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INDONESIA
International Journal of Community Service
Published by CV. Inara
ISSN : -     EISSN : 27972984     DOI : https://doi.org/10.51601/ijcs
Core Subject : Religion, Humanities, Health, Science, Education, Social,
Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other
Training and Marketing are utilized for community empowerment, SMEs and local communities; Community empowerment; Social Access; Community Service Activities by Students; Empowerment of Border Area Communities; Education for Sustainable Development; Empowerment Program Health ; Design and Reach Appropriate Technology for Communities.
Arjuna Subject : Umum - Umum
Articles 360 Documents
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The Utilization of Artificial Intelligence in Developing Instructional Media at Pesantren Agrobusiness Tunas Quran, Bandung Regency Gusnadi, Dendi; Mardiyana, Eva; Fajri, Ilham
International Journal Of Community Service Vol. 6 No. 1 (2026): February 2026
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i1.956

Abstract

The rapid development of Artificial Intelligence (AI) technology has brought significant changes across various sectors, including education. One of the major challenges faced by educators is how to deliver learning materials in an engaging, creative, and interactive manner so that students can more easily understand the concepts being taught. Islamic boarding schools (pesantren), as faith-based educational institutions, play a strategic role in shaping morally grounded and competitive generations. However, teaching and learning processes in pesantren are generally still dominated by traditional methods that lack variety, which may reduce students’ learning motivation. This community service program aims to improve the quality of learning through the implementation of AI-based instructional media at Pesantren Agrobusiness Tunas Quran. The approach integrates digital technology with storytelling techniques to create learning experiences that are interactive, creative, and contextually relevant. The program activities include training teachers in the use of AI for developing instructional media, mentoring the implementation of AI-supported learning in the classroom, and evaluating the effectiveness of the applied methods. The expected outcomes of the program include enhanced pedagogical and technological competencies of teachers, increased learning motivation among students, and the availability of innovative and sustainable instructional media. Furthermore, this program is expected to serve as a model for digital transformation in pesantren, enabling them to adapt to technological advancements while preserving Islamic values. The results of the training demonstrate that the “Training on the Utilization of Artificial Intelligence in Developing Instructional Media at Pesantren Agrobusiness Tunas Quran, Bandung Regency” was highly effective and well received by the participants.
Visual Storytelling and Narrative Marketing in a UNESCO Global Geopark: A Strategic Branding Intervention For Hanjeli Tourism Village Mohamad Disastra, Ganjar; Junipriansa, Donni; Ardiansyah, Rangga
International Journal Of Community Service Vol. 6 No. 1 (2026): February 2026
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i1.957

Abstract

The global tourism landscape is witnessing a significant paradigm shift toward authentic, meaningful, and sustainable experiences. In response, Community-Based Tourism (CBT) has emerged as a vital strategic framework. Hanjeli Tourism Village, situated within the Ciletuh-Palabuhanratu UNESCO Global Geopark, offers a distinctive Unique Value Proposition (UVP) through the cultivation of Coix lacryma-jobi L. (Hanjeli)—a nutrient-dense functional food deeply embedded in local cultural heritage. Despite this potential, the destination faces critical branding and digital promotion deficits, resulting in a strategic misalignment between its intrinsic brand identity and its perceived image among prospective travelers. This study examines a strategic marketing intervention leveraging narrative marketing and visual storytelling via promotional videos. By transforming Hanjeli’s core tangible and intangible assets into a cohesive brand narrative, this approach aims to enhance brand awareness and stimulate visit intentions. Beyond marketing objectives, the intervention is designed to catalyze positive socio-economic and socio-cultural outcomes for the local community, fostering long-term resilience and sustainability.
Optimization of Digital Marketing and Social Media Strategies in Promoting Tourist Attractions in Mount Puntang, Campakamulya Village, Cimaung District, Bandung Regency Suryawardani, Bethani; Wulandari, Astri; Aprilina, Riska; Nayshila Aura Putri, Wingga; Meilina Raharjo, Sabitah; Agnia Noor Syiwan, Nailla
International Journal Of Community Service Vol. 6 No. 1 (2026): February 2026
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Campakamulya Village has promising natural tourism potential, particularly in the Gunung Puntang tourist area. However, this potential has not been optimally utilized through digital media. The main challenges faced by the partners include limited understanding of digital marketing strategies, suboptimal social media management, and the lack of consistency in content and visual identity of the tourist destination. This community service activity aims to enhance the capacity of destination managers and local communities in optimizing social media marketing and digital marketing strategies. The implementation methods include training, workshops, mentoring, and the direct application of digital content strategies. The results indicate an improvement in participants’ understanding of social media management, content strategy, copywriting, and the utilization of Search Engine Optimization (SEO). Furthermore, the implementation of the proposed strategies resulted in increased audience interaction and engagement on the social media platforms of the Gunung Puntang tourist destination. This activity is expected to provide a sustainable impact in supporting digital- based rural tourism promotion.
Implementing Digital Marketing Strategy to Enhance MSMEs Competence: A Case Study of Cipageran Milk Center in Cimahi Suryawardani, Bethani; Nurwahidah, Ulfah; Al Syahr, Salsabila Shabriyyah; Nihayah, Allya; Febriana, Evi
International Journal Of Community Service Vol. 6 No. 1 (2026): February 2026
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i1.959

