Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
MORFAI This journal will publish research articles or studies that are multidisciplinary in nature, including: education, law, health, agriculture, engineering, energy, technology, and social science. This journal is dedicated to explore and socialize many creative and innovative thought who focus in: Humanities: Art, History, Languages, Literature, Music, Philosophy, Religion, Theater, etc. Social Science: Geography, Sociology, Education, Political Science, Law, Policy, Social Review, Arts, History, Philosophy, Anthropology Management: Commerce, Economics, Finance, Accounting, Corporate Governance, Human Resources Management, Marketing Management, Quality Management Training and Development Engineering: Information Technology, Computer Application, Civil Engineering, Machanical Engineering, Chemical Engineering, Electrical Engineering, Physics Medical Science: Medicine, Health, Nursing, Clinical Research, Pharmacy, Pharmaceutical, Pharmacognosy, Pharmacology, Phytochemistry Biology: Botany, Bioscience, Microbiology, Biotechnology, Clinical Biology, Molecular Biology, Biochemistry, Agriculture, Chemistry, Environment and Ecology, Food Science, Nutrition, Plant Science, Entomology, Zoology, Fisheries Physical Education: Sports, Yoga, Physiotherapy, Physiology, Exercise, Health
Articles
1,727 Documents
<![CDATA[THE INFLUENCE OF DIGITAL TRANSFORMATION ON COMPANY VALUE (CASE STUDY OF DIGITAL BANKS LISTED ON THE INDONESIA STOCK EXCHANGE FOR THE PERIOD 2018-2023) ]]>
<![CDATA[Indra Salfian Annur]]>;
<![CDATA[Harjum Muharam]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i5.3325
<![CDATA[This study aims to analyze the effect of digital transformation on the value of digital bank companies measured using Tobin's Q by considering various financial factors such as profitability level (EPS), liquidity (Current Ratio), leverage (DER), dividend policy (DPR), and company size (total assets) in line with the increase and decrease in financial performance and stock prices of digital banks in Indonesia. The research method uses secondary data obtained from the annual reports of digital banks listed on the Indonesia Stock Exchange during the period 2018 to 2023 and data analysis using multiple linear regression with EViews software. The results of the study show that digital transformation, leverage (DER), company size (Total Assets) have a significant effect on company value, conversely, profitability level (EPS), liquidity (CR) and dividend policy (DPR) do not show a significant effect on company value. This study concludes that digital transformation, leverage, and company size remain determinants in influencing the value of digital bank companies. These findings provide insights for digital banking companies to continue to focus on digital transformation as a primary strategy in increasing competitiveness and company value, as well as providing recommendations for investors to be selective in choosing banks with a healthy capital structure and optimal asset management.]]>
<![CDATA[ANALYSIS OF THE INFLUENCE OF SERVICE QUALITY ON SERVICE CUSTOMER SATISFACTION AT KOODA EASY YOU IN LHOKSEUMAWE CITY ]]>
<![CDATA[T. Edyansyah]]>;
<![CDATA[Rico Nur Ilham]]>;
<![CDATA[Muhammad Roni]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 4 (2024): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v4i4.3326
<![CDATA[The aim of this research is to identify and analyze the influence of service quality on service customer satisfaction at Kooda Easy You in Lhokseumawe City and to determine the influence of the most dominant dimensions on service customer satisfaction at Kooda Easy You in Lhokseumawe City. The object of this research is consumers who use Kooda Easy You services in Lhokseumawe City. A total of 108 respondents were sampled in this research by interviewing and distributing questionnaires. This research uses Purposive Sampling technique with multiple linear regression analysis, the results of this research show that partially the variables Physical Evidence, Reliability, Responsiveness, Guarantee and Empathy have an rtable value of 0.1874 and an alpha value of 0.05 or 53% and the rest 47% is influenced by other factors outside this research model (error term). From the partial test results, the five independent variables, namely physical evidence (x1) has a value of tcount (1.714) > ttable (1.659), reliability (x2) has a value of tcount (3.104) > ttable (1.659), responsiveness (x3) has a value tcount (0.996) < ttable (1.659), guarantee (x4) has a value of tcount (0.195) < ttable (1.659) and empathy (x5) has a value of tcount (3.058) > ttable (1.659) and the simultaneous test results have an fcount value of (17,894) > Ftable (2,3017). The test results for the coefficient of determination (R2) were 0.465 or 46%, meaning that the service quality variable was 46% due to customer satisfaction, while the remaining 54% was explained by other variables not examined in this research.]]>
