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INDONESIA
Jurnal Ekonomi
Published by SEAN INSTITUTE
ISSN : 23016280     EISSN : 27219879     DOI : https://doi.org/10.54209
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts in the various topics include, but not limited to, functional areas of Accountancy, Business management, Capital market, Economic History, Applied Economics, Business and Finance, Environmental Economics and Ecology, Islamic economics, Health Economics, Fiscal Economy Monetary Economics, Political Economy, Economic management, Operational management, Human Resource Management, Financial management, Marketing Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,391 Documents
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MARKET REACTION TO THE INCRAESE IN FUEL OIL (BBM) PRICES IN 2022: EMPIRICAL STUDY ON MANUFACTURING COMPANIES LISTED ON THE INDONESIAN STOCK EXCHANGE (BEI) Nanda Nanda; Heriyadi Heriyadi; Wendy Wendy; Mustarudin Mustarudin; Mazayatul Mufrihah
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

The main goal of this research is to assess the influence of the 2022 rise in fuel oil (BBM) prices on the manufacturing companies listed on the Indonesia Stock Exchange (IDX). This research methodology consists of a Mann-Whitney U-Test and an event study. The selection for this study consists of manufacturing companies that are publicly listed on the Indonesia Stock Exchange (IDX). The research incorporates the following variables: trading volume activity (TVA), abnormal return, stock price, and stock trading frequency. The observation period is comprised of the time between the event period and the estimation period. The event period encompasses the five days preceding, one day during, and five days following the BBM fee increase. The Market Model uses the estimation period to calculate the expected return. The results of this research indicate a statistically significant variation in the abnormal return; however, no such distinctions are observed in the stock price, TVA, or stock frequency.
ECONOMIC IMPACT ANALYSIS IN GOVERNMENT REGULATION NUMBER 26 OF 2023 CONCERNING MANAGEMENT OF SEDIMENTATION PRODUCTS IN THE SEA Dela Kholidatul Ummah; Nurul Huda
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

Based on Government Regulation no. 26 of 2023 concerning management of sedimentation results in the sea. This research aims to find out the economic and environmental impacts that occurred as a result of the passing of Government Regulation no. 26 of 2023 concerning management of sedimentation results in the sea. This research uses a qualitative approach using the desk study method, namely a way of collecting data and information through data examination and analysis, using secondary data in the form of internal/external documents, government regulations, statistical data, literature studies, maps and the internet, and the data analysis technique used in this research uses Milles and Hubberman's theory, namely the steps of data reduction, data presentation and finally drawing conclusions. The results of the research show that the economic and environmental impact due to the management of marine sedimentation as ratified by Government Regulation Number 26 of 2023 on coastal communities has quite a significant impact, as felt by the coastal communities of the Riau Islands, namely that they have to experience reduced fish catches, this is of course due to due to fish habitat (undersea ecosystem) which has been damaged due to sea sand dredging, apart from that, fishermen's operational costs for going to sea are increasingly expensive because they have to spend more money to buy diesel/ship fuel, because the fishing areas are increasingly far from This is the impact of sand dredging and marine sedimentation management that lacks supervision from the government, as well as minimal punishment for investors/business actors who violate management regulations.
INFLUENCE OF CELEBRITY ENDROSEMENT ON PURCHASE INTENTION MEDIATED BY BRAND AWARENESS OF SKINTIFIC ON TIKTOK Afrida dewinta; Bintoro Bagus Purmono; Nur Afifah; Barkah Barkah; Dody Pratama Marumpe
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

In the current era, many skincare products have emerged. One of the skincare products that is popular and in great demand is Skintific. The large number of skincare products appearing has created intense competition between products. In the face of increasingly fierce competition, Skintific markets its products through celebrity endorsements to promote products. Increasing consumer confidence in a product will cause the product to become better known among the public, leading to increased product sales. The research aims to determine and analyze the influence of celebrity endorsement on purchase intention with brand awareness as a mediating variable for studies on Skintific products through social media TikTok. The data collection method uses a questionnaire with a research sample of 201 respondents. The sampling technique used was purposive sampling using the statistical tools Structural Equation Modeling (SEM) and AMOS 24. This research shows that Celebrity Endorsement has a significant positive impact on Brand Awareness. Celebrity Endorsement also has a significant positive impact on Purchase Intention. Brand Awareness also has a significant impact on Purchase Intention. Brand Awareness can mediate the influence between Celebrity Endorsement and Purchase Intention
INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON PIZZA HUT CUSTOMER SATISFACTION MEDIATED BY PURCHASE DECISION Nirmala Sindi Tatia; Barkah Barkah; Bintoro Bagus Purmono; Heriyadi Heriyadi; Pramana Saputra
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

