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PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat
Published by Transpublika Publisher
ISSN : 28098218     EISSN : 28097939     DOI : https://doi.org/10.55047/prima
Core Subject : Economy, Health, Education, Engineering,
Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Veterinary
The Community Service Innovation and Research Portal (PRIMA) is a peer-reviewed journal that publishes scientific articles from various disciplines that are implemented in various community service activities and other applied research. Articles published in the PRIMA Journal include the results of original scientific research, new scientific review articles, or comments and criticisms of existing writings published in the PRIMA Journal or in other scientific periodicals. PRIMA journal accepts manuscripts or article manuscripts in the field of applied research and downstreaming the results of community-based qualitative and quantitative scientific research into community service formats that cover relevant scientific fields including: 1. Social Science 2. Educational Field 3. Exact Science 4. Sports 5. Language 6. Business and Economics 7. Technical and Vocational 8. Arts 9. Religion and Philosophy 10. Medicine and Health
Arjuna Subject : Umum - Umum
Articles 6 Documents
 1 
Search results for , issue "Vol. 3 No. 4 (2024): SEPTEMBER" : 6 Documents clear
PENDEKATAN PENGAJARAN INOVATIF UNTUK PENGEMBANGAN PEMIKIRAN KREATIF PADA SISWA SEKOLAH MENENGAH Jati, Rocky Prasetyo; Pinontoan, Nexen Alexandre; Kristanty, Shinta
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 3 No. 4 (2024): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v3i4.1297

Abstract

Creative thinking has a crucial role in the digital era and artificial intelligence (AI) today. Community Service Activities (PKM) aims to develop creative thinking in secondary education through innovative teaching methods such as creative content production. PKM activities written in this article were carried out at Asysyakirin Islamic High School, Tangerang. Activities use a participatory action research approach (PAR), which involves collaboration between researchers and participants. PAR steps include needs analysis, program planning, script development, technical assistance, content production, training, and evaluation. The results showed a significant increase in student involvement and creative thinking skills. The use of creative content creates a dynamic and interactive learning environment, changing students from passive recipients to active creators. Creative content provides learning flexibility that helps reduce absence and supports various learning styles. The process of making creative content encourages students to think critically and creatively while improving their technical skills. As a result, students show improved academic performance and creative thinking skills. Implementation of creative content production in Asysyakirin Islamic High School shows the potential of digital tools to change the educational experience. Recommendations for further development include sustainable content production, advanced training, collaborative network, routine evaluation, broader technological integration, technical support, and recognition and incentives. By adopting this method, educational institutions can create a more interesting and effective learning environment, preparing students for future challenges.
PELATIHAN MANAJEMEN KEUANGAN SEBAGAI UPAYA PENINGKATAN DAYA SAING UMKM PADA STUDIO FOTO IMAKO DI TRENGGALEK ‘Aini, Yulis Nurul; Djajanto, Ludfi; Oktora, Yekie Senja; Lestari, Baroroh; Maskur, Maskur
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 3 No. 4 (2024): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v3i4.1389

Abstract

This activity aims to provide knowledge about financial management with the main topic being the preparation of operational budgets at Imako Trenggalek photo studio. The problems faced by partners are first, Imako has difficulty in preparing an operational budget to run a photo studio business due to lack of knowledge about financial management. Second, Imako has difficulty in sorting out business money and personal money. Third, the recording of expenditure and income transactions is unclear. Providing training and support to partners in making operational budgets and financial management is the solution offered.
PELATIHAN PEMAHAMAN MENGENAI INFORMASI PEMASARAN PADA BISNIS KONVEKSI Rasyid, Ardiansyah; Glacio, Rich; Meiwinka, Meiwinka; Fernando, Luis
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 3 No. 4 (2024): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v3i4.1393