<![CDATA[ENHANCING CONTENT MARKETING PERFORMANCE THROUGH ARTIFICIAL INTELLIGENCE: A STRATEGIC FRAMEWORK ]]>
<![CDATA[Chalirafi]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 4 (2024): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v4i4.3327
<![CDATA[This study explores the emerging field of intelligent content marketing by examining how artificial intelligence (AI) can enhance the efficiency and effectiveness of content-driven marketing strategies. Drawing on a conceptual framework, the paper presents illustrative models that demonstrate the potential integration of AI technologies into marketing processes. The primary aim is to increase awareness of AI’s transformative role in content marketing and provide preliminary insights into future opportunities in the field. Although this is a conceptual investigation, the proposed models are intended for further empirical development and testing, particularly within social media and web-based environments. Future research will focus on the practical deployment and performance assessment of these models, contributing to the broader discourse on AI-enhanced marketing innovation.]]>
<![CDATA[EFFORTS TO INCREASE FAMILY INCOME INDEPENDENTLY THROUGH HOME AGRICULTURAL ECONOMY: CONTRIBUTION OF PINE TAPPING (PINUS MERKUSII) ]]>
<![CDATA[Irada Sinta]]>;
<![CDATA[Fadli]]>;
<![CDATA[Rico Nur Ilham]]>;
<![CDATA[Muhammad Multazam]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i5.3336
<![CDATA[Pine resin (Pinus merkusii) is one of the non-timber forest products (NTFPs) that plays an important role in increasing the income of rural communities. This study aims to analyze the level of income and contribution of pine resin tapping to family income in Cane Toa Village, Rikit Gaib District, Gayo Lues Regency. The method used was a census of 55 pine resin tapper respondents. Data were analyzed quantitatively using the contribution formula and household income analysis. The results showed that the average income from pine resin tapping was IDR 3,319,818.4 per production, while income from other sectors reached IDR 4,156,370.85. The total average income of tapper families was IDR 7,476,189.31 per production. The contribution of pine resin tapping to total family income was recorded at 44.4%, included in the "good" category according to the classification of Kepmendagri No. 690,900,327 in 1996. These results confirm that pine resin tapping plays a significant role in supporting the household economy in the region, although technical assistance is still needed so that tapping practices are more sustainable and efficient.]]>
<![CDATA[THE IMPORTANCE OF GENERATION Z IN PRESERVING PANCASILA VALUES IN SELAYANG VILLAGE ]]>
<![CDATA[Sri Rejeki Simbolon]]>;
<![CDATA[M. Chaerul Rizky]]>;
<![CDATA[Gloria Florecita Nainggolan]]>;
<![CDATA[Riska Amelida Hasibuan]]>;
<![CDATA[Nailah Insyrooh]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i5.3337
<![CDATA[This study aims to examine the role of generation z in preserving Pancasila values in Selayang Village and the factors that influence it. The method used is a quantitative survey involving 125 generation z respondents aged 15-22 years, combined with in-depth interviews and focus group discussions (FGD) to obtain enriched qualitative data. Quantitative data were analyzed using descriptive statistics and compound correlations while qualitative data and thematic analysis. the results of the study indicate that generation z has a high understanding of Pancasila values, but the application of these values in everyday life still needs to be improved. Understanding Pancasila values in involvement in social activities is significantly positively related to the preservation of values while the influence of social media shows a significant negative correlation. Generation z is active in various social and religious activities as a form of preserving values, but participation in creating educational content on social media is still low. This study recommends strengthening applicable Pancasila values education, education on the wise use of social media, and increasing gen z involvement in social religious activities to support the preservation of Pancasila values optimally.]]>
