cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Yuliansyah
Contact Email
admin@penerbitgoodwood.com
Phone
+6282179769602
Journal Mail Official
admin@penerbitgoodwood.com
Editorial Address
Z.A. Pagar Alam Street No. 57, Rajabasa, Bandar Lampung City
Location
Kota bandar lampung,
Lampung
INDONESIA
Studi Ilmu Manajemen dan Organisasi
Published by Goodwood Publishing
ISSN : -     EISSN : 27457826     DOI : https://doi.org/10.35912/simo
Core Subject : Economy,
Economics, Econometrics & Finance
Studi Ilmu Manajemen dan Organisasi (SIMO) merupakan media publikasi ilmiah yang memuat artiket-artikel dibidang manajemen dan organisasi. Jurnal Penelitian Manajemen dan Organisasi didedikasikan untuk sharing idea dikalangan akademisi, industri atau praktisi serta pengambil kebijakan. SIMO menerima artikel dari berbagai pihak untuk dimuat pada jurnal ini dan diharapkan dapat berguna untuk pengembangan ilmu pengetahuan dan praktik terkait manajemen dan organisasi dimasa mendatang.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 30 Documents
 1   2   3 
Search results for , issue "Vol 7 No 1 (2026): April" : 30 Documents clear
The Effect of Discount Live-Stream and Bundling Product on Impulse Buying Through Positive Emotions Maulidia, Nur Azizah; Afifah, Nur; Pebrianti, Wenny; Juniwati, Juniwati; Heriyadi, Heriyadi
Studi Ilmu Manajemen dan Organisasi Vol 7 No 1 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i1.4799

Abstract

Purpose: This study aims to analyze the influence of Discount Live Streaming and Bundling Products on Impulse Buying through Positive Emotion as an intervening variable among TikTok Shop users in Indonesia. Methodology/approach: This was a causal research design. The collected data were analyzed using the SEM-PLS method through the SmartPLS4 application, with a total of 280 respondents. Results: Discount live streaming has a positive and significant effect on positive emotions. Product bundling also has a positive and significant effect on positive emotions. Both discount live streaming and product bundling have a direct effect on impulse buying; however, this effect becomes stronger when mediated by positive emotions. Conclusions: All hypotheses proposed in this study were accepted, indicating that positive emotions play an important role in strengthening the influence of discount live streaming and product bundling on impulse buying. Limitations: This study was limited to respondents aged 17–40 years and predominantly from the Kalimantan region. It did not consider other variables, such as urgency perception, social proof, or trust. Contributions: This study develops and tests a conceptual model that integrates digital sales promotion factors (discounts and bundling) with psychological aspects (positive emotions) to explain impulsive buying behavior.
Business Education Management in Patron-Client Relations: Business Ethics Among Middlemen at Kuta Market, Pemalang Azmi, Faqih Tsabitul; Nurfuadi, Nurfuadi
Studi Ilmu Manajemen dan Organisasi Vol 7 No 1 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i1.4953

Abstract

Purpose: This study aims to examine the patron-client relationship in the trading practices of middlemen at the Kuta market in Pemalang. It examines how these relationships influence transaction dynamics, bargaining power, and economic dependency among micro-enterprises. This study also examines business ethics, including honesty, fairness, and responsibility in trading activities. Furthermore, it examines the role of management business education in shaping ethical practices and supporting the sustainability of micro-enterprises within traditional market settings. Methodology/approach: Data were collected through interviews, observations, and documentation. Results: The study shows hierarchical patterns in the patron-client system that hinder micro-enterprise autonomy. Conclusions: This study reveals that patron dominance in the tengkulak business limits client autonomy and ethical fairness, highlighting the need for improved community-based training and ethical practices. Limitations: This study was limited to a specific location and community; therefore, the findings cannot yet be generalized to other traditional market contexts in Indonesia. Contributions: This study contributes to the fields of educational business management and business ethics, particularly within the informal microeconomic sector. These findings provide conceptual and empirical insights into patron-client dynamics and related ethical challenges. Furthermore, this study offers valuable references for academics, policymakers, and community development institutions to understand and address ethical issues within patron-client systems in traditional markets.
Effect of Advertising Rates, the Number of Listeners and Companies that Advertise on Revenue Receipts Triyani, Fera; Etika, Citra; Verawati, Heni
Studi Ilmu Manajemen dan Organisasi Vol 7 No 1 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i1.5044

