cover
Contact Name
Dabella Yunia
Contact Email
dabellayunia@gmail.com
Phone
+628112555476
Journal Mail Official
equatorsciencejournal@gmail.com
Editorial Address
Citra Gading
Location
Kota serang,
Banten
INDONESIA
MOVE: Journal of Community Service and Engagement
ISSN : -     EISSN : 28082990     DOI : https://doi.org/10.54408/move
Core Subject : Humanities,
This journal accepts articles on research results in the fields of development, empowerment, and community strengthening and the results of activities or practical implementations of community service, empowerment, or strengthening that are problem solving, comprehensive, meaningful, and sustainable, with clear goals. Various community service and empowerment activities must have novelty so that they do not just replicate the same activities in different places, have measurable results and impacts on society, and support the achievement of the goals set forth in the Sustainable Development Goals.
Arjuna Subject : Umum - Umum
Articles 124 Documents
Introduction to The Utilization of Digital Branding in SME Businesses in Sub-District of Kembangan Selatan Cicilia, Orlin; Putra, Muhammad Syah Irsan Ratu
MOVE: Journal of Community Service and Engagement Vol. 4 No. 6 (2025): July 2025
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v4i6.493

Abstract

The business world must be thoroughly explored by businessman, especially in gaining market trust and maintaining it. The trust can be directly obtained through appropriate marketing and branding which is suitable with the characteristics of the business and the products sold. This community service initiative focuses on providing detailed explanations about the utilization of digital branding for SME businesses in the Kembangan Selatan sub-district. The objective of this community service initiative is to introduce the necessity for business owners to implement digital branding, ensuring that the market share they achieve is not limited to offline channels but also extends to online platforms. The outcomes of the community service activity are to ensure that SME owners participating in the activity gain a proper understanding of digital branding to develop appropriate marketing strategies for their product sales.
Implementation of Digital Transactions for MSMEs Business Actors in South Kembangan Village Kurniawati , Elok; Sormin, Feber
MOVE: Journal of Community Service and Engagement Vol. 4 No. 6 (2025): July 2025
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v4i6.499

Abstract

(1) Micro, small, and medium enterprises are one of the drivers of the economy in Indonesia, this is what encourages the government to create regulations for MSMEs (2) A digital transaction platform is a system or application that facilitates various types of financial transactions electronically, including payments and fund transfers, through digital devices such as computers or mobile phones. Examples are digital wallets (e-wallets), mobile banking, and payment gateways (3) Digital transactions can be done anywhere, anytime and provide a sense of security and comfort for MSMEs as well as an efficient and effective way to avoid counterfeit money (4) It is hoped that the training provided through community service in South Kembangan Village can motivate the community to use technology wisely and MSMEs can become pillars in the national economy.  
Women's MSMEs Go Digital: Training and Implementation E-commerce in Balaraja District Hamdani, Hamdani; Suharti, Eni; Suryadi, Suryadi; Sukesih, Sukesih; Santoso, Yudi; Aproji, Alan; Fadilah, Suci; Nurazizah, Dinda Suci; Abinaya, Afdal; Fadilah, Selvia
MOVE: Journal of Community Service and Engagement Vol. 5 No. 1 (2025): September 2025
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v5i1.507

Abstract

This Community Service Activity (PKM) aims to increase the capacity of female MSME actors in Balaraja District in the use of digital technology, especially e-commerce. This program began with the construction of a  local e-commerce platform called Bala Niaga, which is designed as a digital marketing tool that is easily accessible to local MSMEs. Furthermore, face-to-face training was carried out which included an understanding of digital business concepts, online marketing strategies, and hands-on practice of using the platform. The training was attended by 55 female MSME participants assisted by the Tangerang Regency Cooperatives and SMEs Office. The results of the observation showed an increase in participants' understanding of e-commerce, and as many as 84% of participants successfully registered and activated online stores  in Bala Niaga. This activity shows that the combination of  digital platform development  and applied training is effective in encouraging the digital transformation of women's MSMEs. Continuous assistance is needed so that the use of this technology can be more optimal and sustainable.
The Role of Pentahelix in Flood Disaster Risk Reduction in Cirebon City to Achieve Regional Security Rivaldy, Mohammad; Sutisna, Sobar; Puto, Robertus Anugerah Purwoko; Kurniadi, Anwar; Kusuma, Kusuma; Wilopo, Wilopo
MOVE: Journal of Community Service and Engagement Vol. 5 No. 1 (2025): September 2025
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v5i1.508