Abstract

Cimahi Creative MSMEs Thematic Community Service Program (Kuliah Kerja Nyata Tematik (KKN-T) UMKM Kreatif Cimahi) was implemented to empower local MSME entrepreneurs at the Milk Center of Cipageran Cimahi, which has strong potential yet continues to face challenges in financial record-keeping, packaging design, and the effective utilization of digital marketing. Through a participatory approach, Telkom University lecture and students implemented a series of programs including financial literacy workshop, product management and design workshop, digital marketing training, promotional content creation training, and digital mini showcase event. The results of the activities showed an increase in the knowledge and skills of MSMEs in business management, product design development, and digital-based marketing, so that this program contributed to encouraging the growth of MSMEs at Cipageran Milk Cente while strengthening the ecosystem of sustainable local economic empowerment in the digital era.
Integrated Itsbat Nikah Services for Indonesian Migrant Workers Cross-Border Community Service Program at the Consulate General of the Republic of Indonesia Kuching, Malaysia Purwati, Ani; Ruslita, Gita; Yulia, Aris; Marina, Liza; Chariyah Batubara, Siti
International Journal Of Community Service Vol. 6 No. 1 (2026): February 2026
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i1.960

Abstract

Indonesian Migrant Workers (Pekerja Migran Indonesia-PMI) constitute a vulnerable population that frequently encounters family-law problems, particularly marriages that are religiously valid but not formally registered. From a legal standpoint, marriage registration is mandatory as an instrument to ensure legal certainty and family protection. In practice, however, many PMI marriages abroad remain unregistered due to limited access to legal information, cross-border administrative barriers, institutional fragmentation, and jurisdictional differences. This situation creates legal uncertainty regarding the status of spouses and children, obstructing the fulfillment of civil rights, access to public services, and family-law protections, thus undermining the state’s mandate to protect PMI and their families. This cross-border Community Service Program (Pengabdian kepada Masyarakat-PKM) aims to bridge the gap between legal norms and lived realities through an integrated itsbat nikah (judicial marriage validation) service model implemented in Kuching, Malaysia. The program employs a socio-legal approach using a participatory community-engagement design combined with applied doctrinal legal research. Data were collected through regulatory review, field observation, limited interviews with PMI and stakeholders, and administrative and legal assistance. Qualitative analysis connected the regulatory framework of marriage, civil registration, and migrant-worker protection with legal service delivery and the social impacts experienced by migrant families. The program’s outcomes indicate that an integrated itsbat nikah model enhances legal certainty for PMI families through judicial validation of marriage and the integration of legal documentation into civil registration processes. The program recommends strengthening cross-border integrated legal services and updating technical policies to better address the structural vulnerabilities of PMI as part of broader efforts to expand access to justice.
Strengthening Customary Village Law and Transcendental Communication in the Terunyan Burial Tradition: A Community Engagement Approach in Bali Purwati, Ani; Ruslita, Gita; Yulia, Aris; Chariyah Batubara, Siti; Herlina Mujaswati, Euis
International Journal Of Community Service Vol. 6 No. 1 (2026): February 2026
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i1.961

