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Ilomata International Journal of Social Science
Published by Yayasan Sinergi Kawula Muda
ISSN : 2714898X     EISSN : 27148998     DOI : 10.52728/ijss
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Education Law, Crime, Criminology & Criminal Justice Other
FOCUS Ilomata International Journal of Social Science aims to provide information on both theoretical and empirical articles and case studies relating to sociology, political science, history, law in society and related disciplines. Published articles use scientific research methods, including statistical analysis, case studies, field research and historical analysis. SCOPE Ilomata International Journal of Social Science concerns on sociology, political science, history, law in society and related domains. through publication of research based articles and critical analysis articles. It describes, compares, interprets, and explains the whole aspects of multi discipline perspectives including anthropology, sociology, psychology, philosophy, education, philology and history of religion. Ilomata International Journal of Social Science acordially welcomes contributions from scholars of related disciplines
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 423 Documents
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Crisis-Driven Rebranding and Narrative Strategy: The Transformation of Kutus Kutus into Sanga Sanga Ramonita, Latifa; Muharman, Deddy; Destria, Chelma; Furkan, Eka Bella Ferlinda
Ilomata International Journal of Social Science Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i2.2067

Abstract

Rebranding often becomes a strategic imperative, not merely an option, especially when a brand faces massive internal crises and market challenges. This qualitative study examines the rebranding strategy employed by Babe Bambang Pranoto, founder of PT Kutus-Kutus Herbal, in transforming the brand from "Kutus Kutus" to "Sanga Sanga". Through an in-depth analysis of autobiographical narratives, social media content, and public interviews, this research reveals how a defensive-progressive rebranding approach was implemented. The findings indicate that this strategy was constructed and communicated in social media as a means of restoring consumer trust, particularly through authentic storytelling and the strategic use of digital platforms, rather than through empirically measured consumer responses. The brand's repositioning into the premium segment, underpinned by locally resonant cultural symbolism articulated as a branding narrative, and integrate cultural symbolism in support of premium market repositioning. This study provides a valuable conceptual and analytical insights for understanding crisis-driven rebranding, especially for heritage brands navigating legitimacy, authenticity, and identity reconstruction in the digital era. These conclusions are derived from interpretive narrative and communication analysis rather than direct measurement of consumer attitudes or market performance.
English Education Students’ Engagement on Narrative Text Lexical Density Analysis through Project-Based Learning Siahaan, Sanggam; Situmeang, Siska Anggita; Siahaan, Basar Lolo
Ilomata International Journal of Social Science Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i2.2068

Abstract

This research explores the use of lexical density of narrative texts in the context of Project-Based Learning. It applies a qualitative research method with a case study investigating 13 English Education Study Program students in three groups in learning the use of lexical density of narrative texts found in three online English textbooks published by the Government for 10th-12th grade students in Indonesia. The technique of the data analysis it uses is three interactive activities of the qualitative researcher, i.e., data collection/reduction, data display, and conclusion draw/verification. The results show that in the context of PBL, the lexical densities of three texts the students could invent are moderate, i.e., 4.45 or 55.64% in text-1, 3.15 or 52.12% in text-2, and 3.89 or 55.69% in text-3. In the classroom setting, the students could construct knowledge on the use of lexical density in narrative texts found in the online English textbooks for 10th-12th grade students in Indonesia. Since this research was a qualitative method with a case study design in the investigation on how a small number of research subjects analysed the use of lexical density of a small number of narrative texts in a classroom reality, it is suggested to apply other research type to investigate the use of lexical density in the narrative texts found in online English textbooks to shed reliable and indispensible pedagogical light to improve the capacity of the prospective English language teacher to face the communicative challenges in the 21st century.
The Effect of Regional Budget Planning and Realisation on the Human Development Index in North Gorontalo Regency, Gorontalo Province Datau, Deisy Sandra Maryana; Abdussamad, Zuchri; Ahmad, Muchtar
Ilomata International Journal of Social Science Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i1.2069

