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Dynamic Management Journal
Published by Universitas Muhammadiyah Tangerang
ISSN : -     EISSN : 25802127     DOI : http://dx.doi.org/10.31000/dmj
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Dynamic Management Journal (e-ISSN 2580-2127), adalah jurnal akademis yang dipublikasikan oleh Program Studi Manajemen, Universitas Muhammadiyah Tangerang, Indonesia. Dynamic Management Journal merupakan sarana bagi dosen, peneliti, ataupun praktisi manajemen untuk mempublikasikan hasil dari penelitiannya. Ruang lingkup penelitian ini membahas kajian terkait dengan bidang Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan, dan Manajemen Operasional
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 252 Documents
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STRATEGIC LEADERSHIP, INTELLECTUAL CAPITAL, MARKETING ORIENTATION, INNOVATION AND CORPORATE PERFORMANCE: A COMPREHENSIVE MODEL FOR AIRLINES INDUSTRY Rifandi, Yandri Ahmad; Sazly, Syukron; Islami, Vina; Heirunissa, Heirunissa
Dynamic Management Journal Vol 8, No 4 (2024): October
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i4.12719

Abstract

This study explores the interconnections among strategic leadership, intellectual capital, marketing orientation, innovation, and corporate performance within the airline industry, focusing on PT Garuda Indonesia and PT AirAsia Indonesia. Both airlines demonstrated remarkable recovery from the COVID-19 pandemic, evidenced by significant revenue growth and increased passenger numbers in 2023. Garuda Indonesia's revenue surged to USD 2.93 billion, while AirAsia reported a 75.24% revenue increase to Rp 6.62 trillion. Despite these gains, both airlines faced challenges in aligning aggressive marketing initiatives with operational efficiency, emphasizing the importance of strategic leadership in fostering innovation and managing costs. The research highlights the critical role of human capital in driving innovation and organizational effectiveness. It argues that a strong marketing orientation is essential for meeting customer needs and gaining competitive advantage. To optimize performance, the study recommends that airline executives invest in employee training, adopt a customer-centric approach, and encourage interdepartmental collaboration. Furthermore, leveraging data analytics and monitoring market trends will enable proactive decision-making, ensuring that airlines remain responsive to industry dynamics. In conclusion, this research underscores the intricate connections among strategic leadership, intellectual capital, marketing orientation, innovation, and corporate performance in the airline industry. It highlights that prioritizing human capital development fosters a culture of continuous improvement and creativity, which is essential for adapting to market fluctuations and achieving sustainable growth. A strong marketing orientation allows airlines to align their services with customer demands, enhancing satisfaction and loyalty, which in turn drives corporate performance.
THE EFFECT OF FINANCIAL LITERACY, SELF-EFFICACY ON RISK CREDIT BEHAVIOR AMONG STUDENTS OF THE UNIVERSITY OF MUHAMMADIYAH SURAKARTA Lestari, Niya Langgeng; Imronudin, Imronudin
Dynamic Management Journal Vol 8, No 4 (2024): October
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i4.12587

Abstract

This study aims to determine the effect of financial literacy, self-efficacy on risky credit behavior among students of Universitas Muhammadiyah Surakarta. The research method was carried out using a quantitative method with a sample of 150 respondents. The analysis of the research test used SmartTPLS. The results of the study showed that financial literacy had a positive impact on their risky credit behavior. In addition, selfefficacy mediates financial literacy's effect on risky credit behavior
THE EFFECT OF PAID ADS ON SKINCARE SALES ON FACEBOOK MARKETPLACE Pakpahan, Arnolt Kristian; Chandra, Kristian; Nilawati, Yuana Jatu
Dynamic Management Journal Vol 8, No 4 (2024): October
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i4.12586

Abstract

Globalization is an event that thins the borders between countries and involves trade, tourism, culture, knowledge, and global relations. This study uses a descriptive qualitative approach, case study, and naturalistic approach, which require humans as research subjects. Facebook failed to attract skincare customers. The results of the interview with users of the skincare product show that they use ordinary unframed photos, which makes the photos look simple and not very appealing. Furthermore, the strategy for writing the posts only uses calls to action (CTAs) without additional elements like location or links that could attract customers. The novelty in this study combines the S-O-R theory with the depth interview technique in exploring the use of social media. The implications of this study are expected to provide marketing managers with a deeper understanding of the influence of paid advertising on product sales.
THE EFFECT OF CURRENT RATIO, DEBT TO EQUITY RATIO, AND RETURN ON ASSET ON THE STOCK PRICE OF PT FAST FOOD INDONESIA Tbk Shafa, Adinda Kamila; Herlinawati, Erna
Dynamic Management Journal Vol 9, No 1 (2025): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i1.13120

