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INDONESIA
Jurnal Ekonomi
Published by SEAN INSTITUTE
ISSN : 23016280     EISSN : 27219879     DOI : https://doi.org/10.54209
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts in the various topics include, but not limited to, functional areas of Accountancy, Business management, Capital market, Economic History, Applied Economics, Business and Finance, Environmental Economics and Ecology, Islamic economics, Health Economics, Fiscal Economy Monetary Economics, Political Economy, Economic management, Operational management, Human Resource Management, Financial management, Marketing Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,401 Documents
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INNOVATION AS A CORPORATE STRATEGY IN ACHIEVING BUSINESS SUCCESS Sigit Djalu Purwoko
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

In the era of globalization and increasingly fierce competition, companies need to adopt innovative approaches and appropriate strategies to maintain and improve their performance. This study aims to analyze the role of innovation and corporate strategy in determining business success. The research method used is literature analysis, which involves studying works that are relevant to this topic. The data collected was analyzed qualitatively descriptive. The results of the study show that innovation is an important factor in business success in the modern competitive era. Innovation drives business growth by creating new products or services and increasing operational efficiency. In addition, innovation allows companies to stay relevant by adapting to market and technological changes. Innovation is also a strong differentiator for companies in creating added value and unique customer experiences. However, inappropriate strategies and innovations can result in risks of failure, inefficient spending, and market mismatch. Therefore, good innovation management is the key to achieving long-term success for the business.
MARKETING MIX (4C) CREATES PURCHASING DECISIONS WITH IMPLICATIONS FOR LOYALTY IN SHOPEE PLATFORM USERS Taufik Zulfikar; Afina Aprilia Riyajana; Didin Saepudin
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

The revolution in information technology has enabled consumers to make purchasing decisions online. This leads to the argument that marketers should focus on consumer needs and preferences before deciding on product, pricing, channels, or promotion. To achieve this, manufacturers need to switch from the traditional 4P marketing mix to the 4C mix, which emphasizes customer solutions, convenience, cost, and communication. This study aimed to examine the influence of the 4C marketing mix on purchasing decisions and its implications for loyalty. The study used a quantitative method, collecting primary data through questionnaires distributed to 100 Shopee platform users in the city of Bandung. Path analysis was used to analyze the data. The results show that consumer, cost, and communication have a significant influence on purchasing decisions, while convenience does not. Furthermore, cost, convenience, and communication have an influence on loyalty, but consumer does not. Purchase decision acts as an intervening variable only in the indirect effect of consumers on loyalty through purchasing decisions, while for the indirect effect of cost, convenience, and communication on loyalty, purchase decisions are not intervening variables.
IMPLICATIONS OF MULTIPLE POSITIONS OF THE BOARD OF DIRECTORS ON GOOD CORPORATE GOVERNANCE: RISK AND SUSTAINABILITY PERSPECTIVES Wahyu Purbo Santoso; Siti Nurhasanah; Pustika Ayuning Puri; Nita Sentia Purba
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

The Board of Directors has a key role in making strategic decisions and carrying out the oversight function within the company. However, the phenomenon of multiple positions, in which one individual holds several positions on the Board of Directors or other corporate boards, can cause a conflict of interest and affect the overall effectiveness of Good Corporate Governance. This study aims to investigate the implications of concurrent positions on the Board of Directors for Good Corporate Governance from a risk and sustainability perspective. This research uses a qualitative approach with descriptive methods. The results of the study show that the practice of holding multiple positions on the board of directors has negative implications for Good Corporate Governance (GCG), including the risk of conflict of interest, lack of transparency, and a decrease in the company's operational efficiency. This threatens accountability, transparency and independence in managing the company. To overcome this impact, companies need to separate positions, increase independent oversight, and increase transparency through clear reporting. Thus, the implementation of good and sustainable GCG can be guaranteed, and the company's reputation as an entity with responsibility and integrity can be strengthened.
WORK-ABILITY AND MOTIVATION'S IMPACT ON CIREBON EMPLOYEE PERFORMANCE Fitriyah Fitriyah; Siti Maryam; Sandi Nasrudin Wibowo
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

