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Journal of Economics and Business Letters
Published by PRIVIETLAB
ISSN : 27988651     EISSN : 27984885     DOI : -
JEBL: Journal of Economics and Business Letters is an open access, six-annually peer-reviewed international journal published by PRIVIETLAB. It provides an avenue to academicians, researchers, managers and others to publish their research work that contributes to the knowledge and theory of Economics and Business related disciplines. JBEL is published six a year. Publisher of Open Access Journals & Books designed to make it easy for worldwide researchers to discover leading-edge scientific research. Working closely with the global scientific community has been at the heart of our book and journal publishing activity. With a portfolio including journals, books, conference proceedings, we focus on Economics, Business, Finance, Management, Accounting, E-Business, and many more. PRIVIETLAB also publishes on behalf of other scientific organizations and represents their needs and those of their members. With worldwide impact, we support researchers, librarians and societies in their endeavours. PRIVIETLAB is an international center for supporting distinguished researchers, teachers, scholars and students who are researching various areas of Business, Science, and Technology. PRIVIETLAB wishes to provide good chances for academic and industry professionals to discuss recent progress in various areas of Business, Science, and Technology. PRIVIETLAB organizes many international conferences, symposia and workshops every year, and provides sponsor or technical support to researchers who wish to organize their own conferences and workshops.
Articles 154 Documents
The impact of employee rewards on employee motivation: Toxic environment as a moderating variable Mdhlalose, Dickson
Journal of Economics and Business Letters Vol. 5 No. 1 (2025): February 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v5i1.350

Abstract

Employee rewards are crucial for motivating and recognizing organizational contributions. However, organizations frequently overlook the elements (financial and non-financial rewards) that motivate employees. Most organizations lack tools and tactics to motivate employees, and the worst part is that a toxic work environment demotivates employees. This study aimed to investigate and understand how employee rewards affect motivation in a toxic environment as a moderating variable. Exploratory research was conducted for this review. Information was gathered from online publications, dissertations, online databases, and books relevant to the topic. Financial benefits are the most effective motivator for most employees; however, selected individuals are driven by intrinsic rewards. Money alone is not always sufficient to motivate employees. Regardless of these benefits, a hostile work environment motivates employees. To foster a healthy work environment, organizations must train managers and staff in professionalism, fairness, positivism, and workplace culture. Employees or managers acting toxically toward other staff members should be addressed immediately. This study emphasizes the value of reward systems in a nontoxic workplace. Organizations can promote greater job satisfaction, which in turn lowers absenteeism and increases employee motivation levels, ultimately boosting total economic production by eliminating the toxic aspects that may impair motivation.
The influence of debt to asset ratio, total asset turnover, and net profit margin on return on assets in the Banking Subsector listed on the Indonesia Stock Exchange (2019-2022) Hasanatun, Umi; Saragi, Melisa Bella; Tailisha, Wenny; Angelyn, Delysia; Helman, Helman; Yunita, Mella
Journal of Economics and Business Letters Vol. 5 No. 1 (2025): February 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v5i1.388

Abstract

This study investigates the impact of the debt-to-asset ratio (DAR), Total Asset Turnover (TATO), and Net Profit Margin (NPM) on the financial performance of banking companies listed on the Indonesia Stock Exchange (IDX) during the period 2019–2022. Return on Assets (ROA) is used as the dependent variable to measure profitability. Drawing on secondary data from 27 purposively selected banks over four years, this study employs multiple linear regression analysis supported by classical assumption tests to ensure model robustness. The results show that DAR has a significantly negative effect on ROA, indicating that excessive leverage can undermine asset-driven profitability. Conversely, both TATO and NPM exert significant positive effects on ROA, suggesting that efficient asset utilization and strong cost control are key drivers of financial performance in the banking sector. The findings also reveal that DAR, TATO, and NPM jointly explain 97% of the variation in ROA, highlighting the integrated influence of capital structure, operational efficiency, and profit-margin management. This study contributes to the literature by offering a post-pandemic assessment of profitability drivers in the Indonesian banking context and provides practical implications for bank managers, regulators, and investors aiming to optimize performance in an increasingly digitized and regulated environment.
Influence of compensation and burnout on performance at the Papua Province Central Statistics Agency Suyoto, Suyoto; Hidayah, Zainur; Maharani, Anita
Journal of Economics and Business Letters Vol. 4 No. 4 (2024): August 2024
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v4i4.391

Abstract

Often organizations make compensation the only main variable in pursuing employee performance targets, but they forget about excessive workloads that cause burnout to employees. Our study aims to test and analyze the effect of compensation and burnout on employee performance at the Central Bureau of Statistics of Papua Province. The analysis used by the researcher is a multiple regression model analysis technique, namely, to predict how compensation and burnout affect employee performance at the Papua Province Central Statistics Agency, by connecting compensation variables (X1) and burnout (X2) to performance variables (Y). The research instrument was tested using Validity and Reliability Tests. This study found that compensation influenced performance, while Burnout was not proven to influence performance. From this study we have provided empirical findings in the use of burnout variables in influencing employee performance. These findings are interesting because research is still rarely conducted in Papua, and this is the first-time research has been conducted with the Burnout variable in the BPS work unit of Papua Province.
Fostering student entrepreneurship through a holistic ecosystem approach in higher education Mahfud, Imam
Journal of Economics and Business Letters Vol. 5 No. 3 (2025): June 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v5i3.414