Abstract

The study aims to analyze the effect of Current Ratio (CR), Debt to Equity Ratio (DER), and Return On Asset (ROA) on the Share Price of PT Fast Food Indonesia Tbk for the period 2014-2023. The research method used is quantitative with descriptive and verification approaches, and uses secondary data obtained from the company’s annual financial statement. Stock prices experienced significant fluctuations with a decrease that occured due to the COVID-19 pandemic and the issues of boycott conflicts that affected the company’s performance. The decrease in CR and the increase in DER reflect unhealthy financial conditions, while fluctuations in ROA indicate the effectiveness of unstable asset utilization. The analysis results show partially that CR, DER, and ROA do not have a significant influence on the Share Price. However, simultaneously shows that CR, DER, and ROA have a significant effect on Stock Price.
THE ROLE OF THE CAPTURE FISHERIES DIVISION OF THE DELI SERDANG REGENCY FISHERIES SERVICE IN MEETING THE NEEDS OF THE FISHING COMMUNITY Handani, Mira; Nasution, Annio Indah Lestari
Dynamic Management Journal Vol 9, No 1 (2025): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i1.13273

Abstract

Penelitian ini mengkaji peran Bidang Perikanan Tangkap Dinas Perikanan Deli Serdang dalam memenuhi kebutuhan masyarakat nelayan, dengan fokus pada evaluasi efektivitas program yang ada, identifikasi hambatan pelaksanaan, dan dampak nyata dari kebijakan yang dilaksanakan. Metodologi yang digunakan meliputi observasi lapangan dan wawancara mendalam dengan para pemangku kepentingan utama. Hasil penelitian menunjukkan bahwa program yang dilaksanakan telah memberikan kontribusi terhadap peningkatan produktivitas dan pendapatan nelayan melalui penyediaan alat tangkap modern dan pelatihan pengelolaan sumber daya. Namun, kendala yang signifikan seperti keterbatasan anggaran, kurangnya kesadaran nelayan, dan dampak perubahan iklim menghambat efektivitas program secara keseluruhan. Penelitian ini menyarankan peningkatan kolaborasi dengan lembaga lain, penguatan pendidikan dan sosialisasi, dan pemberian dukungan keuangan yang lebih besar bagi nelayan. Implikasi dari penelitian ini diharapkan dapat membantu dalam mengembangkan kebijakan yang lebih efektif dan berkelanjutan untuk mendukung kesejahteraan nelayan.
THE COMPANY'S STRATEGY TO REDUCE LOSSES DUE TO FOREIGN EXCHANGE RATES Kaswoto, Junet; Sunaryo, Dede; Fitriana, Amalia Indah
Dynamic Management Journal Vol 9, No 1 (2025): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i1.13308

Abstract

Foreign exchange rate fluctuations can cause significant impacts for companies doing business internationally. Losses resulting from fluctuations in the exchange rate can cause uncertainty and lower the company's profits. Therefore, it is important for companies to adopt effective strategies in reducing foreign exchange rates. This study examines various strategies that can be used by companies to reduce losses due to foreign exchange rates. These strategies include static hedging such as the use of forward and options contracts, as well as dynamic hedging approaches that involve active management of hedged positions. In the context of PT. X in Banten Indonesia, the use of static hedging in the form of forward contracts can provide protection against exchange rate fluctuations associated with the company's international transactions. A dynamic hedging approach can also be an effective option for companies to optimize their protection against exchange rate risk. The results of the study show that the use of the hedging strategy implemented by PT. X in Banten can help companies reduce losses due to fluctuations in foreign exchange rates, especially dollars, and can improve the company's financial stability. The results of the analysis of forward hedging data conducted in certain periods show that there are (positive) gains in 2021 and 2022, and losses (negative) in the difference between the results of the forward hedging and the actual BI exchange rate at the time of maturity in 2023 in a few months. 
Work Engagement of PT SPSR’s Employees in Relation to Work Load and Work Discipline Nursanti, Tinjung Desy; Guna, Adhi
Dynamic Management Journal Vol 9, No 1 (2025): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i1.13012