<![CDATA[THE EFFECT OF JOB TRAINING, CAREER DEVELOPMENT, AND JOB ROTATION ON EMPLOYEE PERFORMANCE (Survey on Augusta Pelabuhan Ratu Hotel Employees) ]]>
<![CDATA[Mutiara Regina Agustiana]]>;
<![CDATA[Faizal Mulia Z]]>;
<![CDATA[Kokom Komariyah]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i5.3339
<![CDATA[This research investigates the impact of job training, career development, and job rotation on employee performance at the Augusta Pelabuhan Ratu Hotel. The study employs quantitative methods, analyzing data collected from 40 employees. The findings indicate that while career development has a significant positive effect on employee performance, job training and job rotation do not have a significant individual impact. However, the combined effect of all three variables shows a statistically significant influence on employee performance, suggesting that a holistic approach to human resource development is crucial for improving overall employee effectiveness in the hospitality sector.]]>
<![CDATA[DEVELOPMENT OF ARTICULATE STORYLINE LEARNING MEDIA IN IMPROVING LEARNING OUTCOMES OF STUDENTS OF CLASS XI SMAS KAMPUS NOMMENSEN PEMATANGSIANTAR ]]>
<![CDATA[Harry Cristofel Simanjuntak]]>;
<![CDATA[R. Mursid]]>;
<![CDATA[Abdul Hamid K]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i5.3341
<![CDATA[This study aims to develop an interactive learning medium based on Articulate Storyline to improve student learning outcomes in Economics for Grade XI at SMAS Nommensen Pematangsiantar Campus. The research employed a Research and Development (R&D) approach using the ADDIE model, which includes five stages: Analysis, Design, Development, Implementation, and Evaluation. The procedure involved needs analysis, media design and development, expert validation, and individual, small-group, and large-group trials. Validation results indicated that the media was highly feasible, with scores of 88% from content experts, 91% from media experts, and 89% from instructional design experts. Teacher practicality tests showed a 95% score, indicating the media was easy to use and relevant. Student responses in individual, small-group, and large-group scores scored 88%, 90%, and 92%, respectively, suggesting the media was engaging and easy to understand. Data analysis revealed that the experimental class average score increased from 64.17 (pretest) to 85.42 (posttest), with an N-Gain of 0.59 (moderate to high category). In contrast, the control class only improved from 63.19 to 70.83, with an N-Gain of 0.21 (low category). The t-test showed a significant difference between the two classes (tcount = 8.152 > ttable = 2.030; Sig. = 0.0001 < 0.05). It can be concluded that the Articulate Storyline learning media is highly feasible, practical, and effective for teaching Economics. This study recommends the use of interactive media and teacher training as key strategies for digital learning in the modern era.]]>
<![CDATA[STRENGTHS AND CHALLENGES: SINGLE MOTHERS' RESILIENCE IN PARENTING A CHILD WITH INTELLECTUAL DISABILITY ]]>
<![CDATA[Elsa Ofi Fitriana]]>;
<![CDATA[Yuliana Hanami]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i5.2832
<![CDATA[Being a single mother in caring for a child with Intellectual Disability (ID) is a complex challenge that involves emotional, social, and economic aspects. This study aims to understand the resilience of single mothers in facing the challenges of caring for children with ID using a qualitative phenomenological approach. This study involved a single mother participant who has been parenting a child with ID for 26 years. Data were collected through semi-structured interviews and analyzed using Interpretative Phenomenological Analysis (IPA). The results showed that resilience of single mothers is formed through three main aspects: social support, adaptation to economic challenges, and positive coping mechanisms. The findings highlight the importance of resilience as a key factor for single mothers in navigating their complex roles. This research provides practical insights for social service providers and mental health professionals to design interventions that support the well-being of single mothers with Intellectual disability children.]]>