Abstract

This research is intended to examine the effect of Regional Budget Planning (APBD Planning) and Regional Budget Realization (APBD Realization) on Human Development Index (HDI) in North Gorontalo Regency. The research was in response to the importance of budget management strategy for an increase in public welfare and funding resources that are channeled through education, health, and living standard. The study is based on a quantitative survey research. The data were gathered by surveying the 67 respondents (Regional Government Budget Team (TAPD) and Regional House of Representatives Budget Committee members). Partial and simultaneously effects of APBD Planning and APBD Realization on HDI were analyzed with multiple linear regression using SPSS 25. The findings reveal that APBD Planning has a positive and significant impact on HDI, indicating the better quality of planning processes leads to higher human development. APBD Realization also has a positive and significant impact on HDI, indicating that high efficiency of budget absorption ensures good public services and the welfare of the community. At the same time, both variables have a significant effect on HDI with F value = 22.492 and R² = 0.413 indicating that the variation of budget planning and realization explains 41.3% of variation in HDI. This research is constrained by the fact that purposive sampling was used and it only concentrated on one regional government. The study can be further extended by increasing the sample size or the number of regions to improve the generalizability. Results show the need to intensify the accuracy of budget planning, enhance implementation mechanisms and promote prompt absorption of priority programs for maximization of development results. This study adds to the literature by providing evidence of the implementation at regional level in Indonesia by investigating how planning and realization of budget directly affects performance of human development, which has been limited exploration in local fiscal policy research.
Parasocial Intimacy, Perceived Authenticity, and Scarcity Prestige in Creator-Led Commerce: Drivers of Premium Food Purchase Decisions Savitiri, Kadek Indira; Miller, Dewi Alesha
Ilomata International Journal of Social Science Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i2.2071

Abstract

This study examines purchase decision making in creator led premium food commerce by analysing how parasocial intimacy, perceived authenticity, and product scarcity shape consumer behaviour in Indonesia’s influencer driven market. Despite high prices and limited functional differentiation, creator led products often generate strong demand, yet empirical explanations remain limited. This study addresses how symbolic and psychological factors translate into purchase decisions within this context. Extending social commerce and influencer marketing literature, this research integrates parasocial intimacy, perceived authenticity, and scarcity prestige within a single model, with intention to purchase as a mediating variable. Data were collected from 420 social media users aged 20 to 45 in Jakarta and analysed using Partial Least Squares Structural Equation Modelling. The results indicate that intention to purchase has a strong and significant effect on purchase decisions, while parasocial intimacy, perceived authenticity, and product scarcity influence purchase decisions only indirectly through intention, indicating full mediation. These findings suggest that premium food consumption in creator led markets follows a deliberative pathway rather than a purely impulsive one, where emotional closeness, authenticity perceptions, and credible scarcity cues must first shape purchase intention before translating into behaviour. This study highlights the central role of intention formation in premium social commerce and provides strategic implications for creators and brands to prioritise authentic relationships and credible value construction over direct sales pressure.
The Role of Social Media Campaigns in Enhancing Corporate Sustainability Initiatives: A Study of Selected Companies in Southeast Asia Gunawan, Syahirah; Boer, Rino Febrianno
Ilomata International Journal of Social Science Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i2.2075

Abstract

Social, environmental and economic pressures are increasing the urgency of corporate sustainability in Southeast Asia, while encouraging companies to use social media as a campaign channel and strategic communication tool. This study, grounded in the Triple Bottom Line (TBL) framework, Stakeholder Theory, and Corporate Communication Theory, explores how selected Southeast Asian companies utilize social media to enhance sustainability initiatives which also serve as a bridge between the perspectives of business ethics, marketing communications, and sustainable development. Through a qualitative, secondary data approach, the research examines specific case studies including Pertamina, Petronas, and Thai Union Group, to assess strategies, challenges, and engagement effectiveness. The data analysed consists of relevant previous research and documentation from the companies concerned. This study does not directly measure the effectiveness of engagement, but rather interprets the effectiveness of engagement in terms of narrative coherence. The study also addresses recent criticisms of the TBL framework, highlighting ethical tensions between profitability and moral responsibility. Findings reveal that localized storytelling, influencer collaboration, and transparency tend to enhance stakeholder trust and campaign resonance. However, inconsistencies in messaging and the risk of performative activism remain critical issues. By integrating empirical cases and theoretical critique, this research contributes to a more nuanced understanding of how digital platforms mediate corporate sustainability in diverse Southeast Asian contexts. The study concludes with recommendations for more stakeholder driven and ethically coherent communication strategies.
The #7DaysWithEstrella Campaign on Instagram to Boost Sales of the Unisex Fashion Brand Estrella Akbar, Muhammad Zaky; Zhahira, Intan; Cobis, Mikhael Yulius
Ilomata International Journal of Social Science Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i2.2081

