Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
MORFAI This journal will publish research articles or studies that are multidisciplinary in nature, including: education, law, health, agriculture, engineering, energy, technology, and social science. This journal is dedicated to explore and socialize many creative and innovative thought who focus in: Humanities: Art, History, Languages, Literature, Music, Philosophy, Religion, Theater, etc. Social Science: Geography, Sociology, Education, Political Science, Law, Policy, Social Review, Arts, History, Philosophy, Anthropology Management: Commerce, Economics, Finance, Accounting, Corporate Governance, Human Resources Management, Marketing Management, Quality Management Training and Development Engineering: Information Technology, Computer Application, Civil Engineering, Machanical Engineering, Chemical Engineering, Electrical Engineering, Physics Medical Science: Medicine, Health, Nursing, Clinical Research, Pharmacy, Pharmaceutical, Pharmacognosy, Pharmacology, Phytochemistry Biology: Botany, Bioscience, Microbiology, Biotechnology, Clinical Biology, Molecular Biology, Biochemistry, Agriculture, Chemistry, Environment and Ecology, Food Science, Nutrition, Plant Science, Entomology, Zoology, Fisheries Physical Education: Sports, Yoga, Physiotherapy, Physiology, Exercise, Health
Articles
1,727 Documents
<![CDATA[NEGOTIATION STRATEGIES FOR MAXIMIZING RELATIONSHIP VALUE IN CORPORATE BANKING ]]>
<![CDATA[Felicia Alvina]]>;
<![CDATA[Pri Hermawan]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i6.4483
<![CDATA[The rapid evolution of corporate banking in Indonesia has heightened competition among financial institutions, where interest-rate negotiations remain the most visible yet least sustainable differentiator. Relationship Managers (RMs) often continue to rely on rate-based concessions to secure deals despite having instututional efforts to standardize pricing. This approach has resulted in short-term profitability at the expense of long-term relationship value, client stickiness, and cross-product synergy. As a result, it is necessary to investigate how negotiation in corporate banking can transform from transactional rate bargaining into strategic relationship management. The purpose of this research is to analyze and formulate a comprehensive negotiation framework that allows RMs to optimize relationship value creation using structured decision tools and cross-functional collaboration. This study aims to answer four core research questions: how multi-criteria decision-making frameworks such as SMART can guide negotiation evaluation; what alternative strategies can be developed based on empirical insights from RMs and Product Partners; how RMs can leverage negotiation concepts such as BATNA (Best Alternative to a Negotiated Agreement) and ZOPA (Zone of Possible Agreement) to strengthen their position while maintaining long-term partnerships; and how preparation and knowledge sharing can enhance performance in complex multi-entity negotiations. The research assumes that successful negotiation in banking requires balancing three dimensions, value creation, institutional learning, and client trust, under competitive and regulatory constraints. A qualitative exploratory method was adopted. Data were collected through semi-structured interviews with four Relationship Managers and three Product Partners representing Cash Management, Treasury, and Trade functions within Bank of Tiongkok Corporation Indonesia (BTCI). Thematic analysis and coding matrices were used to identify converging and diverging negotiation patterns across roles.]]>
<![CDATA[CHALLENGES OF REGIONAL GOVERNMENT IN IMPLEMENTING REGIONAL AUTONOMY IN INDONESIA ]]>
<![CDATA[Verdico Arief]]>;
<![CDATA[Andjani Trimawarni]]>;
<![CDATA[Muhammad Rachimoellah]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i6.4489
<![CDATA[Since the 1998 reforms, 12 new provinces have been established in Indonesia. Currently, in 2025 Indonesia has 38 provinces. The establishment of these new autonomous regions aims to accelerate development, ensure equitable distribution, and improve public welfare. However, many new autonomous regions have failed to achieve these goals, and their presence has become a burden on the central government because they are deemed incapable of developing independently. This study attempts to examine the factors that hinder the independent development of new autonomous regions. This study used a systematic literature review technique. The results revealed that the majority of problems experienced were due to limited resources. This issue was still found even though these new autonomous regions had previously conducted academic studies to assess their feasibility. Consequently, the central government of the Republic of Indonesia had to provide subsidies to support the operational activities of these autonomous regions.]]>
