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INDONESIA
Jurnal Manajemen dan Bisnis
Published by Universitas Katolik Santo Thomas
ISSN : 14120593     EISSN : 26857294     DOI : 10.54367
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen dan Bisnis (JMB), p-ISSN : 1412-0593, e-ISSN : 2685-7294, bertujuan untuk menyebarluaskan hasil penelitian di bidang ilmu manajemen dan bisnis seperti Manajemen Sumber Daya,Manajemen Keuangan, Manajemen Sistem Informasi, Manajemen Bisnis, Organisasi dan Tata Kelola serta bidang lainnya dalam Rumpun Ilmu Ekonomi Manajemen kepada para akademisi, praktisi, mahasiswa, dan pihak lain yang berminat. JMB menerima kiriman artikel yang ditulis dalam bahasa Indonesia atau bahasa Inggris. Penulis artikel harus menyatakan bahwa artikel yang dikirim ke JMB adalah belum pernah dikirim atau dipublikasikan dalam jurnal yang lain.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 312 Documents
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DARI DAPUR KE DUNIA MAYA: PEMASARAN PRODUK TATA BOGA MELALUI MEDIA SOSIAL DI MEDAN Girsang, Deddy Ray; Saragih, Vina Gabriella; Ramadhaningtyas, Chitra Annisa; Damanik, M. A. Jaya
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

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Abstract

This study discusses the role of social media as a dominant force in marketing strategies, particularly in the culinary industry in Indonesia, with a focus on the city of Medan. In recent years, the rapid growth of social media users has created significant opportunities for businesses to leverage these platforms in reaching a broader consumer base. This research refers to previous studies that show social media not only functions as a promotional tool but also as a means to build more interactive relationships between businesses and consumers. By understanding this dynamic, businesses in the culinary sector can formulate more effective marketing strategies that are responsive to consumer needs, thus enhancing their competitiveness in an increasingly competitive market. This study is expected to provide valuable insights for entrepreneurs on how to optimally utilize social media to achieve their marketing objectives.
PERAN INOVASI DAN KREATIVITAS DALAM MENINGKATKAN KEUNGGULAN KOMPETITIF UMKM DI KELURAHAN BANTAN Damanik, M. A. Jaya; Saragih, Vina Gabriela; Annisa, Chitra; Girsang, Deddy Ray
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

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Abstract

This study aims to explore the role of innovation and creativity in enhancing the competitive advantage of Micro, Small, and Medium Enterprises (MSMEs) in Bantan Village, Medan Tembung District. The research focuses on Toko Besi Sadar Jaya, which faces competition from large stores and online marketplaces. Using a qualitative approach and case study method, this study identifies the innovation and creativity strategies implemented, such as product diversification, improving customer service, and utilizing social media for promotion. The findings indicate that product and service innovation, combined with creative marketing, have a significant impact on increasing sales and competitiveness. However, challenges such as limited resources and price competition remain obstacles. This research provides practical contributions for MSME practitioners in adopting innovation and creativity strategies and offers recommendations for future researchers to expand the study to other sectors. Therefore, this study contributes to the development of literature related to innovation and competitiveness in MSMEs in Indonesia.
PENGARUH KEPUASAN KERJA, DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI PADA DINAS KOMINFO KOTA MEDAN Yudhistira, Prima; Daryana, Aditiya Pratama; Girsang, Deddy Ray; Damanik, M.A. Jaya
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

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Abstract

This study discusses issues related to low levels of job satisfaction, work discipline, and the quality of the work environment, which impact suboptimal work results and frequent delays in task completion. The purpose of this research is to analyze the effects of job satisfaction, work discipline, and work environment on employee performance at the Communication and Information Office (KOMINFO) of Medan City. This study uses a quantitative approach with a Likert scale to measure the variables being examined. Data were collected through questionnaires distributed to all permanent employees of the Medan City KOMINFO Office, totaling 56 individuals. Validity and reliability tests were conducted to ensure the accuracy of the data. Data analysis was performed using multiple linear regression, hypothesis testing, and the coefficient of determination. The results show that: (1) job satisfaction partially affects employee performance at the Medan City KOMINFO Office; (2) work discipline partially affects employee performance; (3) the work environment partially influences employee performance; and (4) simultaneously, job satisfaction, work discipline, and work environment together have a positive and significant effect on employee performance at the Medan City KOMINFO Office.
PENGARUH DISKON TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK CAMILLE BEAUTY Halimah, Elma; Musadad, Anwar
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