Pizza Hut is a well-known name among enthusiasts of pizza, with its presence in Indonesia dating back to 1958. The intensifying competition in this industry, spurred by the emergence of new competitors, necessitates a thorough examination. This research aims to analyze the influence of product quality and service quality on customer satisfaction, mediated by the purchasing decisions made at Pizza Hut. Data collection employed a questionnaire distributed to 225 respondents using purposive sampling techniques. The research adopts a quantitative approach, employing Structural Equation Modeling (SEM) with the assistance of AMOS 24 to analyze and evaluate the measurement and structural models constructed for the study. The findings of this research reveal a positive and significant influence of product quality and service quality on purchase decisions. Both product quality and service quality exert a positive and significant impact on customer satisfaction. Purchase decisions significantly influence customer satisfaction in a positive manner. Furthermore, product quality and service quality positively and significantly influence customer satisfaction through purchase decisions.
THE INFLUENCE OF PRICE AND PRODUCT QUALITY ON CUSTOMER SATISFACTION WITH PURCHASE DECISION AS MEDIATION VARIABLE IN SOMETHINC SERUM SKINCARE PRODUCTS IN INDONESIA Azyyati Muthmainnah; Heriyadi Heriyadi; Wenny Pebrianti; Ramadania Ramadania; Syahbandi Syahbandi
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

This research aims to determine and evaluate the direct influence of product quality and price on customer satisfaction and the indirect effect of purchasing decisions as an intervening variable on customer satisfaction. The population of this study consisted of individuals domiciled in Indonesia who had bought and used Somethinc serum skin care products. A total of 203 respondents met the research requirements, including being Indonesian citizens, having purchased and used Somethinc serum skin care products, and being at least 17 years old. On several islands in Indonesia, an online questionnaire was used as a data collection technique. This research uses a purposive sampling strategy. A strategy known as causal design was used to test the hypotheses developed in this research. The AMOS 24 tool is used in Structural Equation Modeling (SEM) testing to determine the relationship between independent and dependent variables. Research findings show that price significantly influences purchasing decisions, as does product quality. Price also has a significant influence on customer satisfaction. Product quality has a considerable impact on customer satisfaction. Purchasing decisions also have a substantial effect on customer satisfaction. However, price does not significantly affect consumer satisfaction through purchasing decisions as an intervening variable. On the other hand, product quality significantly influences customer satisfaction through purchasing decisions as an intervening variable.
THE APPLICATION OF THE NET PROMOTER SCORE (NPS) METHOD IN MEASURING CUSTOMER SATISFACTION IN THE RETAIL INDUSTRY IN MEDAN Khairunnida; Renny Lubis; Rizaldy Khair
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

The retail industry in Medan City is one of the most competitive industries. Tight business competition in the retail industry requires companies to constantly improve the quality of their products and services. Therefore, measuring customer satisfaction is very important for companies to find out the extent to which the quality of their products and services meets customer needs and expectations. Research Methods Net Promoter Score (NPS) is one of the popular methods used to measure customer satisfaction. This method allows companies to measure customer satisfaction using one simple question, namely "Would you recommend our products or services to others?" with an answer scale from 0 to 10. The NPS method has been used by many companies around the world to increase customer satisfaction and improve the quality of their products and services. However, there are still few retail companies in Medan City that use the NPS method to measure customer satisfaction. The urgency of the research is to find out the quality of their products and services to meet customer needs and expectations, the use of NPS as a tool to measure customer satisfaction and provide recommendations to retail companies to improve the quality of products and services. Research objectives to apply the Net Promoter Score method in measuring customer satisfaction in the retail industry in Medan City. This research also aims to find out what factors affect customer satisfaction and provide recommendations to retail companies to improve the quality of their products and services. In this study, a quantitative approach with survey method is used to collect data from respondents through questionnaires distributed online or directly to customers of several retail companies in Medan City.
THE INFLUENCE OF CONTENT MARKETING BEAUTY INFLUENCER AND BRAND AWARENESS ON PURCHASING DECISIONS WITH INTENTION TO REUSE REFERRAL LINK SHOPEE AFFILIATES AS A VARIABLE MEDIATION (Lizzie Parra Influencer Study and BLP Beauty Cosmetic Products) Nyemas Mega Ningsih; Juniwati Juniwati; Wenny Pebrianti; Maria Christiana Iman Kalis; Yulyanti Fahruna
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

