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Rifki Hanif
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Jalan Soekarno Hatta - Rembuksari No. 1A Malang - 65141, Jawa Timur, Indonesia Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang Phone: +62 (341) 478877 | Fax : +62 (341) 472305 | email: jpro@asia.ac.id
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Jurnal Manajemen dan Profesional
Published by Institut Teknologi dan Bisnis Asia Malang
ISSN : -     EISSN : 27755967     DOI : https://doi.org/10.32815/jpro.v1i01
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi dan Profesional atau dikenal dengan nama JPRO, diterbitkan oleh Program Studi Manajemen-Institut Teknologi dan Bisnis Asia Malang. JPRO terbit Dua Kali setahun yaitu Mei dan November. Ruang lingkup pembahasan adalah Manajemen dan Bisnis. Jurnal ini menerbitkan artikel asli, review, dan penelitian empiris yang menarik. Jurnal ini mengedepankan pendekatan saintifik sebagai hasil dari pemikiran teoritis dan penelitian empiris. Redaksi menerima artikel atau hasil penelitian ilmiah, termasuk ide-ide pengembangan di bidang Ilmu Ekonomi dan Bisnis. Untuk itu, JPro mengundang para intelektual, ahli dan praktisi untuk mengungkapkan gagasan atau hasil penelitiannya secara kritis, kreatif, inovatif, bebas dan bertanggung jawab.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 163 Documents
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The Influence of Work-life Balance and Workload on Employee Performance through Physical Well-being Prahesti, Ely Aeni Dieka; Indiworo, Rr. Hawik Ervina; Indriasari, Ika
Jurnal Manajemen dan Profesional Vol. 7 No. 1 (2026): Jurnal JPRO
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v7i1.2955

Abstract

This research was conducted to examine the effect of work-life balance, workload, and physical well-being on employee performance at PT Widodo Karya Sejahtera, with physical well-being acting as an intervening variable. The study employed a quantitative research design using a survey method by distributing questionnaires to production employees. The collected data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) technique with the assistance of SmartPLS software. The findings indicate that work-life balance and physical well-being have a positive and significant influence on employee performance. Meanwhile, workload does not show a significant effect on employee performance. Furthermore, the results also demonstrate that physical well-being significantly mediates the relationship between work-life balance and workload with employee performance.
Marketing Strategies of Independent Musicians on Tiktok to Introduce Their Works and Enhance Personal Branding Ismail, R. Suryanti; Silooy, Marissa
Jurnal Manajemen dan Profesional Vol. 7 No. 1 (2026): Jurnal JPRO
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v7i1.2956

Abstract

TikTok provides broad opportunities for independent musicians to promote their songs and strengthen their personal branding without the support of major record labels. This study aims to analyze the role of marketing strategies on TikTok in providing positive impacts for these musicians. Using a qualitative approach with a case study method, data were collected through observation of relevant TikTok accounts and online interviews with independent musicians who actively use the platform. The results indicate that independent musicians utilize various creative strategies to expand their audience reach, including collaborating with other content creators, producing visually engaging videos with high-quality audio, and consistently uploading content that aligns with TikTok's algorithm dynamics. In conclusion, these strategies effectively enhance audience engagement and support the development of independent musicians' public image, confirming TikTok's positive role as a viable marketing platform outside the major label system.
Pengaruh Gamification Terhadap Customer Engagement pada Pengguna Aplikasi Gojek dengan Perceived Enjoyment Sebagai Variabel Mediasi Ruspitasari, Widi Dewi
Jurnal Manajemen dan Profesional Vol. 7 No. 1 (2026): Jurnal JPRO
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v7i1.2976

Abstract

This study examines the relationship between gamification and customer engagement with perceived enjoyment as a mediating variable. A quantitative survey was conducted on 75 users of the Gojek application in Malang City, analyzed using PLS-SEM. The findings indicate that gamification does not directly influence customer engagement, but significantly affects perceived enjoyment. In turn, perceived enjoyment positively influences customer engagement and fully mediates the relationship between gamification and engagement. These results suggest that user engagement is driven more by emotional experience than by gamification features alone, emphasizing the importance of enjoyable user interactions in digital platforms

Page 17 of 17 | Total Record : 163

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