Abstract

Entrepreneurship has emerged as a strategic instrument for economic development and employment generation, particularly among youth in developing countries, such as Indonesia. In the context of higher education, university students represent a promising demographic with digital literacy, academic knowledge, and broad social networks. However, their entrepreneurial potential remains underutilized because of various structural and individual-level challenges, including limited business management skills, inadequate institutional support, and insufficient access to capital. This study explores multidimensional strategies to cultivate entrepreneurship among university students by analyzing the roles of higher education institutions, digital technology adoption, financial support mechanisms, and cross-sector collaboration. Using a qualitative descriptive methodology, this research draws upon secondary data comprising policy documents, academic literature, university program reports, and case studies. Thematic analysis reveals four strategic pillars: the integration of entrepreneurship education into formal curricula; utilization of digital platforms for business growth; enhancement of student access to financial capital; and the formation of collaborative ecosystems involving universities, industry, and government. The study underscores the importance of embedding entrepreneurship as a core academic and institutional priority and proposes a holistic model to transform students into job creators. These findings provide practical insights for policymakers, educators, and private sector actors aiming to accelerate youth-led entrepreneurship in Indonesia’s higher-education landscape.
The influence of discounts, live online shopping on TikTok on purchasing decisions through product quality : (Case study of @camille beauty skincare products in DKI Jakarta Province) Mailani, Indah; Maftuchach, Viniyati; Wati, Lela Nurlaela
Journal of Economics and Business Letters Vol. 5 No. 3 (2025): June 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v5i3.481

Abstract

Advancement of digital technologies, internet usage is experiencing substantial growth. Technological advancement has significantly transformed contemporary commercial systems, especially free trade facilitated by electronic platforms (e-commerce). This study seeks to examine the impact of discounts and live shopping on TikTok on the purchasing decisions for Camille Beauty skincare items, with product quality serving as a mediating variable. Data was obtained from 170 respondents residing in Jakarta using a Likert scale-based questionnaire and employing quantitative methodologies with a causality approach. Analysis was conducted employing multiple linear regression approaches with SmartPLS 4.0. The research findings indicate that discounts positively and significantly affect product quality, however negatively and significantly influence purchasing decisions. Conversely, live shopping exerts a considerable adverse effect on product quality and purchasing choices. While product quality exerts a favorable effect, its impact on purchasing decisions is minimal. Mediation research indicated that discounts and live shopping did not significantly affect purchasing decisions when mediated by product quality. This research underscores the need to preserve product quality to cultivate consumer confidence and enhance the efficacy of promotional techniques to stimulate sales.
A systematic literature review of online religious leaders, digital advertising, management performance, and consumer decisions in Islamic Banking Mulyanti, Kurniawati; Nugroho, Aris Setyanto; Darmansyah, Darmansyah
Journal of Economics and Business Letters Vol. 5 No. 2 (2025): April 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v5i2.505

Abstract

This study systematically reviews the literature to examine how online religious leaders, digital advertising, and management performance influence consumer decisions to adopt Islamic banking products, with a focus on Bank Syariah Indonesia (BSI). Employing a systematic literature review methodology, 118 studies published between 2005 and 2025 were analyzed using thematic synthesis. The findings reveal that these three antecedents impact consumer behavior through the mediating roles of trust and motivation. Online religious leaders build legitimacy and shape subjective norms, while digital advertising engages consumers through credibility and emotional appeal. Management performance reinforces service quality, innovation, and Sharia governance, enhancing trust. The integration of the Theory of Reasoned Action (TRA) and the Stimulus-Organism-Response (SOR) model provides a robust theoretical lens to understand these dynamics. The study contributes to academic discourse by contextualizing behavioral theories in Islamic banking and offers practical guidance for banks to develop culturally sensitive, ethically compliant, and effective marketing and management strategies.
A conceptual framework for measuring e-Banking service quality and customer satisfaction: Integrating SERVQUAL and TAM in the context of Nepal Paudel, Ram; Shrestha, Laba Kumar; Paudel, Rajesh
Journal of Economics and Business Letters Vol. 4 No. 3 (2024): June 2024
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v4i3.539