The main problem at PT. Dock & Shipping Kodja Bahari (Persero) Galangan Cirebon can be known to perform poorly, this is due to several obstacles such as not achieving project targets that must be completed. The target in question is for example there is a ship that wants to repair its ship, before the ship makes repairs there is a work contract that has been agreed upon by the ship that wants to be repaired and ship repair will be completed within a few weeks or months, for that employees in the production department are required to complete the work according to the agreed time. However, the results are less than optimal in doing work and the many competitors that can make customers divided, and result in customer employees switching to the company so that they can benefit these customers. This has not achieved employee targets. This research aims to determine the effect of work-ability and motivation Employee Performance totalling 67 people. The sampling technique used was non-probability sampling using saturated samples, so all population employee were sampled in this research. The data collection technique used a questionnaire, and the data analysis used was multiple linear regression analysis Thisis research indicates that work-ability has a positive and significant effect on employee es performance seen frothe m t count > t table, namely 5.613 > 1.997. Motivation has a positive and significant effect on employee performance, seen from tcount > ttable, namely 6.168 > 1.997. Simultaneously the variables of work-ability and motivation have a positive and significant impact on employee performance seen from the value of Fcount > Ftable, namely 68,816 >3.14. All the research, results both partially and simultaneously have a
APPLICATION OF DESIGN THINKING AND PROTOTYPE METHODS IN THE DESIGN OF MOBILE-BASED HIJAB E-COMMERCE APPLICATIONS:CV REN Rizaldi Putra; Ade Oki Pebiansyah; Lambok Rommy Sulaeman; Nurali Nurali; Deni Utama
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

CV REN is a company engaged in convection. CV REN is one part of PT Minori , a Job Training Institute (LPK) that sends trainees to Japan. CV REN is currently still producing and selling using conventional techniques, namely manually. In addition, at this time Muslim trainees who wear hijab who will go to Japan are not allowed to use hijab that uses needles or similar tools because it is considered to be dangerous for both the trainees themselves and consumers. Therefore, a special hijab e-commerce application was designed that does not use needles, for trainees who want to buy hijab so that it can be used while interning in Japan, easily, quickly trusted. Observations, interviews and literature studies were conducted for data collection. The design thinking method is also used in the analysis stage of application design needs.
ORGANIZATIONAL CULTURE AND JOB SATISFACTION AFFECT TEACHER PERFORMANCE AT KELING KUMANG SEKADAU VOCATIONAL SCHOOL Adil Bertus; Fitria Elvi; Jonathan Giovanni
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Keling Kumang Vocational School is a vocational high school with the most students in Sekadau District. Of course, the success factor of the school is the teachers' performance and how the organizational culture is an important factor in improving teacher performance in carrying out every activity at school. Another thing that is no less important is teachers' job satisfaction as a driving force in doing work. Therefore the purpose of this research is to find out "The Influence of Organizational Culture and Job Satisfaction on the Performance of Keling Kumang Vocational School Teachers" The respondents of this study were all Keling Kumang Vocational School teachers using interview and questionnaire methods. Then the data was processed using SPSS. From the results of this study, it can be concluded that organizational culture significantly influences teacher performance with a Sig. 0.002 is smaller than 0.05, while job satisfaction has no significant effect on the Sig level. 0.05. But simultaneously, these two variables (organizational culture and job satisfaction) affect the performance of Keling Kumang Vocational High School teachers.
THE EFFECT OF FINANCIAL LITERACY, FINANCIAL INCLUSION AND INFORMATION TECHNOLOGY ON THE FINANCIAL PERFORMANCE OF SMEs, BEKASI REGENCY Sesri Sellina; Etty Zuliawati Zed
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

