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Kontigensi: Jurnal Ilmiah Manajemen
Published by Universitas Pasundan
ISSN : 20884877     EISSN : 25280139     DOI : -
Core Subject : Economy, Science, Education, Social, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences
The scope of Kontigensi: Jurnal Ilmiah Manajemen journal covering the field Business and Management. Topic related to these fields can be Business and Management, entrepreneurship, finance, and financial services, human resource management, marketing, industrial relations, insurance, intellectual property management, international business, logistics, management information systems, management and communication, management, and strategy, marketing, production, operations and manufacturing management, public and non-profit management, quality control, taxation management, technological change, and other related topics. Research articles, conceptual papers, case studies, and all of the aspects are acceptable.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 453 Documents
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The Influence of Business Strategy and Proactiveness on The Marketing Performance of Kelulut Honey on Msmes in Banjarmasin Sulastini, Sulastini; Maskur, Maskur; Husnurrofiq, Husnurrofiq; Surya, Adhi
Kontigensi : Jurnal Ilmiah Manajemen Vol 12 No 2 (2024): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v12i2.589

Abstract

The background is the Marketing Performance of MSMEs. Currently, many problems arise related to the Marketing Performance of MSMEs. Therefore, problems related to performance need to find a solution. Focus on two issues, namely (1) Is there an influence of Business Strategy on MSME Marketing performance, and (2) Is there a Proactive influence on MSME Marketing performance. Research conducted on companies includes Anttila J., Jussila K., 2018, Ramayah T., The long-term objectives of previous research have focused on Business Strategy and Proactivity issues regarding Marketing Performance. Meanwhile, this research focuses on research conducted in Banjarmasin MSMEs. Specific targets to be achieved. Analyze and determine the influence of partially significant Business and Proactive Strategy on MSME Marketing Performance. Analyze and determine the influence of partially significant Proactive Strategy on MSME Marketing Performance. Based on the researcher's observations, the problem is that the Business Strategy and Proactivity in MSME Marketing Performance are not yet optimal. This research method uses a quantitative approach. The number of samples taken was 48 respondents using a saturated sampling technique. The data collection technique uses a questionnaire, while data analysis uses Smart PLS. The results of the research show that there is a significant influence of Business Strategy (X1), on the marketing performance of MSMEs. And there is a significant influence of Proactivity (X2), on the marketing performance of MSMEs. This research is explanatory research, namely testing the influence between Business Strategy variables. (X1), Proactive (X2), while the dependent variable is MSME Marketing Performance (Y), Data collection techniques used by researchers, namely Interviews, Questionnaires, Documentation. and Hypothesis Testing The proposed activity plan in the research aims to provide information that better interactions and relationships are actually a side effect of providing space for MSMEs to be competitive and proactive while still being able to accommodate existing problems.
Analysis Mix Marketing : Building an Attractive Destination Image in SoE City Watu, Engelbertus Glory Christy; Fallo, Apryanus; Lopes Amaral, Maria Augustin; Ketmoen, Adrianus
Kontigensi : Jurnal Ilmiah Manajemen Vol 12 No 2 (2024): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v12i2.590

Abstract

This research aims to explore the relationship between marketing mix, memorable tourism experience (ME), destination image, tourist satisfaction, and intention to return to the destinations of Oetune Beach, Oehala Waterfall, and Bu'at Recreation Park. The research method uses a quantitative approach by distributing questionnaires to a sample of tourists visiting the destination. The results of the analysis show that marketing mix, ME, and destination image have a significant effect on tourist satisfaction. Apart from that, destination image also has a direct influence on intention to visit again, while tourist satisfaction acts as a mediator between the marketing mix, ME, and destination image variables and intention to visit again. The practical implication of these findings is the need for holistic destination management, with a focus on improving the quality of tourism experiences and building a positive destination image through effective marketing strategies.
The Influence of Service Quality, Word of Mouth, Patient Physician Trust on Revisit Intentions Mediated by Patient Satisfaction in Primaya Hospital Patients Abutar, Ariestra Utami; Dewi Sri Surya Wuisan
Kontigensi : Jurnal Ilmiah Manajemen Vol 12 No 2 (2024): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v12i2.591