Abstract

Estrella uses a unisex concept, meaning that one product design can be worn by both men and women. Estrella utilizes the Instagram platform to conduct the #7DaysWithEstrella campaign, which aims to increase visibility and introduce its unisex products. The campaign was conducted over a consistently defined period of seven days, aligning with the release of seven product units featured throughout the campaign. This study applies a Holistic Marketing approach through Integrated Marketing, which includes four main aspects: communication, products & services, distribution, and pricing. These aspects are implemented throughout the campaign, from planning to evaluation. The campaign’s progress is described using Key Performance Indicators (KPIs), namely changes in follower numbers, the introduction of seven new products, pre-order activity for 15 Estrella items, increases in Instagram viewership, and customer feedback obtained during the campaign period. Rather than claiming campaign effectiveness, these KPIs are presented descriptively to illustrate the observable outcomes within the defined timeframe, without asserting causal success. For future development, sales expansion may be explored through various platforms such as websites and e-commerce marketplaces.
Fear of Missing Out and Digital Content Marketing as Drivers of Impulse Buying in Social Commerce Platforms Aresti, Nadia Gita; Kristofani, Amelia; Miller, Dewi Alesha
Ilomata International Journal of Social Science Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i2.2084

Abstract

This study investigates how fear of missing out (FoMO) and content marketing drive impulse buying among Generation Z skincare consumers on TikTok Shop in Jakarta, addressing the need for clearer insight into psychological and marketing mechanisms within Indonesia’s rapidly evolving social commerce landscape. The research directly compares the relative impact of internal (FoMO) and external (content marketing) drivers within a single empirical model—an area previously underexplored in the context of Indonesia’s rapidly expanding social commerce. Using a quantitative, cross-sectional online survey, data were collected from 405 TikTok Shop skincare buyers aged 18–28 in Jakarta and analysed with Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that both FoMO and content marketing significantly increase impulse buying, with content marketing demonstrating the stronger effect. These findings demonstrate that both engaging content and FoMO-based strategies can increase impulse buying among Generation Z skincare consumers. The study contributes theoretically by providing empirical evidence that both psychological (FoMO) and marketing (content) drivers jointly influence impulse buying in social commerce platforms, highlighting the importance of integrating internal and external factors within explanatory models of consumer behaviour. Despite its insights, limitations include self-reported data and focus on one city; future research should use behavioural data and expand to other regions and demographics.
Interpersonal Communication Role in Cross-Sector Collaboration: A Case Study of Look Communication and BCA Zahro, Siti Aminatus; Larasaty, Past Novel
Ilomata International Journal of Social Science Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i2.2086

