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Jumat Ekonomi: Jurnal Pengabdian Masyarakat
Published by Universitas KH. A. Wahab Hasbullah
ISSN : =     EISSN : 27746755     DOI : -
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences Other
JUMAT EKONOMI: JURNAL PENGABDIAN MASYARAKAT adalah Jurnal ilmiah yang mewadahi hasil kegiatan pengabdian kepada masyarakat bidang ekonomi yang diterbitkan oleh Lembaga penelitian dan pengabdian masyarakat (LPPM) Universitas KH. A. Wahab Hasbullah (UNWAHA). Jurnal ini akan mempublikasikan kegiatan pengabdian pada masyarakat terbaru dan orisinil dari hasil-hasil penghiliran penelitian pada bidang Ekonomi dan Manajemen
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 282 Documents
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Strategi Pemasaran dalam Mengembangkan Minuman Susu Murni “Mimilk” menjadi Minuman Kekinian Robbiul Hamzah; Amin Saputra; Wahyu Triatmojo; Lailatul Latifah; Kurnia Dwi Ariestya; Rif'atul Fitria; Ida Putri Nur Cahyani; Theresia Elmania Nggae; Bayu Charisma
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2022): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v3i3.3375

Abstract

Tujuan dalam pengabdian masyarakat kali ini adalah upaya dalam mengembangkan Strategi Pemasaran di minuman susu murni mimilk sehingga menjadi minuman kekinian. Dengan memanfaatkan fungsi-fungsi pemasaran yang dilakukan di outlet susu mimilk yang beralamatkan di Sugihawaras Candi Kab. Sidoarjo mulai dari tanggal 12 September 2021 sampai dengan 6 Oktober 2021. Dalam penelitian ini metode kualitatif dan pendampingan terhadap pelaku usaha susu murni mimilk dimana pengabdian yang akan dipusatkan pada dalam pengembangan strategi pemasaran seperti mengembangkan produk dengan cara membuat kemasan yang lebih menarik, membuka outlet baru, promosi di media sosial maupun di offline, dan penambahan varian rasa yang dulu nya masih 9 sekarang menjadi 12 varian rasa. Dengan ada nya strategi pemasaran yang dilakukan oleh tim pengabdian ini omset susu murni mimilk meningkat, sebelum ada nya tim pengabdian penghasilan rata-rata perhari yaitu Rp. 200.000 dan sekarang menjadi Rp. 800.000 perhari .
Peningkatan Minat Wirausaha melalui Pelatihan Aquascape Khotim Fadhli; Wisnu Mahendri; M Taufiqur Rahman; Nerisa Agenesia Widiyanto; M Abdul Rozak; M Chafizh Nahdliyul I
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2023): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v4i1.3526

Abstract

Kegiatan pengabdian kepada masyarakat dalam bentuk pelatihan Aquascape ini bertujuan memberi pemahaman mengenai aquascape agar dapat menghasilkan uang dari sebuah hobi, memberi pemahaman mengenai pembuatan konsep aquascape yang menjadikan meningkatnya daya tarik remaja desa terhadap peluang bisnis aquascape, dan memberikan dorongan motivasi untuk meningkatakan rasa percaya diri masyarakat, khususnya remaja desa dalam berwirausaha dan berani menghadapi resiko yang ada. Kegiatan ini dilaksanakan dengan tiga tahapan, yakni perencanaan, pelaksanaan kegiatan, dan evaluasi. Pengabdian kepada masyarakat dalam bentuk pelatihan Aquascape yang dilaksanakan di desa Dukuharum ini memiliki pengaruh yang positif terhadap peningkatan potensi ekonomi masyarakat desa Dukuharum, khususnya remaja desa. Pelatihan Aquascape ini berdampak pada peningkatan pengetahuan masyarakat tentang usaha aquascape. Melalui pelatihan ini juga meningkatkan ketertarikan atau antusias peserta pelatihan aquascape dan peningkatan kemampuan praktik pembuatan aquascape. Hasil dari pelatihan Aquascape ini juga menunjukkan adanya peningkatan ketertarikan masyarakat untuk mengembangkan usaha aquascape.
Pendampingan Pembuatan Tirai Bambu bagi Masyarakat Tanagurah Barat Hanifah Hanifah; Kholik Kholik; Moh Hafidz
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2023): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v4i1.3532