<![CDATA[MARKETING COMMUNICATION STRATEGIES IN ISLAMIC EDUCATIONAL INSTITUTION: BETWEEN DA’WAH AND BRANDING ]]>
<![CDATA[Abdul Haris]]>;
<![CDATA[Siti Salwa Binti Bahari]]>;
<![CDATA[Selamat Riadi]]>;
<![CDATA[Fauji Wikanda]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i6.4491
<![CDATA[This article discusses the marketing communication strategies implemented by Islamic educational institutions in the context of their dual role as a means of da'wah (Islamic outreach) and an effort to build the institution's image (branding). In an era of increasingly fierce educational competition, Islamic educational institutions are required to adapt to modern communication developments without abandoning the Islamic values that define their identity. This research uses a qualitative descriptive approach, incorporating literature studies and observations of marketing communication practices in several Islamic educational institutions. The results indicate that effective marketing communication strategies in Islamic educational institutions must be based on the principles of honesty, trustworthiness, and brotherhood, and must be able to package da'wah messages creatively and relevantly to community needs. Institutional branding is built not only through promotion but also through the quality of education, teacher exemplary behavior, and an Islamic environment. Thus, marketing communication in Islamic educational institutions serves a dual function: as a da'wah medium that spreads Islamic values, and as a means of building public trust and loyalty to the institution.]]>
<![CDATA[IMPLEMENTATION OF ISBAT NIKAH SOCILIZATION IN RESOLVING UNREGISTERED MARRIAGE REGISTRATION ISSUE (A STUDY AT THE RELIGIOUS COURT OF RANGASBITUNG) ]]>
<![CDATA[Utari Nurhalizah]]>;
<![CDATA[Hilman Taqiyudin]]>;
<![CDATA[Tb. Ahmad Mahdi]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i6.4508
<![CDATA[This study investigates the issue of unregistered marriages in Lebak Regency, which persists due to low public legal awareness, the widespread practice of unregistered (siri) marriages, and various access barriers such as financial constraints and geographical distance from civil registration offices. These circumstances lead to significant legal uncertainty for families, particularly concerning lineage status, inheritance rights, and children's educational entitlements. The research aims to examine the effectiveness of the isbat nikah (marriage legalization) outreach program implemented by the Rngkasbitung Religious Court and to formulate recommendations for enhancing formal marriage registration and strengthening legal protection for the community. Employing a qualitative case study approach, data were collected through interviews with court clerks, partner institutions, and local residents, as well as through document analysis of isbat nikah cases from 2023 to 2025. June 2025. However, persistent challenges remain, particularly the community's pragmatic attitudes and limited institutional infrastructure, which continue to impede the program's optimal implementation.]]>
<![CDATA[SENTIMENT ANALYSIS OF MANAGERIAL EFFECTIVENESS OF MSMEs (EMPIRICAL STUDY OF MSMEs IN CISAAT DISTRICT, SUKABUMI REGENCY) ]]>
<![CDATA[Ajiz]]>;
<![CDATA[Dana Budiman]]>;
<![CDATA[Slamet Sutrisno]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i6.4520
<![CDATA[This study aims to analyze the managerial effectiveness of Micro, Small, and Medium Enterprises (MSMEs) through a data mining-based sentiment analysis approach using Orange Data Mining software. This approach is used to examine the perceptions, experiences, and opinions of MSME actors regarding the implementation of managerial functions, which include strategic planning, organizing resources, directing and motivating, controlling and evaluating, and adapting to change. Research data was obtained through in-depth interviews with MSME actors, which were then processed using text mining techniques. The analysis process was carried out in several stages, namely text preprocessing, sentiment analysis using the VADER method, theme mapping with topic modeling based on the Latent Dirichlet Allocation (LDA) algorithm, and data visualization through word clouds, heat maps, and bar plots. The results show that the majority of respondents expressed positive sentiments towards the direction dimension, which reflects the ability of MSME managers to motivate team members. However, negative sentiments were also found regarding the control and adaptation dimensions to change, indicating a lack of consistency in evaluating and responding to market dynamics. This study confirms that the managerial effectiveness of MSMEs is not only determined by technical skills, but also by emotional intelligence, adaptive abilities, and leadership qualities in managing resources efficiently.]]>