Abstract

Purpose: This study aims to analyze the extent to which advertising rates, number of listeners, and number of companies that advertise affect the receipt of advertising revenue in LPP RRI Bandar Lampung. Research Methodology: The data used include advertising rates based on the type of service (ad spots, adlibs, talk shows), the number of radio listeners per month from 2022 to 2024, the number of companies that advertise, and the receipt of advertising revenue during the period. Results: The results showed that the variety of flexible advertising rates, increasing the number of listeners, and increasing the number of companies that advertise significantly contribute to the increase in advertising revenue in LPP RRI Bandar Lampung. Conclusions: The results showed that the advertising tariff strategy implemented by LPP RRI Bandar Lampung succeeded in increasing revenue, supported by an increase in the number of listeners and advertiser confidence. However, a comparison with other radio stations shows that strategies and results may vary depending on different business models, target audiences, and sociocultural contexts. Limitations: This study has limitations on the scope of data that only includes LPP RRI in Bandar Lampung City, so the results cannot be generalized to all regions of Indonesia. In addition, the variables studied are limited and do not include other external factors, such as marketing strategies and economic conditions, which can also affect advertising revenue. Contributions: This study provides an empirical understanding of the factors affecting the receipt of advertising revenue at LPP RRI, especially in the city of Bandar Lampung. The results of this study can serve as a reference for RRI management in formulating strategies to increase advertising revenue through tariff optimization, increasing the number of listeners, and cooperating with more advertising companies.
Career Development and Work Motivation Towards Organizational Commitment and Employee Performance Nurdiana, Rahma
Studi Ilmu Manajemen dan Organisasi Vol 7 No 1 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i1.5168

Abstract

Purpose: This study aims to examine the effect of career development and work motivation on organizational commitment and employee performance at the Procurement of the Goods/Services Administration Bureau of the Regional Secretariat of Central Java Province. Methodology/Approach: This study employed a quantitative approach with a causal research design. The population consisted of 90 APBJ employees, using a saturated sampling technique. Data were collected through questionnaires using Google Forms and analyzed with Partial Least Squares (PLS) using SmartPLS software. Results/Findings: The findings indicate that career development and work motivation have a positive and significant impact on organizational commitment and employee performance. Additionally, organizational commitment mediates the relationship between career development and work motivation and employee performance. Conclusions: This study concludes that both career development and work motivation play crucial roles in enhancing employee performance, primarily by strengthening organizational commitment. Limitations: This study is limited to APBJ Setda Central Java employees in 2024 and focuses only on career development and work motivation as independent variables, organizational commitment as an intervening variable, and employee performance as the dependent variable. Contributions: This study provides practical insights for APBJ leaders to enhance employee performance through effective career development programs and motivation strategies while strengthening organizational commitment. Theoretically, it enriches the human resource management literature in the context of public sector organizations.
The Influence of Product Design and Green Marketing on BYD Car Purchase Decisions Narmande, Ketut; Warganegara, Tri Lestira Putri
Studi Ilmu Manajemen dan Organisasi Vol 7 No 1 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i1.5190

Abstract

Purpose: This study analyzes the influence of product design and green marketing on BYD car purchase decisions. Methodology: This study uses a quantitative approach with primary data collected through questionnaires. The population consists of BYD car customers in Indonesia during the 2024–2025 period, totaling 24,629 individuals. The sampling method employed was non-probability sampling with a purposive sampling approach, selecting respondents based on criteria relevant to the research objectives. Using the Slovin formula with a 10% error rate, 100 respondents were obtained. Data analysis was conducted using multiple linear regression. Results: The results show that product design and green marketing have a positive and significant influence on purchasing decisions, both partially and simultaneously. These findings highlight the importance of developing aesthetically and functionally superior products as well as implementing environmentally friendly marketing strategies to shape consumer preferences and decisions. Conclusions: This study concludes that product design and green marketing significantly influence BYD car purchasing decisions both individually and jointly. Consumers’ positive perceptions of modern design and the company’s commitment to environmental issues serve as key drivers of purchase decisions. Limitations: Although this study shows that product design and green marketing significantly influence BYD car purchase decisions, it focuses only on these two variables and does not consider other factors, such as price, product quality, or brand image. Contributions: This study demonstrates that product design and green marketing significantly influence BYD car purchase decisions, both partially and simultaneously, highlighting the importance of innovative aesthetics and sustainability values in attracting modern consumers.
The Influence of Online Customer Reviews, E-promotion, and Perceived Ease of Use on Purchase Intention Putri, Afrenea Miranda; Defrizal, Defrizal
Studi Ilmu Manajemen dan Organisasi Vol 7 No 1 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i1.5218