Abstract

The mepasah burial tradition practiced by the Bali Aga community in Terunyan Village, Bali, represents a distinctive form of local wisdom in treating the deceased through open-air placement without burial or cremation. This tradition is grounded in customary village law (awig-awig) and sustained through transcendental communication that constructs symbolic relationships between humans, ancestors, nature, and the local cosmological order. In contemporary social developments, the continuity of the mepasah tradition faces increasingly complex socio-legal challenges, including the declining internalization of awig-awig values among younger generations, the emergence of social friction due to differing interpretations of customary norms, and unequal relations between indigenous communities and external actors, particularly the tourism sector and state institutions. These challenges are exacerbated by the limited operationalization of formal recognition of customary village law within public policy practices, resulting in the marginalization of customary norms when confronted with positivist-oriented health and environmental regulations. This Community Engagement Program (Pengabdian kepada Masyarakat/PKM) focuses on strengthening the customary law of Terunyan Village by positioning transcendental communication as a source of normative and cultural legitimacy in the implementation of burial traditions. The program employs a participatory socio-legal approach through the review of awig-awig, participant observation, focus group discussions (FGDs), and in-depth interviews with customary leaders and community members, in line with the constitutional recognition of indigenous communities under Article 18B paragraph (2) of the 1945 Constitution of the Republic of Indonesia and the recognition of customary villages under Law Number 6 of 2014 on Villages. The novelty of this program lies in the design of a customary law strengthening model that integrates transcendental communication as a mediating mechanism between customary norms, the state legal framework, and external tourism pressures. The implementation results demonstrate increased collective legal awareness, strengthened social legitimacy of customary village law, and the formation of transcendental communication patterns that function as mechanisms for social conflict resolution and strategies for customary preservation. These findings affirm that the sustainability of local traditions in Bali requires a harmonious integration of customary law, community social dynamics, and transcendental communication as the foundation of equitable customary village governance.
Scalable Community Outreach for AI Literacy and Future Ready Skills Evidence from Indonesia–Malaysia Collaboration Puspita, Mugi; Achmad Musadat, Irfan; Pramayuda, Agung; David Martsinus Situmorang, Immanuel
International Journal Of Community Service Vol. 6 No. 1 (2026): February 2026
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i1.963

Abstract

This study aimed to strengthen students’ and the general public’s understanding of how artificial intelligence (AI) is reshaping work and to promote future-ready competencies, including strategic upskilling and reskilling. The community-service activity was delivered in Indonesia via a Zoom Meeting webinar on 28 November 2025 titled “Shaping the Future Workforce in the Age of Artificial Intelligence.” Content was prepared from key reports on AI and work. Participant registration and feedback were collected using Google Forms (Google LLC). The intervention included expert talks (industry practitioner and academic), moderated discussion, and Q&A. Evaluation used a post-webinar survey with 5 point Likert items and open-ended questions. Participants reported clearer awareness of AI-driven job changes, emerging roles, and the importance of data/AI literacy. Key themes were continuous learning, building practical portfolios, and responsible AI use (bias, privacy, and validating AI outputs). The findings rely on self-reported perceptions from a single webinar, without a pre–post test, objective skill measures, or long-term follow-up. This study offers a replicable, low-cost webinar model for workforce-readiness education and contributes to HR development and digital-talent training by translating AI trends into actionable, practical competency guidance for higher education and community partners.
A Multi-Criteria Decision Analysis of Food Security Strategies in Remote Highland Communities: Evidence From Wouma Village, Papua Pegunungan, Indonesia Tukijan, Tukijan; Anggraini Tambunan, Ayu; Nur Iman, Achmad; Irvanni Bahri, M.
International Journal Of Community Service Vol. 6 No. 1 (2026): February 2026
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i1.964