Abstract

Kuliah Kerja Nyata (KKN) merupakan sebuah bentuk intrakurikuler yang merupakan implementasi dari Tridharma Perguruan Tinggi memberikan pengalaman bekerja dan belajar mahasiswa dalam pemberdayaan masyarakat. Kegiatan kuliah kerja nyata menjadi peluang emas bagi mahasiswa yang cerdas, kritis, inovatif dan kreatif dalam mencarikan solusi, formulasi dan strategi yang tepat untuk berbagai permasalahan unit- unit usaha/UMKM yang tidak produktif dan pengembangan yang ada didesa. Penempatan lokasi mahasiswa KKN banyak diarahkan pada desa yang memiliki potensi yang unggul namun masih minim skill masyarakat dalam pengelolaan hasil alamnya. Ini menjadi tantangan tersendiri untuk kelompok peserta kuliah nyata untuk mengubah potensi unggul desa yang ada bernilai ekonomis melalui program kerja pemberdayaan masyarakat. Metode pengabdian masyarakat yang dilakuakan oleh mahasiswa KKN yaitu melalui pembekalan KKN, penyuluhan dan pendampingan kewirausahaan, seminar edukasi dan evaluasi kegiatan KKN. Adapun sasaran dalam kegiatan ini yaitu masyarakat sekitar lokasi KKN yang terdiri atas ibu-ibu rumah tangga, personal pemilik usaha mikro dan anak-anak
Transformasi Sumber Daya Lokal Menuju Produk Bernilai Jual di Desa Balongwono Kecamatan Trowulan Kabupaten Mojokerto Lailatus Sa'adah; Ita Rahmawati; Mufidatul A’yun; Malikha Fitri; Candra Nur Adiputra; Ihsanuddin Aqda
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v7.i1.6276

Abstract

Developing local resources into high-value products is an important strategy in improving the economic welfare of rural communities. This study focuses on the transformation of local potential in Balongwono Village, such as the abundant melon harvest that can be processed into melon jam, pickled melon, banana stems into banana stem chips, and spinach into spinach chips. Considering that so far there are many local resources that have not been utilized properly to become products with sales value, in addition, the community still markets their products traditionally. The methods used are lectures through seminars and mentoring of MSMEs and PKK mothers to improve understanding and skills in marketing local products digitally. as well as mentoring the creation of social media accounts. In addition, an evaluation using a questionnaire was conducted regarding the understanding of the transformation of local products into products with sales value. The method used was a lecture combined with evaluation through pretest and posttest to assess the program's effectiveness. Results show a significant increase in the average score of participants from 72.33% before the seminar to 93% after the seminar, indicating the program's success in enhancing the capacity of local entrepreneurs. These findings suggest that community service activities serve as a strategic solution to strengthen the competitiveness of local products and community economic independence.
Pemberdayaan Optimalisasi Branding dan Pemasaran Digital Produk Lokal BUMDes Desa Bicak melalui TikTok, Website, dan Penguatan Identitas Visual Produk Primaadi Airlangga; Munawarah Munawarah; Siti Sufaidah; Muhammad Fatich; Mutawakkil Alallah; Nisfu Laily Shofiatujidda; Purwatiningsih Purwatiningsih; Amanatus Salamah
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v7i1.6285