<![CDATA[EXPORT MARKETING STRATEGY FOR BALI’S SALAK GULA PASIR FRUIT IN AN EFFORT TO INCREASE SALES IN THE INTERNATIONAL MARKET ]]>
<![CDATA[Alfon Syaputra]]>;
<![CDATA[Ni Putu Nina Eka Lestari]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i5.4303
<![CDATA[This study aims to formulate a marketing strategy that can be implemented to increase sales of Balinese sugar palm snake fruit in the international market. The research method used in this study is:The qualitative method used aims to deeply understand the phenomena and perceptions of the Balinese sugar palm fruit industry players so that the results obtained can formulate appropriate marketing strategies according to market situations. The analytical tools in this study use SWOT analysis, IFAS Analysis and EFAS Analysis, as well as Internal Matrix and External Matrix. The selection of respondents in this study was done purposively. Respondents to determine external factors consisted of government agencies, namely customs and plant quarantine agencies and foreign consumers with statements compiled based on the PEST approach (Politics, Economics, Social, and Technology) while respondents to determine internal factors consisted of two snake fruit farmers and employees of the Balinese sugar palm fruit export company with statements compiled based on the concept of the 7 P Marketing Mix (Product, Price, promotion, place, people, promotion, physical evidence). The results of the study show that the position of Balinese sugar palm fruit is in quadrant 1 cell 6 in the internal - external matrix. This position indicates that the right strategy to be carried out is Growth Strategy. In addition, the results of the SWOT analysis in this study produce16 strategies that can be implemented so that efforts to increase sales volume can be achieved optimally.]]>
<![CDATA[FINANCIAL INDEPENDENCE STRATEGY WITH THE ROLE OF SOCIAL CAPITAL AND HUMAN CAPITAL: MEDIATION OF INNOVATION ABILITY OF FISHERMEN GROUP ON BALEKAMBANG COAST, EAST JAVA ]]>
<![CDATA[Ayu Agus Tya Ningsih]]>;
<![CDATA[Sukma Perdana]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i4.4371
<![CDATA[The study aims to elucidate the implications derived from analyzing the direct effects of social capital and human capital on financial independence and innovation, as well as the impact of innovation on financial independence. Furthermore, it elucidates the significance and examination of the impact of social capital and human capital, mediated by innovation, on financial independence. The analytical instrument employed is a structural equation model utilizing Partial Least Squares, accompanied by a mediation test via Sobel. The study sample comprised 52 members of the Kondang Merak Beach fishermen's organization in Balekambang, East Java, Indonesia. The study's findings indicate that social capital does not directly influence financial independence; nevertheless, human capital has a direct and significant impact on both financial independence and innovation. Innovation directly influences financial independence. Innovation cannot mediate the impact of social capital; nevertheless, it can mediate the effect of human capital on financial independence.]]>
<![CDATA[THE EFFECT OF WORK FATIGUE AND SELF-ESTEEM ON ANXIETY LEVELS AMONG MEDICAL PERSONNEL AT KARTINI HOSPITAL, JAKARTA ]]>
<![CDATA[Josafat Pondang]]>;
<![CDATA[Kosasih]]>;
<![CDATA[Ayu Laili Rahmiyati]]>;
<![CDATA[Farida Yuliaty]]>;
<![CDATA[Vip Paramarta]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i5.4374