Abstract

Massive flooding in Cirebon City poses a significant threat to regional security, requiring a collaborative disaster risk reduction (DRR) approach. This study examines the Pentahelix model's role and effectiveness, which includes government, academics, businesses, communities, and media, in managing flood risks. Using a qualitative case study, researchers gathered data from the Cirebon City Regional Disaster Management Agency (BPBD) and other key actors through in-depth interviews and participant observation. The findings show that each Pentahelix actor plays a unique and complementary role, although challenges in coordination still exist. Effective initiatives, such as the "Kota Cinta" program, have been implemented to boost local preparedness. The research emphasizes the critical role of media in disseminating information and mobilizing the public, an aspect often overlooked in previous collaborative models. Ultimately, the study concludes that the Pentahelix model is effective in building flood DRR capacity and enhancing regional security through inclusive and sustainable community engagement.
Strengthening Digital Marketing Capacity through SEO Strategies for MSMEs in Cianjur Regency Syafei, M Yani; Wahdiniwaty, Rahma Wahdiniwaty; Novianti, Windi; Iffan, Muhammad
MOVE: Journal of Community Service and Engagement Vol. 5 No. 1 (2025): September 2025
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v5i1.509

Abstract

A strategic approach to meet the issues given by the rapid growth of online markets is the improvement of digital marketing capability among Micro, Small, and Medium Enterprises (MSMEs) in Gekbrong District, Cianjur Regency, through Search Engine Optimisation (SEO) methods. By enhancing their understanding and practical skills in the use of SEO strategies, including keyword research, on-page optimisation, creating excellent content, and efficiently utilising Google My Business, this community engagement program aims to empower nearby MSMEs. The training approach, which involved MSME players from a variety of business sectors like agribusiness, handicrafts, and culinary arts, blended theoretical lessons, practical experience, and mentoring. The findings showed that organic traffic increased on average. Participants also mentioned increased internet sales and market expansion outside of Cianjur. The primary obstacles were corporate actors' poor technological knowledge and the lack of adequate digital infrastructure. As a result, the program suggests creating SEO learning groups, creating training materials in regional languages, and offering more reliable internet connection. The application of SEO tactics has been successful in improving MSMEs' digital marketing capabilities in Gekbrong District, and it may be replicated in other areas to promote digital economic inclusion at the community level.
Making Environmentally Friendly Handsoap using Anti-Microbial Strawberry as A Step in Preparing Independent Entrepreneurship for Students of SMAN 2 Rangkas Bitung Handayani, Yenny Dwi; Mubarakah, Septyana; Nugraha, Gugun; Salsabila, Naila; Rachmadhani, Nabila
MOVE: Journal of Community Service and Engagement Vol. 5 No. 1 (2025): September 2025
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v5i1.519

Abstract

SMAN 2 Rangkas Bitung possesses significant potential, requiring support from various parties in its development. The purpose of this community service (PKM) activity is to equip students with applied science-based entrepreneurial skills through training in the production of environmentally friendly hand soap made from strawberries with antimicrobial properties. In addition to raising awareness of the importance of sanitation, this activity also aims to foster an entrepreneurial spirit from an early age by utilizing readily available local materials. The implementation method included counseling and education, product demonstrations, and practical and evaluation sessions. The outcome of this activity was the creation of an environmentally friendly hand soap product made from strawberries with natural antimicrobial properties. This product was produced through a series of practical activities that actively involved students, from the extraction of natural ingredients and the formulation of the soap solution to packaging and testing. Based on the evaluation results of the distributed questionnaires, the average understanding score for participants was 74 percent, indicating a positive response to the training. This activity demonstrates that collaboration between various parties can create simple yet impactful innovations for empowering the younger generation.      
Empowering the Pipitan Lestari Sejahtera Waste Bank in Food Waste Management to Promote Environmental and Economic Sustainability Setyadi, Sugeng; Sirajuddin, Sirajuddin; Syaifudin, Rizal; Desmawan, Deris; Mangara, Togi Haidat
MOVE: Journal of Community Service and Engagement Vol. 5 No. 1 (2025): September 2025
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v5i1.520

