cover
Contact Name
Yuliansyah
Contact Email
admin@penerbitgoodwood.com
Phone
+6282179769602
Journal Mail Official
admin@penerbitgoodwood.com
Editorial Address
Z.A. Pagar Alam Street No. 57, Rajabasa, Bandar Lampung City
Location
Kota bandar lampung,
Lampung
INDONESIA
Studi Ilmu Manajemen dan Organisasi
Published by Goodwood Publishing
ISSN : -     EISSN : 27457826     DOI : https://doi.org/10.35912/simo
Core Subject : Economy,
Studi Ilmu Manajemen dan Organisasi (SIMO) merupakan media publikasi ilmiah yang memuat artiket-artikel dibidang manajemen dan organisasi. Jurnal Penelitian Manajemen dan Organisasi didedikasikan untuk sharing idea dikalangan akademisi, industri atau praktisi serta pengambil kebijakan. SIMO menerima artikel dari berbagai pihak untuk dimuat pada jurnal ini dan diharapkan dapat berguna untuk pengembangan ilmu pengetahuan dan praktik terkait manajemen dan organisasi dimasa mendatang.
Articles 20 Documents
Search results for , issue "Vol. 6 No. 1 (2025): April" : 20 Documents clear
Tantangan dan Peluang Implementasi Perencanaan Pembangunan Partisipatif Desa-Desa di Indonesia Kayupa, Olvit Olniwati; Guampe, Feliks; Hengkeng, Join; Balo, Mikhael Jibrael
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.3483

Abstract

Purpose: This study evaluates participatory development planning in Indonesian villages and identifies challenges and opportunities for improvement. Methodology: A literature review of 50 articles and reports was conducted, using content analysis to interpret findings. Results: The study identifies challenges such as low community involvement, elite dominance, ineffective communication, and unequal education access, while highlighting opportunities for improvement through capacity building, policy reform, innovative methods, and enhanced collaboration between village authorities, NGOs, and academic institutions. Conclusion: This study emphasizes the importance of community participation in village development planning as a foundation for achieving sustainable and inclusive development. Limitations: The study's reliance on existing literature may limit the depth of understanding of current practices. Contribution: The research provides insights to improve participatory development planning in Indonesian villages, guiding policymakers, researchers, and practitioners.
How Sales Interpersonal Skills Drive Wedding Organizers to Recommend Venues B2B Adinda, Clearesta; Swandewi, Ni Kadek; Adyatma, Prastha; Wikan, Darelia Damara
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.3543

Abstract

Purpose: This study examines the influence of sales interpersonal skills on wedding organizers' (WOs) trust and their willingness to recommend venues in business-to-business (B2B) relationships. Methodology/approach: A sample of 41 members of the Bali Wedding Association was used, with 15 indicators assessed on a 5-point Likert scale to evaluate the impact of interpersonal skills on trust and recommendation behaviours. It is that these members do not all belong to the same organization. Results/findings: The results show that sales interpersonal skills significantly enhance both the trust that WOs place in sales personnel and their willingness to recommend venues. Additionally, the study reveals that trust acts as a mediator in this relationship, meaning that interpersonal skills not only directly impact recommendations but also do so indirectly by fostering trust. Conclusion: Despite the small sample size and geographic focus, which limit the generalizability of the findings, this research provides valuable insights into the key drivers of successful B2B relationships in the wedding industry. Limitation: The study suggests that sales professionals and venue managers should prioritize developing strong interpersonal skills to enhance trust and foster positive recommendations from WOs. Future research should explore larger and more diverse samples to verify these findings across different regions and industries, expanding the understanding of interpersonal dynamics in B2B relationships. Contribution: Specifically, it highlights the crucial role of interpersonal skills in building trust, which in turn increases the likelihood of venue recommendations.
Pengaruh Pengetahuan, Persepsi, dan Kepuasan terhadap Loyalitas Anggota BMT Asy-Syafi’iyah Berkah Nasional Santoso, Wiwit Tabah; Desmon, Desmon; Surya, Andi; Ekatama, M. Renandi; Hasbullah, Hasbullah; Indriyani, Susi
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.3562