Abstract

Government Regulation Number 11 of 2021 concerning Village-Owned Enterprises (BUMDes) emphasizes the strategic role of BUMDes in strengthening village economic independence and community welfare. Bicak Village, Trowulan District, Mojokerto Regency, has local product potential in the form of knitting, ecoprint, and accessories. However, the marketing process still faced several obstacles, including limited branding identity, lack of attractive visual promotion media, and suboptimal use of digital platforms. This community service activity aimed to strengthen branding and digital marketing capacity through participatory-collaborative methods involving BUMDes managers, vocational high school students majoring in visual communication design, PKK members, and local business actors. The program was attended by 50 participants consisting of 10 BUMDes administrators, 20 vocational students, 15 PKK members, and 5 local MSME actors. Activities included digital marketing socialization, TikTok content training, product photography workshops, development of logos, hangtags, brochures, and marketing websites. Evaluation was conducted through activity observations, pretest–posttest questionnaires, documentation of participants' practical work, reflective discussions, and participant feedback on the implementation of the training program. The results showed an increase in participants’ understanding of digital marketing from an average score of 58.4 to 84.6. In addition, TikTok promotional content, product photo, website catalog product, and branding media in the form of logos and hangtags were successfully produced and used by BUMDes. This program contributed to improving participants’ digital promotion skills and strengthening the branding identity of local products in Bicak Village
Pendampingan Branding UMKM melalui Google Maps dan Banner untuk Peningkatan Pemasaran Lokal Desa Bakalan Ibrahim Ibrahim; Mochammad Syafiuddin Shobirin; Sholechah Sholechah; Aulia Syafira Azzahro; Syaqila Maulidatina; Syahrul Rozaky
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v7i1.6290

Abstract

This community service program aimed to assist micro, small, and medium enterprises (MSMEs) in strengthening their business branding through the use of Google Maps and banners as local promotional media. The program was conducted in Bakalan Village, Sumobito District, Jombang Regency, involving two MSME partners, namely Rumah Laundry and Margo Roso Bakery. These two partners were selected because they had different needs in strengthening their business identity. Rumah Laundry did not yet have a clear visual identity and business profile, while Margo Roso Bakery already had a Google Maps account but still needed support in optimizing business information and strengthening offline branding. The program used a participatory approach through several stages, including field surveys, identification of partner needs, branding concept planning, assistance in managing business information, banner design and installation, Google Maps optimization, and evaluation. The results showed that this assistance helped the partners develop a clearer business identity, more attractive promotional media, and more accessible business information for the local community. The program also improved MSME owners’ understanding of the importance of consistent business identity in supporting local marketing. Therefore, branding assistance through Google Maps and banners can serve as a simple, practical, and relevant strategy to increase MSME visibility at the village level.
Pendampingan Implementasi Manajemen Keuangan dan Pelaporan Keuangan Sederhana Pondok Pesantren Nurul Huda Pekalongan Farhan Lutfi Aminudin
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v7i1.6673

Abstract

Nurul Huda Islamic Boarding School in Pekalongan faces challenges in financial management and reporting because recording is still done manually and unsystematically. This results in inaccurate financial data, poorly documented, and difficult to account for to relevant parties. This community service activity aims to assist the boarding school administrators in implementing a clearer and more accountable financial recording system, in accordance with the Islamic Boarding School Accounting Guidelines. Implementation is carried out through preparation, implementation, and evaluation steps using techniques such as observation, interviews, discussions, and direct mentoring of the boarding school administrators and treasurers. The results of this activity show positive progress such as the use of cash books and spreadsheets to record cash receipts and disbursements, summaries of student Islamic payments, and more organized management of transaction documents. Compiling financial recapitulations and Islamic payment data in digital format makes it easier for administrators to monitor cash flow, recognize student payments, and prepare simple financial reports. However, implementation is still in its early stages because the financial position report, activity report, cash flow report, and financial statement notes have not been fully implemented. Some of the main obstacles encountered included limited computer skills among administrators, incomplete historical transaction data, and a lack of division of tasks within internal oversight. Therefore, while this mentoring program has been successful in improving administrative order and financial transparency at the Islamic boarding school, further strengthening of human resource capacity and comprehensive accounting system improvements are needed.
Fostering Financial Discipline in MSMEs through Practical Financial Reporting Assistance: A Community Service Program at Warung Sarapan Mba Yati Dina Hastalona; Anto Tulim; Sugito Sugito; Aryani Sairun; Dedi Suryanta Surbakti; Taufik Azmi Harahap
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v7i1.7249