Abstract

This community service program was carried out in Kampung Wisata Pipitan with the aim of enhancing local community capacity in managing food waste through the empowerment of Bank Sampah Pipitan Lestari Sejahtera. The activities included socialization, technical training on bokashi composting, packaging design workshops, and digital marketing practices using a participatory approach. The results demonstrated improved knowledge and skills among participants in processing organic waste into marketable compost, the emergence of new entrepreneurial initiatives, and the development of collective awareness regarding sustainable waste management. The program concludes that integrating appropriate technology with active community participation provides a practical solution to reduce food waste while simultaneously creating new local economic opportunities.
Empowering A Strong Brand Awareness of Burayot Si Madu Through Social Media Marketing Syafei, M. Yani; Narimawati, Umi; Susilawati, Erna; Wardhani, Kristina
MOVE: Journal of Community Service and Engagement Vol. 4 No. 3 (2025): January 2025
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v4i3.416

Abstract

This Community Service activity is not only aimed at making "Burayot" as a traditional food from Garut better known by the wider community but also to increase the knowledge of the owners and employees of the Burayot Si Madu UMKM regarding strengthening Brand awareness through the use of social media marketing, especially Instagram. If this brand awareness is embedded in the minds of customers, it will be easier to increase product sales. The method in this Community Service activity is carried out through mentoring and sharing sessions. The final result of this Community Service activity is expected to be able to increase engagement from Burayot Si Madu Instagram followers by providing mentoring on the above theme through increasing followers who comment, like and share on each post from Burayot Si Madu, so that the product is better known by the public and can increase product sales.
Strengthening MSME Human Resources in Cianjur Through Knowledge Management Market to Boost Creativity and Sales Syafei, M Yani; Narimawati, Umi; Triyanto, Dedi; Hermawan, Budi
MOVE: Journal of Community Service and Engagement Vol. 4 No. 4 (2025): March 2025
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v4i4.433

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the most significant contributors to Indonesia's economy. In Cianjur Regency, West Java, MSMEs serve as the backbone of the local economy, offering a wide range of products such as handicrafts, traditional foods, and fashion items. However, MSME actors in this region often face significant challenges in terms of business management, limited knowledge of modern strategies, and restricted access to technology and modern markets. To address these issues, the Knowledge Management Market program was introduced as part of the Community Service Week in Cianjur. This initiative aims to strengthen the human resources (HR) of MSMEs through a knowledge-based approach to enhance creativity and sales.
Enhancing Organic Waste Management Through Simple Composting in Kemanisan Village Sembiring, Evi Dora; Maulud, Entol Syahrafa Nasfa; Alghifari, Muhammad Imam; Azizah, Meliyana; Samsinar, Ade; Shavab, Firli Agusetiawan
MOVE: Journal of Community Service and Engagement Vol. 5 No. 2 (2025): November 2025
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v5i2.527

Abstract

The mismanagement of organic waste can lead to negative impacts on both the environment and public health. In the Sarongge area, Kemanisan Subdistrict, improper disposal of organic waste without further processing is still commonly practiced. This activity aims to optimize organic waste management through socialization and training on the production of liquid and solid fertilizers using simple composters. The methods employed include participatory approaches, educational outreach, technical demonstrations, and direct community mentoring. The results of the program indicate an improvement in residents’ understanding and skills in transforming organic waste into useful products such as organic fertilizers for household farming. This initiative is expected to foster environmental awareness and encourage community self-reliance in sustainable waste management.

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