Abstract

Look Communication, a creative agency specializing in event management and strategic communication, has maintained a long-term cross-sector collaboration with PT Bank Central Asia Tbk (BCA), a leading financial institution in Indonesia, for nearly a decade. Despite the longevity of this partnership, the collaboration frequently encounters challenges arising from the contrasting organizational disciplines and cultures between the creative and financial sectors. As this dyad remains underexplored, particularly in the Indonesian context, this study offers a new empirical perspective on cross-sector collaboration dynamics. This study explores the strategic role of interpersonal communication in facilitating effective cross-disciplinary collaboration between the two entities. Employing a qualitative intrinsic case study design, data were collected through in-depth interviews with key stakeholders, including a Senior Account Executive and the Director of Look Communication, a client representative from BCA, and an independent public relations practitioner for triangulation. The analysis reveals that Joseph A. DeVito’s five elements of interpersonal communication provide an analytical framework for understanding how trust, mutual understanding, and sustained interaction are developed and maintained. These elements openness, empathy, supportiveness, positivity, and equality form the core of the interpersonal communication in cross-sector collaboration and enable deeper insights into how trust and shared understandings emerge through everyday interactions. Furthermore, the Client-Firm Relationship model proposed by Pritchard and Smith underscores the importance of sustained communication in fostering trust and cooperation. The findings suggest that interpersonal communication functions not only as a mechanism for sustaining long-term professional relationships but also as a strategic foundation for managing organizational differences and enhancing collaborative effectiveness.
Ontological, Epistemological, and Axiological Foundations for AI based Learning Models: An Integrative Literature Review Emita, Cicilia; Falah, Rivan Syahrul; Muslim, Suyitno; Djatmiko, Wisnu; Kandriasari, Annis
Ilomata International Journal of Social Science Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i2.2087

Abstract

This paper examines the philosophical foundations of AI based learning models by integrating ontological, epistemological, and axiological perspectives into a unified conceptual framework. Although artificial intelligence has rapidly transformed educational environments, prior research has largely examined these philosophical dimensions in isolation, resulting in fragmented guidance for design and implementation. To address this gap, this study develops an integrative tripartite framework that explains how ontological structures, epistemological processes, and axiological principles jointly shape AI supported learning systems. Using an integrative literature review, this study analyses thirty two Scopus indexed journal articles published between 2015 and 2025, complemented by foundational philosophical works. Thematic synthesis identifies three interdependent components of AI based learning: the ontological dimension structures learners, data, algorithms, and educational contexts; the epistemological dimension explains how knowledge is co constructed, validated, and negotiated between humans and intelligent systems; and the axiological dimension articulates the values governing AI use, including human agency, fairness, accountability, and ethical responsibility. The main contribution of this study is a coherent conceptual framework with clearly defined components and application pathways for guiding the design, evaluation, and governance of AI based learning models. The novelty lies in explicitly integrating ontology, epistemology, and axiology into a single model, moving beyond prior fragmented approaches. The findings position AI integration as a multidimensional educational challenge rather than a purely technical endeavour and provide a structured foundation for developing AI supported learning systems that are pedagogically meaningful, ethically grounded, and socially responsible.
The Influence of Principal’s Professional Competence, Work Motivation, and Job Satisfaction on Teachers’ Professional Attitude in Public Elementary Schools in Kejajar District, Wonosobo Regency Triyono, Triyono; Murniati, Ngurah Ayu Nyoman; Prayito, Muhammad
Ilomata International Journal of Social Science Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i2.2096

Abstract

Based on a preliminary assessment conducted in 2024 by the local education supervisory authority under the Wonosobo Regency Education Office, teacher professionalism in public elementary schools in Kejajar District was categorized as low. This classification was based on a standardized monitoring instrument covering pedagogical, professional, social, and personal competencies aligned with the national framework. The assessment of 132 teachers produced an average score of 68.4 out of 100, below the institutional threshold of 75, indicating systemic challenges in maintaining professional standards. This study investigates the influence of principal professional competence, work motivation, and job satisfaction on teachers’ professional attitudes. A quantitative correlational design was applied, involving 125 teachers selected through proportional random sampling. Data were collected using validated Likert-scale questionnaires and analyzed using multiple regression with SPSS version 24. The findings show that principal competence (β = 0.312, p < 0.001), work motivation (β = 0.285, p < 0.001), and job satisfaction (β = 0.267, p < 0.001) each have a positive and significant effect on teachers’ professional attitudes. Collectively, these variables explain 58.6% of the variance (R² = 0.586). These results highlight the integrated role of leadership and motivational factors in shaping teacher professionalism and provide empirical support for strengthening instructional leadership and teacher motivation, particularly in resource-constrained educational contexts. KEYWORDS: Job Satisfaction, Principal’s Professional Competence, Teachers’ Professional Attitude, Work Motivation.

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