Beauty Influencers have a huge influence on business development, both from local products and international products, to increase brand awareness in purchasing decisions by reusing (intention to reuse) shopee affiliate referral links in the future. One of them in this study is Beauty Influencer Elizabeth Christina (Lizzie Parra). She is also a beautypreneur and owns a local cosmetic brand called BLP Beauty, which stands for (By Lizzie Parra Beauty) founded in 2016. Seeing the background on influencers, BLP Beauty cosmetic products and the use of referral links shopee affiliates in today's times, this research also raises how the Effect of Content Marketing Beauty Influencers and Brand Awareness on Purchasing Decisions with Intention to Reuse Referral Links Shopee Affiliates as mediation. The data collection method of this study was distributed using online questionnaires on several islands in Indonesia with a total of 285 respondents, having criteria of at least 17 years old, using the Instagram and Shopee applications and using BLP Beauty products. Respondents taken are consumers who are influential in the influence of content marketing beauty influencers. This research was conducted using a purposive sampling technique. The hypotheses built in this study will be tested with a causal approach and using Structural Equation Modeling (SEM) with AMOS 24 tools. The results in this study indicate that content marketing beauty influencers and brand awareness have a positive and significant effect on purchasing decisions and a significant mediating role on the intention to reuse referral links with shopee affiliates.
SALES GROWTH, LIQUIDITY, LEVERAGE AND FINANCIAL DISTRESS: TESTING THE INTERACTION EFFECT OF PROFITABILITY Muhamad Dafa Ilhani Salim; Rizky Fauzan; Wendy Wendy; Mustarudin Mustarudin; Uray Ndaru Mustika
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Financial Distress is an important issue and requires deep attention, especially in the Consumer Goods Industry with high competition. This quantitative research aims to test the impact of Sales Growth, Liquidity, and Leverage on Financial Distress with Profitability as moderation. The research data was collected from companies listed on the Indonesian Stock Exchange (IDX) and then tested using logistical regression analysis techniques. Research results show that Leverage influences Financial Distress. In addition, Profitability can also moderate the influence of Liquidity and Leverage on Financial Distress. Other findings suggest that Sales Growth and Liquidity do not affect Financial Distress when tested in person. Thus, this research confirms the role of Profitability as moderation.
THE IMPACT OF FOOD QUALITY AND PRICE DISCOUNT TOWARD BRAND IMAGE AND PURCHASE DECISION Fadilah, Putri; Barkah, Barkah; Erna Listiana; Hasanudin, Hasanudin; Rizky Fauzan
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

In today's globalized world, business rivalry is becoming more intense on both a domestic (national) and international level. Currently, the business sector that continues to experience rapid growth is the fast food industry. With the increasing population in Indonesia, the demand for fast food also continues to increase. One example of a fast food product that is popular in Indonesia is KFC. The Indonesian public's view of KFC as a food that has high standards of quality safety, and health has become very strong. When asked about the best place to enjoy fried chicken in Indonesia, KFC always comes up as one of the first choices in their minds. Products produced by this international company offer the assurance of superior food quality. KFC's food quality is an important factor that influences consumer purchase decisions, and this must be the company's focus on improving the quality of its products to win competition in the fast food industry. This study will examine the extent to which the impact food quality and price discounts on purchase decisions, with the brand image as a mediating variable at KFC in Indonesia. In collecting data, this research applied a questionnaire method involving 219 respondents selected through a purposive sampling technique. In data analysis, Structural Equation Modeling (SEM) was used with the help of the AMOS 24 tool. The results of this research reveal that food quality and price discounts have a significant influence on purchase decisions, which are mediated by brand image.
MACROECONOMIC UNCERTAINTY AND GREEN STOCK MARKET ON ECONOMIC GROWTH IN INDONESIA Arsyaf Tampubolon; Eka Martyna Theodora; Anggiat Sinaga; Dwita Sakuntala
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

This study was conducted to be able to analyze factors that can affect economic growth in Indonesia. The dependent variable used in this study is economic growth and the dependent variables are BI policy rates, FED policy rates, world oil, exchange rates and green stock markets. The research was conducted in Indonesia with the data taken is the period from 2010 to 2022. The data source used is secondary data by taking data from the Indonesian Central Bureau of Statistics, and Bank Indonesia. Data analysis uses the help of e-views software by conducting multiple regression analysis tests. The results of this study apparently prove that the variables of BI policy rates, FED policy rates and exchange rates affect economic growth in Indonesia, while world oil, and the green stock market have no effect on economic growth in Indonesia.

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