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in economic growth; however, many MSMEs still face challenges in financial management, particularly in maintaining systematic financial records and preparing simple financial reports. Low levels of financial literacy often result in poor financial decision-making and the mixing of personal and business finances. This community service program aimed to foster a culture of financial discipline through mentoring in the preparation of practical financial reports for Warung Sarapan Mba Yati. Unlike previous programs that primarily focused on short-term bookkeeping training, this activity integrated practical financial reporting templates with intensive mentoring tailored to the MSME’s daily business transactions. The program was conducted over three weeks and involved three participants consisting of the business owner and family members involved. The implementation stages included observation, socialization, training, hands-on practice, mentoring, and evaluation. Program effectiveness was assessed using pre-test and post-test evaluations, direct observation, and assessment of participants’ financial recording outputs. The results showed a significant improvement in participants’ financial management competencies, with the average score increasing from 32.5% before the program to 89.5% after mentoring. Participants were able to independently prepare daily cash records, classify income and expenses, and produce a simple income statement showing a monthly net profit of IDR 4,250,000. Furthermore, participants began consistently separating personal and business finances and implementing routine transaction recording practices. These findings indicate that the mentoring program effectively improved bookkeeping skills and promoted a sustainable culture of financial discipline, thereby supporting better business management and long-term MSME sustainability.
Pemberdayaan Masyarakat Pesisir Melalui Diversifikasi Olahan Ubur-Ubur Sebagai Produk Ekonomi Kreatif Berbasis Potensi Lokal Ari Widiati; Ridwan Ridwan; Danan Muhuda AS; Samsul Hidayat; Zaenuddin Zaenuddin; Nur Atiqah; Eka Junila Saragih; Abdurrahman Abdurrahman; Raziki Waldan
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v7.i1.7266

Abstract

Indonesia, as a maritime nation, has a long coastline and vast waters with abundant marine resource potential. This potential includes capture fisheries, aquaculture, and various economically valuable marine biota scattered throughout coastal areas, including Temajuk Village, Sambas Regency, West Kalimantan. However, this vast marine resource potential has not been optimally utilized to improve community welfare. This study aims to analyze community empowerment strategies based on local potential through the development of creative economic products processed from marine products and their implications for improving community welfare. The study used a qualitative method with a case study approach. The data used consisted of primary and secondary data obtained through observation, interviews, and documentation. Data analysis was carried out through the stages of data condensation, data presentation, and conclusion drawing. The results of the study indicate that community empowerment based on local potential can encourage improvements in the welfare of coastal communities. Innovation in processing jellyfish into creative products such as satay and pecel provides added economic value by increasing the selling price of raw materials by up to 70%, reducing dependence on middlemen, increasing the average income of business actors by 40%, and strengthening the culinary identity of Temajuk Village in a sustainable manner.
Pemberdayaan Perempuan Berbasis Kelompok Wanita Tani Mandiri Asri Gilingan Surakarta dalam Penguatan Ekonomi Sirkular dan Pengelolaan Sampah Berkelanjutan Zandra Dwanita Widodo; Sri Wijiastuti; Darsono Darsono; Dhea Sashinta Ashari; FA. Luky Primantari; Istinganah Eni Maryanti; Fandi Achmad Ghani; Maulana Wati; Denny Zaki Alfalaq; Fajar Budi Setiawan
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v7i1.7281

Abstract

This community service activity was motivated by the suboptimal human resource capacity of the Asri Gilingan Surakarta Mandiri Women Farmers Group in utilizing appropriate technology to support a circular economy and household waste processing. The main problems of partners include limited knowledge in utilizing yards, low skills in processing organic waste into compost or ready-to-sell planting media, and the lack of a sustainable group activity management system. The purpose of this activity is to increase the knowledge, skills, and independence of KWT Mandiri Asri members in applying appropriate technology based on local potential to support a circular economy and reduce household waste. The implementation method is carried out through a participatory-educational approach that includes identifying partner needs, appropriate technology training, direct practice of processing ready-to-sell organic waste, utilizing yards for food crops, group discussions, and mentoring in implementing training results. The results of the activity through pre-tests and post-tests showed an increase in understanding of appropriate technology to process waste into ready-to-sell products from 36% to 54%, the ability to sort waste from 32% to 64%, and the ability to record simple things from 24% to 56%. Furthermore, this activity encourages increased member participation in environmental management and strengthens group institutions. In conclusion, strengthening human resource capacity through appropriate technology can positively contribute to improving the skills of KWT Mandiri Asri members, managing household waste, and strengthening the community-based circular economy. Sustainability of this activity requires continued mentoring so that the practices learned can be consistently implemented and developed into a model for empowering productive, independent, and environmentally friendly urban women.

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