Abstract

Purpose: This study examines the effects of online customer reviews, E-promotion, and perceived ease of use on the purchase intention of cosmetic products on the Shopee Live platform. Research Methodology: This study uses a quantitative approach to test the relationship between variables and confirm hypotheses that have been formulated based on previous theories and findings. The study population was composed of all potential buyers of cosmetics during live shopping on Shopee, the exact number of which is still unknown. The sampling technique was carried out using a non-probability sampling technique, more precisely purposive sampling. The sample size was calculated using the Slovin formula so that the final number of respondents was 100. Results: The results of the study stated that online customer reviews, E-promotion, and perceived ease of use have a significant impact on purchase intention, both partially and simultaneously. Conclusions: This study concludes that businesses should manage customer reviews well, design effective promotions, and ensure ease of navigation and transactions to increase consumer buying intent. Limitations: Although the observations show a relationship between online customer reviews, E-promotion, and perceived ease of use on purchase intention, this study has limitations because it only focuses on correlational relationships and does not directly examine causality relationships or other factors that may influence customer purchase intention. Contributions: The present study contributes to cosmetic businesses by optimizing digital strategies through the live shopping feature to increase consumer interaction and purchase intention.
The Influence of Motivation and Job Satisfaction on Employee Performance at the Immigration Office 1 Makassar Deky, Deky; Baharuddin , Baharuddin; Gunadi, Hendrik
Studi Ilmu Manajemen dan Organisasi Vol 7 No 1 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i1.5259

Abstract

Purpose: This study analyzes the effect of work motivation and job satisfaction on employee performance at Class I Immigration Office TPI Makassar. Increasing public demand and dynamic service transformation require continuous improvement in service quality. Research/Methodology: This study used an explanatory quantitative design with a saturated sample of 40 employees. Data were collected using structured Likert-scale questionnaires and analyzed using partial and simultaneous regression tests. Results/findings: Descriptive analysis categorized work motivation, job satisfaction, and performance as “good.” The partial test revealed that work motivation had no significant effect on performance, whereas job satisfaction had a significant positive effect. Simultaneously, motivation and satisfaction significantly influenced employee performance. Conclusions: Job satisfaction exerts a stronger influence than motivation on performance at the Immigration Office. Improvements in the work environment, recognition, and career development are likely to enhance employee outcomes. Limitations: The small sample size from a single government office limits the generalizability of the findings. Broader comparative research across institutions is recommended to strengthen external validity. Contributions: This study adds to the public sector human resource management literature by highlighting the greater impact of job satisfaction over motivation in shaping performance. It offers practical guidance for leaders to prioritize satisfaction-driven strategies to optimize employee performance.
Organizational Culture and Work Stress as Determinants of Employee Job Satisfaction Anjarany, Shabrina; Marianti, Maria Merry
Studi Ilmu Manajemen dan Organisasi Vol 7 No 1 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i1.5412

Abstract

Purpose: This study aimed to examine the extent to which employees’ job satisfaction at Bank Sumedang is influenced by organizational culture and the level of work stress experienced. Research Methodology: This study gathered data through a survey of 121 full-time employees who had been employed for over one year, and the analysis of variable relationships was conducted using Structural Equation Modeling (SEM). Results: The analysis indicates that organizational culture contributes positively and significantly to job satisfaction, in contrast to work stress, which has a negative but non-significant relationship with job satisfaction. Conclusions: This study concludes that fostering a strong organizational culture is a more critical lever for enhancing employee job satisfaction at Bank Sumedang than managing work stress, which shows a non-significant impact. Limitations: This study is limited to a single institution, namely Bank Sumedang; therefore, the generalization of the findings to other organizations with different characteristics should be approached with caution. Contributions: This study provides practical contributions to Bank Sumedang’s management in formulating human resource management strategies, emphasizing the importance of fostering a strong organizational culture and implementing effective stress management systems to improve employee job satisfaction.
Rationalization Efforts in the Merger of Public Port Management Organizations Syah, Ramlan; Nasution, Harmein; Absah, Yeni
Studi Ilmu Manajemen dan Organisasi Vol 7 No 1 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i1.5557