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Abstract

This study aims to examine the effect of discounts on purchasing decisions for Camille Beauty products. The increasing market competition demands companies to develop effective marketing strategies, one of which is through offering discounts. Based on an associative study with a quantitative approach, data were collected through online questionnaires distributed to Camille Beauty consumers. The results of the simple regression analysis showed that discounts have a significant and positive effect on purchasing decisions, with a coefficient of determination (R²) of 39.1%. This means that 39.1% of the variability in purchasing decisions can be explained by the discount variable. These findings indicate that the larger the discount offered, the higher the tendency for consumers to purchase Camille Beauty products.
TREN HEALTHY FAST FOOD : ANALISIS MODEL BISNIS DAN POTENSI PERTUMBUHAN DI ERA GAYA HIDUP SEHAT DI KOTA MEDAN Daryana, Aditiya Pratama; Saragih, Vina Gabriella; Akita, Amalia; Girsang, Deddy Ray
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

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Abstract

The trend of a healthy lifestyle is increasing among urban communities, including in Medan City, driving the growth of the healthy fast food industry. This study aims to analyze the business model and factors influencing the growth of the healthy fast food industry in Medan City using multiple regression analysis. Data were collected through a quantitative survey of 200 healthy food consumers and in-depth interviews with business owners. he findings indicate that digital marketing strategy has the most significant impact on business growth, followed by product pricing and product innovation. Healthy food businesses that optimize marketing through social media, online ordering applications, and digital promotion strategies have a greater opportunity to expand their market share. Meanwhile, although healthy food is relatively more expensive than conventional fast food, consumers are still willing to purchase if the product provides clear health benefits. Product innovation also contributes to increasing customer loyalty. The implications of this study emphasize the importance of digital marketing strategies and innovation in accelerating the growth of healthy food businesses, as well as the need for government policies to support this industry, such as incentives for healthy food entrepreneurs
MOTIVASI DAN RETENSI SUMBER DAYA MANUSIA KESEHATAN DI DAERAH TERPENCIL DI INDONESIA Pasaribu, Karl Frizts; Panjaitan, Jenita Oktavia; Akita, Amalia; Girsang, Deddy Ray
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

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Abstract

The availability of healthcare workers in remote areas is a major challenge within the healthcare system in Indonesia. This study aims to analyze the motivation factors and retention strategies of healthcare workers in remote regions through a systematic literature review method. A total of 21 relevant scientific articles were analyzed to understand the factors influencing the motivation and retention of healthcare workers. The study results show that healthcare workers' motivation is influenced by financial incentives, career development, as well as social and work environment factors. Policies such as the Nusantara Sehat Program and special capitation have helped improve the distribution of healthcare workers, although there are still challenges in their implementation. Non-financial factors, such as job satisfaction and support, also play a role in the sustainability of healthcare workers in remote areas. Therefore, more comprehensive policies are needed to ensure the sustainability of programs and the equitable distribution of healthcare workers across Indonesia.
PENGARUH HUBUNGAN INTERPERSONAL DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI DENGAN MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING (STUDI PADA KPKNL YOGYAKARTA) Hidayah, Afid Khatul; Subkhan, Muhammad
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

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Abstract

The following study aims to find the influence of interpersonal relationships and the work environment on employee performance by work motivation as an intervention variable at KPKNL Yogyakarta. Quantitative method with a population of 58 respondents. The sample was utilized through a saturated sample technique with SEM (Structural Equation Modeling) analysis. The research conclusions can be concluded that: (1) interpersonal relationships have an influence on employee performance (2) interpersonal relationships have an influence on work motivation (3) the work environment has no influence on employee performance (4) the work environment influences work motivation (5) work motivation has no influence on employee performance (6) work motivation is not proven as an intervening variable between the influence of interpersonal relationships on employee performance and (7) work motivation is not proven as an intervening variable between the influence of the work environment on employee performance.
PENGARUH GREEN ACCOUNTING MELALUI PENGELOLAAN LIMBAH DAN EFISIENSI ENERGI TERHADAP KINERJA KEUANGAN PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) Sulistiyana, Fitri; Trihastuti, Adiati
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