<![CDATA[Work fatigue refers to feelings of tiredness, reduced attention, and a person's response to psychosocial stress over a period of time. Self-esteem is a person's feelings about themselves. Anxiety is a condition that reflects a state of worry, anxiety, and fear. A preliminary survey at Kartini General Hospital, Jakarta, showed that the majority of medical personnel had mild anxiety, average self-esteem, and mild work fatigue. This study aims to determine the effect of work fatigue and self-esteem on the anxiety of medical personnel at Kartini General Hospital, Jakarta. The research method used was quantitative with a cross-sectional study approach using a questionnaire to medical personnel, then analyzed using multiple linear regression. The number of samples was 82 medical personnel according to the established inclusion and exclusion criteria. The results of the study showed a positive and significant relationship between fatigue and anxiety, and a negative but not statistically significant relationship between self-esteem and anxiety. There was a simultaneous relationship between fatigue and self-esteem on anxiety. Work fatigue has been shown to increase medical personnel's anxiety, and conversely, strong self-esteem is a factor that can suppress anxiety. These findings explain that work fatigue and self-esteem play an important role in anxiety]]>
<![CDATA[RESTORATION OF THE LEGAL STATUS OF LAND CERTIFICATES DUE TO THE PPAT'S NEGLIGENCE IN APPLYING THE PRINCIPLE OF PRUDENCE ]]>
<![CDATA[Maulia Sakinah]]>;
<![CDATA[Jamal Wiwoho]]>;
<![CDATA[Adriana Grahani Firdausy]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i5.4378
<![CDATA[This study examines the mechanism for restoring the legal status of land certificates that are legally flawed due to the negligence of Land Deed Officials (PPAT) in applying the principle of prudence in carrying out their duties. The urgency of this research is based on the increasing number of land disputes triggered by the lack of careful verification by PPATs, resulting in legally flawed deeds and certificates. This study uses a normative legal method by applying a statute approach and a case approach, focusing on an analysis of the Tangerang District Court Decision Number 1401/Pdt.G/2021/PN Tng as the object of study that has obtained permanent legal force. The results show that the PPAT's negligence in verifying the identity of the parties and the authenticity of the documents resulted in the creation of fictitious Sale and Purchase Deeds (AJB), which have implications for the unlawful transfer of rights. This negligence not only affects the validity of the deed but also invalidates the legal status of land certificates issued based on the legally flawed deed. The process of restoring the legal status of land certificates is carried out through the implementation of court decisions that have permanent legal force, accompanied by administrative steps by the National Land Agency (BPN) in accordance with the provisions of Government Regulation Number 24 of 1997 concerning Land Registration and Regulation of the Minister of ATR/BPN Number 21 of 2020 concerning Handling and Settlement of Land Cases. The novelty of this research lies in the in-depth analysis of the synergy between judicial and administrative authorities in the process of restoring the legal status of land certificates damaged due to negligence of PPAT. This research emphasizes the urgency of implementing the principle of prudence by PPAT as an important instrument in ensuring legal certainty and preventing the emergence of land disputes in the future.]]>
<![CDATA[THE EFFECTIVENESS OF DIGITAL MARKETING THROUGH TIKTOK ON RETURN ON INVESMENT (ROI) OF MICRO SMALL, AND MEDIUM ENTERPRISES IN KONAWE REGENCY ]]>
<![CDATA[Muhamad Pariama]]>;
<![CDATA[Surifan Laembo]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i5.4379
<![CDATA[Digital transformation has opened up many opportunities for micro, small, and medium enterprises (MSMEs) to market their products more widely and effectively. One platform experiencing rapid growth and holding significant potential for digital marketing strategies is TikTok. In Konawe Regency, several MSMEs have begun using this platform, but little research has been conducted on its effectiveness in increasing Return on Investment (ROI). The purpose of this study is to determine the impact of digital marketing campaigns using TikTok on the ROI of small and medium enterprises (MSMEs) in Konawe Regency. In this study, engagement, content reach, and sales conversion metrics were the most important indicators of effectiveness. It is hoped that the results will provide a more accurate understanding of how social media helps small businesses grow economically. This research was conducted quantitatively using survey methods, descriptive analysis, and simple linear regression. The analysis was conducted to determine the relationship between the intensity of TikTok use as a promotional medium and increased business ROI. Data was collected through questionnaires and interviews with MSMEs who actively use TikTok as a promotional medium. The results of this study can be used as a reference in formulating policies aimed at increasing the competitiveness of digital-based MSMEs, especially by optimizing the TikTok platform.]]>