Abstract

This research was conducted to determine the influence of service quality, word of mouth, patient-physician trust on revisit intention which is mediated by patient satisfaction in Primaya Sorowako Hospital patients. This research is quantitative and was conducted cross-sectionally. The total sample was 119 patients. The sample was selected using non-probability sampling, namely purposive sampling. Research data was taken using Google form media with five answer choices. The data analysis method uses PLS-SEM. The results of this study found that service quality had no effect on revisit intention. Word of mouth has a positive effect on revisit intention. Patient physician trust has no effect on revisit intention. Patient satisfaction has a positive effect on revisit intention. Service quality has a positive effect on patient satisfaction. Word of mouth has a positive effect on patient satisfaction. Patient physician trust has no effect on patient satisfaction. Patient satisfaction fully mediates the positive influence of service quality on revisit intention. Patient satisfaction partially mediates the positive influence of word of mouth on revisit intention. Patient satisfaction does not mediate the influence of patient physician trust on revisit intention. The hospital can increase revisit intention by making patients feel satisfied through the various services provided at the hospital, longer consultation times, faster waiting hours, more attention given by hospital staff. Suggestions for further research could be expanded to several other hospitals in the Sorowako area and surrounding areas. Further research can also add other factors that cause high and low patient revisit intention, such as price perceptions and hospital image.
Financial Report Analysis Based On Liquidity, Profitability, Solvency, And Activity Ratio PT. Mitra Adiperkasa Tbk Period 2022-2023 Ramadhan, Yanuar; Josephin Cornellius; Yani Ariwibowo; Herman Prasetyo; Widy Maulana Iqbal
Kontigensi : Jurnal Ilmiah Manajemen Vol 12 No 2 (2024): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v12i2.594

Abstract

This research aims to analyze the financial performance of PT. Mitra Adiperkasa Tbk during the 2022-2023 period uses liquidity, profitability, solvency, and activity ratios. The data used are company financial reports obtained from existing websites. The analysis results show that the company's liquidity ratio experienced a slight decline during the research period, but was still above the average industry standard. The company's profitability ratio fluctuates, with a decrease in 2022 and a slight increase in 2023. The company's solvency ratio shows a healthy and stable financial condition, with a slight increase during the research period. The company's activity ratio shows a stable trend, with a slight decline in 2023. Overall, the financial performance of PT. Mitra Adiperkasa Tbk during the 2022-2023 period is considered quite good. The company has sufficient ability to meet its short-term obligations but needs to increase its profitability. The company has a healthy and stable financial condition and can manage its assets efficiently.
Application of Customer Value to Increase Perceived Value through Special Business Request Marketing Program Simanullang, Lusiana; Marsasi, Endy Gunanto
Kontigensi : Jurnal Ilmiah Manajemen Vol 12 No 2 (2024): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v12i2.600

Abstract

This research was conducted at PT Telkom Indonesia, a company engaged in telecommunications, to evaluate the implementation of the Special Business Request (SBR) marketing program in increasing perceived value by customers. The SBR program is an initiative that offers discounts on large projects to strengthen cooperation with government customers. This research uses a qualitative descriptive method, collecting data from the company through in-depth interviews, observation, documentation, and secondary data. The evaluation was conducted on the effectiveness of the SBR program in increasing customer satisfaction and perceived value, using customer value theory, which emphasizes the difference between the benefits obtained by customers and the costs they incur. The results showed that the SBR program effectively increased customer perceived value, helping PT Telkom Indonesia win significant projects and strengthening long-term relationships with government customers. Recommendations are given to refine the program and introduce more personalized marketing strategies based on individual customer needs to achieve optimal results.
Analysis Of Customer Loyalty Which Is Formed by Service Quality Dimensions Using Reflective Indicators Himawan, Erry
Kontigensi : Jurnal Ilmiah Manajemen Vol 12 No 2 (2024): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v12i2.601

Abstract

The Alfamart minimarket in the city of Surabaya is the subject of this case study investigation. The reason behind the author's research was to investigate the impact of service quality aspects on customer loyalty through the use of reflecting indicators. 180 respondents provided the primary data, which was graded on a level 5 Likert scale. Subsequently, the statistical package program for social sciences, version 26, was used to process the data (SPSS 26). The author's hypothesis was tested at α 0.05 and is based on theories and other prior investigations. The data processing results indicate that the independent variables related to service quality have a significant impact on customer loyalty both partially and simultaneously (simultaneously), although the degree of correlation between the independent and dependent variables is either normal or moderate. It is also evident from the data processing findings that the reliability variable is the most dominating variable, with the independent variable contributing 75.5% to the dependent variable. The research's consequences may offer empirical support for the two categories of factors examined. Practically speaking, modern market business people can also utilize it as reference material.
Focus Study on Motivation and Entrepreneur Intention: A Literature Review from Scopus Database Arika, Deki; Mulyadi, Hari; Nuryanti, B Lena
Kontigensi : Jurnal Ilmiah Manajemen Vol 12 No 2 (2024): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v12i2.604