Abstract

Purpose: This research aims to find the influence of khowledge, perception, and satisfaction on the loyalty of the BMT Asy-Syafi’iyah Berkah Nasional members. Methodology/approach: This research applies a quantitative method and field-research approach. The data is obtained from literature by reading journals, books, websites and any written sources as preliminary data for the research. In addition, it also uses observation and interviews. The primary data is obtained from questionnaires sent to members of BMT Asy-Syafi’iyah Berkah Nasional. Results/findings: The first independent variable, knowledge, has a positive and significant effect on loyalty partially. The second independent variable, perception, has a positive and significant effect on loyalty partially. The third independent variable, satisfaction, has a positive and significant effect on loyalty partially. Simultaneously, knowledge, perception, and satisfaction have a positive and significant effect on the loyalty of BMT Asy-Syafi’iyah Berkah Nasional. Conclusion: The result of the t-test (partial) using t count on the knowledge variable (X1) is 3.717 and t table is 3.182. So, t count > t count (3.182 > 3.717). Limitations: Only three independent variables were analyzed for this research, while there are more than three variables. In addition, the research only analyses statistical data and it needs deeper analyses to get better results. Contribution: Results of this research are expected to give better perspectives on which factors actually influence loyalty of members of BMT Asy-Syafi’iyah. Finally, by knowing this result, the management will get better perspective on which ones should be improved to get better performance of the company.
Pengaruh Literasi Keuangan terhadap Pengelolaan Keuangan melalui Locus of Control dan Self-Efficacy Pramithasari, Cindy; Wibowo, Purwo Adi
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.3788

Abstract

Purpose: This study aims to reveal the most important things among financial literacy, financial locus of control, and financial self-efficacy towards personal financial management. Methodology: The population consists of 52 security guards working at PT Berkah Mitra Abadi. Sampling method with a census and data collection using a questionnaire. The data obtained were then processed using the partial least square (PLS) method with SmartPLS 3.2.9 software. Results: Financial literacy has a significant positive effect on personal financial management, financial locus of control, and financial self-efficacy. The financial self-efficacy variable can act as a mediating variable for personal financial management (because financial self-efficacy has a significant positive effect on personal financial management), whereas financial locus of control cannot act as a mediating variable (because financial locus of control has no effect on personal financial management). Conclusion: Financial literacy has a significant positive effect on personal financial management, financial locus of control and financial self-efficacy in security guards. Limitations: This research only takes the unit of analysis of security guards at PT Berkah Mitra Abadi Semarang employees, so it cannot represent other professions. Contribution: The research results provide an overview of personal financial management in the security profession.
Potensi Masalah Pinjaman Online Akibat Ilitrasi Keuangan : Indonesia Sari, Syara Purnama; Qodri, Lailatul
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.3870

Abstract

Purpose: The objectives of this study are: to examine the influence of financial literacy on financial attitudes, financial literacy on self-efficacy, financial attitudes on financial skills, self-efficacy on financial skills and financial skills on financial behavior. Methodology: This research is a quantitative research. The data source used in the research process is primary data. The population in this study is all Micro, Small and Medium Enterprises (MSMEs) in Lampung Province. Sampling in this study uses the purposive sampling method with the following criteria: 1. MSMEs that have been run for at least 6 months, 2. MSMEs that sell food and beverages, 3. MSMEs whose source of funds comes from online loans. Using the Slovin formula, the sample used was 200 respondents. Statistical tests use AMOS 24 with the Structural Equation Model (SEM) approach. Result: The results of the study showed that financial literacy had an effect on financial attitudes, financial literacy had an effect on self-efficacy, self-efficacy had an effect on financial skills and financial skills had an effect on financial behavior. While financial attitudes have no effect on financial skills. Conclusion: The Financial Literacy variable has an effect on the Financial Attitude variable, the Financial Literacy variable has an effect on the Self-Efficacy variable. Limitations:. The sample of this study is only limited to food and beverage MSMEs in Lampung Province, it is hoped that future research can use a wider and more sample. Contribution: The impact for MSMEs due to low financial illiteracy is difficulties in making financial statements, conducting financial records and managing debts. As a result, many MSMEs are often late in paying and are subject to fines. Even if MSMEs are unable to pay the loan, they will be included in the Financial Services Authority (OJK) blacklist.
Pengaruh Servant Leadership Terhadap Keinginan Genenerasi Z Berpindah Pekerjaan Maulidani, Yurdi; Hakim, Reza Luqman; Santoso, Bejo; Riduansah , Riduansah; Saiful , Saiful
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.3952