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This research is conducted to analyze the impact of Green Accounting implementation through Waste Management and Energy Efficiency on the financial performance of manufacturing companies listed on the Indonesia Stock Exchange (IDX). Green Accounting has become an important focus in the business world as it integrates environmental aspects into corporate financial reporting to support business sustainability. This study uses a quantitative research method and secondary data obtained from the financial statements and sustainability reports of manufacturing companies in the consumer goods sub-sector listed on the IDX for the period 2020-2023. The independent variable (X) used is Green Accounting, measured through waste management and energy efficiency, while the dependent variable is financial performance, measured using Return on Assets (ROA), Return on Equity (ROE), and Net Profit Margin (NPM). Data is analyzed using the Partial Least Squares (PLS) method. The results of the research show that the implementation of Green Accounting through waste management and energy efficiency has a significant impact on the company's financial performance. Effective waste management can reduce operational costs and enhance the company's reputation, while energy efficiency helps lower production costs and increase profitability. This study provides practical implications for companies to not overlook environmental aspects in business operations to achieve better financial performance while supporting sustainable development.
PENDIDIKAN KEWIRAUSAHAAN SEBAGAI VARIABEL MODERASI DALAM MEMBENTUK PERILAKU KEWIRAUSAHAAN : STUDI TEORI PERILAKU TERENCANA PADA USAHA MIKRO KECIL MENENGAH DI KOTA MEDAN Simanihuruk, Peran; Tamba, Darwis; Simangunsong, Elisabeth; Sagala, Roslinda; Sinaga, Ria Veronica
Jurnal Manajemen dan Bisnis Volume 25 No. 2 Tahun 2025
Publisher : UNIKA Santo Thomas

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This study aims to analyze the moderating role of entrepreneurship education on entrepreneurial behavior based on the Theory of Planned Behavior (TPB) among 400 MSME actors in Medan City. The data were analyzed using Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach via SmartPLS version 4. The results show that entrepreneurship education significantly moderates the influence of attitude and perceived behavioral control on entrepreneurial behavior, but does not moderate subjective norms and entrepreneurial intention. These findings highlight the importance of entrepreneurship education programs that focus on shaping positive attitudes and enhancing self-control perceptions to foster entrepreneurial behavior among MSMEs. The government and related institutions are advised to develop sustainable mentoring programs and access to capital as tangible support for MSME actors, while the entrepreneurs themselves are encouraged to actively participate in entrepreneurship training to enhance business capacity and competitiveness amid market dynamics. This study is limited to the Medan City area and relies on subjective perception data; therefore, future research is recommended to expand the geographical scope and adopt qualitative methods for deeper understanding.
PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN ONLINE DI E-COMMERCE SHOPEE PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS KATOLIK SANTO THOMAS MEDAN Munthe, Marcelino Nathanael
Jurnal Manajemen dan Bisnis Volume 25 No. 2 Tahun 2025
Publisher : UNIKA Santo Thomas

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The purpose of this study is to analyze the Influence of Product Quality, Price, and Promotion on Online Purchasing Decisions in Shopee E-Commerce on Students of the Faculty of Economics and Business, Santo Thomas Catholic University, Medan. The population in this study were all students at the Faculty of Economics and Business, Santo Thomas Catholic University, Medan, Management Study Program who used Shopee e-commerce in the last 3 months (February - April 2025) with a minimum online purchasing frequency of 1 time or more during the last 3 months, namely 211 respondents. The sampling technique in this study was the Non-probability Sampling technique with the determination of the number of research samples based on the Slovin formula approach so that a sample of 138 respondents was obtained. The data analysis technique used was multiple linear regression analysis with hypothesis testing using the t test and F test at = 5%, with first conducting validity, reliability and classical assumption tests. The results showed that product quality did not have a significant effect on online purchasing decisions. Price and promotion had a positive and significant effect on online purchasing decisions and the variables of product quality, price, and promotion together had a significant effect on online purchasing decisions. Variations in purchasing decisions can be explained by variations in product quality, price, and promotion, amounting to 63.4 percent, while the remaining 36.6% is explained by other variables outside this study

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