This study aims to examine and analyze: (1) the effect of financial literacy on financial performance, (2) the effect of financial inclusion on financial performance and (3) the effect of information technology on financial performance. The population in this study are all MSME actors in Bekasi Regency that we can reach. In this study, the samples obtained were 230 respondents obtained using the convenience sampling method. This study uses primary data by distributing questionnaires. The analytical method used in this research is multiple linear regression analysis using the t-test hypothesis test. The test results prove that the variables of financial literacy, financial inclusion and information technology have an effect on the financial performance of MSMEs. The effect of the independent variable on the dependent variable is 59.75%, while the remaining 40.25% is influenced by other factors not examined in this study.
GIVING GOING CONCERN IN THE 2019-2021 TRANSPORTATION COMPANY AUDIT OPINION WITH COMPANY SIZE AS MODERATION Juan Carlos Pangestu; Monica Lesmana
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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The year 2019 – 2021 was quite a difficult year for companies on the Indonesian stock exchange, especially the transportation sector . Penelitian ini bertujuan untuk mengetahui faktor yang mempengaruhi pemberian opini audit going concern pada perusahaan sektor transportasi 2019 – 2021 dengan ukuran perusahaan sebagai variabel moderasi. Analisis data menggunakan metode analisis regresi logistik. Hasil menunjukkan bahwa pertumbuhan perusahaan mempengaruhi pemberian opini audit going concern , solvabilitas tidak mempengaruhi pemberian opini audit going concern. Ukuran perusahaan memperkuat hubungan pengaruh pertumbuhan perusahaan terhadap pemberian opini audit going concern namun tidak memoderasi hubungan pengaruh solvabilitas terhadap pemberian opini audit going concern
ANALYSIS OF FACTORS AFFECTING THE INTEREST OF ACCOUNTING STUDENTS IN TAXATION PROFESSIONS AFTER THE PANDEMIC PERIOD Juan Carlos Pangestu; Phebyana Margaretha
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

Taxation aspects must be carried out by all taxpayers in all fields, not only finance. The tax profession is needed so that people report their tax obligations according to tax rules and regulations. For a career in taxation, one must meet the criteria and requirements to become a tax professional. Education is also one of the factors needed to become a professional in taxation. However, the process of becoming a professional in taxation requires a lot of time and interest because you have to attend education and pass a professionalism exam. The research aims to determine the influencing factors Affecting The Interest Of Accounting Students In Taxation Professions After The Pandemic Period The results showed that only the variables of perception and study motivation had an influence on students' interest in working in the field of taxation. While other variables such as Tax knowledge and Market Considerations have no influence on students' interest in working in the field of taxation. The results of this study indicate that what can most influence the interest in the profession are the internal factors of the student such as perception and motivation to learn. Suggestions for further research are to add variables or replace variables that are thought to influence student interest in a career in taxation. Future research can also take research samples at universities or educational institutions outside Jakarta or maybe outside the island of Java province
THE ROLE OF MARKETING AND CONSUMER PSYCHOLOGICAL FACTORS ON PURCHASING DECISIONS TO INCREASE SALES (Study Case On Small And Medium Business Entrepreneur On Graha Permata Indah Residence) Muhammad Rapita Kun Panuluh; I Dewa Made Yuda Mahendra; Ivan Faris Arifin
Jurnal Ekonomi Vol. 11 No. 02 (2022): Jurnal Ekonomi, Periode September 2022
Publisher : SEAN Institute

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Abstract

In a business, marketing strategies are necessary to increase sales. Therefore, company management is needed in order to determine the marketing strategy that will be used in the future appropriately. Marketing strategies can be done through massive promotions on social media, applying tantalising discounts, working with public figures and influencers for a wider target audience, and through newsletters. However, apart from the above dominant factors that can be optimised in marketing strategies, there is another determining factor that should not be underestimated. The factor is the psychology of marketing. Psychology of Marketing is one of the sciences in the marketing world to understand the psychology of customers when they visit the products offered until the final decision to purchase the product. It can applied to social media marketing strategies, website promotions, or others. By applying marketing psychology, marketers can more easily understand the habits, traits, tendencies, and other things that customers like before they finally buy a product. The aims of this research were: (1) To find out how marketing psychology influences consumer psychological factor. (2) To find out how consumer psychology affects purchasing decisions (3) To find out how psychological marketing strategy affect purchasing decisions directly. (4) To find out how the influence of marketing psychology on purchase decisions are made using consumer psychology as an intermediary variable. Data were collected by distributing questionnaires directly to customers and through the Google Forms model with Up to 112 people can respond. Structural Equation Modeling (SEM) analysis was used to test measurement and structural models through IBM SPSS AMOS v.24. This research results suggest that all hypotheses are accepted which proves that all hypotheses make a significant impact with positive value on each other.

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