Abstract

Purpose: This study aims to deepen the understanding of the influence of servant leadership on turnover intention, with a case study focused on Generation Z employees in micro enterprises in Samarinda City. Methodology: This study is a causal research aimed at testing the influence of servant leadership on turnover intention among Generation Z employees working in micro enterprises in Samarinda City. The research method used is PLS-SEM, with 65 respondents. Results: Servant leadership can significantly reduce the intention of Generation Z to switch jobs. This means that the stronger the application of leadership principles focused on service, empathy, and employee empowerment, the lower the tendency of Generation Z to leave their jobs. Additionally, it was found that servant leadership can explain 37.00% of the variation in turnover intention. Limitations: This study focuses only on Generation Z employees in micro-enterprises in Samarinda City, with fewer than 100 respondents, so it cannot be used as a sufficiently strong basis to explain the behavior of Generation Z employees in general across different types of businesses. Contribution: This study found that a leadership style that prioritizes employee well-being and the development of positive interpersonal relationships can be an effective strategy in increasing loyalty and reducing turnover intention, particularly among the younger workforce, who tend to switch jobs more easily.
Pengaruh Viral Marketing terhadap Buying Decisions: Peran Moderasi Herd Behavior Santoso, Bejo; Maulidani, Yurdi; Riduansah, Riduansah; Saiful , Saiful; Hakim, Reza Luqman
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.3953

Abstract

Purpose: This study aims to deepen the understanding of the influence of viral marketing on consumer buying decisions by positioning consumer psychology, specifically herd behavior, as a moderating variable in the relationship between viral marketing and buying decisions. Methodology: This causal study examines the impact of viral marketing on consumer buying decisions and the role of herd behavior in influencing this relationship among users of Facebook, Instagram, YouTube, and TikTok in Samarinda City. The research method used is PLS-SEM, with a total of 65 respondents. Results: Viral marketing significantly affects buying decisions. This indicates that more effective and extensive marketing efforts to make a product viral increase the likelihood of consumers making a purchase. However, herd behavior, as a moderating variable, does not show a significant effect. While herd behavior, which refers to a person’s tendency to follow others’ decisions, may influence buying decisions, its impact is not strong enough in the context of viral marketing and buying decisions. Limitations: This study focuses on users of social media platforms in Samarinda City with the largest number of users, namely Facebook, Instagram, YouTube, and TikTok, who have been exposed to viral products. With fewer than 100 respondents, the results of this study cannot serve as a strong enough basis to explain consumer behavior in general with regard to various types of viral products. Contribution: The study highlights that viral marketing plays a crucial role in driving consumer buying decisions, but the influence of herd behavior as a moderating factor is not significant. This opens the door for further research into other factors that might strengthen the relationship between viral marketing and buying decisions.
Pengaruh Konten Marketing dan Influencer terhadap Keputusan Pembelian Skincare Moell melalui Brand Image Parsaoran, Imron; Wibasuri, Anggalia
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.4101

