individual Dynamic Capability through digital technology integration can support the development of MSMEs’ awareness and initial skills needed to respond to dynamic business environments.
Pelatihan Pemanfaatan ChatGPT untuk Mendukung Pemasaran Digital bagi Perempuan Eks Buruh Migran dan Ibu Rumah Tangga Irawan Randikaparsa; Prasetyo Budi Wicaksana; Rezky Pramurindra; Indah Kresti Cahyani
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 7 No. 2 (2026): Agustus
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/px120g69

Abstract

The development of generative artificial intelligence technology offers new opportunities for micro-entrepreneurs to enhance the effectiveness of their digital marketing. However, the adoption of this technology remains limited in rural communities due to low digital literacy and a lack of understanding regarding the use of ChatGPT as a marketing tool. This community service initiative aimed to improve the knowledge and skills of women—specifically former Indonesian migrant workers and housewives—in Cihonje Village, Gumelar District, Banyumas Regency, regarding the use of ChatGPT to support digital marketing activities. The program was conducted through educational sessions, demonstrations, and hands-on practice involving 20 participants. Training materials covered an introduction to ChatGPT, prompt engineering techniques, promotional content creation, and content scheduling for digital media. The results demonstrated that all participants were able to independently use ChatGPT to generate marketing content, draft social media captions, and design publication schedules. The training also enhanced participants' understanding of how digital technology can support business development. This initiative highlights that practice-based training is an effective approach to improving community digital literacy and encouraging the adoption of artificial intelligence as an accessible marketing solution for small-scale entrepreneurs.
Peningkatan Kapasitas SDM Pelaku UMKM Komunitas Warga Peduli AIDS Melalui Pendekatan Meaning Based Empathy Saifudin Zuhri; Bunga Vidyaningrum; Maria Kumalasanti; Vetriana Agustiningrum
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 7 No. 2 (2026): Agustus
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/j4yqgd42

Abstract

The sustainability of community-based organizations depends not only on institutional capacity but also on members’ ability to build economic independence. This challenge is experienced by a community working on human immunodeficiency virus and acquired immunodeficiency syndrome issues and Perkumpulan Pita Merah Jogja, whose members have developed various businesses but still face limitations in business management, digital marketing, product development, and business planning. This community service program aimed to strengthen the capacity of small business actors through a Meaning-Based Empathy approach integrating shared meaning, empathy, solidarity, participatory learning, and social entrepreneurship. The program consisted of needs assessment, meaning reflection, capacity building, collaborative practice, and reflection and commitment, involving 27 participants from eight community groups at the village level, Perkumpulan Pita Merah Jogja, and a supporting partner organization. Training covered entrepreneurial awareness, business management, business planning, digital strategies, branding, packaging, product photography, and social media management. The results indicated improved business understanding, confidence, intercommunity collaboration, and an entrepreneurial orientation combining economic goals with social value. The approach shows potential as a community-based economic empowerment model that integrates technical capacity with social capital.

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