Abstract

A marketing information system is one that collects, manages, analyzes, and disseminates information related to marketing activities. This system includes various types of information, such as market data, consumer behavior, product or service performance, marketing campaign effectiveness, and competitor information. The aim of this outreach activity is to assist partners in enhancing their knowledge of marketing information to boost their competitive advantage. The partner organization operates in the garment industry and is located in Jakarta. The activity is conducted through training sessions focused on marketing information. This strategy also aids partners in improving customer understanding, market analysis, decision-making, and operational optimization. The training is conducted online via Zoom. The expected outcome of this activity is to resolve issues faced by the partner business and help them improve their business sustainability in marketing their products. The results of the activity will be published in journals and intellectual property rights (HKI).
PELATIHAN PENGEMBANGAN USAHA DENGAN MENERAPKAN PRINSIP-PRINSIP SYARIAH PADA BADAN USAHA MILIK DESA (BUMDES) BANJAREJO KECAMATAN PANEKAN KABUPATEN MAGETAN Christanti, Yana Dwi; Anggraeny, Shinta Noor; Amir , Vaisal
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 3 No. 4 (2024): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v3i4.1444

Abstract

Rural areas hold enormous economic potential, and to optimize this potential, Village-Owned Enterprises (BUMDes) have a very crucial role. The intention of this service initiative is to enhance the skills and capabilities of BUMDes employees by providing training and advisory support. The material presented includes important aspects related to Sharia BUMDes Finance, Sharia Economic Principles, Sharia Financial Products, and Sharia Agreements. By understanding and implementing these principles, it is expected that BUMDes Banjarejo can run its business better, uphold the values of justice and blessings, and make a significant contribution to the welfare of the village community.
PENINGKATAN PEMASARAN PRODUK UMKM KERAJINAN TANGAN PAPILLON'S SISTERS MELALUI PELATIHAN OPTIMASI MEDIA SOSIAL Rochman, Fatkhur; Waris S., Abdul; Utomo, Heru; Santoso, Eko Boedhi
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 3 No. 4 (2024): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v3i4.1456

Abstract

MSMEs play a strategic role in supporting the national economy, particularly in terms of job creation and income distribution. One of the main challenges faced by MSMEs is product marketing, especially in the current digital era. Therefore, a team of academics involved in community service aims to provide solutions for Papillon's Sisters Craft MSMEs in Malang City through training and mentoring in social media optimization strategies. This SME produces various handicrafts such as bracelets, earrings, necklaces, and other products using quality local and imported materials. However, the use of social media for product marketing has not been maximized. The community service methods employed include knowledge transfer, discussions, and problem-solving sessions, focusing on social media optimization strategies to enhance consumer interaction and boost sales. The results of this initiative indicate an increase in the understanding and ability of the MSMEs to utilize social media, as well as improved online visibility of their products. Social media optimization is expected to be effective in expanding marketing reach and increasing the sales potential of Papillon’s Sisters products.
PELATIHAN PEMETAAN AKTIVITAS BISNIS MENGGUNAKAN BUSINESS MODEL CANVAS BAGI USAHA KECIL DAN MENENGAH KELURAHAN KEDUNG SARI KECAMATAN SUKA JADI KOTA PEKANBARU Arafat A., Lathif; Meta, Williya; Meilisa, Meilisa
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 3 No. 4 (2024): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v3i4.1487

Abstract

This service aims to improve the competitiveness of Small and Medium Enterprises (SMEs) in Kedung Sari Village, Sukajadi District, Pekanbaru City, through Business Model Canvas (BMC) training. The programme involved 35 participants from various sectors, who were given intensive training and mentoring on the nine components of BMC, such as customer segments, value proposition, and revenue streams. The methods used included initial coordination, theoretical training, and practical mentoring sessions on BMC development. Evaluation results showed that participants' understanding of the BMC improved in designing a more structured business model and a more effective strategy, although some still needed support for consistent implementation. The training had a positive impact on the development of local SMEs and recommends a more in-depth follow-up programme in the application of digital marketing strategies and business mapping to ensure the sustainability of improved business competitiveness.

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