Abstract

This literature review investigates the relationship between motivation and entrepreneurial intention based on data sourced from the Scopus database. Entrepreneurship plays a critical role in economic development and innovation; thus, understanding the motivations behind entrepreneurial intentions is essential. This study systematically reviews 15 relevant documents retrieved using the keywords "Motivation AND Entrepreneur Intention," to synthesize findings from various research perspectives. The review highlights significant fluctuations in research trends over the years, indicating periods of increased interest aligned with economic and social developments, such as the post-COVID-19 era. The analysis reveals that most research is concentrated in Business, Management, and Accounting, with notable contributions from Social Sciences and other multidisciplinary areas. Key themes identified include the impact of social and technological factors on entrepreneurial intentions, variations in motivational factors across different contexts, and the role of entrepreneurship education. The findings suggest that while the research landscape is diverse, there is a need for further exploration into the nuanced and context-specific factors influencing entrepreneurial motivation and intention. This review provides a comprehensive overview of current trends and gaps in the literature, offering valuable insights for policymakers, educators, and future researchers.
Analysis Of Differences in Financial Distress Levels Between the Property & Real Estate Sub-Sector Industry and The Building Construction Sub-Sector Industry Lestari, Lestari; Erdiana, Atty
Kontigensi : Jurnal Ilmiah Manajemen Vol 12 No 2 (2024): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v12i2.606

Abstract

This study investigates how the building construction industry in Indonesia Stock Exchange differs from the property and real estate industry in terms of financial bankruptcy rates. The population of this study is the property and real estate sub-sector and the building construction sub-sector in Indonesia Stock Exchange. The general objective of this study is to identify financial distress in the property & real estate and building construction industries and the level of financial distress of the property & real estate sub-sector and building construction sub-sector as a picture of the level of bankruptcy of the industrial group. While the specific objective is that companies can anticipate early and immediately make improvements in asset management and company financing. The results of this study can also be used as a reference for investors to restructure their investment portfolios with more accurate portfolio return estimation calculations. This study uses a purposive sampling method, with the consideration or criteria that the companies studied are companies that publish financial reports in 2022 and 2023 at least Q3. To measure the level of financial distress of the two industrial sub-sectors, the Springate (S-Score) analysis model is used with the Independent Sample T Test analysis technique. The results of this study indicate that there is no significant difference in financial distress in the property & real estate and building construction industries that go public on the Indonesia Stock Exchange.
The Influence Of Lifestyle, Brand Image And Brand Equity On The Purchase Decision Of Thrift Store In Yogyakarta Lingga, Bakas Anja; Lukatiningsih, Ambar; Maharani, Bernadetta Diansepti
Kontigensi : Jurnal Ilmiah Manajemen Vol 12 No 2 (2024): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v12i2.607

Abstract

This study aims to determine the influence of lifestyle, brand image, and brand equity on the purchase decision of thrift stores in Yogyakarta. The study population and sample consisted of 70. Data collection is carried out through the use of questionnaires; this method will be used by researchers to obtain data on the influence of lifestyle, brand image, and brand equity on thrift store purchase decisions in Yogyakarta. Furthermore, classical assumption tests such as normality, heteroscedasticity, and multicollinearity are carried out to ensure the suitability of the data with the assumptions required in regression analysis. The hypothesis results were obtained from analysis using T, F, and R2 tests using SPSS software version 23. From these results, it was concluded that lifestyle variables had no effect on the decision to purchase Thrift Store in Yogyakarta, brand image variables had a positive and significant effect on the decision to purchase Thrift Store in Yogyakarta, variable brand equity had a positive and significant effect on Thrift Store in Yogyakarta. Variables lifestyle, brand image, and brand equity together effect the purchase decision of Thrift Store in Yogyakarta.
Organizational Commitment As A Mediating Variable Of The Influence Of Organizational Climate On Employee Performance Julindrastuti, Dijah; Karyadi, Iman
Kontigensi : Jurnal Ilmiah Manajemen Vol 12 No 2 (2024): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v12i2.608

Abstract

Organization is one of the places needed by an employee to develop their skills and also as a place to meet needs. In running its operations, the existence of an employee is one of the factors that greatly determines the success of an organization. An organization that is able to provide a good work climate and has a good commitment will be able to bring comfort in working so that it will have a good influence on employee performance. Good employee performance will have a positive impact on the success of the organization. Creating a sense of comfort in working can be done in various ways, including by paying attention to employee needs, appreciating employees, establishing good cooperation with employees. In addition to a sense of comfort or also called a good organizational climate, there is a good commitment in running the company. Good organizational commitment will also make employees work well because they have confidence and trust in the company. Researchers are interested in conducting research entitled "Organizational commitment as a mediating variable in the influence of organizational climate on employee performance". The population used in this study were non-educational employees at a college "X". The sample taken in the study was 50 non-educational employees who had a minimum work period of 20 years. This sampling technique used purposive sampling. To answer the hypothesis in the study, the SEM analysis technique was carried out using AMOS 16.0 where this technique was used to determine the role of organizational commitment as a mediating variable. The results of this study are that organizational climate has a significant effect on organizational commitment with a result of 0.027, organizational climate does not affect employee performance with a result of 0.183, organizational commitment affects employee performance with a result of 0.008 and organizational commitment is able to mediate organizational climate and employee performance by 2.478> 1.96.

Page 38 of 46 | Total Record : 453

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