Abstract

Food insecurity remains a persistent challenge in the Papua Highlands of Indonesia, driven by geographic isolation, limited infrastructure, low agricultural productivity, and high dependence on external food supplies. This study aims to identify priority strategies for strengthening food security through a community-based local food system approach by applying the Analytic Hierarchy Process (AHP). The analysis is structured around the four dimensions of food security proposed by the Food and Agriculture Organization (FAO), namely availability, access, stability, and utilization. Data were collected from key stakeholders through pairwise comparison questionnaires, complemented by focus group discussions and in-depth interviews. The results indicate that food availability is the most dominant criterion, followed by access, stability, and utilization. Across all dimensions, Local Food Production emerges as the highest-priority alternative, highlighting the strategic importance of strengthening upstream agricultural capacity to ensure sufficient and sustainable food supply. Infrastructure and Market Access ranks second, emphasizing the role of transportation, storage, and market connectivity in improving distribution efficiency and affordability. Community-Based Food Institutions and Nutrition Programs and Social Protection function as complementary interventions, supporting governance, coordination, and the protection of vulnerable groups. The convergence of the AHP results with the FAO food security framework and the Food Security and Vulnerability Atlas (FSVA) of the Indonesian National Food Agency (BPN) confirms that structural strengthening of local food systems, supported by infrastructure development and institutional capacity building, constitutes the most effective pathway for enhancing food security and resilience in the Papua Highlands. These findings provide an evidence-based basis for formulating integrated and context-sensitive food security policies in remote and highland regions.
Empowerment of Public Health Students as Agents of Behavior Change in The Prevention and Control of Diabetes Mellitus in Tafraka Village Pulau Hiri District, Ternate City, Indonesia Aja, Nursia; Sawedi, Ismawanti; La Patilaiya, Hairudin; B. Toduho, Norma
International Journal Of Community Service Vol. 6 No. 1 (2026): February 2026
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i1.966

Abstract

Diabetes Mellitus (DM) is a non-communicable disease (NCD) that is a major health problem worldwide, including in Indonesia. Data from the Indonesian Ministry of Health shows that the prevalence of diabetes continues to increase annually, not only among the elderly but also among those of productive age and adolescents. The main objective of this empowerment program is to enhance the role and capacity of public health students as agents of behavior change through a community-based empowerment approach, specifically in Tafraka Village, Pulau Hiri District, Ternate City. With this approach, students are expected to contribute significantly to increasing public awareness, knowledge, and healthy lifestyles related to the prevention and control of diabetes mellitus. The empowerment program begins with a preparation phase, strengthening the students' capacity as agents of behavior change. At this stage, coordination is carried out with various stakeholders, including educational institutions, community health centers, and community leaders, to determine the location and target groups for the activities. Students of the Public Health Study Program, Faculty of Health Sciences. The results of the activity showed that the empowerment approach involving students of the Public Health Study Program of the Faculty of Health Sciences in the Field Learning Experience (PBL) 2 activity in Tafraka Village, Pulau Hiri District, was effective in increasing public knowledge and awareness of efforts to prevent and control Diabetes Mellitus. The conclusion of the empowerment activity of Public Health students as agents of behavior change in Tafraka Village, Pulau Hiri District, Ternate City showed that the active involvement of students in community education and mentoring activities was able to increase public knowledge, attitudes, and awareness of the importance of preventing and controlling Diabetes Mellitus.
Enhancing Financial Literacy Among Non-Financial Employees in the Parenting Tech Industry: A Case Study of PT. Tentang Anak Suryanto, Suryanto; Natalilova, Kartina; Kanti, Annisa; Pusvikasari, Nila
International Journal Of Community Service Vol. 6 No. 1 (2026): February 2026
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i1.967

Abstract

A lack of understanding regarding the impact of operational activities on financial statements often hinders cash flow efficiency, particularly in fast-paced startup environments. This Community Service (Pengabdian Kepada Masyarakat) activity aimed to enhance the financial literacy of non-financial employees at PT. Tentang Anak through the "Finance 101: Understanding Business Finance" training program. The training was conducted on January 23, 2026, utilizing lecture methods, case study discussions, and measurable evaluations. The material covered basic accounting concepts, the Cash Conversion Cycle (CCC), and company-specific terminology such as Total Product Value (TPV). Evaluation results demonstrated a significant improvement in participant understanding, with the majority of participants achieving post-test scores above 70, compared to varying lower scores in the pre-test. Participants also responded positively regarding the relevance of the material to their daily work, specifically in understanding the urgency of timely financial administration processes.

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