<![CDATA[LEGAL RISKS AND MITIGATION IN ESTABLISHING A LIMITED LIABILITY COMPANY THROUGH FOREIGN DOMESTIC JOINT VENTURE AGREEMENT ]]>
<![CDATA[Adinda Marianti]]>;
<![CDATA[Elisatris Gultom]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i5.3109
<![CDATA[This study analyzes the legal risks and benefits in establishing a limited liability company (PT) through a joint venture scheme between Foreign Direct Investment (PMA) and Domestic Investment (PMDN) in Indonesia. The research uses qualitative methods by reviewing legal documents such as Joint Venture Agreements (JVA) and Articles of Association (AoA), as well as Indonesian investment regulations. The study identifies key risks including inconsistencies between JVA and AoA, disproportionate governance structures, conflicting objectives between PMA and PMDN, and violations of foreign ownership limits under the Positive Investment List. These risks potentially cause operational conflicts and legal sanctions. Additionally, differences in legal backgrounds increase the chance of misinterpretation of ambiguous contract clauses. To mitigate these risks, the research suggests harmonizing the JVA and AoA, involving legal advisors familiar with Indonesian law and international business practices, and implementing clear governance and dispute resolution mechanisms such as arbitration. The findings aim to guide stakeholders in managing joint ventures effectively and legally compliant in Indonesia. Penelitian ini menganalisis risiko hukum dan manfaat pembentukan Perseroan Terbatas (PT) melalui skema joint venture antara Penanaman Modal Asing (PMA) dan Penanaman Modal Dalam Negeri (PMDN) di Indonesia. Metode yang digunakan adalah kajian kualitatif terhadap dokumen hukum seperti Perjanjian Joint Venture (JVA), Anggaran Dasar (AD), serta regulasi investasi di Indonesia. Hasil penelitian mengidentifikasi risiko utama berupa ketidaksesuaian JVA dan AD, struktur tata kelola yang tidak proporsional, perbedaan tujuan antara PMA dan PMDN, serta pelanggaran batas kepemilikan asing sesuai Daftar Positif Investasi. Risiko ini berpotensi menimbulkan konflik operasional dan sanksi hukum. Selain itu, perbedaan latar belakang hukum memperbesar kemungkinan salah tafsir klausul kontrak. Untuk mitigasi, disarankan penyusunan JVA dan AD secara harmonis dengan pendampingan penasihat hukum yang memahami hukum Indonesia dan praktik bisnis internasional, serta mekanisme penyelesaian sengketa yang jelas seperti arbitrase. Temuan ini bertujuan membantu pihak terkait dalam mengelola joint venture secara efektif dan sesuai hukum di Indonesia.]]>
<![CDATA[SUSTAINABILITY OF LOCAL CORN FROM THE PERSPECTIVE OF FARMERS IN DUKO TAMBIN VILLAGE, BANGKALAN REGENCY ]]>
<![CDATA[Lutfiyah]]>;
<![CDATA[Mubarokah]]>;
<![CDATA[Dona Wahyuning Laily]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i5.3158
<![CDATA[This research analyzes the sustainability of local corn farming from the farmers' perspective in Duko Tambin Village, Bangkalan Regency, Madura. The approach used is qualitative descriptive-analytical with data triangulation. Data were collected through in-depth interviews and analyzed using NVivo software. The results show that farmers' perceptions regarding the sustainability of local corn are divided into four main dimensions: economic, ecological, social and cultural, and technological. Economically, farmers continue to cultivate local corn despite low income because of cheap production costs, land ownership, and easy marketing. From an ecological perspective, local corn is considered drought-resistant and more environmentally friendly, although it still faces challenges from pest attacks and the use of chemical pesticides. Socially, family values and farmer solidarity persist, although mutual assistance practices are beginning to fade. From a cultural aspect, local corn has symbolic value and is cultivated through generations, but it is threatened by shifting preferences of the younger generation and modernization. In terms of technology, limited access to information, training, and costs make it difficult for farmers to adopt new innovations. This research concludes that the sustainability of local corn is more supported by cost efficiency, local wisdom, and ecological adaptation, compared to systemic support or modern technology.]]>