Abstract

The concept of work engagement is of paramount importance for organizations, since it represents the degree of emotional connection and dedication that employees exhibit towards their work. This phenomenon is distinguished by the manifestation of affirmative energy, fervor, unwavering focus, and a perception of being motivated while engaging in designated duties. The purpose of this study is to investigate the level of work engagement at PT SPSR and see if it is influenced by workload or work discipline. This study is classified as a population study as it has a sample size of 56 permanent employees from PT SPSR who were selected as research respondents. Data is collected through the administration of questionnaires using the Google Form platform. The chosen analytical approach involves the utilization of Structural Equation Modeling (SEM) with the implementation of the SmartPLS 4 methodology. The utilization of this approach can be attributed to the constrained pool of participants and the need to streamline the procedure by eliminating the need for traditional assumption testing. The results suggest that there exists a non-significant and inverse correlation between workload and work engagement. On the contrary, there exists a robust and statistically significant correlation between work discipline and job engagement.
THE INFLUENCE OF ORGANIZATIONAL CULTURE AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE AT PT. RODALINK INDO TAMA Gunawan, Yanthi Meitry; Purwaningsih, Nining; Wahyudi, Dicky
Dynamic Management Journal Vol 9, No 1 (2025): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i1.12979

Abstract

This study aims to determine the influence of Organizational Culture and Work Motivation on Employee Performance at PT. Rodalink Indo Tama (in the South Tangerang area). This study uses a quantitative approach. The population in this study is employees of PT. Rodalink Indo Tama (in the South Tangerang area) has a total of 60 employees, and samples were taken from the entire population. The sampling technique in this study uses non-probability (saturated sampling). The data source in this study uses primary data with observation, interview and questionnaire dissemination techniques measured by the Likert Scale, then processed using SPSS version 26. The results of this study show that partially, the variable of Organizational Culture has a positive and significant effect on employee performance, which is shown with a tcal value of 7.854>ttable 2.001 with a significant value of 0.000 (sig 0.000< α 0.05). For the variable of Work Motivation partially has a positive and significant effect which is shown by a tcal value of 10.554>ttable 2.001 with a significant value of 0.000 (sig 0.000< α 0.05). Simultaneously, Organizational Culture and Work Motivation have a positive and significant effect on Employee Performance shown by a value of Fcal 70.077 > Ftable 3.16 with a sig of 0.000 (sig 0.000 < 0.05).
THE INFLUENCE OF CURRENT RATIO, DEBT TO ASSETS RATIO, AND DEBT TO EQUITY RATIO ON RETURN ON ASSETS AT PT UNILEVER INDONESIA Tbk Dewi, Nadira Aulia Setia; Herlinawati, Erna
Dynamic Management Journal Vol 9, No 1 (2025): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i1.13121

Abstract

This study aims to determine the effect of the Current Ratio (CR), Debt to Assets Ratio (DAR), and Debt to Equity Ratio (DER) on Return On Assets (ROA) at PT Unilever Indonesia Tbk during the period 2014-2023. This research is motivated by the challenges faced by the company, including the impact of the COVID-19 pandemic and the potential for boycotts. The research method used is quantitative with a descriptive and verificative approach. Data were taken from the company's annual financial statements and analyzed using IBM SPSS 26. The research results show that partially, CR and DAR do not have a significant effect on ROA, while DER has a significant negative effect on ROA. Simultaneously, CR, DAR, and DER have a significant effect on ROA. The coefficient of determination of 95.5% indicates that the variables CR, DAR, and DER explain most of the variability in ROA, with 4.1% influenced by other factors.
THE MEDIATING EFFECT OF PROFITABILITY ON LIQUIDITY AND CAPITAL STRUCTURE ON COMPANY GROWTH: EMPIRICAL EVIDENCE FROM JAKARTA ISLAMIC INDEX (JII) COMPANIES Arisnawati, Nur Fani; Utami, Yunita Lisnaningtyas
Dynamic Management Journal Vol 9, No 1 (2025): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i1.13419

Abstract

The purpose of this study was to determine the mediating effect of profitability on liquidity and capital structure on company growth with empirical evidence from the Jakarta Islamic Index (JII). The research used is the quantitative method. The subjects used 17 companies listed JII for 2021-2023. The data analysis used is path analysis, hypothesis testing, the coefficient of determination, path calculation, and the Sobel test. The results of the study are that the liquidity variable (X1) on profitability has no effect and is not significant. The liquidity variable (X1) on profitability has no effect and is not significant. The liquidity variable has no effect on company growth and is not significant. Capital structure variable has no effect on company growth and is not significant. Profitability variable has a positive and significant effect on company growth. Profitability variable cannot affect the relationship between liquidity (X1) and profitability. Profitability variable cannot mediate the effect of capital structure variable on company growth.

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