Abstract

This conceptual paper develops a comprehensive framework of the analysis of the service quality and customer satisfaction in the e-banking industry of Nepal by modifying the SERVQUAL model with the Technology Acceptance Model (TAM). Despite the spread in e-banking adoption, especially in urban areas, the quality of digital services is still uneven, and it can be explained by the lack of infrastructure, digital literacy, and the existing security issues. The suggested framework integrates five fundamental SERVQUAL dimensions, i.e., reliability, responsiveness, assurance, tangibles, and empathy with TAM constructs, such as trust, perceived usefulness, and perceived ease of use. The trust is set as a mediating variable, and the access to digital infrastructure is appointed a contextual moderator. The purpose of the study is to provide a formal foundation of further empirical verification, using, say, the structural equation modelling. The proposed framework provides a theoretical approach to improving the digital banking strategy and creating user trust and thus can enhance inclusive financial participation in developing economies like Nepal
Examining the role of product quality in enhancing brand trust and purchase decisions: Evidence from smartphone users in Central Jakarta Ilham, M Hijri; Rochman, Abdul; Mafthuchach, Viniyati
Journal of Economics and Business Letters Vol. 5 No. 2 (2025): April 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v5i2.546

Abstract

Based on Counterpoint Research data, from quarter 1 of 2022 to quarter 1 of 2023, Xiaomi is the cellphone vendor that has fallen the most, with a decline in market share of 24.8 percent YoY. This study examines the effect of product quality on brand trust and its impact on purchasing decisions for Xiaomi smartphone products in Central Jakarta. The research method used was a survey with data collected through a questionnaire distributed to 170 Xiaomi smartphone users in Central Jakarta. Data analysis was performed using statistical methods, including validity, reliability, and Structural Equation Modeling (SEM) tests with SmartPLS 4.0. The results show that product quality significantly increased brand trust, which had a positive impact on purchasing decisions. These findings suggest that improving product quality can increase consumer trust in the brand, which, in turn, drives higher purchase decisions. This study has several limitations, including focusing only on Xiaomi users in Central Jakarta and not considering other external factors that might influence purchasing decisions. This research helps companies understand how product quality is critical to building brand trust, and how consumers’ purchasing decisions are influenced. These results can be used as a basis for creating better marketing strategies and increasing consumer satisfaction.
Consumer loyalty in Indonesia’s Fast-Food Industry a systematic literature review of service quality price fairness satisfaction and word of mouth in the digital era Hadi, Seno Sudarmono; Widyastuti, Sri; Darmansyah, Darmansyah
Journal of Economics and Business Letters Vol. 5 No. 3 (2025): June 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v5i3.574

Abstract

This study conducts a systematic literature review to synthesize and critically evaluate empirical evidence on the determinants of consumer loyalty in Indonesia’s fast-food industry. Drawing on 31 peer-reviewed studies published between 2010 and 2025, the review explores the roles of service quality, price fairness, consumer satisfaction, and word-of-mouth (WOM) in shaping loyalty outcomes. Following PRISMA guidelines, relevant literature was systematically identified, screened, and appraised across major academic databases, with inclusion criteria focused on empirical research conducted in the Indonesian fast-food context. The synthesis confirms that service quality and satisfaction are consistently strong predictors of loyalty, while the effects of price fairness are more context-dependent and often mediated through value perceptions and WOM. The review identifies critical research gaps, including the insufficient integration of digital service attributes into service quality frameworks, limited modeling of WOM as a mediator and moderator, and the lack of comparative analyses between local and international brands. Future research directions are proposed, emphasizing the need for omnichannel conceptualizations, longitudinal and experimental designs, and greater attention to e-WOM and platform-mediated pricing dynamics. The findings offer actionable insights for managers and marketers in Indonesia’s fast-food sector to enhance customer engagement strategies in an increasingly competitive and digitalized market.
The impact of brand awareness, green marketing, and consumer behaviour on purchasing decisions: Empirical evidence from Bottled Water consumers in South Jakarta Ridoan, Ahmad; Rochman, Abdul; Maftuchach, Viniyati
Journal of Economics and Business Letters Vol. 5 No. 1 (2025): February 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v5i1.580

Abstract

The bottled water industry in Indonesia is experiencing rapid growth and increasingly fierce competition, in line with the growing public demand for hygienic and practical products. Additionally, consumer awareness of environmental and sustainability issues also influences purchasing preferences. However, there is a limited amount of empirical research that simultaneously examines the influence of brand awareness, green marketing, and consumer behaviour on purchasing decisions, particularly for AMDK products in urban areas. This study aims to analyse the influence of these three variables on purchasing decisions for Aqua products in South Jakarta. This study employs a quantitative approach using a survey method targeting 160 Aqua consumers selected through purposive sampling. Data were collected via questionnaires and analysed using validity and reliability tests, as well as multiple linear regression.The results indicate that brand awareness has the most significant influence on purchasing decisions, followed by green marketing and consumer behaviour. The research model explains 85.8% of the variation in purchasing decisions. The limitations of this study lie in its geographical scope and limited sample size, meaning the results cannot be generalised nationally.The main contribution of this study is to provide new empirical evidence regarding the integration of the three main variables in the context of the Indonesian bottled water industry, as well as offering practical recommendations for companies to strengthen their sustainability-based marketing strategies and brand reinforcement.

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