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I Gusti Ngurah Adi Rajistha
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Universitas Warmadewa Fakultas Sastra (Gedung G) Jalan Terompong No. 24 Tanjung Bungkak, Denpasar, Bali, Indonesia
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Kulturistik : Jurnal Bahasa dan Budaya
Published by Universitas Warmadewa
ISSN : 25809334     EISSN : 25804456     DOI : 10.22225/kulturistik
Core Subject : Humanities,
Humanities
Welcome to the official KULTURISTIK: Jurnal Bahasa dan Budaya (e-ISSN 2580-4456 p-ISSN 2580-9334) website. As a part of the spirit of disseminating language and culture science to the wider community, KULTURISTIK: Jurnal Bahasa dan Budaya website provides journal articles for free download. Our journal is a Journal which is a reference source for academics and practitioners in the field of language and culture. KULTURISTIK: Jurnal Bahasa dan Budaya is a journal that published by Warmadewa University Press jointly with Faculty of Arts and Humanities, Universitas warmadewa. KULTURISTIK: Jurnal Bahasa dan Budaya Journal has the content of research results and reviews in the field of selected studies covering various branches of language and culture both from within and outside the country, as well as in the KULTURISTIK: Jurnal Bahasa dan Budaya also contains the field of study related to the language in a broad sense. This journal is published 2 times within a year of January and July, submitted and ready-to-publish scripts will be published online gradually and the printed version will be released at the end of the publishing period. Language used in this journal is English and Indonesian.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 163 Documents
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JENIS DAN POLA PENYEDERHANAAN BUNYI DALAM BAHASA BALI Dyah Pertiwi Putri, Dewa Ayu; Yoga Pratama, Agus Darma
Kulturistik: Jurnal Ilmu Bahasa dan Budaya 18-22
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/kulturistik.10.1.14384

Abstract

This study aims to find out the types and patterns of sound simplification in Balinese. The study uses a qualitative approach with an observation method and is supplemented by note-taking techniques. The data in this study are sounds in Balinese words that have undergone sound simplification. The data are sourced from 10 informants who are native Balinese and actively use Balinese in their daily lives. The results of the study indicate that the types of sound simplification found in Balinese are 1) Apheresis, 2) Syncope, 3) Apocope, and 4) Sound Shift, both vertically and horizontally; while the patterns of sound simplification are 1) equalizing the quality of vowel clusters, 2) relaxing or lowering the quality of adjacent sounds, and 3) eliminating certain syllables partially or completely.
REPRESENTASI SENSUALITAS DALAM IKLAN OBAT KUAT DI LOKAPASAR INDONESIA Yahya, Mad; Nashiroh, Tsalits Syafa’atun; Sulistyowati
Kulturistik: Jurnal Ilmu Bahasa dan Budaya 39-51
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/kulturistik.10.1.7581

Abstract

This article examines advertisements for male enhancement drugs on online marketplaces that tend to display aspects of male and female sensuality. The signs of sensuality in the advertisements are analyzed using Roland Barthes’ semiotic approach. This study employs a qualitative methodological approach. The data sources consist of advertisements for male enhancement drugs found on various popular online marketplaces in Indonesia. The research data comprise 40 advertising posters collected through literature review, documentation techniques, and screenshot capture. After the data were collected, categorization, data reduction, and analysis were conducted based on Roland Barthes’ semiotic theoretical framework. The results show that advertisements for male enhancement drugs in online marketplaces tend to exploit the sensuality of both men and women, which is manifested through visual components and advertising text. At the level of denotation, advertisements are generally realized through visual elements such as images of women and/or men, product images, logos, colors, and illustrations, while the textual components include linguistic units in the form of words, phrases, and sentences. At the level of connotation, male enhancement advertisements construct meanings related to sensuality, such as female seduction, assumptions of sexuality associated with white-skinned individuals, husband–wife romantic relationships, and male virility. These aspects of sensuality are reinforced through the use of hyperbolic language in the advertisements. Meanwhile, the myths embedded in male enhancement advertisements tend to associate male sexual satisfaction with certain socio-cultural assumptions, including female sexual satisfaction, family harmony, masculinity, and male superiority. The myths also represent male virility as being measured by the ability to dominate women.
PERSON DEIXIS IN CABLE NEWS NETWORK INTERNATIONAL WEBSITE Mas Trisnamayuni, Anak Agung Istri; Kardana, I Nyoman; Kasni, Ni Wayan
Kulturistik: Jurnal Ilmu Bahasa dan Budaya 52-58
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/kulturistik.10.1.14430

Abstract

This study analyzes the use of person deixis in news texts published on the Cable News Network (CNN) International Website. Based on Levinson’s (1983) theory of deixis, this research aims to identify the types of person deixis and determine their dominant usage in news discourse. A mixed-method approach was applied, combining qualitative descriptive analysis and quantitative frequency analysis. The data were obtained from selected CNN news articles published between August and December 2021. The findings show that third person deixis is the most dominant type, reflecting the objective and informative nature of news reporting. First person deixis appears mainly in direct quotations, while second person deixis is used in limited contexts to address readers or quoted participants. This study concludes that person deixis plays an essential role in conveying information clearly and maintaining coherence in news texts.

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