Abstract

Purpose: This study aims to analyze the influence of marketing content and influencers on the purchase decision of Moell baby skincare products, with brand image as a mediating variable. Methodology: This study uses a quantitative approach with a causal research design. The sampling technique uses purposive sampling with a sample of 100 people. Data were collected via a Google Form questionnaire and analyzed using smart-PLS. Result: Based on the results of the study, it can be concluded that marketing content has no effect on  the purchase decision of Moell's baby skincare products. Influencers have no influence on Moell's decision to purchase baby skincare products. Brand image affects  the purchase decision of Moell's baby skincare products. Conclusion: Brand image weakens the influence of marketing content on the purchase decision of Moell's baby skincare products and brand image can strengthen the influence of influencers on the purchase decision of Moell's baby skincare products. Limitations: This research also has limitations in the coverage of the area focused on the city of Bandar Lampung, so that future similar research can expand the scope of the research area to get better results. Contribution: marketing content and influencers because usually consumers increasingly believe that their skin condition or type is the same as the influencer so buying the recommended product and Moell skincare should always maintain the attractiveness of the influencer so that consumers always feel that the influencer who works with Moell skincare has an interesting and convincing speaking style.
Desain Kerangka Kerja Strategi Kemitraan Publik-Swasta Nasional Menuju Indonesia Emas 2045 Hermawati, Lisa; Khairani, Siti; Nova, Gitta Destalya Adrian
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.3485

Abstract

Purpose: This study aims to design a national public-private partnership strategy framework that is integrated and measurable to support the achievement of the acceeration target of Indonesia Emas 2045. Research methodology: This study uses a qualitative approach with a literature study method and in-depth interviews with practitioners in their fieds. Literature studies are used to identify theories and best practices in public-private partnerships, whie in-depth interviews are conducted to gain practical and contextual insights. The practitioners interviewed include government officials, private business actors, and public policy experts who have reevant experience in the fied of partnerships and investment. Results: The results of this study are as follows: (1) an integrated public-private partnership strategy framework that is in accordance with national needs; (2) recommendations for priority programs for public-private partnerships; (3) institutional modes that support the implementation of partnerships; (4) incentives and solutions to overcome collaboration constraints; and (5) short- and medium-term partnership action plans. In addition, the designed framework is validated by practitioners to ensure its feasibiity and suitabiity to real conditions. This research provides a strategic contribution in efforts to acceerate the achievement of Indonesia Emas 2045 through optimizing public-private partnerships, with a measurable, realistic, and implementable approach. Conclusions:  There needs to be a clear framework for cooperation that is in accordance with the needs in the field. Limitations: This study has limitations in terms of the avaiabiity of specific empirical data reated to the implementation of public-private partnership strategies in Indonesia. In addition, the validation of the framework is stil limited to the scope of interviews with practitioners so that further test implementation is needed to measure its effectiveness in various sectors. Contribution: This study contributes to business actors in the public and private sectors in realizing synergy and integrity reated to partnerships in order to test Indonesia Emas 2045.
Pengaruh IQ, Pengalaman, Perilaku & Motivasi terhadap Kinerja Pegawai Pemerintah Kabupaten Karimun Erisusanto, Roy; Satriawan, Bambang; Khaddafi, Muammar
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.3531

Abstract

Purpose: This study aims to determine the effect of intellectual intelligence, work experience, and work behavior on employee performance through work motivation of Government Employees with Technical Group Work Agreements in Karimun Regency Research methodology: Stratified Random Sampling: Used for primary sampling of 131 people from 193 Government Employees with Work Agreements in Karimun Regency. The sample was divided proportionally according to the proportions in various regional government agencies and organizations. Population: 193 Government employees with Technical Group Work Agreements. Sample: 131 employees selected as research samples. Data Collection: Using a questionnaire as a data collection tool. Data Analysis Technique: Using Partial Least Square (PLS) with SMARTPLS software for hypothesis testing and data analysis. Results: Performance is influenced by intellectual intelligence, work experience, work behavior, and work motivation by 90.9%. Work motivation is influenced by intellectual intelligence, work experience, and work behavior by 71.7%. Conclusion: The results of this study help the Karimun Regency Government manage employee performance more effectively. It was found that intellectual intelligence does not directly affect performance, so the government needs to focus more on employee behavior and experience. Limitations: This study is limited to Government Employees with Technical Group Work Agreements in the Regional Apparatus Organization of Karimun Regency. The variables studied include intellectual intelligence, work experience, and work behavior as independent variables, performance as a dependent variable, and work motivation as an intervening variable. Contribution: Work experience increases motivation, which in turn contributes to performance, allowing the government to maximize work experience through developing employee motivation.

Page 2 of 2 | Total Record : 20