Abstract

Purpose: This study aims to evaluate how rationalization strategies were applied in the merger of public port management organizations, focusing on KSOP Utama Belawan, to see whether they created a lean, efficient, and adaptive bureaucracy. Methodology/approach: Qualitative descriptive–exploratory case study employed in-depth interviews, non-participant observation, and document analysis with 30 purposively selected informants, data were thematically coded and analyzed using Nvivo12 Results/findings: Rationalization comprised downsizing, job-title simplification, and unit consolidation, formally supported by job and workload analyses (Anjab–ABK), competency mapping, and rotations. Implementation remained predominantly administrative and was not grounded in a systematic postmerger assessment of actual service demands and functional workloads. Consequently, administrative units were overstaffed, technical posts understaffed, competencies misaligned, regulatory updates delayed, and SOPs absent, producing structural and functional misalignment, performance stagnation, and defensive silence. Conclusions: Post-merger rationalization efforts were more administrative than strategic, so the objectives of port bureaucratic reform have not been optimally achieved. Limitations: The study focuses only on KSOP Utama Belawan within 2023–2025 and lacked advanced tools to assess staffing needs quantitatively. Contributions: This study advances public-sector reform literature and guides relevant parties in crafting comprehensive, needs-based rationalization strategies.
Quality, Consistency, and Engagement as Determinants of Consumer Conversion Intention in TikTok Affiliate Marketing Sudjaniah, Derah; Ismaliyanto, Junef
Studi Ilmu Manajemen dan Organisasi Vol 7 No 1 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i1.5627

Abstract

Purpose: This study analyzes the effects of digital marketing quality and content consistency on consumers’ conversion intention in TikTok affiliate marketing, with digital consumer engagement as a mediating variable and customer experience orientation as a moderating variable. Methodology/approach: A quantitative approach was employed using a survey of 388 TikTok users who had purchased through affiliate links. Data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. Results/findings: The results indicate that digital marketing quality and content consistency significantly influence conversion intention, both directly and indirectly through digital consumer engagement. Engagement serves as a critical mechanism that enhances the effectiveness of digital marketing strategies. Moreover, customer experience orientation moderates the relationship between engagement and conversion intention, suggesting that a positive digital experience increases the likelihood of conversion. Limitations: This study focuses on TikTok users and affiliate marketing contexts; thus, the results may not be fully generalizable to other social commerce platforms. Conclusions: The findings highlight the importance of optimizing digital marketing quality, maintaining content consistency, and fostering consumer engagement to strengthen conversion intention. Customer experience orientation plays a vital moderating role, reinforcing engagement outcomes in digital commerce. Contributions: This study advances Consumer Engagement, Information Processing, and Customer Experience theories through an integrated mediation–moderation model of consumer conversion mechanisms. Practically, it offers guidance for brands and creators to enhance the effectiveness of affiliate marketing strategies.

Page 1 of 3 | Total Record : 30

 1   2   3 

Filter by Year

2026 2026


Reset
Filter By Issues
All Issue Vol 7 No 1 (2026): April Vol 6 No 4 (2026): Januari Vol 6 No 3 (2025): Oktober Vol. 6 No. 3 (2025): Oktober Vol. 6 No. 2 (2025): Juli Vol 6 No 2 (2025): Juli Vol. 6 No. 1 (2025): April Vol 6 No 1 (2025): April Vol. 5 No. 2 (2024): Oktober Vol 5 No 2 (2024): Oktober Vol. 5 No. 1 (2024): April Vol. 4 No. 2 (2023): Oktober Vol. 4 No. 1 (2023): April Vol. 3 No. 2 (2022): Oktober Vol. 3 No. 1 (2022): April Vol. 2 No. 2 (2021): Oktober Vol. 2 No. 1 (2021): April Vol. 1 No. 2 (2020): Oktober Vol. 1 No. 1 (2020): April More Issue